passion for promotionswsp international limited

Custom Promotional Products | Retail Loyalty Solutions | Games, Contests & Sweepstakes

111 Granton Drive, Suite 110, Richmond Hill, Ontario, Canada L4B 1L5 Phone: 905·881·3625 Fax: 905·881·4667 Web: www.WSPinternational.com

2011 Credentials Deck

WSP has been around for over fifty years, helping to build our clients’ brands and promote their products. There is a reason why they come back to us year after year after year… they know that we take the time to understand their company, their brand… and especially their message they want to send to their customers.

We are an eclectic mix of well-seasoned, sometimes zany and creative individuals who bring unique perspectives and fresh ideas to your meeting table! We will work closely with you to come up with creative solutions to get results. We have maintained close relationships and have earned and maintained the loyalty and respect of our clients for many years.

We know our business, and are considered leaders in Custom Promotional Products, Loyalty Solutions and Games, Contests & Sweepstakes. Whether its driving consumers to use your brand or bringing customers into your store, with all of our years in the business, we give new meaning to “been there – done that”.

But, time is money – so let’s not spend any more… please let us introduce ourselves… and the secrets to our success…

Games, Contests & Sweepstakes Creating an effective Game, Contest or Sweepstakes is not as easy as you may think. It takes long hours, extreme attention to detail and most importantly, experience!

With our experience, we not only make it look easy, but, we have become industry leaders in the world of game promotions. Working in tandem with your marketing department we create fully customized promotions that can overcome any challenge that comes our way. Whether it is through Collect to Win, Instant Win, Scratch Off, Online or Social Networking game promotions, we always challenge ourselves to come up with new and innovative solutions that deliver tangible results. No one knows your customers like you do; our team takes the time to listen and learn in order to create programs that are easily executed to deliver increased sales and long lasting customer loyalty. We build a relationship with you so you can build a better relationship with your customers. That is why most of our clients run our game promotions year after year, building better, measurable results every step of the way.

Ready FoR a change?

No purchase necessary. Prizes may not be exactly as illustrated. Contest starts 9/14/2009 and ends 11/08/2009. Get a game ticket when you visit any Mr. Lube service center. See Official Contest Rules at www.mrlube.com for all details including complete prize information, odds to win and how to redeem prizes.

GRAND PRIZE: Two GUARANTEED Winners!

2010 Ford Fusion Hybrid with 3 Years Mobil 1 Oil Change

Service from Mr. Lube.

ARV: $32,960

Garmin personal GPS 10 Available to be Won ARV: $199

Sirius satellite radio package 10 Available to be Won ARV: $209

Change your oil and get a chance to win big?

Now that’s a change!

Scratch the two boxes on the reverse to save big on your services

plus you could drive away with a 2010 Ford Fusion Hybrid.

Plus over 16,000 partner prizes and savings

®

change oil

Win Big

FReaK oUTMr. Lube is giving you two ways to win more than $1.5 Million in prizes and savings!

1. Instant savingsScratch to reveal instant savings off any one of the following major services: radiator, transmission, or fuel filter.

2. Instant PrizesScratch to win great prizes like:

2010 Ford Fusion Hybrid plus 3 years of Mobil 1 oil changes from Mr. Lube

Garmin personal GPS

Sirius satellite radio packages

Mr. Lube product and services offer

or reveal a PIN and enter our second chance Fusion Sweepstakes at www.mrlube.com.

Details on reverse.

You’ve Won: Garmin

Personal GPSCall 1-888-847-0397

to redeem before 11/15/09 PPIZE CODE:

CWF1109GG10

Save 10% OFF any one of the following services:

radiator, transmission, or fuel filter.

Redeem before 3/8/10.

Fold & tear along perforations to open.

Moisten Here Moisten Here

Moisten Here Moisten Here

S102-1109 S102-1109 S102-1109

Fold stickers along perforation lines and

remove to play on Collector Card.

2010 Ford Focus 6 Guaranteed to be Won!

$1 Million in Prizes & Discounts Available!

More than

the

HarvestRewards!

3 Contest Stickers Inside!

1. Sobeys; 2009 Games in Atlantic, Western and Ontario regions

2. The Grocery People; Super Big Celebration, scratch and collect to win

3. Mr. Lube; Change Oil, Win Big, Freak Out, sctatch and win

4. Associated Grocers; Great Grocery Giveaway, online

5. Holiday Inn/Holiday Inn Express; Check Inn and Win, peel and reveal

1. 2. 3.

4.

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150th Anniversary Big Red Grocery Giveaway! A&P, Waldbaum’s, the Food Emporium & Superfresh

Your 150th Anniversary doesn’t come along every day – so the A&P family of Supermarkets (A&P, Waldbaum’s the Food Emporium and Superfresh) turned to us for a game promotion to kick off their celebration. Not only was this the largest Anniversary event in their 150th year, it also served as a re-launch of the A&P loyalty card.

