2011 Washington Diplomat Media Kit
-
Upload
david-garber -
Category
News & Politics
-
view
517 -
download
0
description
Transcript of 2011 Washington Diplomat Media Kit
m e d i a k i t
2011
Established in 1994, The Washington Diplomat is an
independent monthly newspaper with a readership
of more than 100,000* that
includes the more than 180
embassies in Washington,
D.C., as well as all major fed-
eral government institutions,
the Foreign Service, private
corporations and the inter-
national community at large.
As the flagship newspaper
of the diplomatic community,
we are the only publication
in the nation’s capital able
to reach this highly targeted and lucrative
market.
Each issue regularly features in-depth, exclusive
interviews with foreign ambassadors as well as
other people of influence, such as U.S. congress-
men and heads of state. The Washington Diplomat
also offers incisive news stories on the latest
developments in international affairs, business,
the media, diplomacy and other timely topics.
Other regular features include the appointments
section, which tracks the comings and goings
of diplomats, and
Diplomatic Spotlight,
which offers a glimpse
into the Washington social
scene.
In its monthly culture
section, The Washington
Diplomat highlights area
events with reviews rang-
ing from art and photogra-
phy exhibits to film,
theater and dining.
T H E W A S H I N G T O N D I P L O M A T
*Readership estimates compiled from 2009 CVC Circulation & Readership Study data
■ MARCH 2010■ WWW.WASHDIPLOMAT.COM
A World of News and Perspective
MIDDLE EAST
Iraqis Go To Polls,But Kurds, ArabsRemain DividedThe results of Iraq’s election this month will lay the frame-work for relations between Baghdad and the regional government in Kurdistan, which will try to address deep-seeded fissures that have split Iraqi Arabs and Kurds for decades. PAGE 6
Dubai’s meteoric rise and equally spectacular
fall stunned the world last year, but Ambassador
Yousef Al Otaiba of the United Arab Emirates
says that beyond the glitzy artificial palm-shaped
Nevine Hassouna and her husband team up
to increase American understanding of the
Arab League’s 22 member states. PAGE 35
PEOPLE OF WORLD INFLUENCE
U.S. Interests LieAt Home, Not AbroadAndrew Bacevich, a Vietnam and Gulf War vet, believes the U.S. must address its problems at home instead of embarking on imperialist interventions abroad. PAGE 4
UNITED ARAB EMIRATES
MIRACLE OR MIRAGE?
DIPLOMACY
U.S. Envoy SaysOAS Must Become Leaner, MeanerThe new U.S. representative to the Organization of American States says it’s high time for the bureau-cratic behemoth to refocus, reorganize and regain its relevance as a defender of democracy. PAGE 12
DIPLOMATIC SPOUSES
America, Arab League:Roller-Coaster Relations
■ LUXURY LIVING SPECIAL SECTION
LIVING
Wealthy Welsh SistersShared Artistic RichesInstead of partying, the Davies heiresses imparted a stunning art collection to the world. PAGE 34
culture
■ VOLUME 17, NUMBER 3
islands and soaring skyscrapers, his coun-
try’s long-term economic strategy to limit
its oil dependence is not only down to
earth, but downright necessary. PAGE 17
ADVERTISEMENT
■ JUNE 2010■ WWW.WASHDIPLOMAT.COM
A World of News and Perspective
ASIA
Hope for ReconciliationOn Korean PeninsulaSinks to New LowsTen years ago, when we profiled Seoul’s ambassador in Washing-ton, it was a time of great opti-mism on the Korean Peninsula, so it was only fitting that our cover read “Melting 50 Years of Ice.” A decade later, not only has the ice not melted, but North-South relations appear to have gone into a deep freeze. PAGE 6
ADVERTISEMENT
“Most Greeks understand that we have reached a point of no return,” says Greece’s candid ambassador, Vassilis
Kaskarelis, in an exclusive interview, as he urges his country-men to confront Greece’s dysfunctional economy head-on to transform their society and stabilize the continent. PAGE 13
EUROPE
Anabelle Sielecki,
wife of Argentine
Ambassador Héctor
Timerman, splits
her time between
Buenos Aires and
Washington to stay close to her
daughters and keep a close eye
on her architecture and wine
ventures back home. PAGE 31
DIPLOMATIC SPOUSES
Argentine WifeSplits Her TimeBut Not Devotion
PEOPLE OF WORLD INFLUENCE
Sister’s Love Goes GlobalTo Wipe OutBreast CancerNancy G. Brinker,
former U.S. chief
of protocol, has
returned to lead
Susan G. Komen
for the Cure — the
organization she founded in 1982
to stamp out breast cancer —
taking her revolutionary cancer
campaign on a global scale as she
continues to honor the promise
she made to her big sister Suzy
three decades ago. PAGE 4
VSA Proves What’sPossible With ArtAbility — not disability — is the theme of a massive showcase of artistic achievement and what it can overcome. PAGE 30
culture
■ VOLUME 17, NUMBER 06
DIPLOMACY
At Nuclear Talks, Progress and PlentyOf Finger-PointingAt the Nuclear Non-Proliferation Treaty review conference in 2005, failure was evident almost from the outset. This year the picture looks less bleak, although many familiar gripes have once again exposed fundamental rifts between the world’s nuclear haves and have-nots. PAGE 9 GREEK
ODYSSEY
■ INSIDE: LUXURY LIVING SPECIAL SECTION
Up
LIVING
2 2011 WASHINGTON DIPLOMAT MEDIA KIT
W A S H I N G T O N D . C .
