2011 Advertising Rates and Specifications

Equine • Agr icul ture • Music & Enter tainment • Rural L i fest y le

The Magazine

Advertising RatesDisplay Ads Size Rate Full Page . . . . . . . . . . . . . . . . . . . . . . . . . $5,200 Full Page Spread . . . . . . . . . . . . . . . . . . . . $9,900 Half Page . . . . . . . . . . . . . . . . . . . . . . . . $2,900 Half Page Spread . . . . . . . . . . . . . . . . . . . . $5,500 2/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . $3,900 1/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . $2,250 1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . $1,750

Display-Preferred Placements Cover 2 . . . . . . . . . . . . . . . . . . . . . . . . . . $6,400 Cover 4 . . . . . . . . . . . . . . . . . . . . . . . . . . $6,700Any special placement request, surcharge 10%

InsertsRatesandspecifications foravarietyofpreprinted insertsareavailableupon request . Inserts must be approved two weeks prior to advertising close dates and are subject to availability in that issue . Please submit inserts prior to printing for approval and additional charges .

BleedNo charge .

FrequencyThe frequency discount is determined by the number of ads run throughout a 12-month period . The protector ad must be of like-size or larger . 2X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% 4X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% 6X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8%

Agency Discount . . . . . . . . . . . . . . . . . . . . . . . . 15%

SpecificationsThepreferredfile format isPDF.Files must be composite CMYK and have all fonts and images embedded. Any layers and transparencies shouldbeflattened.AllcolormanagementandOPIcommentsshouldnotbe includedandPDFsshouldbeuntrapped. PDFfilesmustbewrittenfromdistilledpostscriptfilesandnotdirectlyoutofthenativeapplication(like Quark Xpress or Adobe InDesign) . PDFs that are written directly from an application rather than distilled are much more unstable and may cause unpredictable results .

PDFfiles under 300 dpi and created for Web and For Position Only (FPO) work are not high resolution and are not acceptable .

Ads must be set up for 4-color process printing . All images must be set to CMYK and at a high resolution (300 dpi for CMYK and grayscale images and 600 dpi for line art) . Images should be placed at 100% to ensure better reproduction . All colors must be in CMYK format: no RGB, Pantones or spot colors . Any ad’s non-compliant colors will be converted to CMYK, and color accuracy cannot be guaranteed .

A high-end digital color proof is required for all 4-color ads . The proof mustmeetSpecificationsWebOffsetPublications(SWOP)standardsforacolor-managedandmaintainedcalibratedproofingsystemandmustbeprinted from the supplied file.Acceptable proofs include contract-qualityKodak, Iris, Veris, Matchprint or Chromalin proofs . A laser is required for all black and white (B/W) ads . All proofs must be provided at 100%, with trim and bleed marks indicated where applicable . For more information on SWOPapprovedproofingsystemsvisitwww.swop.org.

Line screen: 133 Total dot-density should not exceed 300% in four colors . Two-color dot density should not exceed 180%, with one-color solid . SWOP standards apply .

RFD-TV The Magazine assumes no liability for errors or color variations betweenthedigitalfileandtheprintedimageif:1)ahigh-endproofisnotprovided;2)thefilemustbeconvertedtoCMYK;or3)anyofthepublisheddigital specifications are notmet. The advertiser or authorized agencyis responsible for providing materials meeting RFD-TV The Magazine specifications. RFD-TV The Magazine is not responsible for makingcorrections to supplied materials .

Materials will be stored for 6 months and then destroyed unless otherwise advised in writing by advertiser or agency . Discs will not be returned unless otherwise requested in writing .

Editorial CalendarIssue Date Theme January/February Events March/April Rural Tourism (Branson, MO) May/June Landscape July/August Viewers Survey September/October Rural Youth November/December Anniversary Issue

Contact InformationSend all advertising orders and ad materials with copy of insertion order to:

RFD-TV Corporate Office 1 Valmont Plaza, 4th Floor Omaha, NE 68154 Patty O’Bryan(402) 779-8103 patty@rfdtv.com

Mechanical RequirementsNon-Bleed Display Advertising Width Depth 2 Page Spread 15” 10.375” 1/2 Page Spread 15” 5.125” Full Page 7.25” 10.375” 2/3 Page (vertical) 4.75” 10.375” 2/3 Page (horizontal) 7.25” 6.75” 1/2 Page (vertical) 3.562” 10.375” 1/2 Page (horizontal) 7.25” 5.125” 1/2 page (island) 4.75” 6.75” 1/3 Page (vertical) 2.4” 10.375” 1/3 Page (horizontal) 7.25” 3.45” 1/4 Page 3.625” 5.125”

Bleed Display Advertising Width Depth 2 Page Spread 16.25” 11.25” 1/2 Page Spread 16.25” 5.5” Full Page 8.25” 11.125” 2/3 Page (vertical) 5.125” 11.125” 2/3 Page (horizontal) 8.25” 7.375” 1/2 Page (vertical) 3.937” 11.125” 1/2 Page (horizontal) 8.25” 5.5” 1/2 page (island) 5.125” 7.375” 1/3 Page (vertical) 2.775” 11.125” 1/3 Page (horizontal) 8.25” 4.95”

Printing Information• Publication trim size 8” x 10 7/8”• Publication printed offset .• Binding method: saddle stitched .• Special positions other than inside front, inside back and

back covers are not guaranteed .

