2011 Wingspread Forum Report

U.S. SUmmit & initiative for Global Citizen DiplomaCy

U.S. CENTER FOR

CITIZEN DIPL MACY

every citizen a diplomat

WINgSPREAD III STRATEgIC PLANNINg LEADERShIP FORUM PARTICIPANTS

2020 initiative for global citizen diplomacyplan for actionleaDerShip forUm SponSoreD by

the JohnSon foUnDation & U.S. Center for Citizen DiplomaCy

forUm reportstrategic planning leadership forum

Wingspread Conference Center | Racine, Wisconsin | may 1517, 2011

Convened by The Johnson Foundation and U.S. Center for Citizen Diplomacy

are you a citizen diplomat?

when you...

liSten to others with compassion and an open mind

learn about history, culture, and ways of life and thinking different from you own

reSpeCt peoples rights to views and approaches other than your own

eXplore other cultures and places with curiosity and openness

aCt to understand, engage, and work with people from around the world

embraCe a role as someone who can connect and make a positive difference in the global community

you are a citizen diplomat

1www.USCenterforCitizenDiplomacy.org

StrateGiC planninG leaDerShip forUmWinGSpreaD ConferenCe Center | raCine, WiSConSinmay 1517, 2011

SponSoreD by The U.S. Center for Citizen DiplomacyThe Johnson Foundation at Wingspread

Statement of pUrpoSeOn May 1517, 2011 The U.S. Center for Citizen Diplomacy (USCCD) convened 39 U.S. leaders and experts in international affairs and citizen diplomacy representing education, government, business and the non-profit sector. The meeting was held in conjunction with the Johnson Foundation at their Wingspread Conference Center in Racine, Wisconsin. The purpose was to analyze the final report from the 2010 U.S. Summit for Global Citizen Diplomacy and develop specific action steps over a period of years to reach a ten-year goal to double the number of citizen diplomats by 2020.

2020 initiative for Global Citizen DiplomaCy

a plan for action to double the number of citizen diplomats by 2020

table of ContentS

4 Acknowledgements

5 Preface

7 Introduction

9 Doubling the Number of Citizen Diplomats

The Role of the U.S. Center for Citizen Diplomacy

15 Task Force Recommendations

17 Business

19 Community-Based Organizations

21 Development Assistance

24 Faith-Based Organizations

26 Global Health

28 Higher Education

31 International Cultural Engagement

34 International Voluntary Service

36 K-12 Education

38 Youth Service

41 Roundtable Recommendations

43 Developing Partnerships with Predominantly Muslim Nations

45 Evaluating and Measuring Impact

48 New Media/Technology

50 Policy Issues

52 The Role of the States

55 Participant Bios

aCknoWleDGementS The U.S. Center for Citizen Diplomacy expresses its gratitude to

The Coca-Cola Foundation for its generous gift of $100,000 in support of

the 2011 launch of the U.S. Initiative for Global Citizen Diplomacy.

A portion of this grant was utilized to produce, print and distribute this

Forum Report outlining the goals of this important ten-year initiative to

significantly increase the number of U.S. citizen diplomats by 2020.

The 2010 U.S. Summit for Global Citizen Diplomacy was made

possible by the following generous sponsors, enabling the contributing

summit and initiative leaders to develop the material for this report.

We celebrate these gifts and express our gratitude for their impact,

now and long into the future.

in kinD ContribUtorS

The Honorable Charles T. ManattSaturation Productions

preSiDential SponSorS

In support of the USCCD Web site and the

2010 National Awards for Citizen Diplomacy honorees

Corporate Diplomat SponSor

Anonymous Family Foundation

Global Citizen Diplomat SponSorS

In support of International Cultural Engagement Task Force

Citizen Diplomat SponSorS

Diplomat SponSorS

In support of the International

Cultural Engagement Task Force

In support of the International Cultural

Engagement Task Force in partnership with

the National Endowment for the Arts

In support of the K-12 Education Task Force

frienD of the SUmmit non-profit SponSor


prefaCe June 23, 2011 the U.S. Center for Citizen DiplomaCy iS pleaSeD to annoUnCe a plan for action: the 2020 initiative for Global Citizen Diplomacy. This report includes the findings and recommendations of the third Johnson Foundation at Wingspread meeting devoted to the importance of citizen engagement in international activity and outlines specific recommendations to reach the goal of a ten year initiative to double the number of citizen diplomats by 2020.

In the United States, citizen diplomacy is defined as the concept that all Americans have the right, indeed the responsibility to help shape foreign relations one handshake at a time. Participants of an initial leadership meeting at Wingspread in 2004 conceived the original idea of the U.S. Center for Citizen Diplomacy (USCCD), which was ultimately established in Des Moines, Iowa in February 2007. Today the USCCD serves as a national resource for Americans of all ages to be engaged in international activity whether at home or abroad and works to increase citizen involvement, inspire global partnerships, honor citizen accomplishments and expand global education.

Since March 2004, numerous leaders in international affairs and many other knowledgeable volunteers have worked to raise the consciousness of the American public to the importance of citizen engagement in international activity at home and abroad. To date, over 100 community-based summits and two national meetings on citizen diplomacy involving thousands of Americans have been held throughout the country. A second Wingspread leadership meeting in October 2008 defined a planning process for a major U.S. Summit for Global Citizen Diplomacy, which launched the ten-year U.S. Initiative for Global Citizen Diplomacy. The Summit was held in November 2010 in Washington, D.C. and hosted by the USCCD in cooperation with the U.S. Department of State. Over 650 participants from 39 states and 41 countries attended. The Summit also spawned an international steering group to plan a World Forum on Global Citizenship in 2012.

These important accomplishments have significantly advanced the cause of citizen diplomacy in our country. However, multiple wars, a troubled economy, high unemployment, the ongoing threat of terrorism, a deteriorating K-12 educational system, and political tensions at all levels of government are serious domestic concerns that dominate the attention of our elected leaders. It is crucial that in this interconnected world, our country embraces the vital role American citizens play in contributing to a more peaceful world. There is a critical need to increase the number of Americans of all ages involved in international activities at home or abroad and for all of us to be more globally competent. Our national security and economic competitiveness depend on it.

This report directs the USCCD, in cooperation with some 1,300 U.S. based international non-profit organizations, to implement specific actions and recommendations that will not only double the number of citizen diplomats by 2020 but assure our country does not ignore its long standing, historical commitment to citizen engagement in the world around us. It has been an honor to collaborate with so many outstanding leaders in international affairs on this report. Together, with their experience and knowledge, we will implement the recommendations and accomplish the goal. Please join us.

In Partnership,

David H. Roe, PhD Ann Olsen Schodde Chair, Board of Directors President & CEO

in kinD ContribUtorS

The Honorable Charles T. ManattSaturation Productions

Diplomat SponSorS

In support of the International

Cultural Engagement Task Force

In support of the International Cultural

Engagement Task Force in partnership with

the National Endowment for the Arts

In support of the K-12 Education Task Force

frienD of the SUmmit non-profit SponSor

6 2011 WINGSPREAD FINAL REPORT


introDUCtion

Citizen Diplomacy DefinedCitizen Diplomacy is the engagement of individual Americans in programs and activities, primarily in the voluntary, private sector, that increase cross-cultural understanding and knowledge between Americans and people from other countries, leading to greater mutual respect.

Citizen diplomats may be involved in activities and programs that take place within the United States, abroad or both and occur in a wide variety of ways in American society. The USCCD has organized citizen diplomacy activity and programs into ten different sectors which include: business, community-based organizations, development assistance, faith-based organizations, global health, higher education, international cultural engagement, international voluntary service, k-12 education and youth service.

The U.S. Summit for Global Citizen Diplomacy held in November of 2010 in Washington D.C. was led by leaders in each of these sectors, as well as other experts who developed recommendations related to seven critical issues that impact on citizen diplomacy activity in general. At the Summit, these experts presented overall outcomes they believed were necessary to achieve in the next ten years to increase the number of citizens engaged as citizen diplomats in their respective areas. Each sector also honored ten programs that represented best practices in their respective areas.

