2011 Progress Report
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Transcript of 2011 Progress Report
MAYOR’S ALLIANCE FOR
NYC’S ANIMALS
Progress Report
2011
1
MAYOR’S ALLIANCE FOR NYC’s ANIMALS
What is the Mayor’s Alliance? A coalition of animal shelters and rescue groups, with a common
voice, working with NYC government and Animal Care & Control of NYC.
What does the Mayor’s Alliance do? Functions as a liaison between the NYC government, Animal Care &
Control of NYC, and local animal shelters and rescue groups.
Acts as a liaison between Maddie’s Fund®
and participating rescue organizations.
Serves as a resource for local animal shelters and rescue groups.
2
TEN-YEAR STRATEGIC PLAN: Goal and Mission
Goal Powered by Maddie’s Fund with the support of the ASPCA, to
establish New York City as a no-kill community by 2015.
Mission Work with the City of New York toward the day when no New
York City dog or cat of reasonable health and temperament is killed merely because he or she does not have a home.
3
TEN-YEAR STRATEGIC PLAN: Four Core Objectives
Eliminate the killing of healthy and treatable cats and
dogs at Animal Care & Control of NYC through Four
Core Objectives of our Ten-Year Strategic Plan:
Increase Adoptions
Decrease Animal Homelessness
Raise Awareness
Strengthen Resources
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5
Increase
adoptions
• Increase number/type of adoption venues
•Offer convenient and innovative access to homeless animals
• Increase the number of spay/neutered owned cats & dogs and free-roaming cats
•Strengthen pet retention in homes via information and education
• Improve the likelihood of reuniting lost pets
Decrease
homelessness
•Educate consumers on issues of homeless animals
•Expand awareness of animal shelters & rescue groups
Raise
awareness
•Strengthen efficiency and effectiveness of shelter and rescue group operations
Strengthen
resources
TEN-YEAR STRATEGIC PLAN: Four Core Objectives
5
31,701
26,456
22,967
20,397
18,190
16,706
13,620
11,602
10,188
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2003
Baseline Year
2004 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7
Total AC & C Euthanasia
2011 AC&C Euthanasia Reduction Euthanasia at AC&C has been reduced by 68% since 2003, resulting in 21,513 fewer deaths.
- 187,000 dogs’ and cats’ lives have been saved at AC&C since 2003.
- 21% of total euthanasia at AC&C were owner requested.
ACHIEVEMENTS
6
AC&C – Animal Care & Control of NYC
2011 AC&C Euthanasia Reduction In 2011, 10,188 dogs and cats were euthanized at AC&C, down from 11,602 in 2010.
- 3,525 dogs and 6,663 cats were euthanized in 2011.
31,701
26,456
22,967
20,397
18,190
16,706
13,620
11,602
10,188
3,5253,755
12,214
10,205
7,931
6,751
5,5584,981 4,523
6,663
7,8479,097
11,72512,632
13,646
15,036
16,251
19,487
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2003 Baseline
Year
2004 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7
Dogs
Cats
Total
ACHIEVEMENTS
7
AC&C – Animal Care & Control of NYC
2011 AC&C Intake Reduction In 2011, AC&C intake continued to decline, falling below 40,000 for the second consecutive year.
- Intake is down by 9.4% since 2010.
- The largest reduction continues to be cats, down 13.8%.
- Dog intake has consistently declined every year since 2003.
46,18744,826
43,618 43,400 42,500 42,248 41,712
35,669
32,325
19,56718,634
16,83015,573
14,42013,876 13,333
12,298 12,191
28,37928,37228,08027,82726,78826,19226,620
23,371
20,134
0
10,000
20,000
30,000
40,000
50,000
2003
Baseline
Year
2004 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7
Dogs
Cats
Total
ACHIEVEMENTS
8
AC&C – Animal Care & Control of NYC
2011 Community Intake Reduction In 2011, Community intake (includes AC&C and rescue groups participating in the Maddie’s®
Pet Rescue Project)
fell below 50,000 for the second consecutive year.
- While intake remained relatively consistent in the first five years of the Project, AC&C intake continues to
decrease while MPPs’ intake has begun to increase.
52,41551,121 50,929 51,984 51,571 51,143 50,190
44,293
41,293
8,9688,6248,4788,8959,0718,5847,3116,2956,228
32,325
35,669
46,18744,826
43,618 43,400 42,500 42,248 41,712
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2003
Baseline
Year
2004 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7
MPPs Public/Street
AC&C
Total
ACHIEVEMENTS
9
Community – AC&C & Maddie’s®
Pet Partners (MPPs)
ACHIEVEMENTS BY OBJECTIVE
Objective #1 - Increase Adoptions Animal Care & Control of NYC Transfer Initiative Grant
Strengthen Communication: AC&C of NYC and Alliance Participating Organizations
Wheels of Hope Transport Program
Pets to the People - Mobile Adoptions
Special Adoption Events
New York Live TV Weekly Adoption Segment Initiative
Consistent Adoption Locations
Foster Care Network
Picasso Veterinary Fund
Holding, Boarding, Medical
10
10
ACHIEVEMENTS
11
Lives Saved Since 2003 Between 2003 and 2011, over 220,000 dogs’ and cats’ were saved between AC&C and MPPs.
