2011 NAHJ Convention Program Book

29th AnnuAl MultiMediA Convention & CAreer expo 1

Welcome Message from the 2011 Convention Co-Chairs ............................................................................................................... 5

Welcome Message from the 2011 Convention Programming Co-Chairs .......................................................................................... 6

Board of Directors .......................................................................................................................................................................... 12

Professional Chapters..................................................................................................................................................................... 16

Student Chapters ........................................................................................................................................................................... 17

Lifetime Members .......................................................................................................................................................................... 18

Corporate Members ...................................................................................................................................................................... 20

Schedule at a Glance ..................................................................................................................................................................... 22

2011 Convention Sponsors ............................................................................................................................................................ 23

About the NAHJ Hall of Fame ........................................................................................................................................................ 25

2011 Hall of Fame Inductee ........................................................................................................................................................... 26

2011 Student Campus ................................................................................................................................................................... 29

2011 Student Projects .................................................................................................................................................................... 31

2011 Planning/Programming Committee ....................................................................................................................................... 33

2011 Career Expo .......................................................................................................................................................................... 35

Featured Events ............................................................................................................................................................................. 36

ñ Media Training Series................................................................................................................................................................. 40

Cyberlab@NAHJ ............................................................................................................................................................................. 42

2011 Convention Programming ..................................................................................................................................................... 45

table of contents

Saludos y bienvenidos a la conferencia anual de la NAHJ,

We are proud that the National Association of Hispanic Journalists has picked Orlando as the site of the 29th Annual NAHJ Multimedia Convention & Career Expo. It’s been a long time coming!

The theme of this year’s convention is Un Nuevo Amanecer: A New Day for Our Story, and that certainly applies to Orlando. Scarcely 20 to 30 years ago, the Hispanic population of Orlando was small. But today, there are more than 500,000 Latinos in the Central Florida region, which the 2010 Census also showed is the fastest-growing Hispanic area of the Sunshine State. There is a demographic awakening that is taking place here and you can see and feel it in all parts of the city. What it says to mainstream and new journalism is, Latinos cannot be ignored and you do so at your own risk for we are everywhere, we are a diverse group and have varied interests.

The state of journalism in Central Florida is dynamic, a reflection of the traditional, as in the more than 100-year old Orlando Sentinel, to up-and-coming media that include many Spanish-language outlets, such as La Prensa newspaper, which this year marks its 30th anniversary. Univisión- and Telemundo-affiliated television stations are squaring away in competition for Central Florida's booming Hispanic population as are a growing number of radio stations catering to the larger ethnic mix. Like many other cities, journalism has taken a hit in Orlando, too. Staffs at many, if not all, media outlets are smaller today than five or 10 years ago. Still, Orlando remains a vibrant place to work and a dynamic place to cover. No es fácil, but every day we wake up and take another crack at it.

While you are in Orlando, do take the time to visit the city proper and the surrounding area so that you may take away a more complete impression of Central Florida. Sure, Orlando is the theme-park capital of the United States, but there are also beaches, a space coast, farmland, state parks, museums, hundreds of lakes, the St. Johns River, thousands of alligators, manatees and much more to see and do here.

We hope you come away from the convention with sharpened journalism skills, new knowledge and ideas, renewed enthusiasm, and loads of amistades. After all, that’s what every annual NAHJ convention proudly offers.

Les deseamos mucho éxito en sus carreras.

Welcome message from the 2011 convention co-chairs


Javier J. AldapeVice-President Niche Products E.W. Scripps Company

Maria T. PadillaEditorLa Prensa (Orlando)

As the programming co-chairs for the National Association of Hispanic Journalists 29th Annual Multimedia Convention & Career Expo, it is our honor to welcome you to Orlando.

Roll your sleeves up. It will be an exciting and enlightening four days where you can dive deep into the opportunities created by our changing industry.

You know the landscape. Newsrooms are 30 percent smaller than they were 10 years ago. The picture for journalists of color is just as grim. Latinos represent 36 percent of the population, and just 4.54 percent of America’s newsrooms.

But when we sat down to program this convention, we made a conscious choice: this conference would not be about wallowing in depressing statistics. Instead, it’s about educating and empowering our members, so that Latino journalists can be the pioneers, the creators and lead the way on new platforms like the mobile, social media and Internet technology sweeping journalism.

That’s why you’ll find more than 50 panels on topics that range from starting a business, developing it and finding ways to fund it. We're offering a range of social media training for beginners who will finally figure out what a hashtag does to how to strategically use social media to build, establish and sustain brands. All our workshops will appeal to a wide spectrum of members from the new graduate unsure about that first newsreel to the veteran correspondent or editor eager to learn new skills.

There are how-to sessions on public records and databases for watchdog reporting and documentary storytelling. You’ll get tips on hyperlocal news-gathering and advice on building your newsroom leadership skills. And you’ll get to hear from journalists who face dangers to report on the drug war in Mexico, and from those who’ve covered the worst of the planet’s natural disasters.

We’ve assembled a first-class lineup of panelists, who include our industry’s leading thinkers and managers. Don’t miss Thursday’s session with the top executives of the nation’s Spanish-language media.

Above all, use the National Association of Hispanic Journalists’ Orlando convention to face journalism’s unprecedented challenges, create your own opportunities and build toward a future where Latino journalists’ voices and faces are heard and seen.

Welcome from the 2011 Programming co-cha irs

6 nAtionAl AssoCiAtion of hispAniC journAlists

Antonio Fins Editorial Page Editor Sun Sentinel

Mekahlo Medina Anchor/Reporter/ Social Media Manager, KNBC-TV NBC 4 News Raw (Los Angeles)

Frances Robles Staff Writer The Miami Herald


the miss ion of nahJ

The National Association of Hispanic Journalists (NAHJ) is dedicated to the recognition and professional advancement of Hispanics in the news industry. Established in April 1984, NAHJ created a national voice and unified vision for all Hispanic journalists.

NAHJ is governed by an 18-member board of directors that consists of executive officers and regional directors who represent geographic areas of the United States and the Caribbean.

NAHJ has approximately 2,000 members, including working journalists, journalism students, other media-related professionals and journalism educators.

The goals of the association are: 1. To organize and provide mutual support for Hispanics

involved in the gathering or dissemination of news. 2. To encourage and support the study and practice of

journalism and communications by Hispanics. 3. To foster and promote a fair treatment of Hispanics by the

media. 4. To further the employment and career development of

Hispanics in the media. 5. To foster a greater understanding of Hispanic media

professionals’ special cultural identity, interests, and concerns.

NAHJ is constantly adding to its list of exciting programs. They include: • Regional workshops and seminars • National Convention and Career Expo • Mid-career and professional development programs • Online job bank • Journalism awards • Internship and fellowship listings • Student journalism workshops • Scholarships

For more information, email us at [email protected]. NAHJ welcomes your support and participation. The future of our association lies in the efforts and achievements of our members.

transfondo sobre nahJ

El orígen de la Asociación Nacional de Periodistas Hispanos (NAHJ, por sus siglas en inglés) se remonta a una convención en San Diego en 1982. Dicha convención, organizada por la Asociación Chicana de Medios Publicitarios en California (CCNMA, por sus siglas en inglés), atrajo trescientos participantes. Periodistas hispanos a través del país ya habían establecido una red informal, reuniéndose en seminarios patrocinados por otras entidades de la industria, tal como la Sociedad Americana de Editores Periodísticos. Sin embargo, la falta de una organización oficial a nivel nacional era ya evidente cuando se llevó a cabo la convención en San Diego.

En ese entonces, la organización de este tipo más prominente era la CCNMA, con sede en Los Angeles. Después de la conferencia en San Diego, la CCNMA decidió tomar el papel principal en la formación de un grupo nacional. Así, la CCNMA prestó su apoyo administrativo y sus recursos a la ascendente NAHJ. Luego de obtener $50,000 del Foro de Libertad (entonces la Fundación Gannett), se formó un comité organizador. Este incluía quince hombres y mujeres que representaban las comunidades Méxicana, Cubana y Puertorriqueña, las tres nacionalidades hispanas más predominantes en los Estados Unidos.