The Post-Summit Wingspread meeting brought these leaders together with other selected experts in a meeting for a more intensive discussion that addressed two key issues: What are the action steps that need to occur in each sector in order to increase the number of participants?

how can the USCCD assist them in achieving their goals and objectives?

The following report summarizes their suggestions on each of these questions.


DoUblinG the nUmber of Citizen DiplomatS:

the role of the U.S. Center for Citizen Diplomacy


the role of the U.S. Center for Citizen DiplomaCy: aSSiStinG Citizen DiplomaCy orGanizationS in DoUblinG the nUmber of Citizen DiplomatS by 2020

The following is a summary of the recommendations made by the Wingspread participants as to how the U.S. Center for Citizen Diplomacy can best serve citizen diplomacy organizations, and in partnership with them achieve the overall goal of doubling the number of citizen diplomats by 2020.

a national media Campaign the initiative to Double the number or Citizen Diplomats by 2020

A successful campaign must make the utmost use of all aspects of social media and web based technologies that make it possible for individuals at the grass roots level to be involved and motivated.

There is significant power in stories. The USCCD should routinely collect and disseminate stories of citizen engagement throughout the world and incorporate them with social media, mapping, twitter, facebook, podcasts, and blogging and develop a partnership with public radio throughout various states in the country. Use these stories and interviews as testimonials to the power of citizen diplomacy and the development of long lasting relationships.

The USCCD should take advantage of more polling and evaluation data to provide more accurate assessment of the publics interest in international affairs i.e. specifically being involved in various kinds of volunteer activity that is international in focus. Use this data as baseline information for the ten year campaign to track progress.

While the State Department, IBM and many non-profit organizations are now using the term, citizen diplomacy, the general public is still not aware of what it is and what it means. The campaign should be a major consciousness raising effort. This needs to be kept in mind with any communications that are developed. The campaign needs to appeal to the individual as much as possible.

The campaign has to develop a good tag line Every Citizen a Diplomat, My Earth, My Job, Put me on the Map, I am a Citizen Diplomat, You Matter all suggested by Wingspread participants. There needs to be a consistent message and brand.

The USCCD should develop a state-by-state networking system for advocacy to state and federal government. Similar to the Washington based, Global Leadership Campaign.

The campaign should make a strong effort to reach out to youth, K12 teachers, colleges and universities.

Find a celebrity face to be the champion of the campaign.

funding private and public

The USCCD should help states raise their international profile and thereby charge them a fee for consulting with states on how to do it.

The USCCD should be a strong advocate for the transfer of funds from the Department of Defense to the U.S. Department of State, Office of Public Diplomacy and Public Affairs, and continue its policy of seeking federal support for programs, specifically those that form a partnership with State that will support the entire network of organizations but not for general operating funds.

At the Congressional level, the USCCD needs to take a more active role in collaborating and cooperating with existing organizations in the advocacy campaign for federal budget funding for citizen diplomacy

programs and services, especially those programs under the charge of the Bureau of Education and Cultural Affairs at the U.S. Department of State.

In a short four years the USCCD has established credibility to serve some of the needs of the family of citizen diplomacy organizations. The USCCD is excellent at convening, disseminating information, honoring citizen diplomats and marketing the value of citizen engagement. Now, it needs to hire a full time development director to connect with all the varied and sometimes hidden opportunities for funding apart from government support via corporations foundations and individual philanthropists. It is extremely difficult for the lead management team to add this to their responsibilities.

major assets of the U.S. Center for Citizen Diplomacy that Should Continue

The USCCDs primary assets are the ability to provide access to resources, recognition of outstanding contributions and provide timely and up to date information about citizen diplomacy throughout the U.S. and the world. The USCCD is not a competitor, but a catalyst.

The USCCD has already proved to be an important Convener for all those in the field and should continue this role. Task Force Forums should be held throughout the country. It can also monitor programs and provide inspiration that motivates more participants. It is the only organization with the overall umbrella mission that can do this most effectively as it does not represent any one sector but is supportive of all the organizations in all the sectors.

The USCCDs Website is powerful, one of a kind in the country, and most likely in the world. Every effort should be made to strengthen, expand and update it on an ongoing basis. mapping should be added to the site as a next important visual asset and connect the maps with stories and programs occurring throughout the world. World maps might be developed for each sector, i.e. the arts, exchanges, global health, youth, business, etc. Another map could show where major organizations are located, i.e. World Affairs Councils, Sister Cities, BBC, Partners of the Americas, IV Councils. Let member organizations populate their own information on the maps with pictures, videos, etc.

advancing a membership program

If the USCCD routinely informs, convenes, honors, and analyzes what is going on in all areas of citizen diplomacy, provides access for the organizations to the web site to promote their own activities, and offers leadership training if properly targeted to well researched needs then members will find a way to pay. Otherwise, they will not find membership useful.

As the membership program evolves, it is likely to move more towards an Association Model rather than a center.

training, education and research

The USCCD cannot assume best practices for the content area of each individual sector. However, it can educate and define what constitutes the best models for the behavior of a citizen diplomat and, overall, best practices in the design, funding and management of an international program for non-profit international organizations. The USCCD can also work with each task force group to define best practices in their sectors. If relevant training content is developed, the USCCD should consider a leadership training institute for non-profit international organizations based on a survey of needs so that it is targeted to specific concerns of those leading the international non-profit organizations. A partnership with a university should be considered for any training institute.



Through the USCCD web site and social media, the Center can play a major role in providing information on a wide variety of topics related to citizen diplomacy, for example: updates on conferences and institutes, proposed legislation, new alliances and trends in the field, research information that validates good practices, and new grant and funding opportunities. This should be done routinely and updated on a regular basis.

The USCCD is not a university but should continue on the path of partnering with colleges and think tanks to research the impact and evaluation of international programs provide the raw data and contract with the universities to do the actual research.

The USCCD should provide a .pdf tool kit on citizen diplomacy including stories of effectiveness for organ-izations, training programs, conferences, or curriculum modules in schools to access online and use at will.

More effort is needed to promote the task force and roundtable reports and encourage readership. These are extremely valuable reports and the recommendations are relevant for at least two to three more years. They are all available on the website.

It will be useful to convene the 100 best programs honored at the Summit, Summit leaders, and key leaders in each state together to share Best Practices.

important audiences: youth k-12 and University Students

There is an untapped reservoir of energy and strong interest among current students both K-12 and university level who are eager to participate in activities related to global issues and the world. This is a population the USCCD should focus on and develop interactive ways for them to be involved using social media and website technology. The USCCD needs to take advantage of the creativity of American youth.

Global networks and Cooperation with Similar organizations throughout the World

The USCCD has taken the lead in defining the 21st century role of citizen diplomacy in the United States by convening a major national summit with international representatives from 41 countries and developed a partnership with the British Council. Consequently, in March of 2011, the USCCD and Seton Hall University in cooperation with the British Council hosted an initial planning meeting with 14 other countries attending to set the stage for a world forum on global citizenship in 2013. The USCCD should continue its involvement in this international movement but not take the lead role.

There is a need to develop a web site of organizations throughout the world that are engaged in various kinds of international activities that involve their citizens and also reach out to the world. No such directory exists. The USCCD is well positioned to develop this resource as part of their existing web site and should consider this project as the U.S. contribution to the world forum. This will place the U.S. Center for Citizen Diplomacy in a key role on the world stage of international NGOs long after the world forum, and one that the USCCD can develop with ever more extensive use of new interactive technologies.

While it is not the intent of the USCCD to lead the world forum, it is important for the USCCD to be part of the world family of similar organizations and attend regional meetings led by these organizations that have already established consortiums and are held annually in Europe, Asia, Africa, Latin America and the Middle East. Up to this time, the U.S. has not been present and is missing opportunities for bilateral and multilateral cooperation.


DoUblinG the nUmber of Citizen DiplomatS by 2020:

taSk forCe reCommenDationS


bUSineSS | taSk forCe

preSenter Deirdre White | president | CDC Development Solutions

SUmmaryThe Business Task Force received dozens of proposals from which the following three areas of focus were determined to have a high level of feasibility and potential for major impact on the goal of doubling the number of U.S. citizen diplomats over the next ten years.

