2011 Trust Barometer Global Deck UK-Final

8/7/2019 2011 Trust Barometer Global Deck UK-Final

http://slidepdf.com/reader/full/2011-trust-barometer-global-deck-uk-final 1/50

0><< Fdfojlg Tpvst @lpijftfp

Oigdig/ 06tb

Klgvlpx 0><<



Jhcblfo CibpsPhcblpd Fdfojlg Jlpe Tbij~sig@@C

Mfipmf ^lpefpAT

Tpvst 0><<

#tpvst0><<



Fofqfg xflps ia dltl

Phshgm Hgaovfgcf ia GMIs0>><

Aloo ia tbf cfof`phtx CFI0>>0

Flpgfd jfdhl jipf cpfdh`of tblg ldqfpthshgm0>>3

V'S' cij~lghfs hg Fvpi~f svaafp tpvst dhscivgt0>>4

Tpvst sbhats apij ‟lvtbiphthfs‚ ti ~ffps0>>6

‟L ~fpsig ohef jf‚ fjfpmfs ls cpfdh`of s~iefs~fpsig0>>1

@vshgfss jipf tpvstfd tblg miqfpgjfgt lgd jfdhl0>>=

Xivgm hgaovfgcfps blqf jipf tpvst hg `vshgfss0>>2

@vshgfss jvst ~lptgfp }htb miqfpgjfgt ti pfmlhg tpvst0>>8

Tpvst hs gi} lg fssfgthlo ohgf ia `vshgfss0><>

3

0><<



Olst xflp‒s frfcvthqf svjjlpx

† Tpvst hs aplmhof

† Phsf hg tpvst hg `vshgfss dphqfg `x ]fstfpg fcigijhfs

† Tpvst hg miqfpgjfgt hs olpmfox stl`of5 Pvsshl lgd VS jiqf hgi~~ishtf dhpfcthigs

† Tpvst/ tplgs~lpfgcx lgd apf|vfgt cijjvghclthigs lpf efxdphqfps ia cip~ipltf pf~vtlthig

† Fr~fpt qihcfs ia lcldfjhcs lgd lgloxsts lpf jist tpvstfd



Fdfojlg Tpvst @lpijftfp lt l molgcf

Fofqfgtb lggvlo stvdx

6/>=6 ~fi~of hg 03 civgtphfs ig ahqf cigthgfgts

Lmfs 06 ti 14

Cioofmf*fdvcltfd

Hg ti~ 06& ia bivsfbiod hgcijf ~fp lmf mpiv~hg flcb civgtpx

Pf~ipt shmghahclgt jfdhl cigsvj~thig lgd fgmlmfjfgthg `vshgfss gf}s lgd ~v`ohc ~iohcx

6



Tplgsaipjlthig ia Tpvst

@vshgfss lgdSichftx

Ti}lpd sblpfd qlovf

Pildjl~ ti TpvstL gf} }lx aip}lpd

Stltf ia Tpvst

Sbhathgm cfgtfpia mplqhtx

@vshgfss ! SichftxTi}lpd sblpfd qlovf

Pildjl~ ti TpvstL gf} }lx aip}lpd

Tpvst hg tbf Jfdhl ]bx Tpvst Jlttfps



Stltf ia Tpvst

Sbhathgm cfgtfpia mplqhtx



6=& 64&

4=&46&

1<&

61&60&

48&

>&

<>&

0>&

3>&

4>&

6>&

1>&

=>&

2>&

8>&

<>>&

GMIs @vshgfss Miqfpgjfgt Jfdhl

0><> 0><<

Tpvst hg Hgsthtvthigs – Moi`lo

Moi`loox/ tpvst hgcpflsfs sohmbtox hg loo hgsthtvthigs

L=*<>' UHgsthtvthigs TPLCEHGMZ H lj mihgm ti pfld xiv l ohst ia hgsthtvthigs' Aip flcb igf/ ~oflsf tfoo jf bi} jvcb xiv TPVST tblt hgsthtvthig ti di }blt hs

phmbt' Ig l 8*~ihgt sclof }bfpf igf jflgs tblt xiv ‖DI GIT TPVST TBFJ LT LOO‑ lgd ghgf jflgs tblt xiv ‖TPVST TBFJ L MPFLT DFLO/ bi}

jvcb di xiv tpvst UHGSFPTZ ti di }blt hs phmbt9 "Ti~ 4 @ir/ Tpvst( Hgaipjfd ^v`ohcs lmfs 06*14 hg 0> civgtphfs "frcovdfs Shgml~ipf/ VLF lgd Lpmfgthgl(

%4

%6 %4

%0



10&

1=&

68&

10&

6=&

4>&31&

64&

48&

40&

2<&

=>&

14&1<&

63& 60&42&

41& 44&

4<&

>&

<>&

0>&

3>&

4>&

6>&

1>&

=>&

2>&

8>&

<>>&

@pl{ho Hgdhl Htlox Cbhgl Kl~lg Mfpjlgx Aplgcf VS VE Pvsshl

8

Fjfpmhgm jlpefts dijhgltf ls ‖`vshgfss tpvstfps‑

V'S' dpi~s ti }htbhg 6 ~ihgts ia Pvsshl

Tpvst hg @vshgfss – Ti~ <> Civgtphfs `x MD^

L8' U@vshgfss hg mfgfplo TPLCEHGMZ H lj mihgm ti pfld xiv l ohst ia hgsthtvthigs' Aip flcb igf/ ~oflsf tfoo jf bi} jvcb xiv TPVST tblt hgsthtvthig ti di }blt hs

phmbt' Ig l 8*~ihgt sclof }bfpf igf jflgs tblt xiv ‖DI GIT TPVST TBFJ LT LOO‑ lgd ghgf jflgs tblt xiv ‖TPVST TBFJ L MPFLT DFLO/ bi} jvcb di

xiv tpvst UHGSFPTZ ti di }blt hs phmbt9 "Ti~ 4 @ir/ Tpvst( Hgaipjfd ^v`ohcs lmfs 06*14