- Adoptions peaked in 2009 and began to decrease as intake at AC&C decreased.
Community – AC&C & Maddie’s®
Pet Partners (MPPs)
2011 Transfers from AC&C Transfers from AC&C to all shelters and rescue groups (includes MPPs and other rescues) increased by over 158%, from
5,519 in 2003 to 14,232 in 2011.
- Transfers to shelters/rescue represent over 44% of intake at AC&C, compared to 43% in 2010.
- Total lives saved as a percentage of total intake in 2011 continued to hold at 72%, compared to 33% in 2003.
- 7 of every 10 lives were saved in 2011, compared to 1 in 3 in 2003.
ACHIEVEMENTS
12
INCREASE ADOPTIONS: AC&C Transfer Initiative Grant
13
INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs
First Alerts – Dogs
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs
First Alerts – Cats
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs
Breed Alerts – Dogs/Cats
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs
New Hope Special Pleas – Dogs
17
INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs
New Hope Special Pleas – Cats
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Our most effective program for reducing
and sustaining low euthanasia rates
Van fleet has traveled over 1.9 million
miles, saving thousands of lives
Transported over 13,000 animals in
2011
INCREASE ADOPTIONS: Wheels of Hope Transport Program
19
INCREASE ADOPTIONS: Pets to the People – Mobile Adoptions
20
INCREASE ADOPTIONS: Special Adoption Events
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INCREASE ADOPTIONS: NBC’s New York Live Initiative
Weekly adoption segment –
“New York Live’s Pet Project”
Each week promotes a different
shelter or rescue group and its
adoptable dogs
22
INCREASE ADOPTIONS: Consistent Adoption Locations
Leverage Petco and PetSmart locations
Consistent locations and times for adoption centers
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INCREASE ADOPTIONS: Foster Care Network F
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INCREASE ADOPTIONS: Picasso Veterinary Fund
®
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26
INCREASE ADOPTIONS: Holding, Boarding, Medical
ACHIEVEMENTS BY OBJECTIVE
Objective #2 – Decrease Homelessness Spay/Neuter in NYC
Maddie’s Spay/Neuter Project in NYC
Maddie’s Spay/Neuter Project for Stray Community Cats
New York City Feral Cat Initiative of the Mayor’s Alliance
Free and Low-Cost Microchipping Clinics
Dog Licensing
Foster Care Network
Helping Pets and People in Crisis Program
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DECREASE HOMELESSNESS: Spay/Neuter in NYC
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DECREASE HOMELESSNESS: Maddie’s
® Spay/Neuter Project in NYC
Since 2006, participating private practice
veterinarians and nonprofit organizations have provided low-cost
spay/neuter for NYC pet owners on public assistance.
Achievements In 2011, 20,248 Project spay/neuter surgeries were performed.
Since 2006, Project surgeries total more than 70,000.
The ASPCA consistently represents the largest percentage of surgeries performed, ranging from 82% to 90% of total annual surgeries.
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DECREASE HOMELESSNESS: Maddie’s
®
Spay/Neuter Project for Stray Community Cats
2011 was the first year of the Maddie’s Spay/Neuter Project for Stray Community Cats. This first-time-ever program for community cats in NYC was established to reduce the number of stray and free-roaming cats in NYC, and decrease the intake of these community cats at AC&C shelters.
Funds spay/neuter surgeries of community cats by non-profit organizations and private practice veterinarians.
Project spay/neuter surgeries in 2011 totaled 11,111.
Included 2,257 surgeries by private practice veterinarians and 8,854 by non-profit organizations.
30
The New York City Feral Cat Initiative (NYCFCI) is a program of the Mayor’s Alliance.
The NYCFCI supports the efforts of organizations and individuals that work directly with stray and feral cats — collectively known as “community cats” — that perform Trap-Neuter-Return (TNR) in NYC.
The program’s goal is to humanely reduce the population of community cats in NYC.
31
DECREASE HOMELESSNESS: New York City Feral Cat Initiative
Through its NYCFCI, the Mayor’s Alliance: Administers the Maddie’s Spay/Neuter
Project for Stray Community Cats.
Provides loans and rentals of traps, dividers, and cages.
Transports traps and cats to and from clinics and holding/recovery space via Mayor’s Alliance Wheels of Hope vans.