1. Increase the number of U.S. business people involved in mentoring foreign students and business people through programs led by both the private and public sectors. Examples: Education for Employment Foundation mentoring programs, U.S. Department of State E-Mentor Corps.

2. Increase the number of U.S. businesses offering their employees some form of corporate service corps opportunity for engagement. Examples: IBM Corporate Service Corps, Opportunity International Walk a Mile in Her Shoes.

3. Increase the number of opportunities for American business school students to study and learn directly from business schools and businesses in other countries. Examples: Messiah College International Business Institute, VCU Partnership with India, U.S.-Northern Ireland Victory Scholarship program.

neXt StepSThese three objectives are all valid and important, and would certainly contribute to the increasing the number of U.S. citizens and corporations engaged in the world in a variety of models. The initial next steps can be at least partially achieved at Wingspread:

1. Develop value propositions for each focus area. We need a much deeper understanding of the possible motivations for corporations to engage in any of these focus areas. There are many corporations that are willing to support small-scale engagements out of foundation or other corporate social responsibility funds; however, if we are looking for corporations to invest enough that the scale-up will impact the numbers of U.S. citizens engaged internationally, then we must spend time and energy on the front end to develop value propositions. 2. Create a list of 30-50 target U.S. businesses to involve in U.S. State Department E-Mentor Corps [http://www.imagine-network.org/]. These should be businesses that might be willing to make information about the E-Mentor Corps available to employees, or offer involvement as a volunteer activity (i.e. little investment of time or funds is involved at the corporate level, but there must be some degree of interest.)

3. Create a list of 15-20 U.S. NGOs that have entrepreneurship/SME development programs abroad. These should be NGOs that might be willing to connect their beneficiaries to the E-Mentor network.

4. Create a list of 25-35 target U.S. corporations to educate on international corporate service programs (virtual or field-based). These should be corporations that have global operations and a corporate CSR or HR strategy that indicates interest in engaging their employees in international volunteerism.

5. Create a list of 5-10 U.S. business schools that have a strong international focus, or have indicated that


becoming more internationally-focused is a priority. These should be schools that might be willing to consider adding a service learning element to their MBA or BBA programs.

6. Create a list of 40-50 U.S. corporations that have a strong interest/track record in hiring MBAs (or BBAs) who have had international experience/exposure. These should be corporations that might be willing to sponsor a MBA/BBA student or graduate for a long or short-term assignment abroad.

7. Having created these lists, identify immediate points of contact in each target corporation/NGO/school. For those where we a point of contact does not come to mind, identify other important connections.

8. Looking at lists and contacts identified, take a critical view of the investment required vs. potential impact in reaching the right contacts and selling the concepts. Prioritize activities and develop a strategic action plan, including timelines and persons responsible.

9. Design a communications strategy to ensure effective media coverage of new programs/alliances underway as more corporations become engaged.

10. Conduct quarterly progress meetings and adjust action plan accordingly.

11. Approximately 18 months after launch of action plan, develop a white paper on U.S. businesses promoting global engagement, with the goal of additional coverage in various media to garner interest of more corporations.

additional Comments and information: There is a need to change the vocabulary in order to sell what businesses want to buy.


CommUnity-baSeD orGanizationS | taSk forCe

preSenterS: Sherry mueller | president | national Council for international visitorsmatt Clausen | vp of partnerships & programs | partners of the americas

i. encourage and recognize those who convene community summits on citizen diplomacy.If citizen diplomacy as a movement is to flourish, it must happen at the local level. This is the conclusion of our Task Force that met prior to and during the U.S. Summit and Initiative for Global Citizen Diplomacy last November. It was the conclusion drawn by the first leadership conference group focusing on citizen diplomacy that gathered at Wingspread March 2426, 2004. One of the original recommendations in the Call to Action stated:

Formulate a process for a program of national communications dissemination and outreach to citizens and leaders throughout the country to facilitate 10 regional and/or 100 local summits throughout the United States.

Several of the organizations represented (primarily Sister Cities and NCIV) took up the challenge and, using a Coalition for Citizen Diplomacy toolkit, encouraged their member organizations to convene leaders of organizations with similar international missions to join with them to organize community summits. Calls to host community summits were made, speakers were provided, and in some cases seed grants were given. For example, NCIV has provided $147,500 in privately raised funds to NCIV members since 2004 $120,400 was awarded to 35 NCIV community organization members to host a total of 53 community summits; $27,140 was awarded to 47 members to attend three National Summits on Citizen Diplomacy.

Specific Action Steps the U.S. Center for Citizen Diplomacy can take to move toward this goal. Create an award to be presented to a locally based organization that has demonstrated stellar leadership

in organizing successful local summits; design and conduct selection process; present five community summit awards in next decade.

Revise and expand community summit toolkit and post online. Identify funding pool and selection process to award grants to organizations for hosting community

summits. Secure $500,000 for this purpose.

ii. Conduct survey that will produce an accurate count of the number of volunteers affiliated with each of the major citizen diplomacy networks.There is a need for accurate data to measure the scope and outreach of the citizen diplomacy movement. How many are volunteers? How do you measure depth of engagement? What are some benchmark metrics we can use to measure progress over time?

Our Task Force focused on two dimensions of citizen diplomacy and the need to collect more accurate data about each category.

1) Deliberate citizen diplomacy that occurs when a person voluntarily becomes a participant (guest or host) in an international exchange program, an international volunteer service program, or other organized activity designed to build constructive person-to-person relationships that transcend national boundaries.


2) Spontaneous citizen diplomacy that occurs as people go about their daily lives (conducting business, studying at a university, giving foreign tourists directions on a street corner)

Identify funding Identify some interested university professors perhaps at GWU or USC - who have conducted relevant

research could be involved in a broad project that attempts to define the actual scope of volunteer effort annually marshaled to conduct international exchange and other programs that engage U.S. citizens

Research existing studies and organizations that have assembled some components of the larger universe, e.g. InterAgency Working Group [http://www.iawg.gov/]

Work with the Alliance to survey organizations listed in the International Exchange Locator

III. Compile bibliography and list of relevant resources on citizen diplomacy Inventory preexisting bibliographies and post on USCCD website Commission the research and writing of a book on the history of U.S. citizen diplomacy

The problems faced are perennial. Because citizen diplomacy is essentially good news it does not get much media coverage compared to other topics. Because it is a long-term investment in building the web of human connections needed to tackle global problems, funding sources often neglect it to finance needs perceived as more urgent. The USCCD can continue to raise awareness of citizen diplomacy through its awards program and by convincing mayors or governors (or both) across the country to declare June 14 Citizen Diplomacy Day and to encourage organizations to host a citizen diplomacy recruitment event. Flag Day was selected because it underscores the fact that being a responsible citizen diplomat is a service to your country and your community as well as to the fragile planet we all share.

additional Comments and information: Top conclusion: there needs to be a renewed emphasis on community summits Citizen diplomacy must happen on the local level


Development aSSiStanCe | taSk forCe

preSenterS:adam Weinberg | president & Ceo | World learningkatie Gresham | Special assistant to the president & Ceo | interaction outcome 1: Showcase the diversity of ways U.S. citizens can meaningfully engage in development assistance to strengthen the capacity of individual global development assistance organizations.

Promote programs that collaborate with organizations in the developing world and amplify existing country efforts

Provide experience stories as told by individual citizen diplomats

Identify increases in successes as reported in annual reports by global development assistance organizations

Approach:

Create a working group to manage and implement these processes while also serving as a space for dialogue on these issues.

Engage with other Task Forces to get input from related sectors.

Engage with the Brookings Institutions International Volunteering and Service Initiative

Call upon relevant actors and partners to produce experience stories told by individual citizen diplomats.

Develop a publicly available place to host these stories.

Get relevant actors and partners to link to these stories.

Monitor relevant annual reports to identify increases in successes.

Use working groups, outreach, and public messaging to promote programs that collaborate with those in the developing world.