Demostrando extraordinaria energía y determinación, dicho comité realizó reuniones en Miami, Denver, Chicago y Nueva York para promover el concepto del grupo nacional y resolver los detalles de la organización. Después de dos años de arduo trabajo, los artículos de incorporación de la NAHJ se firmaron finalmente en 1984. La NAHJ estableció los siguientes cinco propósitos: 1. Organizar y apoyar a los periodistas hispanos. . 2. Fomentar y apoyar el estudio y la práctica del periodismo

por los hispanos. 3. Promover la representación justa e imparcial de los

hispanos en los medios de comunicación 4. Avanzar las oportunidades de empleo y el desarrollo

profesional de los hispanos en los medios de comunicación. 5. Fomentar un mejor entendimiento de la singular identidad

cultural, intereses y preocupaciones de los periodistas hispanos

Para más información acerca de la NAHJ, envie un email a [email protected]. La NAHJ le agradece su apoyo y participación. El futuro de nuestra organización de nuestros afiliados

29th annual nahJ mult imedia convent ion & career exPo


It’s been almost four decades since social unrest resulted in riots by blacks and Hispanics in cities nationwide during the summer of 1967. The Kerner commission, appointed by President Lyndon Johnson to investigate the root causes of the violence, criticized the media’s coverage of the riots and found that our nation’s all-white newsrooms contributed to the “white-black schism” in the country.

It was a wake-up call for the news media. The commission called for increased representation of minority journalists throughout America’s newsrooms. In the 1970s, the print and broadcast industries began measuring the movement toward diversifying newsrooms. But progress, which had been slow to begin with, has been basically reversed over the past two years amidst the dramatic economic and technological shifts that are forcing the country to rethink and reshape journalism for years to come.

Latinos and people of color remain underrepresented in newsrooms by alarming margins. Daily newspapers, for example, lost 5,900 newsroom jobs in 2008 and 5,200 in 2009 and, in the process, virtually wiped out the increases of journalists of color made over the past decade. While one in three people in the United States is a person of color — African American, Asian American, Hispanic, Native American, or some combination thereof—journalists of color make up just 13.41 percent of all newsroom employees in daily newspapers, and 22 percent of those working at local English-language television stations.

The Kerner commission warned that the lack of minority voices in newsrooms and in news coverage would have serious and negative consequences for our society. Those words of caution are still relevant today, as our nation’s population becomes increasingly diverse, with Latinos now the largest ethnic minority. By 2050, most Americans will be people of color. And by early next century, half of all U.S. residents will be of Hispanic descent.

The warning becomes ever more urgent today as journalists, media activists, the private sector, foundations and the government struggle to find the new ways to financially support journalism crucial to our society’s well being. We are at a political, economic and technological crossroads that forces America to shape new media policies that will ensure broader and more equal access, promote minority ownership of media, and redefine and reestablish the goal of producing media in the public interest.

Latino journalists and our community need to be part of that conversation and we stand ready to do so. This is why NAHJ’s mission remains critical to the future of our nation. Founded in 1984, NAHJ seeks to increase representation of Latinos in newsrooms and to improve coverage of the Latino community. Not content with the status quo, NAHJ has created bold new initiatives toward ensuring that the news media accurately inform the public about the country and the world we live in.

We get more young Latinos into the business by offering more scholarships every year. We place more Latinos in newsrooms with the innovative Parity Project and with job placement and referral services. We raise our collective voice against distorted or unfair coverage to educate all about who Latinos are and the roles we play as friends, neighbors, competitors and leaders. We gather the resources to provide the multimedia journalism training and other kinds of training needed for Latino journalists to remain in journalism in a newsroom or on their own and to compete in an increasingly uncertain marketplace.

We get Latino community members in cities across the country to think critically about the media, realize its influence on their lives, and organize and inspire them to take the lead in advocating for fair coverage and media literacy. In essence, we position more Latinos to tell and fight for our stories and we educate more non-Latinos to include us in their words and images as an integral part of the multicultural and multilayered fabric of U.S. society.

Only then can the news media cease to be a contributing factor to the racial, ethnic and social unrest that continues, and that fails to educate those ill-informed people who commit violence against Muslims raising families according to their faith, against Mexicans waiting alongside the road for work, or against gay men who simply go out for a drink. Only then can the discrimination reinforced by distorted and unbalanced news reports be diminished, allowing all people to reach their potential and claim their rightful place in American society.

NAHJ’s work is clearly needed as our multicultural society becomes ever more complex. Our children must learn to coexist and to foster the mutual respect essential to a peaceful democracy. With information, with images, we can—and often do—shape minds and change lives. With NAHJ’s work, we do so together.

Why We ex ist


President

Michele Salcedo Editor The Associated Press

Vice President, Broadcast

Manuel De La Rosa Reporter/BloggerKRGV-TV/South Texas Tribune

Vice President, Print

Gustavo Reveles AcostaExecutive Director of Public InformationCanutillo Independent School District

Financial Officer

Russell Contreras ReporterThe Associated Press (Boston)

Secretary

Erin Ailworth Staff WriterThe Boston Globe

Interim Online At-Large Officer

Fernando Diaz Managing EditorHoy (Chicago)

Spanish Language At-Large Officer

Ada M. Alvarez CondeReporter/ Editor- in-ChiefPanamerican Health Organization PAHO/Muevetedc.com

General At-Large Officer

Rebecca AguilarFreelancer (Dallas)

Student Representative

Vacant

Region 1 Director

(Puerto Rico, Mexico, Virgin Islands)Miguel Angel Rosa Camarógrafo/EditorWIPR Canal 6 Noticias (Puerto Rico)

Region 2 Director

(Conn., Maine, Mass., N.H.,N.Y., N.J., R.I., Vt.)Maria Burns Ortiz Social Media Columnist, ESPN.com; Sports Contributor, FoxNewsLatino.com

Region 3 Director

(Del., Ky., Md., Pa., Va., W.Va., D.C.)Jessica DurkinCommunity ManagerBlock by Block (BxB)

Region 4 Director

(Ala., Fla., Ga., Miss., N.C., S.C., Tenn.)Roberto Pazos Freelance Assignment EditorUnivision Networks

Region 5 Director

(Ark., La., Okla., Texas) Vacant

Region 6 Director

(Ill., Ind., Iowa, Kan., Mich., Minn., Miss., Mo., NEB., N.D., Ohio, S.D., Wis.)Vacant

Region 7 Director

(Ariz., Colo., Nev., N.M., Utah, Wyo.)Angela Clemmons Sports Copy ChiefThe Denver Post

Region 8 Director

(Alaska, Calif., Hawaii, Idaho, Ore., Wash.)Elaine Aradillas ReporterPeople Magazine

nahJ board of d irectors


Iván RománExecutive Director

Azuree SalazarDevelopment Director

Michele GonzalezConvention Operations and Professional Development Director

Paulo LuizagaMembership Coordinator

Erwin DiazEducation Programs/ Operations Manager

Kevin OlivasRecruitment and Guidance Manager

nahJ staff

acKnoWledgements

Program Book Editors ....................................................................Iván Román & Azuree Salazar

Convention Logo Design ................. Imelda Robles, Senior Producer, San Antonio Express-News

Program Book Design and Layout ........................................................ Paul Fisher, Fisher Design

Printing ......................................................................... Professional Graphics Printing Company

future convent ion dates

UNITY: Journalists of Color 2012 Convention, The Mandalay Bay Resort & Convention Center, Las Vegas, Nevada, August 1-4, 2012

Profess ional chaPters


ATLANTA CHAPTER• Chapter Contact: President: Nick Valencia• Website: www.nahjatlanta.org

AUSTIN CHAPTER• Chapter Contact: President: Erika Aguilar• Website: http://nahjaustin.wordpress.com

CHARLOTTE CHAPTER• Chapter Contact: Rafael Prieto;

DALLAS/FORT WORTH CHAPTER• Website: www.dfwhispanic.org

DENVER CHAPTER• Chapter Contact: Angela Clemmons

NEW ENGLAND CHAPTER• Chapter Contact: Russell Contreras

NEW MEXICO CHAPTER

NEW YORK CHAPTER• Chapter Contact: Maria Burns-Ortiz

N.C. TRIANGLE CHAPTER

NORTHERN NEW JERSEY CHAPTER• Chapter Contact: Manuel Avendano

OKLAHOMA CHAPTER• Website: http://www.nahj-okc.org/index.html

ORLANDO CHAPTER• Chapter Contact: President: Sarykarmen Rivera

RIO GRANDE VALLEY CHAPTER• Chapter Contact: Sergio Chapa

SOUTH FLORIDA CHAPTER• Chapter Contact: President: Christine Armario• Chapter Contact: David Plazas

