2011. Technology has developed astonishingly. Yet… We still have a problem…
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2011. Technology has developed astonishingly. Yet… We still have a problem…
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Transcript of 2011. Technology has developed astonishingly. Yet… We still have a problem…
2011. Technology has developed aston-ishingly.
Yet…
We still have a problem…
Wake up with
Shake Up
Product and Service InnovationYonsei School of Business
Bala
Contents
Introduction-Prob-lem
Yonsei School of Business
Product and Service Innova-tion
BALA
Problematic situation
Set Alarm
Sleep Tight
Wake Up
Setting up alarm (push sys-tem)Syncing with scheduleForgetting set up
Environmental interruptions:- Text messages- Phone calls
SnoozeNot fully awake while turning offNot right time to wake up
Conventional alarms do not provide a solution for a
simple “good night sleep!”
Yonsei School of Business
Product and Service Innova-tion
BALA
Funnel of Innovation
Solution-SHAKE UP
Yonsei School of Business
Product and Service Innova-tion
BALA
SolutionTotal Solution for Better Sleep
Shake Up!
Yonsei School of Business
Product and Service Innova-tion
BALA
SolutionAlarm Set Up
Conventional alarm: push system
Shake Up:Pull System
Yonsei School of Business
Product and Service Innova-tion
BALA
SolutionAlarm Set Up
Target: people with regular sched-ule
ex) students, workers, etc
Sync with our schedule
Automated alarm system will ask you 12 hours before your first sched-ule
Yonsei School of Business
Product and Service Innova-tion
BALA
SolutionSleeping Well
“Disrupting interrup-tions”
Shake up will activate silent mode to prevent any interruptions
Yonsei School of Business
Product and Service Innova-tion
BALA
SolutionBackup plan for urgent calls
Rates urgency depending on number of calls from same person within 15
minutes
Deactivate silent mode for urgent calls when the urgency rate is above
3
Yonsei School of Business
Product and Service Innova-tion
BALA
SolutionShake up!
Wakes you up at the
“right time”
Analyzes sleep cycle (REM/non-REM)
Yonsei School of Business
Product and Service Innova-tion
BALA
Solution
Change waking-up to
an experience
Integration of alarm, vibration and game
Shake up!
Business ModelThe Next Step
Yonsei School of Business
Product and Service Innova-tion
BALA
Marketing
Price
Business Model
FREE
Shake up
Sound-Hound
Copyright
Payment
Pay-ment
Information
Cus-tomers
SleepCycle
Business
Alarm
Information
Cost Copyright (SleepCycle, etc)Application develop-ment
Yonsei School of Business
Product and Service Innova-tion
BALA
Next Step
Network Ef-fect
Free of charge more users
Database Database of information of users
Alliance Licensing to platforms(i.e. iOS, Android)
Yonsei School of Business
Product and Service Innova-tion
BALA
Teaser!