Develop best practices for integrating citizen diplomacy within development.

outcome 2: increase youth and adult engagement and private donor assistance in development assistance. Format for age specific groups

Engage with social media

Engage with Diplomats in Residence on U.S. university and college campuses

Partner with celebrity ambassadors to elevate awareness and attract engagement


Approach:

Develop guides to engagement for a range of age groups.

Develop guidelines on how to be an overseas volunteer/the most effective way to help.

Develop a social media strategycirculate among relevant partners.

Identify diplomats in residence and possible celebrity ambassadors.

Develop communications strategy for above ambassadors to disseminate.

Engage with the Alternative Break movement in the U.S.

Develop an online training for overseas volunteers.

outcome 3: introduce citizen diplomacy as part of the development assistance communitys approach and elevate the status of international development assistance.

Introduce citizen diplomacy as a part of development assistance to the U.S. government and international community

Showcase the professionalized nature of the international development community

Outreach and showcase hybrid organizations, such as World Learning

Approach:

Work with high-level actors in the U.S. development assistance community to introduce citizen diplomacy as a part of such work.

Use media outreach and public engagements as opportunities to showcase the professionalized nature of the development community.

Identify and engage hybrid organizations to show as examples.

Develop ability for organizations to mentor one another on these issues.

Have volunteer NGO ambassadors discuss the importance of citizen diplomacy during field visits with staff.

resources needed:

Financial resourcesfor meetings, online space, staff help and online training

Online space to house our work

Staff help to run the working group and online space

Working group home

Communications support


USCCDs possible role:

Communications, marketing, technology support

Space on USCCDs website

Some staffing support

Contacts

Content for training materials/guidelines

additional Comments and information:

Capture the citizen diplomacy moments and then drive new people to the stories

Make sure the U.S. study abroad student programs are effectively demonstrating citizen diplomacy and not the reverse/damaging U.S. image further. Put the students to work in meaningful ways instead of drinking in London.

The 3Rs: Research, Resources, Reputation

faith-baSeD orGanizationS | taSk forCe

preSenter: Sahar taman | Co-founder | Journeys to Understanding

As a result of the U.S. Center for Citizen Diplomacy Summit of November 2010, the USCCD Faith-Based Task Force recommends the following to accomplish the developed goals:

1. Careful selection of a faith-based Citizen Diplomacy Working Commission (the Commission) of approximately 10 leaders from several sectors including non-profit, academia, government and industry that have a focus on faith and/or citizen diplomacy among their mission and goals.

The composition of the Commission should include representatives from:

a) The worlds predominant religions and traditions- Christianity, Islam, Judaism, Buddhism, Hinduism, others, b) American international organizations with faith-based incentives, c) U.S. and international diplomats, d) Representative of U.S. Department of State, e) Academia and international relations, f) Diversity management in business, g) Faith-focused media and publishing sector

2. among the Commissions first tasks is to prioritize approximately three action items towards the initiatives goal. The Commission is also charged with:

a) Researching and developing a working definition of Faith-Based Citizen Diplomacy. Further, it will identify issues to clarify the purpose of citizen diplomacy as outside of traditional international faith-based effort such as missionary work and proselytism. This is part of an education effort to help change the paradigm that while the concept of citizen diplomacy and FBCD is not necessarily currently present, it is implicit in the goals and outcomes of many organizations.

b) The mission of recruiting and involving other organizations and individuals to create an Alliance of Faith-Based Citizen Diplomacy Organizations (FBOs) who will be charged as well with the mission of recruiting and involving other organizations and individuals to become involved in FBCD. The Alliance, once formed, will further develop its requirements.

c) With the help of the USCCD, identify and engage an international spokesperson to herald the concept of Faith-Based Citizen Diplomacy. Currently FBCD does not have a public face and the concepts of FBCD are novel and developing; many faith-based organizations do not employ the term or, explicitly, the concept. The spokesperson for the FBCD Campaign should have a national and international public presence and may be a celebrity, world leader, or religious figure. The spokesperson will carry a media campaign to promote FBCD through the USCCD, the Commission and the Alliance.



3) With the help of the USCCD, the Commission will develop and expand a public national registry of organizations involved in faith-based/faith-focused citizen diplomacy. Although faith-based citizen diplomacy may not be the outward purpose of many organizations focus, it is often a by-product of their efforts. Thus, to develop the registry, research is required and an extensive national survey will be undertaken. The registry should provide for self-population as organizations identify themselves as involved and active in the FBCD field. One of the first steps will be to survey organizations in a small database that has been developed.

The Commission will work with USCCD to develop dedicated pages on USCCDs website focused on addressing the items in recommendation #4. These pages will highlight relevant news, highlighting authors writing on FBCD; have pertinent links to materials, and other resources supporting recommendation #4.

4) the Commission will study and report on ways: a) To publicize and offer workshops, seminars, and modules in the art and practice of faith-based citizen diplomacy b) To provide training and education materials that FBCD organizations can adapt to fit within their own framework for working internationally c) Employ career diplomats, scholars, and religious leaders to train and mentor others in faith-based citizen diplomacy d) Collaborate with departments of international relations and related fields in institutions of higher learning to facilitate curriculum design, training, and education for faith-based citizen diplomats e) Monitor the development of FBCD

5) the Commission will participate and report on its efforts in a pre-conference workshop during the upcoming World forum in 2013.

Resource RequirementsThe Faith-Based Task Force defines the following requirements:

a) Dedicated, paid staff at USCCD to support the Faith-Based Citizen Diplomacy Working Commissionb) Funding available to support Commission members for travel as they conduct action itemsc) Funding for the national registry and expanded USCCD website for FBCD.

A detailed budget can be developed.

Global health | taSk forCe

preSenterS:yogesh Shah | associate Dean Dept. of Global health | Des moines University Jeffrey heck | executive Director | Shoulder to Shoulder

Global health programs are sending citizen diplomats in record numbers: By virtue of the value of the service, health care providers perhaps engender more positive feelings towards U.S. citizens than any other sector. Increasingly these services have become so much a part of our national conscious that many NGOs have as their sole focus to improve health. The number of health volunteers has increased exponentially. In the past three decades, U.S. medical schools alone have increased the number of volunteers by more than 500%. In 1984 the U.S. Senior Student survey reported 5.4% of students worked outside of the U.S. and by 2010 that number had increased to over 30%. But this is far from the extent of global health citizen diplomacy. U.S. doctors, nurses, dentists, public health experts and researchers render direct services, educational exchanges, collaborative research and access to state of the art technology. Academic Health Centers, Schools of Public Health, research institutes and a vast array of Non Governmental Organizations contribute to the infrastructure supporting these health diplomats as they support the growing health infrastructure of other nations. Even entire medical schools and nursing schools have been built and sustained through these international partnerships.

What can be done to enhance the effectiveness of global health diplomats? The U.S. Center for Citizen Diplomacy has neither the expertise nor the capacity to evaluate the merits of global health programs on population health or gather meaningful data supporting or refuting the impact of these many programs and individuals on the health outcomes of our global neighbors. But the U.S. Center for Citizen Diplomacy has delivered a very powerful message and unifying theme that is that U.S. citizens, regardless of their professional contributions, do much to promote peaceful good will towards the U.S. and on the whole make the world healthier. This philosophical and practical strategy dates back to the leadership exerted by President Eisenhower. Just as the cold war was not won through armed conflict, so too can other forms of ideological and sectarian crises be resolved by professional, business and cultural understanding among citizens. Our thousands of private citizens working to improve the health of other nations not only promote good will and a positive image of Americans, but also give the world a view of the value of high quality, equitable health care for all people. This contributes to peace abroad and hopefully too, peace at home.

three things the U.S. Center for Citizen Diplomacy Can DoBecause the greatest contribution of the U.S. Center for Citizen Diplomacy can at its very best unify health care citizen diplomats and promote their efforts as intentional U.S. Foreign Policy, the U.S. Center should:

1. Advocate at the highest levels of the U.S. government for a foreign policy that supports, funds and promotes the role of citizen diplomats as a peace and security strategy. This would include health care, health education and health research as specific foreign policy strategies, promoting such efforts from the executive branch to the legislative subcommittees to the governments of other nations, making it clear that our citizens are carrying out in part, our official foreign policy.