The concept was simple – use your loyalty card, get a valuable game ticket. The opportunity to win big proved to be the right motivation for change, with huge numbers of sign ups and card usage during the 8 week campaign and carrying through till today. But, remembering to use your card was only part of it! The game also focused on “Big Red Savings” giving customers a game ticket every time they went through the checkout lanes. Tickets revealed Free Instant Prizes and Discounts from the Vendor Community, an Online PIN or an Enter to Win In-Store ballot for another chance to win big. Add two Collect to Win stickers in every ticket for a chance to win Free Groceries for a Year or 1 of 3 Ford Mustangs, and you’ve got a big story to tell. How big? Big enough to create a full TV Ad Campaign – something A&P had not done in over 15 years!

Place Stickers on Collector Card. Match the pictures to Win!

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Enter Online! Enter your PIN at

www.bigredgiveaway.comEnter now, enter often!

You could Win:FREE Groceries for a Year

15 prizes available to be won! $150 Grocery Gift Card

80 prizes available to be won!See Official Rules for details.

PIN SM1895367

7/11/09 904211

&play

win!

Better than 1 in 15 chances to Win!

bigthe red grocery giveaway!

$3.2 Million in prizes!and discounts available.

MOISTEN HERE

tear aLonG PerForations to see iF YoU’Ve Won!

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For full details see Official Rules in -store or at www.bigredgiveaway.com ®

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Cruisin’ to Win!Irving Oil

Our Cruisin’ to Win game promotion was one of the most effective Petroleum promotions in recent years. With a huge focus on the importance of the small Instant Prizes combined with an amazing Collect to Win game as well as an Online Game that forged Irving’s Customer Relationship Marketing email database, Cruisin’ to Win made a huge impact on the Atlantic Canada and New England USA markets. Cruisin’ to Win “zigged” when others “zagged”.

“Is that the phone, or the cash register?

At the cash register, Cruisin’ to Win racked up double-digit year-over-year increases in same-store sales across Atlantic Canada and New England in 2003 and again in 2004. At the store, Irving saw a flow of new customers in the key opportunity and non-user segments, females, younger age groups and professionals. And the campaign fuelled interactivity and chatter between customers and staff.”

~Cruisin’ to success – Cruisin’ to brand equity.

Excerpt from June 2005 issue of Marketing Magazine.

Custom Promotional Products Adding value to your business and brand is always our number one focus!

We offer high quality, high perceived value, branded premium promotions. We work closely with you to understand your brand’s image and determine audience appropriate concepts and premiums and turn them into reality. We have no catalogue and no inventory. Every project is client-specific, customized and made to order. The only real limit is the imagination... and we’re proud to say that ours are limitless! We maintain a current roster of over 400 active suppliers — if an item exists, we will source it. If it doesn’t exist, we will create it from scratch. Our top-notch sourcing team scours the globe looking for hot new ideas and products with current and in depth knowledge of the FDA, child safety testing and consumer product safety regulations. Our premium promotions team treats your brand like it’s our own — we are 100% dedicated to maintaining your brand’s quality and integrity.

4.

1.

1. Johnson & Johnson; Gold standard Band-Aid tin

2. The Hershey Company; Clucking Cadbury bunny

3. LCC vins & spiritueux/Clos des Vignes; Two Oceans reusable shopping bag

4. The Hershey Company; Connecting candy containers

5. Distell International; Amarula two bottle glorifier

5.

2.

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Clorox Canada Brita Bottles

We have been working with Brita Canada for over six years developing a wide assortment of custom promotional items for their national and customer specific gift with purchase value add promotions.

In the spring of 2004, research indicated consumers were spending a lot of money buying cases of bottled water for daily consumption while a perfectly good Brita Filtration system sat on their counter, was in their fridge or was mounted to their faucet.

Brita challenged us to develop a promotion that would effectively promote the use and consumption of Brita Filtered Water outside the home.

We developed a custom Brita Premium Water Bottle making Brita Filtered Water portable. The promotion was extremely successful and started an exciting trend in what was otherwise a very inactive category.

To date, we have produced over 500,000 hard plastic water bottles in various sizes and colours and almost 50,000 premium stainless steel water bottles! We continue to work tirelessly with the regulatory scientists at Clorox to ensure all bottles produced meet or exceed Brita’s exceptionally high standards extraction testing.

With over fifteen successful promotional executions for the brand to date, we have consistently delivered what we promise, when we promise it, at an extremely competitive price. These are the reasons they keep coming back to us year after year!

The Hershey Group of Companies

Since 1997, we have produced more than 200 custom products for The Hershey Company worldwide. From brainstorming concepts to custom design and development we have produced everything from plastic Kisses containers, to clucking Cadbury bunnies, to collectible custom die cast cars.

In 2002, Hershey’s Chocolate World approached us with a challenge. They were gearing up to open their newest attraction -- The Hershey’s Really Big 3-D Show™. They asked us to bring their new 3D Brand Characters to life in the form of custom plush characters. We enthusiastically embraced the challenge and produced the complete line up of characters.

As Chocolate World opened new locations in Chicago and Times Square they once again challenged us to develop and create an inventory management and replenishment system.

Currently, we actively store and supply six of their retail locations and their retail partners with over 30 SKUs of product. We utilize a 250,000 square foot third party warehouse to facilitate their logistical and warehouse requirements using a custom developed inventory management system.