Tpvstfps DhstpvstfpsGfvtplo

0><> 0><<

%<8

* 2%<0

%<0


http://slidepdf.com/reader/full/2011-trust-barometer-global-deck-uk-final 10/50<>

Tpvst hg Hgsthtvthigs – V'S'

Hgaipjfd ^v`ohcs lmfs 06*14

68&

31&

64&

41&

43&

3>&

41&

4>&

41&

3<&32&

0=&

13&

46&

13&

66&

0>&

3>&

4>&

6>&

1>&

=>&

2>&

0>>2 0>>8 0><> 0><<

@vshgfss Miqfpgjfgt Jfdhl GMIs

]ipod}hdfAhglgchlo Cphshs

VS sbhats apij l ahglgchlo cphshs ti l cphshs ia tpvst

L=*<>' UTPLCEHGMZ H lj mihgm ti pfld xiv l ohst ia hgsthtvthigs' Aip flcb igf/ ~oflsf tfoo jf bi} jvcb xiv TPVST tblt hgsthtvthig ti di }blt hs phmbt'

Ig l 8*~ihgt sclof }bfpf igf jflgs tblt xiv ‖DI GIT TPVST TBFJ LT LOO‑ lgd ghgf jflgs tblt xiv ‖TPVST TBFJ L MPFLT DFLO/ bi} jvcb

di xiv tpvst UHGSFPTZ ti di }blt hs phmbt9 "Ti~ 4 @ir/ Tpvst( Hgaipjfd ^v`ohcs lmfs 06*14 hg tbf V'S'



63&

=6&

1>&

43&

31& 31&32&

3<&

41&

32&

43&

02&

12&

=6&

14&

48&46&

43& 43& 40&4>& 38&

33&

0>&

>&

<>&

0>&

3>&

4>&

6>&

1>&

=>&

2>&

8>&

<>>& %<6

<<

Tpvst hg Miqfpgjfgt "0><> – 0><<(

L=' UMiqfpgjfgt hg mfgfplo TPLCEHGMZ H lj mihgm ti pfld xiv l ohst ia hgsthtvthigs' Aip flcb igf/ ~oflsf tfoo jf bi} jvcb xiv TPVST tblt hgsthtvthig

ti di }blt hs phmbt' Ig l 8*~ihgt sclof }bfpf igf jflgs tblt xiv ‖DI GIT TPVST TBFJ LT LOO‑ lgd ghgf jflgs tblt xiv ‖TPVST TBFJ L MPFLT

DFLO/ bi} jvcb di xiv tpvst UHGSFPTZ ti di }blt hs phmbt9 "Ti~ 4 @ir( Hgaipjfd ̂ v`ohcs lmfs 06*14 hg tbf VS/ FV civgtphfs/ Pvsshl lgd @PHC

Tpvstfps Dhstpvstfps "? 6>&(

* 1%<< * <>

0><> 0><<

Miqfpgjfgts dhstpvstfd hg jist ia Fvpi~f/

frcf~t Gftbfpolgds lgd S}fdfg



13&

64&62&

31& 31&32& 38&

3=& 32&

3<&

2>&

=3&

6>&42&

46& 46&

3=& 3=&

0=&

00&

>&

<>&

0>&

3>&

4>&

6>&

1>&

=>&

2>&

8>&

<>>&

Cbhgl @pl{ho Hgdhl Kl~lg Aplgcf Htlox Mfpjlgx Pvsshl VS VE

Tpvst hg Jfdhl – Ti~ <> civgtphfs `x MD^

<0

L2' UJfdhl hg mfgfplo TPLCEHGMZ H lj mihgm ti pfld xiv l ohst ia hgsthtvthigs' Aip flcb igf/ ~oflsf tfoo jf bi} jvcb xiv TPVST tblt hgsthtvthig

ti di }blt hs phmbt' Ig l 8*~ihgt sclof }bfpf igf jflgs tblt xiv ‖DI GIT TPVST TBFJ LT LOO‑ lgd ghgf jflgs tblt xiv ‖TPVST TBFJ L MPFLT

DFLO/ bi} jvcb di xiv tpvst UHGSFPTZ ti di }blt hs phmbt9 "Ti~ 4 @ir( Hgaipjfd ̂ v`ohcs lmfs 06*14

%<8%<=

%<0

* <<

Tpvstfps DhstpvstfpsGfvtplo

* 8

Hgcpflsfd tpvst hg jfdhl dphqfg `x Cbhgl/ @pl{ho lgd Kl~lg

Lgmoi*Ljfphclg tpvst oi}fst moi`loox

0><> 0><<


http://slidepdf.com/reader/full/2011-trust-barometer-global-deck-uk-final 13/50<3

Tpvst hg GMIsHgaipjfd ^v`ohcs lmfs 36*14

31&

63&

42&

66&

60&

68&

3<&

63&

3>&

36&

4>&

46&

6>&

66&

1>&

16&

=>&

0>>< 0>>0 0>>3 0>>4 0>>6 0>>1 0>>= 0>>2 0>>8 0><> 0><<

VS VE)AP)MFP Hgdhl Cbhgl

L<>' UGig*miqfpgjfgtlo ipmlgh{lthigs TPLCEHGMZ H lj mihgm ti pfld xiv l ohst ia hgsthtvthigs' Aip flcb igf/ ~oflsf tfoo jf bi} jvcb xiv TPVST tblt

hgsthtvthig ti di }blt hs phmbt' Ig l 8*~ihgt sclof }bfpf igf jflgs tblt xiv ‖DI GIT TPVST TBFJ LT LOO‑ lgd ghgf jflgs tblt xiv ‖TPVST TBFJ

L MPFLT DFLO/ bi} jvcb di xiv tpvst UHGSFPTZ ti di }blt hs phmbt9 "Ti~ 4 @ir( Hgaipjfd ^v`ohcs lmfs 36*14 hg VS/ VE)AP)MFP/ Hgdhl lgd Cbhgl

GMI tpvst hg fjfpmhgm jlpefts clvmbt v~ ti dfqfoi~fd jlpefts


http://slidepdf.com/reader/full/2011-trust-barometer-global-deck-uk-final 14/50<4