2. Advocate for the establishment of an office within the Department of State and at all of our foreign embassies to monitor and support citizen groups working outside the U.S. With the U.S. Centers help, best standards of practice and administration should be developed for our foreign offices so that programs can be monitored and rewarded when these standards are met. All too often, multiple governmental and non-governmental organizations work in the same country, with little coordination of efforts. Central coordination of efforts using regularly updated web based databases and information systems should be the role of our international agencies as a means for enhancing the coordination of efforts.



3. A greater percentage of foreign aid should be directed towards assisting well organized, impactful, health related, U.S. citizen, non-governmental organizations (NGOs) which would better leverage private resources. The U.S. Center could facilitate a national commission consisting of the Department of State, academic institutions, and selected NGOs to establish the framework for a new, modestly funded and well defined Office of Citizen Diplomacy within the Department of State that would establish citizen diplomacy as core principle of our national foreign policy.

additional Comments and information: Volunteers need mentors and help in coordination of efforts. Book: When Helping Hurts The White Mans Burden: Looking at positive and negative efforts of foreign aid Volunteers have to be cautious to do no harm in their efforts. Also, we have to ensure that we do not take all

of their best and brightest out of their own countries.

hiGher eDUCation | taSk forCe

preSenterS: Carol Stax brown | president | Community Colleges for international DevelopmentUrsula oaks | Sr. Director media relations and Strategic Communications | nafSa

The person-to-person experiences of learning, dialogue, and service that global citizen diplomacy offers help us to see others, understand issues, and live in the world in a different way. Our countrys colleges and universities are uniquely positioned to amplify the impact of these experiences. When citizen diplomacy takes place within the context of an academic experience, it touches students at the time in their lives that they are most flexible, most curious, and most focused on setting the foundation for life and career. An international education provides an academic grounding for global citizenship; it is also an ideal incubator for the development of lasting personal and intellectual relationships. Students, faculty, and scholars find common ground and future partners in research, politics, and business through shared learning and inquiry across borders. They deepen their understanding of the cross-cultural dimensions of their work, thus becoming more adept at excelling in it. Returning to campus, they create a ripple effect that touches their colleagues and, over time, fosters institutions that are global in mission and in outcomes.

At their best, global citizen diplomacy programs in higher education offer experiences enriched by academic content, committed to a community-based approach, and grounded in diversity. Community colleges and minority-serving institutions are critical in all of these areas these institutions excel at community engagement and reaching out to underserved students with innovative and entrepreneurial approaches. Students today seek opportunities to make a difference, and they also rightly demand an education that builds the global competencies they will need after graduation. These values should inform all of U.S. higher education in advancing citizen diplomacy, and our task force was proud to feature ten outstanding programs that are leading the charge, at the USCCD Summit last fall.

To expand the capacity of higher education to contribute to a dramatic growth in the number of American citizen diplomats over the next 10 years, the higher education task force proposed three outcomes for the USCCD 10-Year Initiative: increasing understanding of and support for the critical role U.S. higher education plays in advancing the creation of a globally competent and tolerant society; the internationalization of education in the United States, especially the global competency of U.S. college graduates; and the promotion of the United States as a magnet for international students and scholars, all with an emphasis on diversity and access. What follows is a selection of approaches to advance these outcomes.

Comprehensive internationalization of U.S. higher education

The global dimensions of learning and scholarship, and the need to ensure that the education of students includes preparation for a global workplace and economy, are crucial aspects of todays reality in U.S. higher education. Internationalization has become a catch phrase for the myriad ways U.S. colleges and universities are engaging across borders and expanding international offerings and activities. This isnt just something that is popular to do, although many institutions tout their study abroad programs and global branch campuses as feathers in their caps it is absolutely essential to producing future generations of graduates who are capacitated to thrive in a globalized world. A key element in supporting the ability of higher education to produce citizen diplomats is continued investment at all levels state, institutional, and private-sector in expanding the promise of these efforts. Beyond funding support, however, new perspectives have emerged that set the stage for a much-needed national conversation about the global reach and educational mission of U.S. higher education. Especially important is the growing consensus that beyond campus internationalization and student mobility, what is needed is comprehensive internationalization: a



commitment, confirmed through action, to infuse international and comparative perspectives throughout the teaching, research, and service missions of higher education institutions, their stakeholders and community, and their values and ethos. This does not mean a cookie-cutter approach quite the opposite. The diversity of paths toward comprehensive internationalization reflects the diversity of U.S. higher education itself. The dialogue must reach beyond the typical players in higher education and government agencies to include other voices, sometimes critical ones, from the business sector, which can help name the skills needed to succeed in a globalized world. Study abroad and foreign-language learning

Global citizen diplomacy, to achieve all of its promise, will demand a much greater focus on capacitating students to engage deeply with other cultures. For this, two of the pillars of internationalization study abroad and foreign-language skills are crucial. Study abroad must become an integral part of U.S. higher education today we are far from this goal, but there is a path for getting there. To grow study abroad in a meaningful way, we need a model that emphasizes partnership, accessibility, and opportunity and directly engages institutions in challenging the status quo, examining their own barriers to study abroad, and outlining steps to address them. A modest amount of public funding, put forward to leverage those changes, can have an enormous ripple effect, and the private sector and foundations can provide additional support in incentive funding. Together, higher education, government, and business can make it possible to revolutionize study abroad, to move it out of the province of the few into an opportunity for the many.

With respect to foreign languages, its clear that we have an urgent need to build capacity. We need to return to a commitment to producing graduates who not only dabble in foreign languages but can actually communicate in them. Making the United States more multilingual would carry untold benefits for our society, in our effectiveness in global affairs, our comfort level and skill in multicultural environments, and our productivity in daily life. If we can get there, global citizen diplomacy would be transformed, because there is no greater gateway to engagement than the mind-shift that occurs when one learns another language. Crucial to this effort will be to strengthen links between higher education and K-12 it is difficult to imagine success at producing foreign-language-competent college graduates absent more foreign-language instruction before college.

international Students and Scholars

And finally, we need to think about the crucial part of citizen diplomacy that originates outside our borders: international students, scholars, and others who want to come to the United States and from whom we gain enormous benefit when we engage and connect with them here at home. The President and First Lady have been unfailing in articulating the value of international education as a tool for U.S. global engagement, security, and the prospects for a more peaceful future. The president has committed to substantial investments in educational exchanges with several countries, including China, Indonesia, and, most recently, Chile. Ultimately, the sustainability and growth of educational exchanges will depend on the ability of people and ideas to move freely across borders. We must continue to urge reform in visa and immigration policies that too often hamper educational exchanges. And we need a coordination mechanism, driven by the White House, that sets a clear policy and establishes clear authority over the many agencies that do a piece of the work when it comes to welcoming and providing immigration services and monitoring for international students and scholars.

In all of these areas, USCCD should continue to play its crucial convening and connecting role. If USCCD can help foster dialogue and partnerships among the many stakeholders who want to advance global citizen diplomacy a broad community that reaches well beyond this room it will have done an enormous service for the cause

we are discussing today. To name just a few specific ideas: USCCD should seek to play a role in helping citizen diplomacy programs on college campuses identify funding sources in the business and foundation communities one thing we heard repeatedly from the programs who submitted proposals to our task force is that a modest amount of seed money can go a long way toward fulfilling the promise of so many innovative and impactful programs. USCCD could also help identify partners to devise and fund research or surveys that can articulate the value of citizen diplomacy one valuable step would be to build on the work of the American Association of Colleges and Universities and Peter Hart & Associates on drawing out the perspectives of employers regarding a global workforce. And finally, USCCD should leverage as much as possible its reach and voice, to continue to make the case for global citizen diplomacy.

additional Comments and information: Book: Brains on Fire: How to start a movement, create your elevator speech about your passion

something you can tell people outside the choir Book: Young World Rising: A big idea can come from anywhere Employers need: adaptability, flexibility, ability to work in diverse environments Create a culture where all of this is valued at college level and at employer levelask for global

competencies



international CUltUral enGaGement | taSk forCe

preSenter: frank hodsoll | principal | hodsoll & associates

(1) Showcase on the order of 10 exemplary existing and proposed new international cultural engagements that demonstrate the importance and effectiveness of these activities in enhancing mutual understanding, respect, and trust so as to strengthen peace, stability, and social equity, and reduce risks of conflict.