Provides advice, community outreach, and public education.
Provides a wealth of information and resources on its website: NYCFeralCat.org.
Offers educational workshops, including taming and bottle-feeding kittens, and other training opportunities.
Provides giveaways of cat food, straw, and winter shelters to Certified TNR Caretakers.
Facilitates relationships among the NYC TNR community.
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DECREASE HOMELESSNESS: New York City Feral Cat Initiative
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DECREASE HOMELESSNESS: Free and Low-Cost Microchipping Clinics
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DECREASE HOMELESSNESS: Dog Licensing
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DECREASE HOMELESSNESS: Helping People and Pets in Crisis Program
ACHIEVEMENTS BY OBJECTIVE
Objective #3 - Raise Awareness Public Relations/Marketing
New York Stock Exchange Closing Bell
Mayor’s Alliance Special Events
Online Marketing and Social Media
Newsletters & E-mailers
PSAs / Advertising
Maddie’s Fund/HSUS/Ad Council Shelter Pet Project
Mayor’s Alliance “Vacancy” Ad Campaign
Mayor’s Alliance “We Did It” Spay/Neuter Campaign
Mayor’s Alliance Spay/Neuter & Adoption TV PSAs
AC&C “Best Friend Forever” Ad Campaign
AC&C Billboard Advertising
AC&C “Victims of Circumstance” Ad Campaign
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RAISE AWARENESS: New York Stock Exchange Closing Bell
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RAISE AWARENESS: Public Relations/Marketing
Special Events
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RAISE AWARENESS: Public Relations/Marketing
RS POP Shop
39
RAISE AWARENESS: Public Relations/Marketing
“Adopt Me” Vests
40
RAISE AWARENESS: Public Relations/Marketing
Website & Online Adoptions
41
RAISE AWARENESS: Public Relations/Marketing
Social Media
YouTube
42
RAISE AWARENESS: Public Relations/Marketing
Newsletters
43
RAISE AWARENESS: PSA/Advertising – TV Maddie’s Fund/HSUS/Ad Council Shelter Pet Project
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http://theshelterpetproject.org/who-we-are/our-campaign#_
RAISE AWARENESS: PSA/Advertising – Print Maddie’s Fund/HSUS/Ad Council Shelter Pet Project
45
RAISE AWARENESS: PSA/Advertising – Outdoor Maddie’s Fund/HSUS/Ad Council Shelter Pet Project
46
RAISE AWARENESS: PSA/Advertising
Mayor’s Alliance “Vacancy” Ad Campaign
47
RAISE AWARENESS: PSA/Advertising Mayor’s Alliance “We Did It” Spay/Neuter Campaign
48
RAISE AWARENESS: PSA/Advertising
Mayor’s Alliance Pet Adoption TV PSAs
http://www.youtube.com/manyca#p/f/9/DkL0t_A3vAQ
http://www.youtube.com/manyca#p/u/45/68OgTDg2EqA
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RAISE AWARENESS: PSA/Advertising
Mayor’s Alliance Pet Adoption TV PSAs
http://www.youtube.com/manyca#p/u/44/9tZag2WIv1Q
http://www.youtube.com/manyca#p/u/47/GMKPS1X09qY
50
RAISE AWARENESS: PSA/Advertising
Mayor’s Alliance Spay/Neuter TV PSAs
http://www.youtube.com/manyca#p/f/12/mDymNgsMjAI
http://www.youtube.com/manyca#p/u/35/73cLtDv-Wwg
51
RAISE AWARENESS: PSA/Advertising
Mayor’s Alliance Spay/Neuter TV PSAs
http://www.youtube.com/manyca#p/u/36/HhW52Emz8ck
52
RAISE AWARENESS: PSA/Advertising AC&C Billboard Advertising & “Best Friend Forever” Campaigns
53
RAISE AWARENESS: PSA/Advertising AC&C “Victims of Circumstance” Campaign Created by
54
ACHIEVEMENTS BY OBJECTIVE
Objective #4 - Strengthen Resources Capacity Building Grants
Alliance Participating Organizations Strength Training Sessions
Strengthen Communication: AC&C to APOs
AC&C Transfer Initiative
Holding, Boarding, Medical
Wheels of Hope Transport Program
Picasso Veterinary Fund
55
STRENGTHEN RESOURCES: Capacity Building Grant
Develop Storefront Adoption Center
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STRENGTHEN RESOURCES: Capacity Building Grant
Create Isolation Unit
57
STRENGTHEN RESOURCES: APO Strength Training Sessions
58
STRENGTHEN RESOURCES: APO Strength Training Sessions
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RELATIONSHIP WITH MAYOR’S OFFICE
61
RELATIONSHIP WITH AC&C AND ASPCA