WASHINGTON D.C. CHAPTER• Chapter Contact: President: Brandon Benavides• Website: http://nahjdc.org/

student chaPters

ARIZONA STATE UNIVERSITY• Chapter Contact: President: Gitzel Puente• Website: nahjasu.webs.com

BROOKLYN COLLEGE

CALIFORNIA STATE UNIVERSITY, LONG BEACH• Chapter Contact: Student Advisor: Danny Paskin

COLUMBIA COLLEGE CHICAGO• Chapter Contact: President: Cristina Aguire

COLUMBIA UNIVERSITY • Chapter Contact: President: Nuria Net• Website: http://cunahj.wordpress.com/

FLORIDA INTERNATIONAL UNIVERSITY • Chapter Contact: Advisor: Alejandro Alvarado

LEHMAN COLLEGE • Chapter Contact: Miguel Perez• Website: http://www.myspace.com/NAHJLehman

NORTHWESTERN UNIVERSITY • Chapter Contact: President: Elisa Santana• Website: http://www.wix.com/gabbygonzalez/NAHJ-NU

STONY BROOK UNIVERSITY • Chapter Contact: President: Elizabeth Ward

SYRACUSE UNIVERSITY • Chapter Contact: President: Ghislaine Leon

TEXAS STATE UNIVERSITY • Chapter Contact: Advisor: Federico Subervi

UNIVERSITY OF ARIZONA • Chapter Contact: President: Samantha Sais

UNIVERSITY OF CALIFORNIA, LOS ANGELES • Chapter Contact: President: Eliana Perez; • Website: http://www.freewebs.com/nahjucla/index.htm

UNIVERSITY OF HOUSTON• Chapter Contact: Raymond Ruiz

UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN

UNIVERSITY OF MISSOURI – COLUMBIA • Chapter Contact: President: Cecilia Garza• Website: http://students.missouri.edu/~nahj

UNIVERSITY OF PUERTO RICO • Chapter Contact: President: José Antonio Acevedo-Cuevas • Website: http://nahjupr.wordpress.com

UNIVERSITY OF TEXAS AT EL PASO • Chapter Contact: President: Alejandra Matos

UNIVERSITY OF TEXAS-PAN AMERICAN• Chapter Contact: President: Lilliana Lopez



Vicki Adame, Media Relations SpecialistElizabeth Aguilera, San Diego Union-TribuneErin Ailworth, The Boston GlobeJavier Aldape, E.W. Scripps CompanyClaudio Alvarez Dunn, Contenidos Corp.Cecilia Alvear, Independent TV News ProducerAlfredo Araiza, Arizona Daily StarRogelio Aranda, The Charlotte ObserverRose Arce, CNNVicente Arenas, KHOU-TV (Houston, TX)Gustavo Arroyo, California State SenateJim Avila, ABC NewsNancy Baca Gilbert Bailón, St. Louis Post-DispatchHugo Balta, WCBSMargarita Bauza Wagerson, University of Michigan Health SystemGeraldine Berrios, Los Angeles Daily NewsMary Kay Blake, NewseumFrank Blethen, The Seattle TimesRay Bradford, American Federation of Television and Radio ArtistsYbeth Bruzual, Central Florida News 13Gloria Campos Brown, WFAA-TV (Dallas)Romeo CantuAlfredo Carbajal-Madrid, Al Día (Dallas)Jose Carreño, CEDANDora Casanova de Toro, La Prensa (Longwood, Florida)Nelson Castillo, Nelson A. Castillo – Immigration AttorneyDavid Cazares, Minnesota Public RadioSergio Chapa, KGBT-TV (Harlingen, TX)Gary Clark, Department of Veterans AffairsAngela Clemmons, The Denver PostYamila Constantino-Méndez, eContenidoPeter Copeland, Scripps Media CenterAlfredo Corchado, The Dallas Morning NewsChristopher Crommett, Christopher Crommett ConsultingLuis Cruz, KYMA-TV (Yuma, AZ)Carolyn Curiel, Purdue UniversityAlicia de Jong-DavisGeorge de Lama, Inter-American Development BankManuel De La Rosa, South Texas TribuneAraceli De Leon, KTAZ-TV (Phoenix)/KHRR-TV (Tucson)/KDEN-TV (Denver)/KBLR (Las Vegas)*Frank del OlmoSam Diaz, ZDNet @ CBS InteractiveCeleste Diaz Ferraro, Wittenberg Weiner Consulting, LLCLou DobbsCharles Ericksen, Hispanic Link News ServiceVictor Escobedo, Papalote Inc. (Fairfield, CA)Cathleen Farrell, Inter-American Development BankMichele FazekasLuis Alberto Ferre Rangel, El Nuevo Día (Puerto Rico)Angelo FigueroaVeronica Flores, San Antonio Express-News

Juan Forero, The Washington PostDiana FuentesTania Fuentez, JournalistSuzanne Gamboa, The Associated PressErnie Garcia, The Journal NewsVeronica Garcia, NewsdayEldra GillmanFrank Gómez, Educational Testing Service*Raymond GomezVince Gonzales, KCET (Los Angeles)Juan Gonzalez, New York Daily NewsJoe Grimm, Patch.comLiza Gross, International Women’s Media FoundationHernan Guaracao-Calderon, Al Día (Philadelphia)Felix Gutierrez, USC Annenberg School of JournalismEvelyn HernandezJoanna Hernandez, The Washington PostJodi Hernandez, KNTV/NBC 11 (San Jose, CA)Robert Hernandez, USC Annenberg School of JournalismJorge Hidalgo, TelemundoJonathan Higuera, SFC ArizonaMarina Hinestrosa, County of Santa ClaraClaudia Hinojosa, KXTX Telemundo 39 (Dallas)Mark Hinojosa, Detroit NewsAlberto Ibargüen, John S. and James L. Knight FoundationMaite Junco, New York Daily NewsElio Leturia, Columbia College ChicagoGeorge Lewis, NBC NewsMichael Limón, Salt Lake TribuneJacqueline Llamas EspinozaAnna Lopez Buck, American Red CrossDelton Lowery, Lowery Digital PhotographyRuben Luna, The Detroit NewsLavonne Luquis, Wild Spirit Life CoachingEdna Málaga, KSWT-TV CBS 13 (Yuma, AZ)Tony Marcano, National Public RadioMekahlo Medina, KNBC-TV NBC 4 (Los Angeles)Regina Medina, Philadelphia Daily NewsRuth Merino, El Nuevo Día (Puerto Rico)Oralia Michel, OMAGEN Inc. Marketing & Public RelationsWalter Middlebrook, The Detroit NewsSteve Montiel, Institute for Justice and JournalismAntonio Mora, WFOR-TV (Miami)Frank Moraga, Shooting Star Communications/ Tres Amigos CommunicationsIbra Morales, Katz Television GroupRosa Morales, MiGente MagazineSylvia MorenoMireya Navarro, The New York TimesEdna Negrón, Ramapo College of New JerseySoledad O’Brien, CNNHolly Ocasio Rizzo, Writer/Editor/InstructorRafael Olmeda, South Florida Sun-Sentinel

l i fet ime members¡MUCHISIMAS GRACIAS! to our Lifetime Members. Thank you for your generous support and your commitment to NAHJ.

l i fet ime members


Larry Olmstead, Leading Edge AssociatesRalph Ortega, Harrison Scott PublicationsEdgar Ortega-Barrales, Bloomberg NewsMaria Padilla, Orlando LatinoMinerva Perez, Minerva Perez Media LLCO. Ricardo Pimentel, Milwaukee Journal SentinelGary Piña, The Dallas Morning News – NeighborsGoDavid Plazas, The News-Press (Ft. Myers, FL)Fernando Quintero, Orlando SentinelJohn Quiñones, ABC News’ “Primetime”*Max RamirezGeorge Ramos, California Polytechnic State University - San Luis ObispoGustavo Reveles Acosta, Canutillo Independent School DistrictEli Reyes, The Washington PostDiego Ribadeneira, The New York TimesDenice Rios, National Public RadioRobert Rivard, San Antonio Express-NewsElaine Rivera, WNYC RadioGeraldo Rivera, Fox News ChannelFrances Robles, The Miami HeraldCindy Rodriguez, Columbia MagazineMaggie Rodriguez, CBS News’ “The Early Show”Rick Rodriguez, Arizona State UniversityIván Román, National Association of Hispanic JournalistsRossana Rosado, el diario/LA PRENSA

