20116093 Analysis of News Channels 111

7/28/2019 20116093 Analysis of News Channels 111

1/29

Manzoor Ahmed

Alliance Business Academy


2/29

Emergence of News Channels

y The word news can be understood in 3 different senses

The word news means newly received noteworthy

information about recent eventsAs news it means broadcast or published news report

As news to it holds informal information not previouslyknown.

In short it is the acronym of North-East-West-South



3/29

Evolution of BroadcastingyGuglielmo Marconi inventor of telegraphy led to theradio broadcasting almost 100 years back

y Major advances in broadcasting media includestelevision, cable network, internet

y Radio was pre-eminent broadcasting medium untilNBC started TVbroadcasting in 1950.

y TVchanged the broadcasting landscape, not only withnews & information transmitted to people by soundbut also by moving pictures, at first in black & white,now in color sets



4/29


5/29


6/29

Marketing mix for news channels

ProductCore Benefit:

y It is the most fundamental product level. In the case of

news channels, the core benefit that the customer isbuying are social awareness, education, knowledge ofcurrent affairs etc.

Basic Producty The basic product for the news channel is continuous

supply of news.



7/29

Expected Producty The consumers expect the news channels to supply the

right news containing the real matter at the right timewith good presentation.

Augmented Product

y The news channels can provide extra services like goodand fluent news readers, Attractive studios, debates, and

special shows on current events.

Price:y

News channels earn on the basis of their viewershipshare.

y Revenue by the sponsors or the advertising theirproduct on these channels.



8/29

y Costs involve are broadcasting and promoting, studiosetups, news readers, etc.

PLACE:y Focuses on communicating with the customer and

reaching masses through distribution.y No competition over place.

yAll are free-to-air and reach millions of peopleregionally.



9/29

PROMOTION:y Exclusively compete in this.

ytrategies:

On air Promotions: By exploiting thecommercial breaks. Channels mission,position, presenters and achievements.

Tag lines- NDTV- ubaan Pe ach, Dil MeINDIA. CNBC First In Business orldwide.

Exclusive Footages: During elections, wars,natural calamities, etc.

Anchors/Reporters: ell known reporters andanchors, Pranay Roy for NDTV.



10/29

SPECIA PR OGRAMMING: Inaugurations orsummits, out break of wars, death of a worldfigure.

PHYSICAL EVIDENCE :y Offices

y Studios

y Anchors and Reporters.



11/29

MAJOR NEWS CHANNELS



12/29

BBCy

BBC News came on 5 July 195 , broadcast from leasedstudios within Alexandra Palace in ondon.

y First news channel to go color in the year 19

y Producing 120 hours of output daily

y it is the largest broadcasting news gatherer in the world.

y Their network is spread across 200 countries, BBC News iscurrently headed by Helen Boaden.

y BBC maintains its key objective of the Royal Charter to"collect news and information in any part of the world andin any manner that may be thought fit".



13/29

y On-screen newsreaders were finally introduced in1955.

y In 19 7, John Birt resurrected the practice ofcorrespondents working for both TVand radio withthe introduction of bi-media journalism, and 200 sawtri-media introduced across TV, radio and online.

yAlso in 19 0, Nan inton, the first female BBCnetwork newsreader, appeared in vision on 20 June, &19 September saw the start of the radio news and

current affairs program The Ten O'clock News.



14/29

RadioBBC Radio News produces bulletins for the BBC's nationalradio stations and provides content for local BBC radiostations. The BBC orld Service broadcasts to some 150

million people in English as well as 32 languages across theglobe.

Onliney

BBC News Online is the BBC's news website. it is one of themost popular news websites in the UK reaching over a quarterof the UK's internet users, and worldwide.The websitecontains exhaustive

y international newsy entertainment, sport, science, and political news. current

affairs programmes includingNewsnight and Question Timeare available for download as podcasts as part of the BBC'sdownload trial.



