2011 SEDF MARKETING UPDATE

WWW.SEDF.BIZ What’s New

Landing Page – IN PROGRESS Site Selector’s Area Demographics Page Monday Memo Archive Links Page

FACEBOOK AND TWITTER SEO – Search Engine Optimization High Volume of Small Business Usage Real Time Information Source

Information Gone “Viral” – Viral Video Post is reposted or written about so much it takes on a life

of it’s own Typically means the content reaches 100,000 hits in a few

hours, often crashing websites from too much traffic as people pass along the information.

Tools Wall Blanket Message to Fan Base (213+) Analytics on Posts Discussion Tab – additional MM Archive Events Tab

MONDAY MEMO New Cleaner, More Professional Format Stronger Recipient List – More Engaged

Readers Analytics

Who Times Opened Links Clicked Number of Times Links Clicked Forwarded to a Friend Liked It Re-tweeted It

SITE SELECTOR HARD COPY

Benefit of Membership in the Oklahoma City Regional Partnership

Online Company Database Internal Customer Service Tool

RETAIL BLITZKREIG7-ElevenAcademy

AlbertsonsAldi GroceryAnn TaylorApplebee’s

Barnes & NobleBelk

Best BuyBiggby Coffee

BJ’s Restaurant and BrewhouseBorders

Brixx PizzaBuca di Beppo

Burlington BrandsCapriotti’s Sandwich Shop

Carrabba’s Italian GrillCentral Market

Cheddar’s Casual CaféChick-fil-aChipotle

Coldwater CreekCorral West Ranchwear,

Inc.CostCO

Darden Restaurant GroupDick’s Sporting Goods

Factory ConnectionFamous Famiglia Pizzeria

Furr’s Family DiningGander MountainHy-Vee Grocery

InterUrbanJason’s Deli

Jimmy John’s Gourmet Sandwiches

Johnny RocketsJohnny’s LunchJumbo Foods

KrogerLa Madeline

Le Pain QuotidienLushberries Frozen Yogurt

Macaroni GrillMarble Slab Creamery

McCormick and Schmick’sMellow Mushroom

Michael’sMoe’s Burrito’s

Nrgize Lifestyle CaféOlive GardenOn the Border

Orange Tree Frozen YogurtOutback Steakhouse

Panda ExpressPanera Bread

Paradise BakeryPet Smart

Pilot Travel CentersPink Berry

Pizza PatronPlanet Hollywood

QdobaQuikTripRaceTrac

Red mangoRed RobinRib Crib

Rosa’s Mexican CaféSafeway Grocery

SaladworksTaco Villa

Tanner Factory StoresThe Children’s Place

Tilted KiltToys R Us

Trader Joes GroceryUnited Supermarkets

ValeroWagamama

Western Sizzlin’Which Wich?

Zpizza

REQUIRE FRANCHISEETWO SEDF CONTACTS

THREE SEDF CONTACTS

POLYGON TRADE PULL STUDY

SEDF/SHBA RELOCATION ADS (SHARED COST)

QR CODE – THE NEXT BIG THINGLANDING PAGE

LOWER TIER SUPPLIER CONTACTSave Money in ShawneeDirect MailDirect E-MailSmile & Dial

GOOGLE ANALYTICS 247 People Visited www.sedf.biz Views ranging from Shawnee to South Africa &

Singapore Visitors averaged 2:28 minutes on www.sedf.biz They visited an average of 3.16 pages Most Popular Pages

Links Contact Us News & Updates Business Resources

OTHER ITEMS OF NOTE Comparative Surrounding ED Organization

Report Comparative Report on Availability of Retail

Incentives Manufacturers and Major Employers Handout SPS Long Range Plan, Growth and ED Report

(Included in your packet)

ADDITIONAL NON-PAID MARKETING Journal Record Coverage

sips downtown kafe TDGI Square Feet

Shawnee Outlook Coverage Report Card Mom & Pop Data National Retailer Data

SEDF ANNUAL MARKETING EXPENDITURES

Electronic Media Costs

Website Hosting @ $89/Quarter $356.00

Monday Memo Service @ $55/MO $660.001 Yr Online Dir. Listing in Trade & Industry Dev. $250.00

Print Media CostsBusiness Cards $161.00Site Selector Piece $66.00Yellow Pages $175.77CVB Vistor's Guide $400.00

Local Paper Ads (Xmas, MF) $118.50Regional Paper Coverage $49.07

TOTAL REOCCURING MARKETING COSTS $2,236.34

SHAWNEE’S AWESOME… TRUST US! Having any available data on hand affords us

the ability to validate our sales pitch, not just ask them to “Trust Us”.

The logic of validation allows us to move between the two limits of dogmatism and skepticism. ~Paul Ricouer