The International Cultural Engagement Task Force showcased 14 Best Practices at the Summit and produced an illustrated booklet and video (funded by USCCD, assisted by Task Force fundraising).

Alvin Ailey American Dance Theater, New York City (represented by Artistic Director Judith Jamison and Executive Director Sharon Gersten Luckman). Ms. Jamison was a recipient of a 2010 USCCD National Award for Citizen Diplomacy.

American Voices, Houston, TX and Bangkok, Thailand (represented by Executive Director John Ferguson). Asia Society, New York City (represented by President Vishakha Desai) Brooklyn Academy of Music (represented by President Karen Brooks Hopkins). Cultures in Harmony, New York City and Kabul, Afghanistan (represented by Executive Director

William Harvey). International Writing Program, University of Iowa (represented by Director Christopher Merrill). John F. Kennedy Center for the Performing Arts, Washington, DC (represented by Vice President for Education

Darrell Ayers). Liz Lerman Dance Exchange, Washington, DC (represented by Managing Director and CEO Jane Hirshberg). Sesame Workshop, New York City (represented by President and CEO Gary Knell). Silk Road Project, Boston, MA (represented by Executive Director Laura Freid). Smithsonian Folklife Festival, Washington, DC (represented by Director Dr. Dan Sheehy). Sundance Institute, Beverly Hills, CA and Park City, UT (represented by Executive Director Keri Putnam).

Sundance Founder Robert Redford was a recipient of a 2010 USCCD National Award for Citizen Diplomacy. World Digital Library, Library of Congress, Washington, DC (represented by Director John Van Oudenaren). World Monuments Fund, New York City (represented by President and CEO Bonnie Burnham).

a) increase recognition and support for international cultural engagements that strengthen understanding between people in different parts of the world (measured through media coverage and financial support data).

Task Force Co-Chairman Frank Hodsoll has: Helped establish the Americans for the Arts (AFTA) / New York University John Brademas Center

for the Study of Congress (Brademas Center) Working Group which has to date: Stimulated the completion of a Congressional Research Service (CRS) Study for Chairman

of the Senate Foreign Relations Committee John Kerry of U.S. Government and Federally-Funded Activities related to Cultural Diplomacy and Engagement Involving the Arts and Humanities (January 7, 2011)

Engaged an NYU intern to undertake an actionable summary of the CRS study for use in public and private fundraising

Begun discussions regarding potential Congressional hearings on cultural diplomacy

Stimulated an AFTA study of the engagement of local public and private institutions in international cultural engagement

Backstopped the Americans for the Arts Congressional advocacy effort with regard to FY 2012 appropriations for cultural diplomacy (April 2011)

Developed a list of arts and humanities and potential funders meetings in 2011 and 2012 for discussion of additional resources for international cultural engagement

Stimulated Ohio State University Professor Margaret Wyszomirski to research investments in selected other countries in international cultural engagement

Organized an NYU Abu Dhabi Conference on cultural diplomacy (either December 2011 or Winter/Spring 2012)

Organized a Ditchley Conference (UK) on cultural diplomacy (March 8-10, 2012). Facilitated the potential selection and appearance of Yo Yo Ma as the Nancy Hanks lecturer at the

Kennedy Center in 2012, placing cultural diplomacy front and center on the AFTA advocacy agenda in that year.

Assisted Nicolas Kent, Artistic Director Tricycle Theater in London, with return of Great Game (a play on Afghanistan) to Washington for a Pentagon only audience and U.S. fundraising for a new play he is producing on nuclear proliferation.

Engaged in a variety of conversations with, and distributed the illustrated booklet and video to, potential funders of international cultural engagement and various media individuals. No concrete results as of this point.

Task Force Co-Chairman Cynthia Schneider has: Worked with the British Council to leverage the impact of their sponsored performances of THE

GREAT GAME and BLACK WATCH Supported the visit of the Belarus Free Theater to the US, and helped facilitate the meeting of the

directors of the theater with Senate Committee on Foreign Relations staff members Traveled to Pakistan with US-Pakistan Leaders Forum as the cultural representative within the group.

Made connections with cultural leaders in Pakistan in preparation for return meeting in the US. Speaking engagements in multiple national and international venues about cultural diplomacy:

St. Louis, Missouri, Cultural Diplomacy seminar sponsored by Marc Thayer of St. Louis Symphony orchestra

New York University, March 1314, The Heart and Mind of Diplomacy: 21st Century Cultural Diplomacy

Abu Dhabi Music and Arts Festival panel discussion on cultural diplomacy, March 20, 2011 USC, Center on Public Diplomacy, Arts, Culture, and Media in Afghanistan and Pakistan:

Listening to the Possibilities, April 7, 2011 Abu Dhabi, NYU, participant in 3 day workshop organized by Anna Deveare Smith,

Imagining the Future: New Worlds, New Arts, New Models, April 19-23, 2011 University of Massachusetts, Why Does the Past Matter? May 5, 2011, Why the Past

Matters: Cultural Heritage, Identity, and Security Institute for Cultural Diplomacy (ICD), Berlin, May 11, 2011, The New Cultural Diplomacy:

Best Practices, Past, Present, and Future The Hague, The Netherlands, Ministry of Foreign Affairs, May 17, 2011, New Strategies

for Cultural Diplomacy in the New World Order Publications:

CNN.com, with Nadia Oweidat, Feb.11, 2011, Why Washington was Blindsided by Egypts Cry for Freedom;

CNN.com, with Nadia Oweidat, A New Arab World is coming, with or without the US,



international and/or national annual awards for best practices under the auspices of the president, Secretary of State, or a council of notables (measures to be developed for judging best practices).

Co-Chairman Frank Hodsoll has not yet pursued this objective. However, it should be noted that he helped design the Presidents Committee on the Arts and the Humanities AFI: 20/20 film exchange initiative, now continued as Film Forward (run by the Sundance Institute) which showcased in Washington, DC, May 12.

Co-Chairman Cynthia Schneider has not yet found an opportunity to pursue this objective. However, in the first of three trips to Afghanistan since the fall has suggested to the Public Diplomacy section at the U.S. Embassy in Kabul that they institute a Living National Treasures program, similar to the longstanding one in Japan.

additional Comments and information: 1200 from Pentagon attended The Great Game. Testimonials from military on importance of this type of

activity cultural in doing their mission.

international volUntary ServiCe | taSk forCe

preSenterS:Steve rosenthal | executive Director | Cross-Cultural SolutionsSteve vetter | president & Ceo | partners of the americas

introductionCommunities throughout the world have partnered with the hundreds of volunteer organizations that comprise our field, providing new ideas through cultural exchange, improved healthcare, and basic childhood education services among others; while breaking down stereotypes, supporting the missions of local organizations, and inspiring a lifelong commitment to civic engagement to both individual volunteers and the individuals and communities with whom we partner. We know, through research done throughout our field including a research initiative undertaken by Washington University, that there are immense positive impacts that voluntary service brings to the individual and to the community. Tens of thousands of individuals volunteer internationally each year, but the impacts would be far greater through significantly increasing the number of international volunteers who represent the United States as citizen diplomats, and who contribute to positive outcomes through local organizations across the world.

Through our ten International Voluntary Service Task Force proposals, we know that our field is faced with a number of challenges to propel this global movement of international service forward:

1. Spreading the word about the value of international voluntary service through word of mouth, social media, and the press poses an immense challenge for many volunteer organizations.

2. Volunteer organizations need to charge a program fee or secure other types of funding to cover the costs of operating sustainable, quality programs that make positive contributions the community.