0>>2 0><<

Cij~ishtf scipf hs lg lqfplmf ia l civgtpx‒s tpvst hg loo aivp hgsthtvthigs

Lmfs 06*14

Tpvst Hgdfr; Dfqfoi~fd jlpefts lt `ittij

V'S' dpi~s/ @pl{ho phsfs hg cij~ishtf sciphgm

Moi`lo ‖

Jfrhci 18

Cbhgl 10

Hgdhl 1>

VS 63

Kl~lg 6>

S' Eipfl 6>

Clgldl 42

@pl{ho 42

Aplgcf 44

VE 43

Mfpjlgx 31

Pvsshl 31

Moi`lo 66

@pl{ho 2>

Cbhgl =3

Jfrhci 18

Hgdhl 61

Clgldl 66

S' Eipfl 63

Kl~lg 6<

Aplgcf 6>

Mfpjlgx 44

VS 40

VE 4>

Pvsshl 4>



6>&

6<&

60&

64&

6=&

6=&

68&

10&

13&

13&

16&

16&

11&

12&

18&

2<&

Ahglgchlo sfpqhcfs

@lges

HgsvplgcfJfdhl

@pf}hgm lgd s~hphts

ITC ~fpsiglo bflotb clpf ~pidvcts

Cigsvjfp ~lcelmfd miids

Fgfpmx

^blpjlcfvthclos

Fgtfptlhgjfgt

Pftlho

@hitfcb

Aiid lgd `fqfplmf

Tfofcijjvghclthigs

Lvtijithqf

Tfcbgioimx

<6

Tfcbgioimx ahpjox ig ti~5 lvtijithqf ploohfs

Ahglgcf sfctip lt `ittij

Tpvst hg Hgdvstphfs – Moi`lo

L3>*46' UTPLCEHGMZ Gi} H }ivod ohef ti aicvs ig xivp tpvst hg dhaafpfgt hgdvstpx sfctips' ̂ oflsf tfoo jf bi} jvcb xiv TPVST ̀ vshgfssfs hg flcb ia tbf

aiooi}hgm hgdvstphfs ti di }blt hs p hmbt' Lmlhg/ ~oflsf vsf l ghgf*~ihgt sclof }bfpf igf jflgs tblt xiv ‖DI GIT TPVST TBFJ LT LOO‑ lgd ghgf jflgs

tblt xiv ‖TPVST TBFJ L MPFLT DFLO'‑ "Ti~ 4 @ir( Hgaipjfd ~v`ohcs lmfs 06*14 hg 03 civgtphfs lgd VE

=3&

63&

60&

1=&

44&

61&

68&

6>&

34&

40&

6>&

63&

0<&

03&

<1&

0>&



=2&

23&

1<&

42&

4>&

64&

=<&

44& 41&

01&

8>&2=&

=<&18&

60&

44&

06& 03&

<1&

1&

>&

<>&

0>&

3>&

4>&

6>&

1>&

=>&

2>&

8>&

<>>&

Cbhgl Hgdhl Kl~lg @pl{ho Aplgcf Pvsshl VS Mfpjlgx VE Hpfolgd+

0>>2 0><<

<1

Shgcf ahglgchlo cphshs/ tpvst hg `lges tlefs `hm bht hg tbf ]fst

Pfqfpsf hs tpvf hg Cbhgl/ Hgdhl/ Kl~lg/ @pl{ho

Tpvst hg @lges

+Gitf; Dltl aip 0>>8) 0><< dhs~olxfd

L3>*46' U@lges TPLCEHGMZ Gi} H }ivod ohef ti aicvs ig xivp tpvst hg dhaafpfgt hgdvstpx sfctips' ̂ oflsf tfoo jf bi} jvcb xiv TPVST `vshgfssfs hg flcb

ia tbf aiooi}hgm hgdvstphfs ti di }blt hs phmbt' Lmlhg/ ~oflsf vsf l ghgf*~ihgt sclof }bfpf igf jflgs tblt xiv ‖DI GIT TPVST TBFJ LT LOO‑ lgd ghgf

jflgs tblt xiv ‖TPVST TBFJ L MPFLT DFLO'‑ "Ti~ 4 @ir( Hgaipjfd ~v`ohcs lmfs 06*14

%<0

* 41

* 3>

* 0>

%0<%<>

* <>

%<0 * 0<

0><>*0><< Dpi~s; *2 *8 *00



@vshgfss ! Sichftx

Ti}lpd sblpfd qlovf



<2

@=0*2<' UTPLCEHGMZ Bi} hj~iptlgt lpf flcb ia tbf aiooi}hgm alctips ti tbf iqfploo pf~vtlthig ia tbf cij~lgx9 ^oflsf vsf l ghgf*~ihgt sclof }bfpf igf

jflgs tblt alctip hs ‖git lt loo hj~iptlgt‑ lgd ghgf jflgs ht hs ‖frtpfjfox hj~iptlgt‑ ti iqfploo pf~vtlthig' Tbf ahpst igf hs UHGSFPT AHPSTZ' Bi} hj~iptlgt

hs tbhs alctip ti iqfploo pf~vtlthig ig l 8*~ihgt sclof }bfpf igf jflgs ‖git lt loo hj~iptlgt‑ lgd ghgf jflgs ‖frtpfjfox hj~iptlgt‑9 "Ti~ 0 @ir/ Qfpx)

Frtpfjfox Hj~iptlgt( Hgaipjfd ̂ v`ohcs lmfs 06*14 hg 03 civgtphfs lgd VE

38&

38&

41&

6<&

66&

66&

13&

16&

16&

18&

Dfohqfps cigshstfgt ahglgchlo pftvpgs ti hgqfstips

Bls bhmbox*pfmlpdfd lgd }hdfox ldjhpfd ti~ ofldfpsbh~

Hs lg hggiqltip ia gf} ~pidvcts/ sfpqhcfs ip hdfls

Hs l miid cip~ipltf chth{fg

^phcfs hts ̀ plgds alhpox lgd cij~fththqfox

Cijjvghcltfs apf|vfgtox lgd bigfstox ig tbf stltf ia hts ̀ vshgfss

Tpflts fj~oixffs }foo

Hs l cij~lgx H clg tpvst

Bls tplgs~lpfgt lgd bigfst ̀ vshgfss ~plcthcfs

Iaafps bhmb |vlohtx ~pidvcts ip sfpqhcfs

]blt jlttfps aip cip~ipltf pf~vtlthig;

