CENTER FOR NON-PROFIT SUCCESS

Reiko Beach The Non-Profit Toolbox

For Non-Profits

http://yir.linkedinlabs.com/

Questions

What do you hope to get from this session today?

-or-

What is your most pressing question about Linkedin?

What will I be covering today?

Social Media Basics LinkedIn Overview Terms of use Etiquette Using Apps Browser/Mobile tools Linkedin Pro

Social Media is…

Using the internet to share information, collaborate and have conversations

Web tools to reach out and connect with people as you turn your connections to conversations

Social Media is…

Listening

Engaging

Creating Trust

Moving people to Action

Social Media Funnel

Your message comes before your audience

SHARING and

Largest Professional Network Over 100 million users

Users are: Affluent Over 50% represent

senior management Highly educated Hold influential positions

http://www.onlinemba.com/linkedin/http://press.linkedin.com/about

Why should NPO’s be on LinkedIn ?

Can find experts to help solve problems/answer questions

Can find others that might be interested in your cause possible board members connect, recruit and assess skills of

volunteers Donors Promote events Connect with younger audience

So How does it work?

Connections Connections Connections

http://www.youtube.com/watch?v=2pXWrHN0elg

So How does it work?

Get Help Do Research Stay up to date Reconnect

http://www.youtube.com/watch?v=2pXWrHN0elg

So How does it work?

Terms of Use (from LinkedIn)

Do: Comply with the law Provide accurate information and updates Use LI in a professional manner Respect copyright of others

Don’t: Create a user profile for anyone other than a

natural person Upload a profile image that is not your

likeness

http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10

Terms of Use (from LinkedIn)

http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10

LinkedIn may restrict, suspend or terminate the account of any User who abuses or misuses the Services.

Misuse of the Services includes inviting other Users with whom you do not know to connect; abusing the LinkedIn messaging services; creating multiple or false profiles; using the Services commercially without LinkedIn’s authorization, infringing any intellectual property rights, violating any of the Do’s and Don’t

LI Etiquette (netiquette) Do:

Connect with people that you know* Reply to messages sent directly to you Have a current, professional photo Be sure your profile is Public Recommend other that you have worked with Request recommendations from contacts (yes it is okay)

Don’t: Spam email to possible connections or current

connections Flood all your groups with “interesting” articles Too much Twitter

Photo by Kristian Bjornard from Flickr

Applications

Add applications to your profile your wordpress blog slides (slideshare) polls events files (Box.net) reading list Twitter

Applications

add your wordpress or bloglink blog

slides (slideshare)

Applications

polls events files (Box.net)

reading

Twitter

Share only tweets with #in or #li

Twitter

Mobile & Web

On your phone On the web:

Browser Tool Box

TweetDeck & other tools

Pro

Portion of Info graphic from Mashable:

http://mashable.com/2011/07/09/linkedin-infographic/

Pro

Pro benefits: Contact anyone directly See more profiles Who’s viewing my profile Saved Searches Get intors to companies See 3rd degree names and group

connections

From

$19.95/mo

What Now?

When implementing any Social Media Remember: Listen before talking Trust yourself and your staff with Social Media Trust your fans and your “enemies” Learn by doing

strengthens and extends your existing

network of trusted contacts.

In conclusion…

Reiko BeachThe Non-Profit Toolbox

781 987 1655

Twitter & FB: Reikob

LI: reikobeach

Twitter & FB: nptoolbox

Questions?

Web development, video, web strategy

Oct 22, 2011 @ Quincy, MATwitter & FB: TechDayCamp