Albor Ruiz, New York Daily NewsInez Russell, The Santa Fe New MexicanMichele Salcedo, The Associated PressMaria Elena Salinas, Univision NetworkNancy San Martin, The Miami HeraldEvelyn Santa Cruz-Tipacti, PRNewswireRoberto Santiago, Miami City BalletFernanda Santos, The New York TimesClemson Smith Muñiz, Smith Muñiz Productions, Inc.Dianne Solís, Dallas Morning NewsSheila Solomon, Chicago TribuneAlicia Sotomayor Ernest Sotomayor, Columbia University Graduate School of JournalismRafael Suarez, PBS NewsHourArthur Ochs Sulzberger, Jr., The New York TimesJohn Temple, Civil Beat (Honolulu, HI)Mercedes Torres, Freelance ProducerGeorge Vazquez, RegusRicardo Vazquez, University of CaliforniaVerónica Villafañe, Media MovesRoberto Vizcón, WJAN-TV (Miami)Xochitl Yañez, State FarmJeorge Zarazua, San Antonio Express-NewsElizabeth Zavala, Freelance

*Deceased


Want to taKe advantage of our corPorate membershiP?

NAHJ’s 12-month Corporate Membership is designed to give companies that are serious about diversity a way to attract talented Hispanic professionals via the Career Center’s suite of comprehensive tools including:

• UnlimitedJobPostings

• UnlimitedAccesstoResumeBank

• RunofSiteBanneradforsixmonths

• FeaturedEmployerButtonadforonemonth

• NAHJCandidateReferrals

Please visit www.nahj.org for a complete list of Corporate Member benefits, rates and application.

meet our corPorate members


schedule at a glance*All sessions are at the Coronado Springs Resort Convention Center, unless otherwise noted.

Wednesday, June 15, 2011 8 a.m. – 6 p.m. Exhibitor/Recruiter Booth Setup

8 a.m. – 7 p.m. Registration Open

9 a.m. – 5 p.m. ñ Media Training Series (pre-registration required)

6 p.m. – 7:30 p.m. Opening Plenary: Topic Seeking Shelter Sponsored by:

8 p.m. – 10:30 p.m. Welcome to Orlando Reception Location: World Show Place—Epcot Sponsored by:

thursday, June 16 , 20117 a.m. - 8 a.m. Zumba con NAHJ Location: Disney’s Coronado Springs Resort - Lakeside Sponsored by:

8:30 a.m. – 10:15 a.m. Morning Plenary: Journalists: Tragedies and Trauma


9 a.m. – Noon CyberLab@NAHJ sessions

9 a.m. – 5 p.m. Career Expo Open

10:30 a.m. to 11:45 a.m. Concurrent Sessions

Noon – 2 p.m. Newsmaker Luncheon: A View from the Top: The Impact of Spanish-Language News Media Sponsored by:

2 p.m. - 5 p.m. CyberLab@NAHJ sessions

2:15 p.m. - 5 p.m. Concurrent Sessions

5 p.m. – 7 p.m. Career Expo Networking Reception Sponsored by:

9 p.m. – Midnight Sports Task Force Party Sponsored by:

fr iday, June 17 , 20117 a.m. - 8 a.m. Zumba con NAHJ Location: Disney’s Coronado Springs Resort - Lakeside Sponsored by:


9 a.m. – Noon CyberLab@NAHJ sessions

9 a.m. – Noon Concurrent Sessions

9 a.m. – 5 p.m. Career Expo Open

Noon – 2:00 p.m. NAHJ Membership Meeting

2 p.m. - 5 p.m. Concurrent Sessions

6 p.m. - 7 p.m. Hall of Fame Gala Pre-Reception

7 p.m. – Midnight Hall of Fame Gala & El Gran Baile Sponsored by:

saturday, June 18 , 20118:30 a.m. – Noon Registration Open

9 a.m. – Noon ñ Media Training Series (pre-registration required)

Noon - 9 p.m. Enjoy Walt Disney World Theme Parks

9 p.m. – Midnight See You in Las Vegas Party


2011 convent ion sPonsorsNAHJ would like to recognize the generous support of our 2011 Convention Sponsors. Without their support and

participation this convention would not be possible.

neWsmaKer level sPonsor

feature level sPonsors

editorial level sPonsorsBusiness Wire

ESPN and Disney/ABC Television GroupFedEx

General MotorsToyota Motor Sales, U.S.A. Inc.

Univision

corresPondent level sPonsorsCasey Family Programs

Gannett FoundationGoogle

MicrosoftNews Corporation

Scripps Howard FoundationThe Coca-Cola Company

beat level sPonsors

BloombergCaesars Entertainment

CNNNBC UniversalRent-A-Center

scooP level sPonsors

CBS NewsLaborers’ International Union of North America (LiUNA!)

SprintTerra

The Washington Post

Official Airline of NAHJ Special Events


Created in 2000, NAHJ’s Hall of Fame honors those journalists whose pioneering efforts have resulted in more Latinos entering the journalism profession or have helped improve news coverage of the nation’s Latino community.

This year, NAHJ is proud to induct Ernest Sotomayor, Assistant Dean for Career Services at Columbia University Graduate School of Journalism into the association‘s Hall of Fame.

In the last 11 years, NAHJ has inducted 27 other leaders into its Hall of Fame. NAHJ will honor its newest inductees next year at the 2012 Hall of Fame Gala during the UNITY 2012 Convention in Las Vegas, Nevada, August 1-4, 2012.

2010 honoreesRay Suarez, senior correspondent, PBS’ “The NewsHour”

Gloria Campos, anchor, WFAA-TV (Dallas)

2009 honoreesGeraldo Rivera, host, Fox’s newsmagazine “Geraldo-at-Large”

Ysabel Durón, anchor, KRON-TV (San Francisco) "Weekend Morning News"

Juan Gonzales, founder and editor, El Tecolote; professor of journalism, City College of San Francisco

2008 honoreesJuan Gonzalez, columnist, New York Daily News; former president, NAHJ

Maggie Rivas-Rodriguez, professor, University of Texas at Austin; media activist

Francisco P. Ramirez, founder, El Clamor Público (Los Angeles)

2007 honoreesCecilia Alvear, retired producer, NBC; former president, NAHJ

Rigo Chacón, three-time Emmy winner; president, Rigo Chacón and Associates (RCA)

George Ramos, a three-time Pulitzer Prize-winning reporter, The Los Angeles Times; professor, California Polytechnic State University Journalism Department (San Luis Obispo Calif.)

2006 honoreesMaría Elena Salinas, veteran anchor, “Noticiero Univision”; founding member, NAHJ

Henry Alfaro, one of the first Mexican-American TV reporters, worked for 35 years at KABC7 (Los Angeles)

2005 honoreeGerald Garcia Jr., former publisher, Tucson Citizen (Arizona); founding member and first president of NAHJ

2004 honoreeIgnacio E. Lozano, Sr., founder, La Opinión

2003 honoreesDr. Mary Adelaide Gardner, former professor of journalism, Michigan State University; journalism scholar

Albor Ruiz, columnist, New York Daily News

2002 honoreesPaul Espinosa, independent producer, writer and director

Félix Gutiérrez, author, educator and activist

Frank del Olmo, former associate editor, The Los Angeles Times

Frank O. Sotomayor, assistant METPRO director and hiring editor, The Los Angeles Times

2001 honoreesCharlie Ericksen, founder, Hispanic Link News Service

Edith Sayre Auslander, former reporter and editor, Arizona Daily Star; former professor, University of Arizona

Peter Moraga, a pioneer in radio journalism in California and Arizona

2000 honorees

Rubén Salazar, columnist, The Los Angeles Times; news director, KMEX

Elma Barrera, reporter, ABC Channel 13 - first Hispanic female reporter in the Houston market in 1972

Sylvan Rodríguez, former anchor, KHOU-TV 11 (Houston)

about the nahJ hall of fame


Ernest R. Sotomayor directs the Columbia University Graduate School of Journalism's efforts in career

counseling,assisting students in finding opportunities such as internships, fellowships and full-time

employment in print, broadcast and online media fields. He joined Columbia in February 2005 after 16

years as an editor at Newsday in Long Island, N.Y., and specializes in issues related to print journalism.

