2011 Social Recruiting Trends & Strategies

“OUR BENEFIT PACKAGE IS THAT WE DON’T BLOCK FACEBOOK.”

2011 Social Recruiting Trends & Strategies

Arranged events Agent connections Situational Web-based/ Social Recruiting

Michigan State University, Recruiting Trends 2010-2011: 40th Anniversary Edition, ceri.msu.edu. 22 December 2010. <http://www.ceri.msu.edu/recruiting-trends-2010-2011/>.

Defining Social Recruiting

Social Recruiting refers to the use of social networks to create and maintain relationships with prospective candidates through:

Top Social Networking Sites Talent Communities Social Applicant Tracking Systems

Benefits of Social Recruiting

Promote transparent, two-way communication between an employer and job seeker

Provide employers and job seekers with a clear understanding of job qualifications, requirements and expectations

Increased network building Productive referral engagement Provide effective engagement opportunities to attract

and retain both passive and active job seekers Significantly lower cost compared to traditional

techniques

Jobvite Social Recruiting Survey 2011

Top Social Networking Sites

Social Recruiting Success Rate

Almost 86% of those polled said LinkedIn was used as a form of recruitment with a 90% success of finding the right candidate.

Facebook was used a form of recruitment 55% of the time, with a 27.5% success rate.

Twitter was utilized 45%. Of that, 14.2% found sufficient talent.

Additional Social Media

Virtual Interviewing

Talent Communities vs. Talent Pools Essentially a

database with applicants’ names

Updated infrequently

Limited information based on resume

Time consuming

Impersonal

Allow for two-way interaction between the employer and the candidate

Allow recruiters to have up-to-date information on candidates on a click

Get to know candidates personally

Expedite the hiring process

Serves as an initial pre-screen of candidates

Social Recruiting vs. Job Boards

Two-way interaction Attract candidates Emphasizes on

“social” Transparent Matches candidate

with the company’s culture

Builds and maintains company brand

One-way interaction Create barriers Excessive ads Anonymity Candidates are not

sure if they qualify or even want the job

Lack of information about the organization

Social Applicant Tracking Systems

Social Recruiting

References

Cachinko, 22 December 2010. <http://www.cachinko.com/>.

Chasins, Jeff. “Social media, recruiting, and job boards: which way are we going?” ere.net. 14 Sept. 2010. Ere Media, Inc. 22 December 2010 <http://community.ere.net/blogs/job-board-doctor/2010/09/social-media-recruiting-and-job-boards-which- way-are-we-going/>.

Fox Business, Social Recruiting: The New Way To Find a Job published on May 23, 2011 by Dr. Woody. foxbusiness.com. Michael “Dr. Woody” Woodward PhD is a CEC certified executive coach trained in organizational psychology, founder of Human Capital Integrated.

Jobvite, Social Recruiting Survey 2011, jobvite.com. The survey was conducted online between May and June 2011; over 800 human resource and recruiting professionals in the U.S. participated in the survey. Respondents answered questions using an online survey tools.

LinkedIn. About Us: Latest LinkedIn Facts. linkedin.com. 04 August 2011. <http://press.linkedin.com/about>.

Michigan State University, Recruiting Trends 2010-2011: 40th Anniversary Edition, ceri.msu.edu. 22 December 2010. <http://www.ceri.msu.edu/recruiting-trends-2010-2011/>.

Twitter. About Us: A Few Twitter Facts. twitter.com. 14 Sept. 2010. 22 December 2010. <http://twitter.com/about>.

Wheeler, Kevin. “Beyond Talent Pools: Building Dynamic Communities.” ere.net. 10 June 2010. Ere Media, Inc. 22 December 2010 <http://www.ere.net/2010/06/10/beyond-talent-pools-building-dynamic-communities/ >.