20110329_STARTSUMMIT_SUSTAINOVATION

8/7/2019 20110329_STARTSUMMIT_SUSTAINOVATION

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Vujd Ltd. Supporting Forward Thinking Slide |

SUSTAINOVATION

Photoby:VujdLtd.Jaspe

rBouwsma

STARTSUMMIT

WORKSHOPST. GALLEN | 20110329

www.vujade.com
http://www.vujade.com/http://www.vujade.com/http://www.vujade.com/


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Vujd Ltd. Supporting Forward Thinking Slide | 2


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Photoby:VujdLtd.Jasp

erBouwsmaTO LEAVE

TIMEYOURFOOTPRINT


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Photoby:VujdLtd.Jasp

erBouwsmaTO ERASE

TIMEYOUR

FOOTPRINT

CARBON


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Dear ParticipantsVujd Ltd. is convinced that sustainability will become an issue of global

relevance in future. Whereas in former times, being green was only an issue

for a small group of people, the sustainability movement has reached a

critical mass. Today, being sustainable has not only an ecological but also an

economic, social and cultural dimension. We believe, in order to stay

competitive, corporations have to adapt to this demand.

But: How must companies adapt? Which innovations are required for

carrying out these changes? What is necessary for different stakeholders to

collaborate in efficient ways? To summarize: How should we sustainovate?

After presenting our perspective as well as our provocation, we would like

to engage with the participants by both listening to their point of views and

discussing their reactions. By doing so, we will cover the entire room with

post-its. We will use different models in order to structure and visualize our

results. During the second part of the workshop, we would like to develop a

generic action plan that should support corporations in their effort toachieve sustainovation.

Cheers,

Jasper BouwsmaFounder Vujd Ltd. 5


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Fjord, Swisscom, Jokko Korhonen 2007 - Confidential Page 6

Solution

A teamsactivitydashboard andhomepage


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IntroductionThis WS is not

about Japan

DefinitionSustainability

Define & Discuss

AboutVujd Ltd.

Hi!Why are you

here?

Why you arehere?

ActionCase Studies

What do youthink it is?

Lets look at:Apple

NespressoMigros

McDonaldsSwisscom

What othersthink it is?

Sustainovation

ModelsValue Chain

TBL(triple bottom line)


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Vujd Ltd. Supporting Forward Thinking Slide | 8Photo by: Vujd Ltd. Jasper Bouwsma

#GAME RULES


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about Japan


Define & Discuss

AboutVujd Ltd.

Hi!Why are you

here?

Why you arehere?

ActionCase Studies


Lets look at:Apple

NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



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ARE YOUWHYHERE


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YOU AREWHYHERE


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Vujd Ltd. wants to expand its activities* in the field ofsustainability, since we see how companies from largeto small are having difficulties in dealing with thecomplexity of the topic.

We would like to make use of this StartSummit todiscuss sustainability and the importance of innovationas the sole tool for achieving a better world.

Vujd Ltd. calls this combination sustainovation and

would like to explore, together with you, theopportunities this domain contains.

* Vujd Ltd.s activities:- Consulting- Startup Support

- Incubation

#GOAL / OBJECTIVE


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about Japan

DefinitionSustainabilityDefine & Discuss

AboutVujd Ltd.

Hi!Why are you

here?

Why you arehere?

ActionCase Studies


Lets look at:Apple

NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



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2011

03

11

14

#SUSTAINABILITY


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WE WILL PUBLISH THESLIDES ABOUT JAPAN AND THE

NUCLEAR DISASTER ONSLIDESHARE IN OUR A

SPECIAL 201103PRESENTATION.

STAY TUNED TO BE INFORMEDhttp://www.slideshare.net/vujade/
http://www.slideshare.net/vujade/http://www.slideshare.net/vujade/


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about Japan


AboutVujd Ltd.

Hi!Why are you

here?

Why you arehere?