Ernest Sotomayor began his career as a reporter at the El Paso (Texas) Herald-Post in 1976, and in

1979, joined the Dallas Times Herald, where he worked as a reporter and editor. At the Times Herald,

he managed a year-long project in 1987 covering the immigration amnesty program, which won

numerous state and national prizes, including the SDX-SPJ’s National Gold Medal for Public Service.

During his time at the Dallas Times-Herald, Sotomayor co-founded the first NAHJ Latino Reporter

student convention newspaper and television news projects for the organization’s 1988convention in

Dallas. That initial program paved the way toward the annual NAHJ Student Project that continues

to be a showcase of the best Latino student journalists from throughout the U.S. and Puerto Rico.

Ernest joined New York Newsday in 1989 and was Brooklyn/Queens Editor, overseeing daily and enterprise coverage of the

city's largest boroughs. He later served as Newsday’s Long Island regionals editor and deputy business editor. He was part of

the editing teams that oversaw coverage of major stories, such as both attacks on the World Trade Center, the explosion of

TWA Flight 800, investigations of the Port Authority and the online coverage of the Iraq War. Prior to joining Columbia, he

was the Long Island editor for Newsday.com, overseeing local coverage on the newspaper’s Web site.

Sotomayor is also a past president of UNITY: Journalists of Color, Inc. It was during his leadership of this organization that

the largest journalism convention in U.S. history occurred when the UNITY 2004 convention was held in Washington, D.C.

As UNITY President, Sotomayor called on the FCC to guard against media consolidation and to ensure fairness in

broadcasting and staffing involving people from diverse backgrounds. He also called on news organizations to create more

diversity within their ranks and convened a national summit on diversity in network broadcasting.

A lifetime member of NAHJ, Sotomayor is a graduate of the University of Arizona.

2011 hall of fame inductee

Ernest SotomayorAssistant Dean for Career Services, Columbia University Graduate School of Journalism


student camPusThe Student Campus during the annual convention is designed for college students interested in learning more about the changing world of journalism in the early stages of their career development. The 12 students in this program participate in intensive training, tours, mock press conferences and career-building exercises in classrooms, television studios, media outlets, the streets and neighborhoods of Orlando, and government or other types of institutions. The program also features workshops and seminars on journalism ethics, obtaining newsroom internships, how to make the most out of the networking experience at the convention, and on various ways to write a good story in this age of multimedia journalism. The faculty of journalism professors and professionals offers the students a real perspective on the working world of journalism and helps them gain awareness of their respective communities.

Sponsored by:

student camPus mentorsAlfredo E. AraizaArizona Daily Star Rosa E. MoralesMultimedia Bilingual Freelancer and Educator George M. RamosCalifornia Polytechnic State University - San Luis Obispo

student camPus Part ic iPantsGriselle Mariette Calderon Morales Universidad de Puerto Rico Monica Chavez University of Missouri Nicole Alexandra Colon-Quintana Penn State University Thalia Corona College of Southern Nevada Jorge Alberto GallagaImperial Valley College Kristian O. HernandezUniversity of Texas at El Paso Alyssa MendezUniversidad de Puerto Rico Yamila PinoUniversidad de Puerto Rico Johnathan SolarteCalifornia State University, Northridge Mariel TorresUniversity of Texas at El Paso Elyse Mercedes ToribioRamapo College of New Jersey Norma Judith VasquezUniversity of Houston

In-kind support provided by:University of Central Florida Nicholson School of Communication

2011 student camPus


about the student ProJectsNAHJ has developed a converged model for its long-time media training project that features a team of juniors and seniors and media professionals working in a newsroom setting and provides students with a great opportunity to get hands-on training in daily journalism. Through this program, students focus on producing content for an interactive website, while producing a 30-minute television newscast, radio podcasts and two issues of a newspaper.

Typically about 40 student journalists get front-end training in the skills needed to create and distribute news and information in today’s changing environment with the support of about 30 mentors. Since 1988, NAHJ has provided the vast majority of funding for this project (which averages about $125,000 annually). This year we have restructured the program to focus solely on the website portion, the Latino Reporter Digital.

about the latino rePorter digitalLatinoreporterdigital.org will deliver constantly updated breaking news and information produced by the students. This component offers students the chance to build a Web site from the ground up while covering the daily activities of the convention. The students work with online media professionals in each phase of the comprehensive site which includes newsgathering, site design and maintenance as they contribute stories, video, audio and other content. This year 12 student journalists will get front-end training in the skills needed to create and distribute news and information in today’s changing environment.

Sponsored by:

lat ino rePorter d ig ital mentorsManuelita BeckNBCDFW.com Elizabeth ChavollaDigital Content Producer Carlos GonzalezSan Francisco Chronicle Michelle JohnsonBoston University David PlazasThe News-Press (Fort Myers, FL) Monica RhorFreelance Journalist/Educator (Houston)

latino rePorter digital ParticiPants

Melissa CaskeyUniversity of Southern California Melissa ColoradoBrooklyn College Alejandra M. Cruz California State University, Northridge Shahrazad Maria EnciniasCalifornia State University, Northridge Julian EsquerScottsdale Community College Melvin J. FelixNew York University Shaira FriasBrooklyn College Brenda MedinaUniversity of South Florida Erik ReynaUniversity of Texas at Austin Cristina RojasBoston University Rossana SandigoUniversity of Arizona Marina SandovalCalifornia State University

2011 student ProJects


broadcast (radio/tv/video)Ybeth Bruzual

Anchor, Central Florida News 13 and News 13 en Español (Orlando)

Manny Sotelo Photojournalist, KUSA-TV (Denver)

entrePreneurialJessica Durkin

Community Manager, Block by Block (BxB)

hot toPicsMichelle Morgante

Assistant Chief of Bureau, Associated Press (Miami)

leadershiP/managementAlfredo Carbajal

Managing Editor, Al Día (Dallas)

mult imediaRobert Hernandez

Assistant Professor of Professional Practice, USC Annenberg School for

Communication & Journalism

Henry LopezDigital Development and Projects

Manager, The Santa Fe New Mexican

PhotograPhyNatalie Guillén

Photographer, The Santa Fe New Mexican

Marcio SanchezStaff Photographer, Associated Press

(Santa Clara, California)

Profess ional develoPment/Pr int

Maria Burns OrtizSocial Media Columnist, ESPN.com;

Sports Contributor, Foxnewslatino.com

Elizabeth ZavalaFreelance Journalist

sPanish-languageCarlos Támez

Executive Producer, KUVN, Univisión 23 (Dallas)

Veronica VillafañePresident and Editor, Media Moves

(Los Angeles)

young Journal istsJosé Antonio Acevedo

Student, Universidad de Puerto Rico, Río Piedras campus

Christine ShowReporter, Orlando Sentinel

2011 Planning/Programming committee

Programming content managerMichele Gonzalez

Convention Operations and Professional Development Director

convent ion co-chairsJavier J. Aldape

Vice-President, Niche Products, E.W. Scripps Company

Maria PadillaEditor, La Prensa (Orlando)

tracK leaders

host chairSaryKarmen Rivera

Reporter/Weekend Anchor, News 13 en Español (Orlando)

Programming co-chairs

Antonio FinsEditorial Page Editor

Sun Sentinal

Mekahlo MedinaAnchor/Reporter/

Social MediaManager, KNBC-TVNBC 4 News Raw

(Los Angeles)

Frances RoblesStaff Writer

The Miami Herald


ABC NewsAmerican Federation of Television and Radio Artists (AFTRA)American Public Media American University School of Communication Anti-Defamation League Bay News 9 Berkeley Graduate School of JournalismBloomberg Boston Globe Business WireCasey Family Programs CBS NewsCNNColumbia University School of Journalism CUNY Graduate School of Journalism ESPNEstrella TVGannettLillyMarket WireMedill School at Northwestern University National Public Radio NBC Universal NESN

New York Public Radio News CorporationPatch.comPepsiCoPost Newsweek StationsReutersS.I. Newhouse School of Public Communications SprintTarget Texas Association of BroadcastersThe Detroit NewsThe E.W. Scripps CompanyThe McClatchy Company The New York Times The Newspaper Guild - CWAThe Washington PostTime Warner Cable News DivisionU.S. Census U.S. General Services Administration (GSA)UNITY: Journalists of ColorUniversity of Florida, College of Journalism and Communications Univision CommunicationsUSA TodayWalt Disney Parks & Resorts

2011 career exPo

NAHJ’s Career Expo is the premier networking hub for convention’s attendees. The Expo is the crossroads of the convention where media executives, editors, reporters, producers and cameramen all go to discover new technologies, job opportunities, get career advice and catch up with old friends.