Washington, D.C., is one of the most vibrant and cul-
turally diverse cities in the world. It is also undeniably
one of the world’s greatest centers of power.
With 8.1 million residents, the combined Greater
Washington-Baltimore region ranks as the 33rd
largest metropolitan area
in the world.
One of the most important
economic forces driving
this city is international
business, which, along with the federal
government, is a core industry found
in the nation’s capital.
A major component of the city’s interna-
tional business is the more than 180 foreign
embassies throughout Washington, D.C.,
which pump millions of dollars into the
local economy.
2011 WASHINGTON DIPLOMAT MEDIA KIT 3
• One-on-one interviews with foreign
ambassadors
• Articles examining international affairs,
politics, trade, business, U.S. foreign
policy, diplomacy, law, media and
current topics
• Appointments, World Holidays and
Diplomatic Spotlight sections
• Culture section featuring reviews in art,
photography, theater, film, dining and
more, as well as events listing and foreign
film cinema calendar
• Industry-targeted special sections
including Hotels, Medical, Luxury Living,
Education and more
E D I T O R I A L H I G H L I G H T S
4 2011 WASHINGTON DIPLOMAT MEDIA KIT
The Washington Diplomat is distributed free to more than 600 locations in Washington, D.C.,
and the surrounding metro area including:
D I S T R I B U T I O N & C I R C U L A T I O N
• All foreign embassies in Washington, D.C. totaling more than 180
• Capitol Hill • The White House • U.S. Department of State
• International Monetary Fund (IMF) • U.S. Department of Defense • The World Bank Group
• The United Nations in New York • Inter-American Development Bank (IDB)
• Several Fortune 500 company headquarters including Coca Cola and GE • Business councils
• National Institutes of Health (NIH) • Organization of American States (OAS)
• Think tanks and political research organizations • Universities and colleges throughout the Washington region
• Pan-American Health Organization (PAHO) • International nonprofit organizations
• Hotels in Washington, D.C., and the surrounding metro area • Hospitals and major medical centers across the nation
2011 WASHINGTON DIPLOMAT MEDIA KIT 5
6 2011 WASHINGTON DIPLOMAT MEDIA KIT
I M P A C T O F E M B A S S I E S
The total economic impact of Greater Washington’s interna-
tional economy was $41.4 billion in 2005, from which more
than $9 billion stems from employment at international insti-
tutions such as embassies and the World Bank. The total
employment effect of
the region’s interna-
tional economy is
nearly 280,000 jobs and
$14.4 billion in wages.*
The financial impact of
international business
reflects a wide range
of activities by interna-
tional organizations,
businesses, associa-
tions, students, tour-
ists, domestic compa-
nies that serve international clients and of course
embassies and the services provided by their foreign
governments.
The presence of Washington’s embassies also serves as a
galvanizing force within the international business communi-
ty. These missions generate country-to-country business
opportunities, attract international visitors, establish valuable
business and political contacts, and are concentrated near
major federal and con-
gressional institutions
for even greater reach
into the city’s centers of
influence.
Embassies in Washing-
ton are a point of con-
tact with the world. Nations rely on these institutions to
promote their business and financial interests, so for anyone
looking to do business on a
global scale, there are few
other avenues as profitable
or as centrally located as
the Washington embassy
market.