3. Further, leveraging the passion and commitment of recently returned international volunteers into more active domestic citizenship, involvement in global issues, and advocacy for international voluntary service is a tremendous opportunity for volunteer organizations.

These barriers to international voluntary service are significant, yet can be addressed through the Harris Wofford Global Service Fellowship.

recommended approaches to outcomesThe International Voluntary Service Task Force identified 3 major outcomes to achieve the Initiative for Global Citizen Diplomacys goal of doubling the number of American citizen diplomats in the next 10 years:

Foster and improve health, education, and community development in communities throughout the world while increasing civic engagement through meaningful, hands-on voluntary service.

Promote citizen diplomacy and global understanding through cultural exchange and relationship building between individuals and communities throughout the world.

Increase the impact of international voluntary service through promoting research and building capacity for international volunteer organizations.

To effectively increase the number of citizen diplomats, and in consideration of the challenges of education and cost, the International Voluntary Service Task Force proposes that the Harris Wofford Global Service Fellowship be implemented across our field, with support from the U.S. Center for Citizen Diplomacy, corporations, government institutions, universities and colleges, and individuals.

The Harris Wofford Global Service Fellowship offers individuals the unique opportunity, through an application

34 2011 WINGSPREAD FINAL REPORT34 2011 WINGSPREAD FINAL REPORT


process, to participate in an international volunteer program. Named in recognition of a true service leader in our country, selected Fellows receive a full or partial fellowship which covers 50%-100% of the program fee.

Eligible Fellows are identified through partner organizations and volunteer organizations based on criteria such as financial need, commitment to service, and a demonstrated passion and commitment to international issues. Universities and colleges across the country may nominate students who meet financial criteria based on their level of financial need, and who demonstrate their commitment through an application process. Corporations and other partner organizations could nominate and support members within their organizations or within their wider community. The Harris Wofford Global Service Fellowship will extend to individuals across the country and from all sectors and age groups, including university and college students, working professionals, and retirees. A strategic objective is to also promote the diversity of international volunteers.

Harris Wofford Global Service Fellows will be charged with the responsibility of spreading the word about international voluntary service through participating in a minimum of three information sessions, events, conferences, or other forms of outreach to speak about their international experience. In addition, Fellows will be expected to continue to contribute to the mission of the volunteer organization as a representative in their local area, which may include social media campaigns, additional presentations, or speaking with prospective volunteers. Finally, Fellows may contribute to the long-term growth of international voluntary service through hosting a signature campaign for the Service World petition, with a goal of 1,000 signatures each. These activities will meet the goals of our field in keeping returned volunteers actively involved in voluntary service, while spreading the word about international volunteering to others.

In addition to these responsibilities, Fellows will continue their journey to becoming engaged citizen diplomats through participating in a series of in-person meetings and conference calls with distinguished leaders in the field of service both before and after their international experience. All Fellows will also become members of the Building Bridges Coalition, and therefore, will be invited to actively participate in discussions, events, and receptions to celebrate and move the field of international voluntary service forward.

recommendations for implementationTo successfully achieve the goal of doubling the number of citizen diplomats in the next 10 years through the Harris Wofford Global Service Fellowship, our field requests the support and participation of USCCD, corporations, universities and colleges, and other partner organizations.

Universities and colleges, corporations, and other partners are requested to commit to distribute Fellowships in a manner that helps the program achieve its goals, including outreach of the Fellowship opportunity and nomination of applicants. In addition, we request that these partners consider providing additional funding and/or fundraising support to Fellowship participants. Finally, we ask for support of the goals and objectives of the Harris Wofford Global Service Fellowship through a donation to participating volunteer organizations, which will be used to offset the cost of providing complimentary or significantly discounted programs to Fellows and to further expand the reach and impact of our field.

We request the support and assistance of the U.S. Center for Citizen Diplomacy to secure funding for this program through foundations, corporations, and other partners. These organizations would also be asked to support us through the nomination of eligible Fellows and through the promotional support of our programs. In addition, we request the support of the USCCD to promote the Fellowship and those organizations offering Fellowships through its website. Finally, we welcome input and recommendations on strategies to activate returned volunteers to continue in their role as advocates for international voluntary service and active global citizens.

Thank you for your support of the field of international voluntary service, and to the positive global impacts that international volunteers help to create through their dedication, passion, and commitment.

k-12 eDUCation | taSk forCe

preSenterS: ed Gragert | executive Director | iearn-USrenee Shull | Director of education | U.S. Center for Citizen Diplomacy

The K12 Task Force identified three measurable outcomes in support of the goal to double the number of American citizen diplomats in the next 10 years:

1) To increase the opportunities and number of K12 students learning and applying world language skills2) To promote global competency through the infusion of global perspectives in the majority of state education

curricula for K12 classrooms3) To promote global understanding through increased participation of K12 students in international

exchanges, online interactions, study abroad programs, hosting international students, and other programs that connect American students to students around the world

Needless to say these outcomes are critical if we are to enable increased numbers of U.S. students as citizen diplomats. They will require significant efforts.

Some specific action steps could include:

1) To increase the opportunities and number of K12 students learning and applying world language skills Have corporate and government officials speak publically about the higher employability of

someone speaking multiple languages Support expansion of such programs as NSLI-Y to highlight opportunities and interest in

language learning Integrate online interaction with native speakers through collaborative project work

internationally Develop pilot projects using smart phone technologies to utilize song and video lyrics for

language learning and practice Advocate at the highest levels for the expansion of world language opportunities in elementary

programs Increase the number of states requiring a world language for graduation from the current 12

(http://news.stanford.edu/news/2011/may/second-language-berman-050611.html)

2) To promote global competency through the infusion of global perspectives in the majority of state education curricula for K-12 classrooms

Work with CCSSO, ASCD, etc. to have global perspectives integrated into the Common Core curriculum

Develop a series of webinars for students and teachers on global issues, facilitated by persons in the U.S. and abroad

3) To promote global understanding through increased participation of K-12 students in international exchanges, online interactions, study abroad programs, hosting international students, and other programs that connect American students to students around the world

Encourage representatives in the Executive Branch (State and Education Departments, Executive Branch) to continue to speak out on the importance of global competence through



engage in physical (both outbound and inbound) and Exchange 2.0 virtual interactions Expand federal exchange programs for both physical and virtual exchanges Conduct high-level videoconferences between student and representatives of various branches

of government and business about value of international experiences.

resources and potential role of the USCCD: Financial resources: funding for webinars, pilots and building relationships for outreach efforts Staff to facilitate ongoing efforts of the task force Website support and space on USCCDs website to house the efforts Contacts and Network Support

additional Comments and information: Support teachers in learning how to teach global concepts. Also, ensure teachers will be able to travel and

have exchange experiences themselves. Make sure the teachers know the infusion of global perspectives can happen within math, science, et cetera. Currently, only 1900 K-12 students go abroad. Connectallschools.org wants to have map showing schools with stories on what they have done as examples

for other teachers by 2016.

yoUth ServiCe | taSk forCe

preSenterS: Steve Culbertson | president & Ceo | youth Service americaross Seidman | youth representative | youth Service america

the youth Service task forces measurable outcomes support the initiative for Global Citizen Diplomacys goal of doubling the number of american citizen diplomats in the next 10 years.

At YSA we believe that children and youth best contribute to solving problems in four major ways, most easily remembered as aSap:

awareness: Helping their peers and their communities understand and appreciate important issues and events.