What you Will find in the career exPo:

2011 exhibitors & recruiters

• Résumé Database Center – Looking for a job? Search our online Career Center, with hundreds of job postings, upload and print your resume, and apply onsite!

• Cyber Cafe – Need to check your email? Need to research a company before speaking to their recruiter? NAHJ is providing complimentary internet access to our attendees at the Cyber Cafe.

Sponsored by:

• Career Expo Networking Reception – This high-energy event brings hundreds of participants to the Career Expo during the convention’s peak, elevating the networking buzz among reporters, editors, producers and other executives.

Thursday, June 24th, 5 p.m - 7 p.m. Sponsored by:

• Refreshment Breaks Visit the Laptop Lounge in the Expo for complimentary beverages

in the morning and beverages and snacks in the afternoon. Thursday, June 16th & Friday, June 17th - 9 a.m. Friday, June 17th - Noon Sponsored by:


WednesdayOpening Plenary: Seeking Shelter

WEDNESDAY 6 p.m. – 7:30 p.m. Fiesta Ballroom

Sponsored by:

Mexican journalists seeking asylum in the United States talk about their escape from death threats, drug traffickers and the Mexican military. Their asylum petitions are being watched closely because they may open a door to protection for journalists who today are exposed to attack as they cover violence in Mexico. Political asylum in the U.S. is rare for Mexicans and, until last year, unheard of for Mexican journalists. We have a conversation with three of the first Mexican reporters seeking sanctuary in the U.S. from drug-war violence. This session will be in Spanish. Simultaneous translation will be available.

Moderator: Teresa Rodriguez, Co-Anchor, Univision”s “Aqui y Ahora”

Coordinator: Ricardo Sandavol Palos, Project Manager, Center for Public Integrity (Washington, D.C)

Panelists: Emilio Gutiérrez Soto wrote for El Diario de Juárez about alleged human rights abuses by the military fighting drug traffickers until officers’ threats and a midnight raid to his home forced him to flee with his young son.

Ricardo Chávez Aldana railed against drug traffickers on his radio show in Ciudad Juárez until two of his nephews were murdered in front of their home after he’d been warned that his work would cost his family dearly.

Alejandro Hernández Pacheco, a former cameraman for Televisa, was one of three journalists kidnapped by drug traffickers who demanded the network air a story against a rival drug cartel. Before his captors released him, he was severely beaten when he tried to escape.

Joining the three of them in this provocative discussion is Angela Kocherga of Belo TV, who has covered their asylum cases and devotes most of her time to chronicling life and death along the U.S.-Mexico border.

Opening Reception World Show Place - Epcot

WEDNESDAY 8 p.m. – 10:30 p.m.Sponsored by:

Right after the vigorous conversation in the Opening Plenary, don’t miss this first chance for all the veterans and newbies in the NAHJ familia to see one another again, grab a drink and catch up – and all in a very special place. Attendees will step out from the fabulous World Show Place to take in IllumiNations: Reflections of Earth, a mesmerizing fireworks, laser and water show seen atop Epcot’s World Showcase Lagoon, featuring dramatic fountain barges and a unique video display system in the shape of a spinning 350,000-pound Earth globe. Then we'll all head back into the World Show Place for the hot sounds of salsa great Tito Nieves who will get everyone on the dance floor. It’s a great way to start the week’s major networking on the right note.

Buses will start leaving from Disney’s Coronado Springs Resort for Epcot right after the Opening Plenary.

thursdayZumba con NAHJ Disney’s Coronado Springs Resort - Lakeside

THURSDAY 7 a.m. – 8 a.m.

Sponsored by:

Begin your day at the NAHJ Convention with the dance-fitness program that is sweeping the nation! Join us near the lake of Disney’s Coronado Springs

Resort for an hour of fun. From cardio to abs to everything in between, this morning workout will get you moving and energized for the busy day ahead.

Instructor: Alicia Flores, Zumbalicia.com

featured events


Morning Plenary: Journalists: Tragedies and Trauma Fiesta Ballroom

THURSDAY 8:30 a.m. – 10:15 a.m.

Earthquakes, tsunamis, nuclear tragedies, war, bombings and tornadoes lead the headlines. As journalists, we rattle off death tolls, climb amid the rubble and learn to project empathy in our copy and newscasts without shedding a tear. But in a year that saw correspondents killed in the line of duty and others violently attacked or kidnapped, the question is finally being asked: what about the reporters?

By May this year, 16 journalists had been killed on the job – four in Libya alone. In 2010, 25 journalists were killed in Mexico. This year, reporters were increasingly subjected to arbitrary detentions, beatings and even rape. Are journalists putting themselves and their psyches at risk by such repeated exposure to violence and trauma? Are viewers and readers saturated and desensitized? A distinguished panel of experts explores the issue.

Moderator: Soledad O’Brien, Anchor and Special Correspondent, CNN

Panelists: Andrei Netto, Correspondent for O Estado de S. Paulo based in Paris, detained by Libyan authorities for eight daysMiguel Marquez, Correspondent for ABC News based in London, covered anti-government uprisings in several parts of the Middle EastAngela Kocherga, Mexico Bureau Chief for Belo TV, who chronicles life and death along the U.S.-Mexico borderJose Iglesias, photojournalist/videographer for El Nuevo Herald, who spent a year covering the earthquake in Haiti and its aftermath and was the director of photography for the documentary “Nou Bouke” (We Are Tired)Mike Walter, former anchor of WUSA in Washington, who witnessed the 9/11 attack on the Pentagon; produced the film “Breaking News, Breaking Down” about journalists and trauma

Newsmaker Luncheon: Fiesta BallroomA View from the Top: The Impact of Spanish-Language News Media THURSDAY Noon - 2 p.m.Sponsored by:

Contrary to predictions that Spanish-language news would become irrelevant with the assimilation of Latinos in the U.S., it has continued to thrive. With almost 40% of the more than 50 million Hispanics counted in the 2010 Census being foreign-born, Spanish-language media has expanded its reach and popularity. Ratings often place Spanish-language news in the #1 spot regardless of any language in the entire country, while local and network news in English at times struggle to retain their audiences. Univision plans to launch a 24/7 news network in 2012. Comcast has promised to increase the amount of local news on Telemundo stations, while other U.S. networks are scrambling to produce programming in Spanish. Dailies and weeklies continue to have a strong presence across the country, while a multitude of online sites have popped up targeting Spanish-language readers. Spanish-language media is no longer “ethnic” media. It is mainstream media.

Top-level executives will talk about the impact and growth of Spanish-language news media, what contributes to its success and their role in community journalism. They’ll also discuss their companies’ future plans and if expansion plans will open up hiring opportunities for journalists.

This session will alternate between English and Spanish. Simultaneous translation will be available in both languages.

Moderator: Verónica Villafañe, Editor and Publisher, Media Moves

Panelists: Monica Lozano, Chief Executive Officer, ImpremediaIsaac Lee, President of News, UnivisiónRamón Escobar, Executive Vice President, Network News, TelemundoEduardo Zavala, President, ZGS Group

featured events


Career Expo Networking Reception Veracruz Exhibit HallTHURSDAY 5 p.m. – 7 p.m.Sponsored by:

Take a break from a hard day of training, business and career counseling, fruitful discussions and job hunting to have a drink, some hors d’ouevres and keep networking. Continue and close out the day’s work as you lead in to the evening’s play.