\vlohtx/ tplgs~lpfgcx/ tpvst/ fj~oixff }foalpf

Pf~vtlthig Alctips – Moi`lo

=>&

=0&

=6&

18&

10&

48&

41&

33&

31&

3>&



8<& 28& 28& 28&26& 26& 26&

20& 2<& 2<& 2>& =8& =2& =2&=4& =3& =0& =<& =<&

1=&13& 10&

66&

>&

<>&

0>&

3>&

4>&

6>&

1>&

=>&

2>&

8>&

<>>&

@fohfqf cip~iplthigs gffd ti cpfltf sblpfbiodfp qlovf hg l }lx tblt lohmgs }htbsichftx‘s hgtfpfsts/ fqfg ha tblt jflgs slcphahchgm sblpfbiodfp qlovf

<8

M<0>' ]bhcb ia tbf aiooi}hgm t}i ~ishthigs cijfs coisfst ti xivp qhf}9 L cip~iplthig sbivod aicvs igox ig cpflthgm sblpfbiodfp qlovf/ fqfg ha tbf }lx hg

}bhcb tbfx cpfltf sblpfbiodfp qlovf cigaohcts }htb sichftlo hgtfpfsts IP cip~iplthigs gffd ti cpfltf sblpfbiodfp qlovf hg l }lx tblt lohmgs }htb sichftx‒s

hgtfpfsts/ fqfg ha tblt jflgs slcphahchgm sblpfbiodfp qlovf' Hgaipjfd ̂ v`ohcs lmfs 06*14 hg 03 Civgtphfs

VE bls bhmb fr~fctlthigs aip `vshgfss ti

hgqfst hg sichftx‒s hgtfpfsts



20& 20&

=4& =3&=>& 18& 1=& 11&

13& 13& 10& 1<& 1<&62& 6=& 61&

63& 63&6>& 48& 42&

44& 40&

>&

<>&

0>&

3>&

4>&

6>&

1>&

=>&

2>&

8>&

<>>&

@fohfqf tblt miqfpgjfgt gffds ti pfmvoltf cip~iplthigs‘ lcthqhthfsti fgsvpf tblt tbfx lpf `fblqhgm hg l pfs~igshòf jlggfp

0>

M<03' Lgd }bhcb ia tbf aiooi}hgm stltfjfgts hs coisfst ti xivp qhf}9 H tpvst cip~iplthigs ti lct ig tbfhp i}g ti ̀ fblqf hg l pfs~igshòf jlggfp

IP H tbhge miqfpgjfgt gffds ti pfmvoltf cip~iplthigs‒ lcthqhthfs ti fgsvpf tblt tbfx lpf ̀ fblqhgm hg l pfs~igshòf jlggfp' Hgaipjfd ̂ vòhcs

lmfs 06*14 hg 03 Civgtphfs

Lgd miqfpgjfgt jvst stf~ hg ti fgsvpf

`vshgfss `fblqfs pfs~igshòx



Pildjl~ ti Tpvst

L gf} }lx aip}lpd



00

10&

48&

3<&

4<&

08&

4=&

30&

=>&

14&

63&6>&

4=&43& 43&

34&

>&

<>&

0>&

3>&

4>&

6>&

1>&

=>&

2>&

8>&

<>>&

Lg lcldfjhcip fr~fpt

Tfcbghclofr~fpt }htbhgtbf cij~lgx

L ahglgchlo iphgdvstpxlgloxst

CFI GMIpf~pfsfgtlthqf

Miqfpgjfgtiaahchlo

^fpsig ohefxivpsfoa

Pfmvolpfj~oixff

0>>8 0><<

Cpfdhòf S~iefs~fi~of – Moi`lo

Cpfdfgthlos civgt

CFIs pfciqfp jist hg 0 xflps ls loo ‖lvtbiphtx ahmvpfs‑ gi} jipf cpfdhòf

G)L

D<>4*<<<' UTPLCEHGMZ Gi} H‒j mihgm ti pfld xiv l ohst ia ~fi~of' Hg mfgfplo/ }bfg aipjhgm lg i~hghig ia l cij~lgx/ ha xiv bflpd hgaipjlthig lìvt

l cij~lgx apij tblt ~fpsig/ bi} cpfdhòf }ivod tbf hgaipjlthig ̀ f—frtpfjfox cpfdhòf/ qfpx cpfdhòf/ sijf}blt cpfdhòf/ ip git cpfdhòf lt loo9

"Ti~ 0 @ir/ Cpfdhòf; Qfpx % Frtpfjfox Cpfdhòf( Hgaipjfd ̂ vòhcs lmfs 06*14 hg 0> civgtphfs "frcovdfs Shgml~ipf/ VLF lgd Lpmfgthgl(

%<8%<4

% 2

% 4% 1 * 4

% 0



03&

0=&

<8&

01&

<1&

0=&

0>&

33&

36&

30&

0=&

04&

30&

36&

3=&

08&

03&

02&

>

6

<>

<6

0>

06

3>

36

4>

0>>3 0>>4 0>>6 0>>1 0>>= 0>>2 0>>8 0><> 0><<

VE Tpvst hg CFIs qs Pfmvolp Fj~oixffs&

VE CFIS jipf tpvstfd tblg fj~oixffs ~ist cphshs



"Ti~ 0 @ir/ Cpfdhòf; Qfpx % Frtpfjfox Cpfdhòf( Hgaipjfd ̂ vòhcs lmfs 36*14 hg VE lìvt CFIs



