1. STERE tuning my emotions Fascinating implications for the future of crowdsourced music engines. 1 2. john really likes mary he invites her for a candlelit dinner what does he have to do to get it right? + clean + cook + get dressed 2 choose the music 3. stereomood turns mood into music 30 min or cd stacks? 5 min one click on stereomood.com? messed up itunes library? Spotifys millions OF tracks? 3 4. www.stereomood.com 4 5. www.stereomood.com 5 6. how does it work? songs sources: music blogs users artists labels stereomood database: wisdom of crowd stereotags: users tags listen likes 6 mood based playlists mood tagged mp3s stereomood api mobile apps 7. the team daniele novaga maurizio pratici eleonora viviani ceo cto art Giovanni foglietta sales daniele giliberto content claudio gallo music founder founder 7 founder 8. where we are registered users UNIQUE visitors/month 350,000 1,000,000 stereomood aims to play you songs that match how you feel. find music that suits your mood. If Pandora stands as the reigning brain of web radio, new competitor Stereomood may be its heart. 8 9. the audience top 10 countrIES demographic (age) 6% usa -18 4% 45+ 14% 35-44 russia 37% 18-24 canada 39% 25-34 italy mexico gender brasil france MALE germany FEMALE 59% poland uk *data source: google analytics, stereomood db 9 41% 10. THE REVENUE MODEL: advertising 10 11. THE REVENUE MODEL 1. digital advertising (now) 2. premium subscriptions (within 6 months) 3. api distribution (within 1 year) 11 12. market opportunity stereomoods market is streaming radio listeners, 300M users, 95% CAGR streaming radio, music recommendation system 12 13. competitive advantages 1. UNIQUE listening experience 13 14. competitive advantages 1. UNIQUE listening experience 2. emotions taxonomy with stereotags 14 15. competitive advantages 1. UNIQUE listening experience 2. emotions taxonomy with stereotags 3. low licensing fees 15 16. financial overview currency: $000 2011 2012 2013 2014 TOTAL revenue 22 502 3.547 10.470 cash burn - fixed costs 13 111 908 product development - 351 marketing costs - 135 gross profit 8 -94 354 1.472 310 1.410 16 1.662 525 7.374 17. fundraising in january 2012 we raised a seed round of $100k from innogest sgr and italian angels for growth 17 18. financial need wed like to close a $1.5M series A by june 2012. how will we use this money? artificial 10% intelligence product 50% DEVELOPMENT users acquisition 40% 18 19. next steps become the authority on associating music to peoples moods 19 20. STERE tuning my emotions info@stereomood.com 20