2011 State of iThemes Address

2011 State of iThemes AddressBy Cory MillerFounder / CEO@[email protected]

Friday, May 20, 2011

mailto:[email protected]


To show you what we’re all about

My goal today ...


How far we’ve comeLooking back


What I wanted to buildThe dream


We climb and conquer summits together

What our team does


To make people’s lives awesome

Our purpose & why we do it:


To lead the wayMy role is ...

To inspire our team to greatness

To innovate and be pioneers

To offer value to the world

To enjoy what I do & offer the same

To leave a lasting legacy

Oh, and to entertain sometimes

My personal goals are ...


Our TeamGetting to know the team members who serve you as you support us


iThemesBuilding the most easy-to-use, beautiful themes on the planet

Chris Jean - team lead / code ninjaBrad Ulrich - designerJustin Kopepasah - front-end developerCody Smith - designer


PluginBuddyBuilding the most easy-to-use, and useful plugins that help people do more with WordPress

Dustin Bolton - team lead / code ninjaSkyler Moore - developerJosh Benham - support / developer-in-trainingRonald Huereca - developerJesse Clark - developer-in-training


WebDesign.comOffering professional, practical training to build your web design business ... right from your home

Benjamin Bradley - team lead / instructorJustin Seeley - instructor / designer


AllureThemes.comJoint venture with Lisa Sabin-Wilson to offer high-quality feminine themes

Lisa Sabin-Wilson - team lead / designer


Support TeamThe frontlines for serving & helping our community solve problems and answer questions about our work

Ronald van Weerd - team lead / support ninjaSridhar Katakam - support / themesJeremy Trask - support / pluginsOur community - those who help out & pitch in!


Central TeamServing all the brands, team and our community

Cory Miller - founder / CEOMatt Danner - COONina East - marketing directorCharleen Green - salesBarbara Skelton - accountingBrandon Irby - video intern


Our core values and philosophiesWhat we’re all about


Make people’s lives awesome.


Learn and grow, then teach and share


Innovate and improve,or whither and die


Be flexible and adapting, ready to pivot when necessary.


Be human. Be real.


Work hard. Play hard.


Be a tribe.


Bleed the brand.Be ambassadors & champions of our work.


Solve people’s problems.


Belong and contribute.


2011 Strategic ObjectivesThe mountaintops we’re aiming for


Become an extremely cohesive yet autonomous, efficient and devoted tribe.

Objective #1: Team focused


Release good products often & make them better with time & customer input.

Objective #2: Build and ship


Build & grow great brands w/ unique personality, values, philosophies & community.

Objective #3: Grow dynamic brands


Evaluate & improve what & how we do it, in all ways, always.

Objective #4: Always be improving


Love & serve our community and make raving fans.

Objective #5: Customer community centered


Be aggressive creative guerrilla marketers for our brands & products.

Objective #6: Show, tell, teach, sell


Explore new ways & areas to expand & diversify our biz; innovate, test & refine new ideas & products.

Objective #7: Scout new opportunities


Offer a creative, fun & productive workplace where people do fulfilling, passionate work that matters.

Objective #8: Work that doesn’t suck


Team DirectionWhat each brand is planning & doing


iThemesBuilder turned 1 last DecemberChris Jean has been with us 3 years in Sept.Hire Justin and Cody to amp up theme production4 themes in last two weeks32 themes for Builder (and more coming!)The roadmap (aka great things in store to make it even better)


PluginBuddyBackupBuddy 1.0 launched March 2010BackupBuddy 2.0 launched this April Only complete backup solution for WPNow at 17+ plugins including DisplayBuddy series, EmailBuddy, Contact Buddy, VidEmbed and moreAND ... 15+ more coming by year end!Hired Ronald Huereca in AprilLoopBuddy in the worksThe roadmap


WebDesign.comBenjamin Bradley full-time last JulyJust hired Justin Seeley as new full-time instructorWill be launching new Design track this summerOver 250+ hours of training now (and more coming!)May’s 4-Day WordPress Developer Course (highest attendance yet)Vibrant, active and helpful community in forumThe roadmap


AllureThemes.comLaunched in April 2011Joint venture with Lisa Sabin-WilsonOffer high-quality feminine themes Offer designs on main WP frameworks including Builder


SupportOur best moderators have come as customers first and be extremely helpful (Ronald, Sridhar, Jeremy)Scattered throughout world (and in-office) to cover more hours than we guaranteeOffering support, help and being available to do so ... enabling our customers to do more, do betterUnderstanding not just specific problems but what our customer wants to ultimately do so we can help them achieve itOffering iTips email newsletter to educate, provide value to more people


Company WideAttract the best, brightest & ‘right fit’ talent to our teamContinue to build our Affiliate networkTake our video production to the next levelHelp build & promote Oklahoma City as a tech hubGive back to our local community, our community & WordPressTrain in and build our cultureRecruit customer ambassadorsContinue to design / offer shirts for tribeContinue to meet more of our customers face to faceContinue to underpromise and overdeliver; build more & more value for communityStay small ... while growing


2011 State of iThemes AddressBy Cory MillerFounder / CEO@[email protected]




2011 State of iThemes Address

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