04

08&

3<&

30&

4<&

4=&

48&

10&

Miqfpgjfgt iaahchlo

CFI

Pfmvolp fj~oixff

GMI pf~pfsfgtlthqf

^fpsig ohef xivpsfoa

Ahglgchlo)hgdvstpx lgloxst

Lcldfjhc)fr~fpt

0>>8

CFIs lgd ‖~fpsig ohef jf‑ s}l~ s~its

Hg 0><</ CFIs hg ti~ thfp

Cpfdhòf S~iefs~fi~of – Moi`lo

34&

43&

43&

4=&

6>&

63&

14&

=>&

Pfmvolp fj~oixff

^fpsig ohef xivpsfoa

Miqfpgjfgt iaahchlo

GMI pf~pfsfgtlthqf

CFI

L ahglgchlo ip hgdvstpx lgloxst

Tfcbghclo fr~fpt }htbhg tbfcij~lgx

Lg lcldfjhc ip fr~fpt

0><<



"Ti~ 0 @ir/ Cpfdhòf; Qfpx % Frtpfjfox Cpfdhòf( Hgaipjfd ̂ vòhcs lmfs 06*14 hg 0> civgtphfs "frcovdfs Shgml~ipf/ VLF lgd Lpmfgthgl(



32&

<=&

<<&

<2&

4&

<0&

>&

<>&

0>&

3>&

4>&

6>&

06

3=&

<0&

3>&

<3&

4& 4&

>&

<>&

0>&

3>&

4>&

6>&

08&

06&

<2&<6&

2&

4&

>&

<>&

0>&

3>&

4>&

6>&

Hg cphshs shtvlthigs/ ~fi~of }lgt ti bflp apij cpfdhòf lgd fr~fpt qihcfs

Tbivmb CFI jvst ofld tbf cblpmf

D<>>' Gi} H lj mihgm ti pfld xiv l ohst ia ~fi~of' ]bfg l cij~lgx fr~fphfgcfs l cphshs/ ~oflsf tfoo jf }bhcb igf ia tbf aiooi}hgm ~fi~of xiv tpvst tbf jist ti dfohqfp bigfst hgaipjlthig

lìvt tblt cphshs' Hgaipjfd ^vòhcs lmfs 06*14 hg 03 civgtphfs

D<><' Eff~hgm tbf sljf ohst ia ~fi~of hg jhgd/ }bfg l cij~lgx hssvfs l ~pidvct pfcloo / }bhcb igf ~fpsig di xiv }lgt ti bfl p hgaipjlthig apij lìvt tblt pfcloo9 Hgaipjfd ^vòhcs lmfs

06*14 hg 03 civgtphfs

D<>0' Eff~hgm tbf sljf ohst ia ~fi~of hg jhgd/ }bfg l cij~lgx‒s lcthigs blqf dljlmfd tbf oiclo cijjvghtx }bfpf ht i~fpltfs/ }bhcb igf ~fpsig di xiv }lgt ti bflp hgaipjlthig apij

lìvt tblt dljlmf9 Hgaipjfd ^vòhcs lmfs 06*14 hg 03 civgtphfs

Tpvstfd s~iefs~fpsig

dvphgm l cij~lgx cphshs

^pfafppfd s~iefs~fpsig

dvphgm l ~pidvct pfcloo

^pfafppfd s~iefs~fpsig }bfg tbf

oiclo cijjvghtx bls `ffg dljlmfd



Tpvst hg tbf Jfdhl



0=

=&

<>&

<<&

<4&

<1&

<=&

03&

>& <>& 0>& 3>& 4>& 6>&

Sichlo jfdhl

Aphfgds lgd aljhox

Cij~lgx }f`shtf

@pildclst "pldhi)TQ(

Igohgf sflpcb fgmhgf

^phgt"gf}s~l~fps)jlml{hgfs(

Igohgf gf}s sivpcfs

6&

=&

<<&

<0&

<6&

<8&

08&

>& <>& 0>& 3>& 4>& 6>&

Sichlo jfdhl

Aphfgds lgd aljhox

Cij~lgx }f`shtf

@pildclst "pldhi)TQ(

^phgt"gf}s~l~fps)jlml{hgfs(

Igohgf gf}s sivpcfs

Igohgf sflpcb fgmhgf

]bfpf Hgaipjfd ^vòhcs mi aip cij~lgx gf}s lgd hgaipjlthig

"GFTS( H<38' Tbfpf lpf l gvj`fp ia sivpcfs igf civod vsf ti ahgd mfgfplo gf}s ip hgaipjlthig lìvt l cij~lgx' ]bfg oiiehgm aip mfgf plo gf}s ip hgaipjlthig lìvt l cij~lgx/ }bhcb

igf tx~f ia hgaipjlthig sivpcf }ivod xiv mfgfploox cigsvot ahpst9 H<4>' Lgd latfp UHGSFPT H<38 PFSÎGSFZ/ }bhcb igf tx~f ia hgaipjlthig sivpcf }ivod xiv mfgfploox cigsvot sfcigd

}bfg oiiehgm aip mfgfplo gf}s ip hgaipjlthig lìvt l cij~lgx9 HH<4<' Gi}/ tbhgehgm lìvt l `vshgfss cphshs/ lpf UHGSFPT H<38 LGD H<4> PFSÎGSFZ tbf sljf tx~fs ia sivpcfs xiv

cigsvot ahpst aip hgaipjlthig lìvt l `vshgfss cphshs9 Hgaipjfd ^vòhcs lmfs 06*14 hg 03 civgtphfs

Ahpst Sivpcf Sfcigd Sivpcf Lpf tbfsf tbf sljf tx~fs ia sivpcfsxiv cigsvot ahpst aip hgaipjlthig

lìvt l `vshgfss cphshs9

Sflpcb fgmhgfs ahpst sivpcf ~fi~of mi aip gf}s lìvt l cij~lgx

Igohgf gf}s/ hgcovdhgm tpldhthiglo ivtofts/ sfcigd sti~

Gi/

<0&

Xfs/22&



02

Stpigm jfdhl `plgds phsf ti tbf ti~

H<43' ôflsf tfoo jf tbf gljfs ia tbf s~fchahc sivpcfs xiv pfox ig jist aip hgaipjlthig lìvt cij~lghfs' "I~fg Fgdfd Pfs~igsf( Hgaipjfd ^vòhcs lmfs 06*14

hg tbf V'S'/ tbf V'E'/ Cbhgl lgd @pl{ho

@pl{ho

Hgaipjlthig Sivpcfs

<' Miimof <<&

0' Xlbii <>&

3' Moiì <>&

4' Cippfhi @pl{hohfgsf 8&

6' I Moiì =&

1' Fstldli'cij 6&

=' K@ 4&

2' @pl{hohlg3&

8' Aiobl df Sãi ̂ lvoi 3&

<>' Tfppl 3&

V'S'

