2011 Violence Stops Here Campaign Details Finalanalysis San
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Transcript of 2011 Violence Stops Here Campaign Details Finalanalysis San
2011 Campaign Recap
Violence Stops Here - Chicago
….a contest where you use creativity to tell us how Violence Stops Here. Send us your music or spoken word video for a chance to win a cash scholarship.
2011 Campaign
Violence Stops Here - Chicago
….a contest where you use creativity to tell us how Violence Stops Here. Send us your music or spoken word video for a chance to win a cash scholarship.
6th Ward Alderman Roderick T. Sawyer,
“We need youth to get involved in the Violence Stops Here contest. It sparks creative solutions to pressing problem of violence and gets us all involved in the process.”
Campaign Overview
6-Month Campaign – Jun – Nov
3-Target Communities – Englewood, Grand Blvd., Chatham
Grassroots Outreach – Schools, Retailers, Community Based Orgs., municipal leaders
Online Portal – ViolenceStopsHere.com
Live Performance Runoff – Lindblom, Phillips, Simeon High Schools
3 – Cash Awards – 1st $2,500, 2nd $750, 3rd 250
Campaign Overview
6 – Committee Meetings
200k+ Online Views
30k+ print materials distributed
6 – Press Releases
157 Registered Contestants
12 – Video Entries Submitted
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Web Based Information
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Animated Informational Bumpers
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Video Entries Posted
Live Performances
1PM Nov. 3rd -
Lindblom Math & Science Academy
2PM Nov. 4th
Phillips Academy
5PM Nov. 10th
Simeon Career Academy
2011 Campaign
Violence Stops Here - Chicago
….a contest where you use creativity to tell us how Violence Stops Here. Send us your music or spoken word video for a chance to win a cash scholarship.
15th Ward Alderman Toni Foulkes,
“The Violence Stop Here Contest is an excellent way for our children to express their views about our community. After all it is their every day reality (on the streets and in the school, etc).
Adults can only imagine it. It is only our hypothesis, so who is better to tell the story than our children?”
$250 Scholarship
Dakahari I & Corey BCarter G. Woodson Charter U of C
$750 Scholarship
Tiara P. Simeon Career Academy
2011 Winners
$2,500 Scholarship
Kristin W. Lindblom Math & Science Academy
Next Steps…..
Final Communiqués
Certificates for Finalists
Thank You Letters to Aldermen
Thank You Letters to Schools
“Closing” Press Release
Winning “Work” Added to SoundBox Music Album
Winner Displayed on Junior Billboards
Project Analysis Report
Community Based Messaging Campaign
Final Press release announcing winner and outcomes is distributed
Winning content is displayed on 6-area billboards and promoted to top of YouAspire SoundBox for 30-day cycle.
SOUNDBOX MUSIC - DECEMBER
“VIOLENCESTOPSHERE”
Featuring:
Cherrise Scott
Nikki Lynette
JustFlo
DJ INC
The Primeridian
63rd & Wood
78th & Ashland
39th & Calumet
Billboard Display Dec 5th thru Jan 5th
(dimensions - 5’h x 11’w)
Locations:
74th & Racine
Halsted @ Vincennes
45th & Cottage Grove
Englewood
Chatham
Grand Boulevard
2011 Campaign
Violence Stops Here - Chicago
….a contest where you use creativity to tell us how Violence Stops Here. Send us your music or spoken word video for a chance to win a cash scholarship.
3rd Ward Alderman, Pat Dowell ,
“Violence is a cancer destroying our youth and communities. We must find more productive ways to express our frustration and seek more understanding with each other.
The future of our communities depends on the choices we make today.”
Special Thanks to:
VSH Event Committee Supporters
Melinda Kelly & Sylvia Jones, Chatham Chamber of Commerce
Alderman Patricia Dowell
Larissa Tyler, QBG Foundation Alderman Roderick T. Sawyer
Jennea Bivens & Dexter Colbert, HOYCE Youth Center
Alderman Toni Foulkes
Tanya Lee, Bridging the Gap Community Center Lindblom – Alan W. Mather & Isaias Herrera
Betty Thompson, Resident Grand Boulevard Phillips – Devon Horton & Shiwanda Walker
Francine Washington, VP Central Advisory Council Simeon – Sheldon House & Sterling Bolden
Christine Perkins, Inner City Youth Foundation Staff of the 51st Street Business Association
Norma Sanders, Teamwork Englewood Par Ridder, Pres. ClearChannel Outdoor-Chgo.
Violence Stops Here Campaign
Violence Stops Here…
2011 Campaign
….a contest where you use creativity to tell us how Violence Stops Here. Send us your music or spoken word video for a chance to win a cash scholarship.
Thank You
New Media for Community Development (NMCD) 2011
2011 XCL All Rights Reserved