To date, we have successfully shipped over 24 Million units to the Hershey Group of Companies!

Retail Loyalty Solutions Loyalty marketing has become a key strategy for the growth of our company in today’s competitive marketplace.

We base our thinking on the concept of Relationship Building. Not only do we focus on acquiring new clients but we focus on nourishing the growth of our existing ones. Through constant interaction and communication, we are able to understand your needs and focus on your long-term business and brand objectives. Whether your goal is to acquire new customers, retain existing customers, motivate behavior to increase purchase activity, create brand support, or something entirely different; our solutions will deliver the competitive edge that is certain to enrich your brands and strengthen profitable relationships.

1. The Grocery People; Free steak knife program

2. H.Y. Louie; Free Summer Splash acrylic glasses, with Summer Splash Cash

3. W. Lee Flowers; Our Very Own jumbo steak knife program, with Smile Savers

4. Hometown Grocers; Cambridge Radiance Towels, with Smile Savers

1.

3.

Collect Our Very Own Jumbo Steak Knives with

Every day low price $1.99!

= FREE Steak Knife!

Collect one Smile Saver with each $50.00 purchase in our store. Spend $50.00 to $99.99 and receive one Smile Saver; spend $100.00 to $149.99 and receive two Smile Savers, etc. There is no limit to the number of Smile Savers that you can collect, so shop early and shop often!

You can combine two Smile Savers to get your Steak Knife FREE!

You must surrender Smile Savers on redemption. Applicable Taxes are extra. This is a limited supply and time offer! Smile Savers must be redeemed in our stores by July 25, 2010. No rain checks will be issued.

Cashier: Scan Smile Savers as customers redeem for their Steak Knives. Scan each Smile Saver being redeemed. Void Smile Savers on redemption.

2 Smile Savers

Smile Savers

1 Smile Saver = $0.99 Steak Knife!

the purchase of Our Very Own

Jumbo Steak Knife!

Always finding ways to make you Smile!

It’s as Easy as 1, 2, 3!Shop with us every week!1.

Collect Smile Savers Free with 2. every qualifying purchase. The more you shop, the more you save!

Redeem Smile Savers and Save 3. $1.00 off the purchase of Our Very Own Jumbo Steak Knife. You can combine Smile Savers to maximize your savings!

Our Very Own

savings on

$100

SmileSavers

2.

4.

Irresistibles Bamboo Cutlery CollectionMetro Richelieu Inc.

Metro stores in Quebec, challenged us to develop a powerful promotion for their independent dealers. They needed a promotion that would attract and engage their discerning French clientele and yet still deliver substantial profits. Our solution was the eco-friendly Irresistibles branded Bamboo Handled Cutlery Collection. The promotion offered, a free high value bamboo knife block with the purchase of the first week’s knife and with every featured knife purchased in the following weeks - a free steak knife. This promotion exceeded expectations significantly!

We worked diligently with the Metro Marketing Team to develop this program operationally so that their independents’ risk on all free giveaways was completely mitigated. Order and distribution quantities were also vetted by retailers prior to production.

Every component was custom produced with Metro’s Irresistibles private label branding. Being prominently advertised in the Metro flyer and displayed in all stores, customers immediately embraced the high quality collection.

What were the results? In 220 stores they surpassed an astounding $7,000 in retail sales per store and generated an average of 24% profit margin!

The Ontario Division followed in the fall of 2009 and despite the economic downturn, their 168 stores delivered, on average, retail sales of $4,360 per store and even higher profit margins!

We delivered both promotions as full service custom programs, supported by product design, packaging, displays, advertising, operation guides, online mail-order fulfillment and complete program management.

Cambridge Radiance Towel Collection Brunet Drug Store

Brunet Drug Stores in Quebec were in the process of introducing a new décor package that featured white, cream and chocolate colors – all to attract their predominantly female clientele aged 18 to 36. Brunet came to us looking for a sales promotion that would deliver their new colors and also support their value and brand objectives.

We engaged our long-standing relationship with the Cambridge Towel Corporation to deliver the beautiful Radiance Towel collection. First, we developed a color palette that perfectly accented the new décor delivering white, mushroom and chocolate towels. Then, we created Brunet Dollars, the focal point for Brunet’s Vendor Commitment Drivers.TM With our help, Brunet reached out to their weekly feature vendors to help fund their promotion. Vendors were given full recognition on the displays, Brunet Dollars and special saver wallets, all created and produced by us especially for Brunet. Customers collected Brunet Dollars with the purchase of featured vendor’s products and were entitled to $1 off any SKU for each Brunet dollar they redeemed.

Finally, Brunet asked us to develop a powerful Bonus Giveaway to really kick off the first week of the promotion. We sourced and delivered a branded bath mitt that was offered Free with the first week’s purchase.

Operationally, we worked with Cambridge to pre-load displays so that stores only had to unwrap it and start promoting! All program materials were produced bilingually to satisfy the English – French marketplace.

In 122 stores, Brunet averaged $1,224 retail per store and completely met their Vendor objectives.