Hgaipjlthig Sivpcfs

<' Miimof 3<&

0' Tbf ]loo Stpfft Kivpglo 04&

3' Tbf Gf} Xipe Thjfs <1&

4' CGG <1&

6' AIR Gf}s <4&

1' Xlbii, <>&

=' Glthiglo ̂ vòhc Pldhi =&

2'Tbf Fcigijhst =&

8' @oiij`fpm =&

<>' JSG@C 1&

V'E'

Hgaipjlthig Sivpcfs

<' Miimof 4=&

0' @@C 41&

3' Tbf Ahglgchlo Thjfs <1&

4' Tbf Thjfs <3&

6' Tbf Mvlpdhlg <<&

1' Tbf Fcigijhst =&

=' Tbf Tfofmpl~b =&

2'Sex Gf}s 1&

8' Xlbii, 6&

<>' Tbf Hgdf~fgdfgt 4&

Cbhgl

Hgaipjlthig Sivpcfs

<' CCTQ 3>&

0' @lhdv <2&

3' Shgl <<&

4' Sibv <>&

6' n<13'CIJ 2&

1' Miimof =&

=' ^bifghr Tfofqhshig 6&

2'Rhgbvl 4&

8' Tbf ]loo Stpfft Kivpglo <&

<>' Cbhgl Sfcvphthfs Kivpglo <&

Jist pfohfd ig sivpcf aip cij~lgx hgaipjlthig "vglhdfd(



Moi`loox/ tpldhthiglo jfdhl lgd sflpcb fgmhgfs jist tpvstfd sivpcfs

6=&

=<&

40&

4=&

48&

60&

=3&

23&

2<&

23&

26&

21&

Cip~ipltf)~pidvct ldqfpthshgm

Cip~ipltf cijjvghclthigs svcb ls ~pfss pfoflsfs

Jhcpiòimmhgm shtfs/ svcb ls T}httfp

Sichlo gft}ipehgm shtfs

Cigtfgt*sblphgm shtfs/ svcb ls XivTv`f

@oims

Gf}s)PSS affds

Igohgf sflpcb fgmhgfs

Tfofqhshig ip tfofqhshig gf}s

Pldhi ip pldhi gf}s

Jlml{hgfs ip `vshgfss jlml{hgfs

Gf}s~l~fps

08

B<06*<31' Gi} H‒j mihgm ti pfld xiv l ohst ia ~olcfs }bfpf xiv jhmbt mft hgaipjlthig lìvt l cij~lgx' Aip flcb/ ~oflsf tfoo jf ha xiv tpvst ht – l mpflt dflo/

sijf}blt/ git tii jvcb/ ip git lt loo ls l sivpcf ia hgaipjlthig lìvt l cij~lgx9 "Tpvst L Mpflt Dflo lgd Sijf}blt( Hgaipjfd ̂ vòhcs lmfs 06*14 hg 03

civgtphfs lgd VE

T p l d h t h ig lo

S i ch lo J f d h l

C ip ~ ip l t f

Tpvstfd Hgaipjlthig Sivpcfs

I

go h g f

J vo t h ~o f

s i

vp c f s

24&

26&

80&

8<&

26&

23&

30&

33&

3<&

3>&

1=&

6<&

http://www.earthshope.org/Home_files/earth%20transparent.png



Hgaipjfd ~vòhcs gffd hgaipjlthig apij jvoth~of sivpcfs/ jvoth~of qihcfs

3>

B<3=' Tbhge lìvt fqfpxtbhgm xiv sff ip bflp fqfpx dlx lìvt cij~lghfs/ }bftbfp ht hs ~ishthqf ip gfmlthqf' Bi} jlgx thjfs hg mfgfplo di

xiv gffd ti ̀ f fr~isfd ti sijftbhgm lìvt l s~fchahc cij~lgx ti ̀ fohfqf tblt tbf hgaipjlthig hs ohefox ti ̀ f tpvf9 ̂ oflsf mhqf jf l gvj`fp'

Hgaipjfd ~vòhcs lmfs 06*14 hg 03 civgtphfs

Igcf "<(/ 4&

T}hcf "0(/ 00&

Tbpff thjfs "3(/ 33&

Aivp ip Ahqfthjfs "4 * 6(/ 01&

Shr ti Ghgfthjfs "1*8(/ 2&

Tfg ip jipfthjfs "<>%(/ 1&

Dig‘tegi}/ 0&

3*6 thjfs68&

Lgd gffd ti bflp ht 3*6 thjfs ti `fohfqf

Moi`lo

S



Hg VE lgd V'S' sef~thchsj jivgts

Gvj`fp }bi gffd ti bflp hgaipjlthig 3% lgd <>% thjfs hgcpflsfs

3<

B<3=' UTPLCEHGMZ Tbhge lìvt fqfpxtbhgm xiv sff ip bflp fqfpx dlx lìvt cij~lghfs/ }bftbfp ht hs ~ishthqf ip gfmlthqf' Bi} jlgx thjfs hg mfgfplo

di xiv gffd ti ̀ f fr~isfd ti sijftbhgm lìvt l s~fchahc cij~lgx ti ̀ fohfqf tblt tbf hgaipjlthig hs ohefox ti ̀ f tpvf9 ̂ oflsf mhqf jf l gvj`fp'

Hgaipjfd ~vòhcs lmfs 06*14 hg tbf V'S'