15/29

PROGRAMS

y NEWS

y Breaking news

y Overnight special

y S

imulcasty Shared programming

y Sports coverage

y BBC World newsy Exclusive progaming



16/29

Highlights

y BBC World possesses the worlds largest newsgathering operation comprising 5 international news

bureaus & the expertise of more than 250correspondents worldwide

y Has the worlds 1st fully 2 -hr newsroom which bringsto us impartial & objective journalism of the highest

std every hour from BBCs award winning team offorecasters.

y In the past years, BBC News has won 50 awards in

recognition of its journalistic excellence.yAccording to reports in August 2002 BBC World

reached 222 million homes across 200 countries &territories



17/29

y The channel's benchmark coverage extends from corporatenews, financial markets coverage, expert perspective oninvesting and management to industry verticals andbeyond.

y It was launched in 1999 &owned byTV 1

y Indias most able business audience consumes CNBC-TV1for their information & investing needs.

y key viewers : business leaders, professionals, retailinvestors, brokers and traders, intermediaries, selfemployed professionals, High Net Worth individuals,students.

"First in Business Worldwide"



18/29

Programs

Asia squawk box:y Its signature morning show focuses on what viewers

need to know after the markets close in the USA andbefore the market open in Asia.

Business center:

y Place to go for financial news from around the globeand analysis of the impact on Asia.

Worlds news update:

y Every Monday through Friday every hour.



19/29

CNBC-TV18 Taglines

y "Profit From It" (2000200 )

y "The World eader in Business News" (200 200 )

y "First in Business Worldwide" (200 Present)

y "CNBC-TV1 Boston Analytics Consumer ConfidenceIndex" (2009Present)

Promotion

Publishes business and investing books. It has published

books of authors like Yogesh Chabria.



20/29

CNN-IBNy Cable News Network-Indian Broadcasting Network.

y The network is a partnership between Global Broadcast

News (GBN) and Turner International.y It is one of the first news channels in India to use the

concept of "citizen journalist.

y CNN-IBN expanded the Citizen Journalism Segment byincluding Mobile Citizen Journalism.

y It aims at providing news from all over the world to the

people in their homes.y Philosophy of CNN-IBN is that every country is CNNs

beat; the whole world is market and everyone on the

entire planet a potential customer.Alliance Business Academy


21/29

PROGRAMS:y Telecasts breaking news reports, politics, sports,

information technology, financial news.

y Some of its famous programmes are

Talk Asia: Interviews with Asias most intriguingpersonalities.

International Correspondent: Discussion on

current news from worlds leading internationaljournalists.

Cross Fire: Political and social debate show

focusing on daily news events.Alliance Business Academy


22/29

Devils Advocate: The stalwarts from the Indianand international politicians are questioned byKaran Thapar.

Others are Art of investing, Minus 30, To catch astar, Out of the box, Being legends, All about themoney, Real heroes.

HIGHLIGHTS:y CNN launched the Young Journalist Award to

recognize and encourage journalistic excellence.y CNN.com Relies on CNNs global team of almost 000

news professionals.



23/29

NDTVy F

ounded in 19y aunched NDTV2 x7 in English and NDTV INDIA

in Hindi in 2003

y

Market leadery Awards- Asian Television Award,

Hero Honda ITA Award

National awards.



24/29

PROGRAMS:yWalk the talk

y The Big fight

yWe the people

y Sports 2 x7

y NDTVDoctor

y Entertainment programs



25/29

PRICING:y Stable prices with moderate upward bias.

y Demand based pricing.

PLACE:y Channel is available in UK Sky Digital Platform

US DirecTV Platform

Canada Asian television network

Australia Vision Asia Platform

Africa Multi Choice Africa



26/29

PROMOTION:y Tie up with Reliance Infocomm.

yWell known Anchors and reporters.y Social campaigns.

PHYSICAL EVIDENCE:y 23 Offices and studios across the country.

y Modern and sophisticated production facilities.

yAward winning anchors.



27/29

Summary of Findingsy There seems to be a standard coverage of one main

story which is dragged on for quite some while.y Financial news channels covering the same stock

market i.e BSE and NSE carry different stories andinterviews which make it worthwhile to switchbetween them.

y Indian news channels are bound to Indian news anddo not show international news or the impact that it

has on India.


28/29

Recommendationsy

Keep story short and crisp.y Increase the number of panel interviews and

discussions.

y Interviewers , panel moderators especially the editorsshould not take a direct position with respect to thediscussion.

y Report tragedy with a human touch


29/29

Thank You..


20116093 Analysis of News Channels 111

Documents

Transcript of 20116093 Analysis of News Channels 111