ActionCase Studies


Lets look at:Apple

NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



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WHO WE AREPhotoby:VujdLtd.JasperBouwsma

www.vujade.com

WHAT WE DO
http://www.vujade.com/http://www.vujade.com/http://www.scribd.com/vujadeltdhttp://www.slideshare.net/vujade/http://www.vujade.com/http://www.scribd.com/vujadeltdhttp://www.slideshare.net/vujade/http://www.flickr.com/vujadeltdhttp://twitter.com/http://www.facebook.com/vujadeltd


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Vu-j-d

Vujd is the opposite of dj-vu and refers to something that

has not yet taken place or has not yet existed.Looking for new solutions.

Critically questioning existing structures and behavior.Looking at something from a different or an unusual point of view.

In other words: Vujd stands for innovation.

Photo by: Vujd Ltd Jasper Bouwsma


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1. CORPORATE CONSULTING

2. STARTUP SUPORT3. INCUBATION

OUR PARTNERS:

19

PROPOS


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Eric Hoffer, (July 25, 1902 May 21, 1983)

American social writer and philosopher

In times of changelearners inherit the earth;

while the learned find themselvesbeautifully equipped to deal with a

world that no longer exists.

Pho

toby:VujdLtd.Jasp

erBouwsma


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THIS PRESENTATION ISLICENSED ACCORDING TO A CC-BY-SA LICENSE

This license lets you remix, tweak, and build upon our work

even for commercial reasons, as long as you credit us andlicense your new creations under these identical terms.

Photo by: Vujd Ltd Jasper Bouwsma


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http://www.scribd.com/vujadeltdhttp://www.slideshare.net/vujade/http://www.scribd.com/vujadeltdhttp://www.slideshare.net/vujade/http://www.flickr.com/vujadeltdhttp://twitter.com/http://www.facebook.com/vujadeltd


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Vujd Ltd.Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Gutenbergstrasse 9

CH-3011 Bern

+41 (0)31 381 50 80

Online

www.vujade.com

[email protected]

VujadeLtd Photoby:VujdLtdJasperBouwsma


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about Japan


AboutVujd Ltd.

Hi!Why are you

here?

Why you arehere?

ActionCase Studies


Lets look at:Apple

NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



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about Japan


AboutVujd Ltd.

Hi!Why are you

here?

Why you arehere?

ActionCase Studies


Lets look at:Apple

NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



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DO YOU THINKWHAT


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about Japan


AboutVujd Ltd.

Hi!Why are you

here?

Why you arehere?

ActionCase Studies


Lets look at:Apple

NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



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OTHERS THINKWHAT


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InnovationSustainability

Technology

Society Economy

Politics

Photo by: Vujd Ltd. Jasper Bouwsma

#

#

#

##

##TOPICS


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Photo by:svabo

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#SUSTAINABILITY

Birkenstock Etage

1986

26

04


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Die Schweizer sind Weltmeister im konsequentenRecycling: 2003 wurden 47% aller Haushaltabflle

rezykliert: 96% Glas, 90% Aluminium, 77% Papier, 76% PET,85% 90% Aludosen sowie 75 % Stahl- oder Weissblech

#SUSTAINABILITY


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#SUSTAINABILITY



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@NYTimes: Post-Tsunami Japan Turns Away From Excess -http://nyti.ms/e0IsXL #jishuku

2011

27

#SOCIETY03
http://nyti.ms/e0IsXLhttp://nyti.ms/e0IsXL


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2011

02

11

Weapons of Mass Communication: internet and mobilephones, facebook, youtube, smartphones & Twitter are

the new weapons of Revolution

#TECHNOLOGY


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A picture that will always be remembered as the Egyptianrevolution at Tahrir Square

2011

02

08

Photo by:magharebia

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#POLITICS


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2011

03

28#ECONOMY

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@TheGuardian Campaign via social media networks blocksDutch bankers' bonuses bit.ly/eejO3M An online campaign

overturned ING's executive pay policy


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2010

04

20#SUSTAINABILITY

Beyond Petroleum... 13 dead, 4.9M barrels spilled in 89days polluting 68k sq mi of sea and marshland

http://bit.ly/gsYfKt
http://bit.ly/gsYfKthttp://bit.ly/gsYfKthttp://bit.ly/gsYfKt


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2010

05

20

Tesla buys former Toyota factory in Fremont to build theirModel S car for 2012. http://bit.ly/fOc63p

Photo by:Tumbenhaur

#SUSTAINABILITY
http://bit.ly/fOc63phttp://bit.ly/fOc63p


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2011

03

15

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#SUSTAINABILITY

E10 Germany: a wonderful example of a sustainableproduct gone wrong.