Sports Task Force Party Disney’s Boardwalk Inn -Atlantic Dance Hall

THURSDAY 9 p.m. – MidnightSponsored by:

The goals of the NAHJ SportsTask Force include: developing a mentorship program, connecting members to jobs and internships opportunities, building a strong network of Latinos in sports media and developing programming for the convention.This event is open to all convention attendees. Buses will depart from the Coronado Springs Resort to the BoardWalk Inn Resort beginning at 7 p.m. There you will find a number of dining options including an ESPN Club. From there you can walk over to the Atlantic Dance Hall for the official Thursday night party.

fr idayZumba con NAHJ Disney’s Coronado Springs

Resort - LakesideFRIDAY 7 a.m. – 8 a.m.Sponsored by:

Begin your day at the NAHJ Convention with the dance-fitness program that is sweeping the nation!

Join us near the lake of Disney’s Coronado Springs Resort for an hour of fun. From cardio to abs to everything in between, this morning workout will get you moving and energized for the busy day ahead.

INSTRUCTOR: Alicia Flores, Zumbalicia.com

NAHJ Membership Meeting Yucatan 1 & 2FRIDAY Noon – 2 p.m.

NAHJ invites its members to attend its membership assembly to discuss the state of the association with our board of directors. Don’t miss this opportunity to meet and ask questions of the association’s elected representatives and hear from the candidates aspiring to become part of the board in 2011.

Hall of Fame Gala y El Gran Baile Fiesta BallroomFRIDAY 7 p.m. – MidnightSponsored by:

Join NAHJ for a special evening as we induct Ernest Sotomayor, Assistant Dean for Career Services at Columbia University Graduate School of Journalism into the NAHJ Hall of Fame. Sotomayor will join the 27 other colleagues and pioneers who form this select group the organization has chosen to honor for blazing a trail for latinos

in journalism and for being an advocate and champion for diversity in news. We will then cap off the evening with El Gran Baile with music and some dancing.

saturdaySee You In Las Vegas! Party Fiesta BallroomSATURDAY 9 p.m. – Midnight

Here attendees will be able to close out a great week in Orlando with some music and a lot of dancing as we look to the next convention, the UNITY 2012 Convention in Las Vegas.

Ernest Sotomayor

Wednesday, June 15Audio Storytelling Workshop Coronado GWEDNESDAY 8:30 a.m. - 5 p.m.Coordinated by NPR

What makes a good audio story? Whether your goal is to do a full-blown radio story, use audio clips in your blog, accompany photos on the web or create a podcast, this one-day workshop will show you how to understand audio’s storytelling strengths, select the best sound, write for the ear, and write to sound. You’ll also get an opportunity to use audio recording equipment and to do digital audio editing. You will need to bring your own laptop and download audio editing software in advance.

Instructors: Sora Newman, Senior Trainer, National Public RadioRussell Lewis, Southern Bureau Chief, NPR News

Pongamos al día nuestro español Coronado DWEDNESDAY 9 a.m. – 1 p.m.

¿Lleva tilde? ¿Va en mayúscula o minúscula? ¿Dónde van las comas, rayas o comillas? Si tiene este tipo de dudas, este taller es indispensable. Durante este taller de medio día, repasaremos qué es y cómo funciona nuestra lengua, fallas comunes de ortografía y ortotipografía, y errores que se detectan en los medios de comunicación en español. Además, se ofrecerán herramientas en internet para resolver dudas al redactar las noticias y recomendaciones bibliográficas—de los principales diccionarios y otros libros de apoyo para mejorar la redacción.

Profesor: Alberto Gómez Font, Coordinador General, Fundación del Español Urgente (Madrid)

Watchdogging Your Beat Coronado EWEDNESDAY 9 a.m. - 5 p.m.

Investigative Reporters and Editors (IRE) brings its Better Watchdog Workshop series for a full-day session that will arm you with the tools to better cover any beat or topic. Advice on developing a document’s state of mind, navigating public records, understanding records retention schedules, exploring key records on a variety of beats, and becoming familiar with key national data sets to

produce high-impact local stories. The session will cover crucial topics including Using the Web as an Investigative Tool, Key Documents You Can't Live Without, The Art of Source Development, and much more.

Instructors: Doug Haddix, Training Director, Investigative Reporters and EditorsManny Garcia, Executive Editor, El Nuevo HeraldMc Nelly Torres, Associate Director and Reporter, Florida Center for Investigative Reporting

Photography for Non- Fiesta 7-8 Photographers (limit 30)WEDNESDAY 9 a.m. - 5 p.m.

This session will include a location photo shoot with a professional photographer to learn the basics of photography composition and to develop a personal vision. Participants will then return to the lab and learn basic photo editing, picture toning and workflow techniques. Participants must bring their own digital camera. Point-and-shoot and certain cell phone cameras will be accepted.

Instructors: Marcio Sanchez, Staff Photographer, The Associated Press (Santa Clara, California)Natalie Guillén, Photographer, The Santa Fe New Mexican

Building Web Content: Monterrey 1 An HTML, CSS and JavaScript Primer WEDNESDAY 9 a.m. - 5 p.m.

Basics of HTML and CSS are quickly becoming required skills for the modern-day journo. In this full-day workshop come get your feet wet by building a webpage from scratch and if you're ready, we'll dive into more interactive work by building a data visualization using JavaScript/JQuery. Requirements/recommendations for participants: A laptop with a text editor (Notepad++ for Windows or Textwrangler for Mac) and an FTP client if you want to put your project on a server at the end (FileZilla).

Instructors: Dave Stanton, Managing Developer, SmartMediaCreative.comRobert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School for Communication & Journalism

ñ media training ser iesThese intensive four or eight-hour sessions offer the convention’s most fruitful professional development experience. The ñ Media Training Series sessions will be held on Wednesday, June 15 and Saturday, June 18.

*All sessions will take place at Disney’s Coronado Springs Resort Convention Center unless otherwise noted.

MEDIA TRAININGSERIES






Multimedia Photojournalism Coronado FA to Z (for all levels of experience and platforms)WEDNESDAY 10 a.m. - 5 p.m.

With the industry changing, specialty positions in newsrooms are slowly disappearing. Reporters, producers and photographers are being asked to do more than one job. In this full-day workshop, learn what it takes to become a better storyteller and how to work efficiently if you are now a video/multimedia journalist.

Featured speaker Al Tompkins of the Poynter Institute will lead a session called, “Al’s Ten Commandments for Video.” Fundamentals of video framing, motion, light, natural sound, sound bites and sequencing will be discussed in this practical and interactive session. After a lunch break, Al will lead an afternoon session called, “Let’s Get Critical.” This session will demonstrate how to go beyond the obvious event or happening, to the deeper story others miss. It includes a dissection of some huge mistakes journalists have made in assuming something is true, but isn’t. It will also include a line-by-line look at a story that uses every production trick in the book to make us feel what the reporter feels, but may not be true.

Instructors: Al Tompkins, Senior Faculty, Broadcast and Online, The Poynter InstituteJoe Vazquez, Multimedia Reporter, KPIX (San Francisco)

Clínica de redacción Coronado DWEDNESDAY 2 p.m. - 5 p.m.

Antes de redactar, el reportero debe organizar el material recopilado para estructurar una nota. En este taller se proveerán técnicas y consejos para mejorar la redacción periodística. ¿Cómo decidir el tono y contexto de la nota a redactar? ¿Qué clichés deben evitarse? Análisis y corrección de textos. Por medio de ejemplos, los participantes recibirán tips para mejorar su redacción. En este taller interactivo, se indicará cómo un reportero puede autocorregir sus notas antes de presentarlas a un editor, o de publicarlas cuando no hay un editor de por medio. Instructores: Lilia O’Hara, Editora, Enlace (San Diego)Prof. Jessica Retis, California State University, Northridge

saturday, June 18 Building Your Site from Scratch (in English and Spanish)SATURDAY 9 a.m. - Noon

This session will show participants how to create a multimedia website in a very short period of time. Participants do not need to know HTML to create the website; the site will be created in a very simple way and at a very low cost. This session is perfect for media professionals or college students interested in developing a new skill, creating a professional/personal blog, or building a neat looking site for their freelance work (or maybe all of the above). Instructor: Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School for Communication & Journalism

Data Visualization and Census 2010 SATURDAY 9 a.m. - Noon

There are stories to be found in data. Get an introduction to the kinds of stories that can be told - as enhancement to other stories or on their own - by turning the data into interactive graphics. Then, get hands on with 2010 census data and turn that data into rich data-driven maps. Digital beginners who think this sounds intimidating are especially encouraged to attend this session. Instructor: Henry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican

El poder de la imagen y la voz SATURDAY 10 a.m. - 2 p.m.