Service: Human intervention that directly addresses a human, community, or environmental problem or need.

advocacy: Using ones voice and power as a community member through expert testimony, campaigns, petitions, rallies, and media outreach to promote the solution to a problem

philanthropy: Raising money to meet to an important need or to create a new resource.

three oUtComeS

i. position and empower the children and youth of the world as assets, resources, and partners in community development, tapping into their amazing energy, commitment, idealism, and creativity. 1. Create a specific public education campaign that focuses on the powerful potential of youth to

be citizen diplomats. Youth are not the problem; Youth are the Solution.2. Include the words children and youth in any and all of the Centers campaigns around citizen

public diplomacy (Young people are citizens, too).3. Include examples of youth citizen diplomacy on the website, in annual reports, in letters to

donors, in funding proposals.4. Create a National Youth Council for the Center and include a smaller subset of them on the

Centers Board of Directors.5. Create a tip sheet for youth who want to be citizen diplomats and who may need to convince

adults of their value.6. Publish a set of Beliefs that outline the Centers commitment to young peoples participation

in citizen diplomacy.

ii. improve communities by increasing the scale and diversity of children and youth making substantive contributions to the worlds health, education, human services, human rights, and the environment.1. Compile and promote ten replicable program models from organizations that successfully

engage children and youth in citizen diplomacy.2. Compile and promote a Center Honor Roll of youth who are making contributions to citizen

diplomacy.3. Recognize and feature multi-national organizations and corporations who support and engage

young people as an important method for delivering their services.4. Feature specific problems or issues with solutions where young people can bring particular

skills and be making a unique impact on the worlds problems.



5. Create portals for youth in different countries to collaborate on common issues.6. Create portals for youth, organizations, and schools to find citizen diplomacy opportunities.7. Create Blogs and Flicker, YouTube, and Google Map sites for sharing success stories.

iii. imbed service into the educational process of every student, making service the common expectation and the common experience of the worlds children and youth.1. Compile, publish and upload a document that outlines current research on the benefits of youth

service to their academic success. 2. Partner with education organizations and exchange programs with international agendas,

especially those who target high school and college students, with international to promote greater links between education and youth citizenship diplomacy.

3. Create guidelines, tips, and certification levels for K-12 schools that wish to become Citizen Diplomat Schools.

4. Create tips for schools wishing to partner with international or country-specific NGOs.5. Facilitate exchanges between schools in USA and overseas.6. Encourage school based programs to focus on impact, not counting hours.7. Create a School Blog or Forum where USA and International Schools may contribute.8. Provide lesson plans/curriculum for international engagement and diplomacy for elementary,

middle, and high school students.

additional Comments and information: Young people are the best source of adults out there The idea is by the age 30 people should have 25 years experience! Start young like Olympic athletes or maestros Youth are not leaders of tomorrow they are the leaders of today!


DoUblinG the nUmber of Citizen DiplomatS by 2020:

roUnDtable reCommenDationS


DevelopinG partnerShipS With preDominantly mUSlim nationS | roUnDtable

preSenter:aakif ahmad | vice president | Convergence

1. Given the strategic importance of improving Americas relationship with the Muslim world, building bridges and partnerships between citizens of the United States and of predominantly Muslim societies should be accorded the utmost policy priority. Just as U.S. leaders invested heavily following World War II in building ties between emerging leaders in the United States and those in Europe and Japan, so today we need an ambitious undertaking of similar scale and scope drawing on the energies of governments, private corporations, philanthropic institutions, non-profit organizations and ordinary citizens focused on predominantly Muslim societies.

2. Citizen diplomacy efforts should be designed to create foundational relationships, especially among emerging leaders, as a kind of social capital that should help temper the inevitable disinformation, tension and even conflict that occur at the political level. Programs should be crafted with the recognition that the best relationships tend to emerge when the stated goal is not to build a relationship per se, but to solve a common problem or see the world through another persons eyes.

3. Some basic best-practice principles that should inform program design include:

make sure relationships are developed on the basis of equality, with agendas for action developed jointly;

keep the focus on the depth of the experiences that participants have and the depth of the relationships they forge;

measure success in terms of the number of people who are afforded such in-depth experiences and their ability to translate what they have learned into tangible changes in their own society; and

ensure that from these programs enduring networks get formed of people working together, irrespective of borders, to address shared problems.

4. Given scarce resources, some key groups to target through citizen diplomacy programs include: youth, teachers, emerging leaders, civil society leaders, artists and media figures, religious leaders, scientists, business leaders, other professionals and, most crucially, the Muslim American community.

5. In an era of globalization where there often already exist connections among citizens, the challenge is to craft citizen diplomacy programs that take advantage of existing market forces, trade flows, travel patterns, media penetration, and social networks to create more numerous and more meaningful interactions between citizens from the United States and from predominantly Muslim societies.

6. New communications technologies from the Internet and text messaging to social networks and virtual worlds open up new possibilities for engagement that are particularly promising for citizen diplomacy with predominantly Muslim societies because they help overcome the barriers of distance, security, politics and language that often place limits on physical exchanges.

7. The virtual exchanges that these new technologies enable are most promising and effective as a complement to direct physical exchanges. They can open peoples eyes to new cultures and entice them to pack their suitcases and experience for real what they have gotten a taste for on-line. They can also provide the continued connectivity that makes the once-in-a-lifetime experience of a physical exchange more enduring allowing acquaintances made across great distances to develop into enduring networks for cooperation.

8. The U.S. government runs a number of valuable citizen diplomacy programs, like the Peace Corps, the International Visitors Program, and the Fulbright Program, that should be expanded and updated for the 21st century as important vehicles for engagement with predominantly Muslim societies. Particular attention should be paid to what comes after these exchanges on how robust alumni networks get created and for what purposes they are deployed. At the same time, given the importance of the challenges we face, there is also a need for greater experimentation and the development of a second-generation of citizen diplomacy programs that reflect changed geopolitical realities, employ new technological tools, and are specifically tailored to the requirements of predominantly Muslim societies.

9. To be successful, though, the United States efforts to engage with predominantly Muslim societies must extend far beyond the work of a few well-intentioned U.S. government officials to become a truly national effort. Like our earlier outreach to Europe and Japan, it must engage the imagination, creativity, and financial and human resources of U.S. philanthropic organizations, corporations, and ordinary Americans. The President should issue a call to service for Americans to engage in the kind of partnership building that he spoke of so eloquently in his Cairo address, with the objective being nothing less than having a million Americans travel on exchanges or participate in volunteer projects in predominantly Muslim societies over the next decade. The U.S. government should commit $1 billion to this effort, which should be matched by an equal $1 billion from the private sector.

10. The Congress should consider establishing, with initial U.S. government funding, a private not-for-profit organization designed to encourage, seed and coordinate private efforts in this area. This entity could become a community foundation of sorts for advancing Americas relationship with predominantly Muslim societies.

additional Comments and information: Where do Muslims of all persuasions appear together? The Hajj and the U.S. U.S. Leaders Pakistan Forum example of a mechanism used for citizen diplomats to act



evalUatinG anD meaSUrinG impaCt | roUnDtable

preSenterS: peggy blumenthal | Senior Counselor | institute of international educationrick ruth | Director | office of policy & evaluation | bureau of educational and Cultural affairs U.S. Department of State

executive SummaryAs more Americans study abroad, become internationally mobile in their jobs, or choose to engage in volunteering activities overseas, it is increasingly important to understand the impact of such activity on their home and host institutions, the wider communities and on public diplomacy activities at large. Increasingly, people-to-people contact is one of the most important elements of diplomacy, and citizen diplomats provide an important complement to the traditional forms of political diplomacy.

In the last fifty years, substantial human and financial investments have been made in these types of programs. The U.S. government has provided significant support for citizen diplomacy programs such as the Peace Corps and the International Visitor Leadership Program (IVLP), as have private donors, corporations, and individuals who have contributed their resources to various programs involving international exchange. Yet, there is much still to learn about the full scope of their impact on America and the world. While some efforts have been made to measure the impact of the range of citizen diplomacy programs, further evaluation and documentation is needed to identify what is working and what is not working; leverage lessons learned for program improvement; replicate successful program strategies; and provide a rationale for continued support for these types of programs.

This report provides an overview of the current landscape of evaluating citizen diplomacy programs, taking a look at the methodology and findings of evaluations of an array of such initiatives in the United States. The goal of the report is to take stock of what has been learned through these evaluations, and to also identify next steps and recommendations for future studies of the impact of citizen diplomacy programs.

Challenges in measuring the impact of citizen diplomacy Based on a review of evaluations of several different types

2011 Wingspread Forum Report

Documents

Transcript of 2011 Wingspread Forum Report