*Based on a 2006 study by the Greater Washington Initiative
2011 WASHINGTON DIPLOMAT MEDIA KIT 7
• Study conducted by the Circulation Verification Council (CVC), 2009
P R O F I L E O F O U R R E A D E R S
The Washington Diplomat reaches the most influ-
ential decision makers and powerbrokers in the
nation’s capital. Highly educated and highly con-
nected, this readership consists not only of ambas-
sadors, dignitaries, diplomats and other high-level
foreign officials, but also key players in the U.S.
government, including Capitol Hill, the White
House, Defense Department and State Department,
as well as the heads of major corporations and
international agencies.
• 59% of readers keep The Washington Diplomat for one month or more
• 70% purchase products or services from ads seen in The Diplomat
• 70% of Diplomat readers are between the ages of 25-54
• 61% have a combined annual household income of more than $100,000
• 33% have a combined annual household income of more than
$150,000 (almost double the local average)
• 91% graduated from college
• 48% completed post-graduate studies (almost double the local average)
Our surveys consistently show the readership to be at the top of their
field in income, education and economic spending in the community,
and The Diplomat is one of the best venues for anyone looking to tap
into this highly targeted and lucrative audience.
A D V E R T I S I N G W I T H T H E D I P L O M A T
Some of our current or past advertisers include:Some of the advertising vehicles we offer include:
• Air France
• American University
• BMW North America
• British Airways
• Budget Rent-A-Car
• Capital Hotels
• Chevron Texaco
• Citibank
• Conoco Phillips
• DC Lottery
• Doubletree Hotel
• Emirates Airlines
• Euro Motorcars
• ExxonMobil
• FedEx
• Gaylord National
• Georgetown University
• George Washington University
• George Washington University Hospital
• HSBC Premier
• Inter-American Development Bank (IDB)
• Jaguar Warehouse
• Johns Hopkins University
• Kennedy Center
• Lockheed Martin
• Long & Foster Real Estate
• Marathon Hess Corporation
• Marriott Wardham Park
• Martens Volvo
• Mayo Clinic
• MD Anderson Cancer Center
• Metropolitan Institute for Plastic Surgery
• Millers Furs
• Millennium UN Plaza Hotel
• Moore Cadillac
• Motorola
• New York Presbyterian
• Qatar Airways
• Reston Limousine
• Smithsonian
• Sofitel Hotel
• State Department Federal Credit Union
• Stohlman VW
• U.S. Holocaust Memorial Museum
• USPS
• Weichert Realtors
• Willard InterContinental
• Display Advertising
• Industry-Specific Special Sections
• Web Advertising
• Diplomatic Pouch
• Sponsorships
• E-mail Blasts
• Inserts & Outserts
• Supplements
• Classifieds
• Custom Ancillary Items
• Event Sponsorships
8 2011 WASHINGTON DIPLOMAT MEDIA KIT
SubmiTTing ADS:
There are several ways to submit ad files to us:
• Preferred format: PDF file sent as an e-mail attach-ment (5MB size limit)• We also accept CDs formatted for Mac as well as compressed files using compression software like Stuffit for Macintosh or Zip-it for PC.
note: As the newspaper is entirely digital, we can no longer accept printed “camera-ready” pages or ad “slicks.” There is an additional charge for film.
We accept the following Macintosh native software formats:
• InDesign, QuarkXPress, Illustrator, Adobe Acrobat, Photoshop. MS Word for supplied ad text only.
• You may save your files in the following formats: tiff, eps or pdf. If submitting a PC file to us, it must be in pdf format.
note: With either file format, we may not always be able to make changes to your document. If submit-ting a file in native format, all font and art files must be included. All fonts should be converted to a Macintosh font format and any linked artwork must also be included. (See below for details.) When SubmiTTing A pDf file:
When making a pdf file, please be certain to “embed all fonts” and set color to “leave color unchanged.” Please disable any password protection and allow editing and printing of the document in the event changes need to be made. When SubmiTTing A nATive AD file:
Please include:
• Written explanation of what your disk contains, size, date of publication and color of the ad, what platform (Mac or PC), software and formats are used
• Electronic ad file
• Linked artwork files
• Fonts files (both screen and printer font files in Macintosh format)
• Hard copy print-out of ad (Both separation and composite proofs are helpful.)
• An accurate color proof for spot or process color ads
• All “working files” in a folder named “working files” in case we need to make edits. “Working file” refers to any document that contains original artwork elements in a layered format like a Photoshop .psd or an Illustrator .ai or .eps file. Final linked artwork is usually derived from the “working file.”