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#SUSTAINABILITY

Wind energy, many people are against obstructions in thelandscape

Photo by:Oliver Raupach


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#SUSTAINABILITY

Solar slowly reaches scalability and prices are decreasingas a consequence.

Photo by:Oliver Raupach


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2011

03

15

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#SUSTAINABILITY

E10 Germany: a wonderful example of a sustainableproduct gone wrong.

20 0


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2010

12

02#SUSTAINABILITY

#COP16: Cancun or Cant Cun? After COP15 again a meagerresult. When single nations can veto an outcome nothing

will ever happen.

2011


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Swiss governments Doris Leuthard launches a newRaumplanungskonzept

2011

01

21

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#SUSTAINABILITY

2011


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2011

02

10

Photo by:svabo

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#SUSTAINABILITY

Hmm this is not the way ski slopes should look like inFebruary... Lots of ski-regions already suffer financially

from the bad season.


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Vujd Ltd. Supporting Forward Thinking Slide | Ph

otoby:VujdLtd.Jas

perBouwsma

ARE WE RIGHTWHEN WE THINK

TO OBSERVE A

PARADIGM SHIFT?


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The Blueprint of a better kind of business


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1. Step One: Loss AdvantageFrom Value Chains to Value Cycles

2. Step two: ResponsivenessFrom Value Propositions to Value Conversations

3. Step three: ResilienceFrom Strategy to Philosophy

4. Step four: CreativityFrom Protecting a Marketplace

to Completing a Marketplace

5. Step five: DifferenceFrom Goods to Betters

6. Step six: Constructive StrategyFrom Dumb Growth to Smart Growth.

61


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about Japan


Define & Discuss

AboutVujd Ltd.

Hi!Why are you

here?

Why you are

here?

ActionCase Studies


Lets look at:Apple

NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



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IntroductionThis workshop is

not about Japan


Define & Discuss

AboutVujd Ltd.

Hi!Why are you

here?

Why you are

here?

ActionCase Studies


Lets look at:Apple

NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



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Lets look at a number of different companies:

1. Do you find these companies sustainable or not?

2. How does sustainability differ among industries?

3. (How) Can these companies create a value cycle?

4. Where lies the main opportunities for sustainabilityfor these companies?


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about Japan


Define & Discuss

AboutVujd Ltd.

Hi!Why are you

here?

Why you are

here?

ActionCase Studies


Lets look at:Apple

NespressoMigros

McDonaldsSwisscom


Sustainovation

ModelsValue Chain



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Vujd Ltd. Supporting Forward Thinking Slide |Photo by: Vujd Ltd Jasper Bouwsma 70

Because you can't do today's jobwith yesterday's methods

and be in business tomorrow.


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Heraclitus, c.535 BC - 475 BC

Greek philosopher

Nothing endures but change.

Ph

otoby:VujdLtd.JasperBouwsma


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Vujd Ltd.Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Gutenbergstrasse 9

CH-3011 Bern

+41 (0)31 381 50 80

Online

www.vujade.com

[email protected]

VujadeLtd Photoby:VujdLtdJas

perBouwsma


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BACKUP


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*


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http://www.greenpeace.org/international/en/news/features/Greener-electronics-guide-updated/


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http://www.greenpeace.org/international/en/news/features/Greener-electronics-guide-updated/


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#


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#SUSTAINABILITY


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#


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#SUSTAINABILITY


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#


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#SUSTAINABILITY


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#


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#SUSTAINABILITY


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20110329_STARTSUMMIT_SUSTAINOVATION

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