V'S' hg 0><<

<& <0& 02& 34& 8& <4& 0&

>& <>& 0>& 3>& 4>& 6>& 1>& =>& 2>& 8>& <>>&

VS

Igcf T}hcf 3 thjfs 4*6 thjfs 1*8 <>% Dig‘t egi}

3% thjfs; 26& "<6 ~t hgcpflsf hg t}i xflps(

V'E' hg 0><<

3& <>& 06& 3<& <2& 8& 4&

>& <>& 0>& 3>& 4>& 6>& 1>& =>& 2>& 8>& <>>&

VE

Igcf T}hcf 3 thjfs 4*6 thjfs 1*8 <>% Dig‘t egi}

3% thjfs; 23& "<> ~t hgcpflsf hg t}i xflps(



]bx Tpvst Jlttfps



<8&

33&

1=&

=3&

3>&

44&

64&

=6&

26&

@ivmbt sblpfs

^lhd jipf aip ~pidvcts)sfpqhcfs

Cbisf ti `vx ~pidvcts)sfpqhcfsPfavsfd ti `vx ~pidvcts)sfpqhcfs

Pfcijjfgdfd tbfj ti l aphfgd)ciooflmvfCphthch{fd tbfj ti l aphfgd)ciooflmvf

Sblpfd gfmlthqf i~hghigs igohgf

Siod sblpfs

Sblpfd ~ishthqf i~hghigs igohgf

% Y

Dhstpvstfd Cij~lghfs Tpvstfd Cij~lghfs

Lcthigs Tlefg Iqfp ^lst <0 Jigtbs – Moi`lo

A<<2' UTPLCEHGMZ Tbhgehgm `lce iqfp tbf ~lst <0 jigtbs/ blqf xiv tlefg lgx ia tbf aiooi}hgm lcthigs hg pfolthig ti cij~lghfs tblt xiv tpvst9ôflsf lgs}fp xfs ip gi ti flcb lcthig' "^fpcfgt ‖Xfs‑( Hgaipjfd ̂ vòhcs lmfs 06*14 hg 03 civgtphfsA<<8' UTPLCEHGMZ Sthoo tbhgehgm lìvt tbf ~lst <0 jigtbs/ blqf xiv tlefg lgx ia tbf aiooi}hgm lcthigs hg pfolthig ti cij~lghfs tblt xiv di git tpvst9ôflsf lgs}fp xfs ip gi ti flcb lcthig' "^fpcfgt ‖Xfs‑( Hgaipjfd ̂ vòhcs lmfs 06*14 hg 03 civgtphfs

33

Tbpivmb ~fpsiglo lcthig/ tpvst bls tlgmhòf `fgfahts



]bfg l cij~lgx hs dhstpvstfd ]bfg l cij~lgx hs tpvstfd

<6& 06&

6=& }hoo ̀ fohfqf

gfmlthqf hgaipjlthiglatfp bflphgm ht <*0 thjfs

Tbhge lìvt l cij~lgx tblt xiv di git tpvst' Bi} jlgx thjfs }ivod xiv gffd ti ̀ f fr~isfd ti "C23' ~ishthqf hgaipjlthig5 C24' gfmlthqf hgaipjlthig(

lìvt tblt cij~lgx ti ̀ fohfqf tbf hgaipjlthig hs ohefox ti `f tpvf9 ̂ oflsf mhqf jf l gvj`fp' Hgaipjfd ~vòhcs lmfs 06*14 hg 03 civgtphfs

Tbhge lìvt l cij~lgx tblt xiv tpvst' Bi} jlgx thjfs }ivod xiv gffd ti ̀ f fr~isfd ti "C26' gfmlthqf hgaipjlthig5 C21' ~ishthqf hgaipjlthig( lìvt

tblt cij~lgx ti ̀ fohfqf tbf hgaipjlthig hs ohefox ti ̀ f tpvf9 ̂ oflsf mhqf jf l gvj`fp' Hgaipjfd ~vòhcs lmfs 06*14 hg 03 civgtphfs

34

}hoo ̀ fohfqf ~ishthqfhgaipjlthig latfp

bflphgm ht <*0 thjfs }hoo ̀ fohfqf gfmlthqf hgaipjlthiglatfp bflphgm ht <*0 thjfs

6<&}hoo ̀ fohfqf

~ishthqf hgaipjlthiglatfp bflphgm ht <*0 thjfs

Tpvst ~pitfcts pf~vtlthig



Tbf Tplgsaipjlthig ia Tpvst

36

Cigtpio Hgaipjlthig

Aicvs Siofox ig ^piaht

^ p i t f c t t b f

@ p l g d

S t lg d L o ig f

Iod Tpvst Apljf}ipe



^piaht ]htb ̂ vp~isf

Tbf Tplgsaipjlthig ia Tpvst

31

Gf} Tpvst Lpcbhtfctvpf

]BLT



Cigcovshigs

@vshgfss jvst lohmg ~piaht lgd ~vp~isf aip sichlo`fgfaht

Tpvst hs l ~pitfcthqf lmfgt lgd oflds ti tlgmh`of`fgfahts5 olce ia tpvst hs `lpphfp ti cblgmf

Cvppfgt jfdhl olgdscl~f ~ovs hgcpflsfd

sef~thchsj pf|vhpfs jvoth~of qihcfs lgd cblggfos

3=

Dfjlgd aip lvtbiphtx lgd lccivgtl`hohtx sft gf}fr~fctlthigs aip cip~ipltf ofldfpsbh~



TpvstL @@C ^fps~fcthqf

06 Klgvlpx 0><<

32



38

Tbf @@C lgd Tpvst

<' Ivp fr~fphfgcf ls l `pildclstfp

0' Tpvst hg tbf @@C htsfoa



=&

36&

00&

31&

Tbfjsfoqfs

Tbfhp ~lptx

Tbfhpcivgtpx

Dig‘t egi}

Lvmvst <844

@phthsb ~iohthchlgsDi xiv tbhge @phthsb ~iohthchlgs lpf ivt jfpfox aip tbfjsfoqfs/aip tbfhp ~lptx ip ti di tbfhp `fst aip tbfhp civgtpx9

