2011: The Extra Mile
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Transcript of 2011: The Extra Mile
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2011the extra mile
alex lam
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alex lamaka TheBackpackr
Adventure / travel junkie
Integricity GroupDIGITAL | TECHNOLOGY | VISUALS
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Welcome to 2011!
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Talk to friends
Talk to kids
Talk to web guys
Branding Design website
Print biz cards & flyers
REPEAT
typical digital cycle
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Talk to friends
Talk to kids
Talk to web guys
Branding Design website
Print biz cards & flyers
REPEAT
Digital marketing
Analytics tracking
Refine strategy
evolved digital cycle
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connect with people
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then now
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then now
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then now
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the digital era
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the digital era
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quick stats
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internet statistics: 2008
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average attention span
12minutes
5
today
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where are the people?
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As a result, trusted decisions are being made on other locations on the Web, often before a prospect even visits the corporate website.
Social networks
Rating sites
User generated videos
Blogs
Instant messaging
Forums
Podcasts
role of the website
The Corporate Website:
A collection of artificial branding and pro-corporate
content
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Has your website become irrelevant to the user?
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one-waycommunication
IS OVER
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secondrule2
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1
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2
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3
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4
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5
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Talk to friends
Talk to kids
Talk to web guys
Branding Design website
Print biz cards & flyers
REPEAT
Digital marketing
Analytics tracking
Refine strategy
evolved digital cycle
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case study
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case study
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case study
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website evaluation criteria
contentquality . credibility . usabilityis it relevant? is it necessary?within 2 seconds, will the visitors leave?
questions answeredwho . what . where . when . why
navigationcan all pages be accessed & found easily?
designare the fonts readible?is there sufficient breathing space to make it elegant?will it work on a mobile platform?
call to actionis it obvious?
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“An unfound businesswill have unfound riches”
Alex Lam
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A BRIEF LOOK AT
SEO / SEM / PPC
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SEM (Search Engine Marketing)The umbrella activity to boost visibility on search engines / websites
PPC & CPMPay-Per-Click &
Per-thousand impressions
SEOSearch Engine Optimization
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These are either PPC or CPM ads. Facebook is paid to display them.
examples of ppc / cpm / seo
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This is organic search. SEO raises the rank of websites based on pre-determined keywords
These are either PPC or CPM ads. Google is paid to display them.
examples of ppc / cpm / seo
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!!
ppc / cpm targeting
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!"
ppc / cpm report sample
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email newsletters
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email newsletters
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email newsletters
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email newsletters
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email newsletters
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email newsletters
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email newsletters
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idiot box evolution
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video campaign
www.mohdkhairuddin.com
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For the first time, video audience exceeds email audience!
#$%&'()*+,(-.(/*+(01,(2
shift of internet use
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flash games / fb apps
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flash games / fb apps
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online video
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golden question
should we get started on twitter or facebook?
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focuson what you do best
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measurement
who?
when?
how?
what?
why?
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measurement: overview
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measurementwho is visiting
my website?
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measurementwhy do people visit?
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measurementhow much traffic do other sites bring me?
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measurementwhat are they looking at?
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measurementwhen are they visiting?
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agencies are here to help
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Available atyour local bookstore
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key takeawaysconnecting with people has not changed,
the mediums have
a website by itself is not effective
don’t try to do everything: be selective
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key takeaways
without measurement, you are driving with your eyes closed
agencies are here to help you succeed(and be your friends!)
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alex lam@TheBackpackr
www.integricity.comwww.thebackpackr.com