Testistanbul 2016 - Keynote: "Why Automated Verification Matters" by Kristian Karl
20110521 Testistanbul
-
Upload
silvia-zimmermann -
Category
Business
-
view
103 -
download
0
description
Transcript of 20110521 Testistanbul
![Page 1: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/1.jpg)
More Usability Testing – Better User Experience
New Trends – Remaining Challenges
![Page 2: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/2.jpg)
Summary
„What is Usability?“
“What is User Experience?”
“What is Usability Testing?”
![Page 3: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/3.jpg)
„Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.”
![Page 4: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/4.jpg)
„User Experience (UX) is about a person’s perception and responses resulting from the use of a product, system or service.”
Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur before, during and after the use.
![Page 5: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/5.jpg)
Usability Testing
![Page 6: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/6.jpg)
„Usability testing is a mandatory step in each and every engineering and development process.”
Zimmermann
![Page 7: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/7.jpg)
Trends: Importance and degree of Realization ImportanceIn Operation StatePlanned
![Page 8: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/8.jpg)
7 out of 100 good reasons for Usability Testing
• Better Usability – Better User Experience• Increased Satisfaction, Better Reputation• Cost Efficiency• Time Efficiency• Better Risk Control• Better Accessibility• Avoid Design by Management
![Page 9: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/9.jpg)
An Example
![Page 10: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/10.jpg)
New Trends - Remaining Challenges
• Paradigm Shift• Technology• Context-Aware Computing• Need for Innovation• User Experience Methods
![Page 11: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/11.jpg)
Paradigm Shift
User
Source: Ethan Zuckerman
![Page 12: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/12.jpg)
Facebook Statistics
• People on Facebook– More than 500 million active users– 50% of our active users log on to Facebook in any
given day– Average user has 130 friends– People spend over 700 billion minutes per month
on Facebook
![Page 13: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/13.jpg)
Facebook Statistics (Contd.)
• Mobile– There are more than 250 million active users
currently accessing Facebook through their mobile devices.
– People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
– There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
![Page 14: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/14.jpg)
Facebook Statistics (Contd.)
• Platform– Developers from more than 190 countries build with
Facebook Platform– People on Facebook install 20 million applications every day– Every month, more than 250 million people engage with
Facebook on external websites– Since social plugins launched in April 2010, an average of
10,000 new websites integrate with Facebook every day– More than 2.5 million websites have integrated with
![Page 15: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/15.jpg)
Number of FB users per country
![Page 16: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/16.jpg)
![Page 17: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/17.jpg)
![Page 18: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/18.jpg)
Technology
![Page 19: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/19.jpg)
Context-Aware Computing
Picture Source: Google: „Augmented Reality“
![Page 20: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/20.jpg)
Need for Innovation
27
45
23
4 1
Very importantImportantSomewhat ImportantSomewhat unimportantNot ImportantNot important at all
Source: GapGemini Trend Report 2011
![Page 21: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/21.jpg)
“There will be a huge demand for well educated User Experience.”
Zimmermann
![Page 22: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/22.jpg)
User Experience methods
Usability Test User Test Expert Reviews Personas Task Mapping Requirements Engineering Usability Sprints
Eye tracking RUP Cognitive Walkthrough Mental Model Mapping
Heuristic Evaluation Experience PlanningExperience Mapping Card Sorting
![Page 23: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/23.jpg)
User Experience methods (contd.)
Image source: vandemaker.nl Image source: tobii.comImage source: tobii.com
![Page 24: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/24.jpg)
And where is the user in all this?
![Page 25: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/25.jpg)
About the UPA
![Page 26: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/26.jpg)
Conclusion
• Usability and User Experience are important and will be even more important in the future.
• Future trends project an even larger demand for User Experience activities as well as for well educated User Experience People.
• YOU can be a part of this exciting movement.
![Page 27: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/27.jpg)
Summary
„Thank you very much!“
Questions?
![Page 28: 20110521 Testistanbul](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c80ac14a795946308b45ba/html5/thumbnails/28.jpg)
Summary
Follow up questions:
Silvia Zimmermann, President UPA [email protected]
Facebook: Silvia ZimmermannXing: Silvia ZimmermannTwitter: Szimmermann