Sivpcf; Mloov~@lsf; c'</>>> @phthsb ldvots



4<

Tbf @@C ls l `pildclstfp

† Pf~ipthgm tbf gf}s ti l scf~thclo VE lgd l scf~thclo }ipod

† ^piqhdhgm tbf alcts lgd tbf scpvthgx ti bfo~ ~fi~of jlef tbfhp i}g jhgdsv~ l`ivt }blt‘s bl~~fghgm lgd }blt ht jflgs

† Dfmpff ia cbloofgmf* scf~thchsj qs cxghchsj

* irxmfg aip tbf hgtfpqhf}ff* alhpjhgdfdgfss

† Git mftthgm tpl~~fd hg l glpplthqf

† @iisthgm Fr~fpthsf

* `vshgfss* Fvpi~f



40

Tbf @@C ls l `pildclstfp

† Tpvst `lpijftfp phgms tpvf

† 31> ¾dhmhtlo* T}httfp* ]hehofles* Pflo thjf ~iohthcs

† Miid iod alsbhigfd qhdfi

† Shj~of/ coflp/ thjfox }ipes

† Shofgcf ip bfld hg tbf slgd difsg‘t



43

Tpvst hg tbf @@C

† Hg 0>>=*2 l sfphfs ia jlkip Tpvst pfoltfd ~pi`ofjs* cij~fththigs* Tbf \vffg dicvjfgtlpx* Tbf Pvssfoo @plgd sbi}

† Ivp l~~pilcb* vgdfpstlgd lgd tlceof tbf sv`stlgcf

* avoo dhscoisvpf* l~~flp ls iatfg ls tbf jfdhl }lgts* ha xiv‘qf mit ht }pigm/ l~ioimhsf* lggivgcf l ~olg lgd pf~ipt `lce ig ~pimpfss

† Fdhtiphlo apffdij aip @@C Gf}s

Hg tbf hjjfdhltf }lef ia tbf Piss)@plgd laalhp/ t}i*tbhpds ia tbf VE~v`ohc slhd tbfx tpvstfd tbf @@C ti sipt tbf shtvlthig ivt lgd ti di tbfphmbt tbhgm hg tbf avtvpf



44

>&

<>&

0>&

3>&

4>&

6>&

Klg*

Jlp

0>>1

Kvo*

Sf~

0>>1

Klg*

Jlp

0>>=

Kvo*

Sf~

0>>=

Klg*

Jlp

0>>2

Kvo*

Sf~

0>>2

Klg*

Jlp

0>>8

Kvox*

Sf~

0>>8

Klg*

Jlp

0><>

Kvo*

Sf~

0><>

\vffgdicvjfgtlpx

! cij~fththigs

Pvssfoo @plgdSbi}

Tbf @lge ia Tpvst

Bhmbtpvst

Oi}tpvst

]b t‘ tb t a tb o t a



46

=>'616'1

=>'0

60

=>'2

66'>

=0'318'2

=4

66'2

=3'1

1>'8

A l q i

v p l

̀ o f h j ~ p f s s h i g

J l h g t l h g s

b h m b s t l g

d l p d s i

a | v l

o h t x

M o l d @ @

C f r

h s t s

H g d f

~ f g d

f g t !

h j ~ l

p t h l o

V g d f

p s t l g d

V E ! } i p o d

H t p v s t

t b f @ @

C

0>>=)0>>2 0><>)0><< "L~pho*Ict <>(

&

]blt‘s tbf stipx ia tbf olst af}xflps9

&

lmpff



41<&

3&

=&

<&

<&

<&

<&

<&

<&

0&

1&

<3&

68&

Dig-t egi}

Gigf

Itbfp

Tbf Mvlpdhlg

CGG

Tbf Thjfs

Cblggfo 4

Tbf Svg

Dlhox Tfofmpl~b

Dlhox Jlho

Sex "loo jfgthigs(

HTQ "loo jfgthigs(

@@C "loo jfgthigs(

Tbf @@C hs `x alp tbf jist tpvstfd }bfg tbf VE~v`ohc hs lsefd ti sfofct tbf igf cblggfo/ stlthig/}f`shtf ip gf}s~l~fp tbfx tpvst tbf jist aip

gf}s



4=

† Hs Miimof tbf @@C‒s jlhg cij~fthtip9

† Hs tpvst hg tbf @@C hg tbf blgds ia tbf lmmpfmltips9

† Tpldhthiglo ip sichlo; }bfpf hs tbf `lolgcf ia tpvst aip tbf @@C9

† Clg tbf @@C phsf l`iqf tbf jfdhl‒s tpvst dfahcht9

† Difs tbf ”@‒ sti~ tbf @@C `fhgm l moi`lo `plgd9

\vfsthigs ti tbf DM



Jhcblfo CibpsPhcblpd Fdfojlg Jlpe Tbij~sig@@C

Mfipmf ^lpefpAT

Tpvst 0><<

#tpvst0><<

Fjfpmhgm tpfgds aip 0><<



Fjfpmhgm tpfgds aip 0><<

Phshgm Hgaovfgcf ia GMIs0>><

Aloo ia tbf cfof`phtx CFI0>>0

Flpgfd jfdhl jipf cpfdh`of tblg ldqfpthshgm0>>3

V'S' cij~lghfs hg Fvpi~f svaafp tpvst dhscivgt0>>4

Tpvst sbhats apij ‟lvtbiphthfs‚ ti ~ffps0>>6

‟L ~fpsig ohef jf‚ fjfpmfs ls cpfdh`of s~iefs~fpsig0>>1

@vshgfss jipf tpvstfd tblg miqfpgjfgt lgd jfdhl0>>=

Xivgm hgaovfgcfps blqf jipf tpvst hg `vshgfss0>>2

@vshgfss jvst ~lptgfp }htb miqfpgjfgt ti pfmlhg tpvst0>>8

Tpvst hs gi} lg fssfgthlo ohgf ia `vshgfss0><>

48

Tpvst hs l ~pitfcthqf lmfgt0><<



#tpvst0><<

2011 Trust Barometer Global Deck UK-Final

Documents

Transcript of 2011 Trust Barometer Global Deck UK-Final