Color: When specifying color, save in CMYK or spot color mode, whichever is appropriate. Please do NOT save in RGB format, even for photos within pdf files. Four-color spot color ads are encouraged as requests for specific PMS or other specialty inks will incur an additional charge. We do not offer bleeds. Select grayscale for all black and white ads.
photos: All photos, even those embedded in pdf files, should be a minimum 200 dpi for grayscale (black and white) and 300 dpi for process color rela-tive to the size they appear. Photos below these requirements may reproduce with lesser quality.
note: Most photos acquired directly from the Web is not recommended as they cannot be reproduced in the newspaper with any substantial size or quality.
Text Documents: All text, preferably submitted in Microsoft Word, should be formatted using tab stops and NOT traditional spaces using the space-bar. Macintosh or PC—please save as “Text Only.” If the text document is not saved in the proper for-mat, extensive clean-up will be required regardless of platform used. Files can be saved in ASCII format but only as a l;ast resort if any of the above men-tioned formats cannot be used.
note: Please send any accompanying photos as separate attachments rather than placing them in the Word document itself.
SenDing fileS AS e-mAil ATTAChmenTS
We request that your files be sent in one e-mail, if size permits, versus mutiple e-mails. If sending multiple files, consider compressing the folder using compression software like Stuffit for Macintosh or Zip-it for PC. (Please do not use a password.) When it is necessary to send multiple emails, please mark “1 of 2” (or the total number of emails sent) in the subject line along with the client name. Send the e-mail to: [email protected] and be sure to copy your account representative.
Large proofs can be sent to:
The Washington DiplomatAttn: Production Department 12125-A Veirs Mill Road Silver Spring, MD 20906
neWSpAper SpeCifiCATionS
grayscale (black and white):
• CT (continuous tone/photo resolution): 200-300 dpi
• Line art: 600 dpi
• Highlight dot: 4%
• Midtone: 35%
• Shadow dot: 85%
• Dot gain: 30%
4-color process:
• CT: 200-300 dpi
• Line art: 600 dpi
• Maximum ink: 220%
• GCR: Light
• Maximum black ink: 85%
Questions? Please contact your sales representa-tive at (301) 933-3552 with any questions or con-cerns you may have. We’re happy to help you.
A D V E R T I S I N G G U I D E L I N E SAgenCy CommiSSion
A standard agency commission of 15% on gross ad space only to recognized agencies. Agency must provide camera-ready ads. Published rates are gross rates. No agency commissions are paid for ads produced by The Washington Diplomat.
CAnCellATion poliCy
Advertiser may terminate con-tract in writing by the 10th of the month preceding the month of publication. Adver tiser’s rate is based on certain advertising commitments and if those com-mitments have not been met, advertiser shall be liable for the increased rates indicated in the rate card for the advertising actually run. Cancellations for premium posi-tions are to be made in writing 8 weeks prior to stated dead-line. Full payment for the inser-tion plus the premium charge will be enforced. If advertising creative arrives after stated deadline, The Washington Diplomat will assume no responsibility or expressed reproduction, posi-tioning or other related items surrounding the booking. Full payment for the insertion will be enforced.
Color ADS
Color printing on newsprint is an imperfect process.
While every effort is made to have the best quality possible, color ads may have some imperfections.
AD Size
If your camera-ready ad comes to us in a size other than that specified in your contract or is a size different from the ad sizes defined above, we may need to re-set, float, reduce or enlarge your artwork, depend-ing on time constraints. Proofs are not sent.
liAbiliTy
Advertiser shall assume full responsibility and liability for all content (including pictorial rep-resentations and graphic art-work) of advertisements placed by the advertiser in The Wash-ing ton Diplomat and shall assume full responsibility for any claims arising therefrom made against The Washington Diplomat, its officers, agents and employees. Advertiser hereby agrees to indemnify and hold The Wash-ing ton Diplomat harmless from any and all expenses or losses, including, but not limited to, attorneys fees and legal judg-ments, incurred or suffered by The Washington Diplomat by reason of any and all claims arising out of the publication of any advertisement placed by advertiser. The Publisher reserves the right to approve all copy.
P O L I C I E S
2011 WASHINGTON DIPLOMAT MEDIA KIT 9
P.O. Box 1345 Silver Spring, MD 20915
phone: 301.933.3552 fax: 301.949.0065 web: www.washdiplomat.com e-mail: [email protected]