Closing and Material DeadlinesPublished bi-monthly (six issues per year) . Publication mailed middle of the month preceding issue date .

Issue Date Advertising Closing Materials Due January/February Nov 6, 2011 Nov 20, 2011 March/April Jan 7, 2011 Jan 22, 2011 May/June March 5, 2011 March 19, 2011 July/August May 7, 2011 May 21, 2011 September/October July 9, 2011 July 23, 2011 November/December Sept 8, 2011 Sept 17, 2011

Mechanical Examples

General Information• Billing date is issue mailing date .• Fraudulent or misleading advertising is not accepted .• Advertising which criticizes competing sales systems is not

accepted .• Tobacco, alcohol or certain health product advertising is not

accepted .• Publisher will label editorial-style copy with the word

“Advertisement” .• All contract advertising will be billed at the rate in effect when

contract was initiated .• It is understood and agreed that all orders must conform with

the conditions set forth in this rate card, and that RFD-TV The Magazine reserves the right to eliminate from all orders any clauses which do not comply .

• Orders accepted subject to approval of copy .• Please DO NOT include show times in your advertisement as

shows may be subject to time changes or cancellations .

2 Page Spread

1/2 Page Spread

Full Page2/3

Page (vert)

1/2 Page (vert)

1/3 Pg

(vert) 1/4 Page (vert)

2/3 Page (horizontal)

1/2 Page (horizontal)

1/3 Page (horizontal)

1/2 Page

(island)

The Magazine

About Our Brands

Where Do They Live?Country Home . . . . . . . . . 33% Farm . . . . . . . . . . . . . 27% Small Town . . . . . . . . . . 19% Ranch . . . . . . . . . . . . . 9% Urban . . . . . . . . . . . . . 1%

What Vehicle Are They Looking To Purchase?

Pickup Truck . . . . . . . . . . 67% Small Tractor . . . . . . . . . 50% ATV . . . . . . . . . . . . . . 26% Large Tractor . . . . . . . . . 26% SUV . . . . . . . . . . . . . . 24%

What Are They Looking To Buy?Animal Health . . . . . . . . . 36% Chemical/Fertilizers . . . . . . 32% Feed . . . . . . . . . . . . . . 32% Equine Tack/Equipment . . . . 27% Seed . . . . . . . . . . . . . . 27%

83% Own Land. How Much Land Do They Own?

<10 Acres . . . . . . . . . . . 31% 10-99 Acres . . . . . . . . . . 28% 100-249 Acres . . . . . . . . . 10% 250+ Acres . . . . . . . . . . 15%

The Theatre

Now in its 8th year of publication, RFD-TV The Magazine has proven to be a valuable companion to Rural America’s Most Important Network . Over 166,000 have subscribed, illustrating that RFD-TV The Magazine delivers .

Magazine Features• Daily RFD-TV program schedule• Detailed content information for each program• Stories about individual programs• Rural lifestyle features• Special program announcements• Superior Livestock Auction schedule

CirculationCharter of Circulation: RFD-TV The Magazine is delivered bi-monthly (six issues per year) to an audience of loyal RFD-TV rural television network viewers . In each issue RFD-TV The Magazine covers personalities, new shows and program information for the targeted rural audience of farmers, ranchers, rural life-stylists, country homes, acreages and horse owners .

• Locality of circulation: National• Viewed by over 175,000 of RFD-TV’s most loyal and avid viewers• 5,000 magazines handed out at major industry trade shows across the country• Subscription price: $30 .00 for 1 year

Reader Demographics

Multi-Year Agreements In Place With All Major DBS/Cable Distributors

Equine • Agr icul ture • Music & Enter tainment • Rural L i fest y le

Rural Media Group, Inc. 1 Valmont Plaza, 4th Floor

Omaha, NE 68154

Phone: (402) 289-2085 Fax: (402) 289-0192

Network Operations 3201 Dickerson Pike Nashville, TN 37207

Phone: (615) 227-9292 Fax: (615) 227-2190

www.rfdtv.com