Mirna Pineda imparte un taller de cuatro horas donde abordará la importancia del lenguaje corporal para ser comunicadores más asertivos y eficientes. Además presentará técnicas de vocalización, dicción e improvisación para aprovechar la voz así como la teoría del color vocal y su aplicación en el vestuario para mejorar la apariencia. Se evaluarán los materiales (demos) de los participantes. Dirigido a periodistas de radio y televisión y personas interesadas en el área.Nivel: Para principiantes e intermedios. Instructora: Mirna Pineda, periodista, autora, y life coach para Avante Seminar LLC

ñ media training ser ies







thursday, June 16

Twitter 101 Monterrey 2-3

THURSDAY 9 a.m. – 10:30 a.m.

Sponsored by:

Love it or hate it, Twitter is a major social, cultural and political force around the world. From the Japan earthquakes to political upheaval in the Middle East, usage of twitter has played key roles in telling the world’s stories as they’re happening. This workshop teaches you the fundamentals of tweeting, including how to filter out those golden nuggets from the fast-moving stream of information and most importantly how to engage an audience. Walk away from this session with the confidence to start tweeting like a pro and knowing your hashtag from a hole in the ground.

Instructor: Joe Ruiz, Engagement Editor, NOWCastSA.com

Google Tools for Journalists: Monterrey 1Getting the Most from the Web


Learn how to work more efficiently and effectively on the web. Whether you’re in print, broadcast, or digital journalism, this session will introduce tips and tricks you can use to search smarter, keep better tabs on your beat, see what’s hot and what’s not, and add a visual edge to your online content.

Presenter: Sean Carlson, Manager, News Industry Relations, Google

Real Time Reporting Monterrey 2-3THURSDAY 10:30 a.m. - Noon

Deadline? What’s a deadline when anyone can report the news from the scene at a moment’s notice? Learn the principles of reporting as news happens using today’s mobile, social and digital tools, while examining the potential pitfalls that such aggressive reporting can present. This session will be bilingual.

Instructor: Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School for Communication & Journalism.

Streaming Live Video Monterrey 1

THURSDAY 10 a.m. - Noon

Live-casting breaking news and scheduled events is exploding around the Internet and in news organizations. Take a tour of such services as Livestream and Justin.tv. Learn how these and other services are leading a revolution in digital broadcasting. After this session you’ll be a living, breathing broadcast station ready to share the news as it happens.

Instructor: Henry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican

Cheap and Free Tools for Monterrey 2-3the Digital Journalist

THURSDAY 2 p.m. – 3:30 p.m.

You’ll be talking about this session for weeks as you learn and share tips about the tools to make your efforts in digital journalism more efficient, effective and compelling. This high-energy discussion will excite you about the possibilities new tools can have in bringing more life into your stories. It’s a potluck of ideas – come ready to share your favorite tools while walking away dozens of new ones.Session leaders: Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School of Journalism

Henry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican

Audio Slideshows 101 Monterrey 1

THURSDAY 2 p.m. – 3:30 p.m.

A staple of news websites for more than a decade, the success of these easy-to-produce presentations can be attributed to their ability to deliver a story’s emotional impact and human elements while keeping its producer from becoming lost amid technology. Audio slideshow production is the perfect place for you to start if you’re wading into the ocean of digital storytelling. The principles learned producing

cyberlab@nahJBack by popular demand! Now in its third year, this collection of sessions in the two rooms that make up our CyberLab@NAHJ on Thursday and Friday, June 16 and 17, will help journalists enhance their portfolio and get the skills needed to excel at storytelling in today’s changing news media. It’s like a multimedia boot camp, but with selections a la carte. Some of the classes will be repeated during the two-day period, some will be in Spanish, most of them will be bilingual with bilingual presenters or assistant trainers in the room. There’s something for everyone.


audio slideshows can be the foundation on which you build your multimedia portfolio throughout your career.

Instructor: Michelle Johnson, Associate Professor of the Practice, Multimedia Journalism, Boston University

Geek out! Monterrey 2-3(Latest gadgets, apps, technology)

THURSDAY 3:30 p.m. to 5 p.m.

Sponsored by:

This now-annual session is where attendees ’Get their Geek On’ by sharing information and asking questions about the latest tech innovations and how they can be used by journalists. What will we talk about this year? Session leaders: Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School of Journalism.

Henry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican.


THURSDAY 3:30 p.m. to 5 p.m.



fr iday, June 17 Blogging 101 Monterrey 1

FRIDAY 9 a.m. to 10:30 a.m.

This session will show you the tools and services available to you as well as some basic best practices for blogging. Why is it important to link? How do you keep your journalistic ideals and ethics? How can you invite your audience to engage and assist along the way? This session will also focus on the various services available, including mobile blogging and microblogging.


Audio Slideshows 101 Monterrey 2-3FRIDAY 9 a.m. to 10:30 a.m.

A staple of news websites for more than a decade, the success of these easy-to-produce presentations can be attributed to their ability to deliver a story’s emotional impact and human elements while keeping its producer from becoming lost amid technology. Audio slideshow production is the perfect place for you to start if you’re wading into the ocean of digital storytelling. The principles learned producing audio slideshows can be the foundation on which you build your multimedia portfolio throughout your career. This session will be in Spanish.


Search Engine Optimization Monterrey 1for the Journalists

FRIDAY 10:30 a.m. to Noon

It might sound like a bad science-fiction plot, but knowing how to write content for robots and computers is important for journalists. If you want your fair share - and even more – of the traffic being distributed by search engines, this session is for you. Techniques taught here will also make it easier for readers to understand what your content promises as the news industry publishes on a growing number of media.


Real Time Reporting Monterrey 2-3

FRIDAY 10:30 a.m. to Noon

Deadline? What’s a deadline when anyone can report the news from the scene at a moment’s notice? Learn the principles of reporting as news happens using today’s mobile, social and digital tools, while examining the potential pitfalls that such aggressive reporting can present.

This session will be bilingual.


cyberlab@nahJ


Data Visualization and Census 2010 Monterrey 1

FRIDAY 2 p.m. to 3:30 p.m.

There are stories to be found in data. Get an introduction to some kinds of stories that can be told – as enhancement to other stories or on their own - by turning the data into interactive graphics. Then, get hands-on with 2010 census data and turn that data into rich data-driven maps. Digital beginners who think this sounds intimidating are especially encouraged to attend this session.

Instructor: Henry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican Cheap and Free Tools Monterrey 2-3for the Digital Journalist

FRIDAY 2 p.m. to 3:30 p.m.

You’ll be talking about this session for weeks as you learn and share tips about the tools to make your efforts in digital journalism more efficient, effective and compelling. This high-energy discussion will excite you about the possibilities new tools can have in bringing more life into your stories. It’s a potluck of ideas—come ready to share your favorite tools while walking away dozens of new ones.



FRIDAY 3:30 p.m. to 5 p.m.



Unconference Monterrey 2-3

FRIDAY 3:30 p.m. to 5 p.m.

What subject would you like to discuss? This session will be pitched and voted upon by conference attendees in Orlando. From training to latest trends, this session can include multiple people or be a single person instructor. You can pitch, vote and lead this session. Details on the selection process will be given at the conference.

Facilitator(s): Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School of Journalism, who is also organizing this session.

Joe Ruiz, Engagement Editor, NOWCastSA.com Henry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican.

cyberlab@nahJ



Wednesday, June 15, 2011 *All sessions will take place at Disney’s Coronado Springs Resort Convention Center unless otherwise noted.

Audio Storytelling Workshop Coronado G

WEDNESDAY 830 a.m. - 5 p.m.Coordinated by NPR

What makes a good audio story? Whether your goal is to do a full-blown radio story, use

audio clips in your blog, accompany photos on the web or create a podcast, this one-day workshop will show you how to understand audio’s storytelling strengths, select the best sound, write for the ear, and write to sound. You’ll

also get an opportunity to use audio recording equipment and to do digital audio editing. You will need to bring your own laptop and download audio editing software in advance.

Instructors: Sora Newman, Senior Trainer, National Public RadioRussell Lewis, Southern Bureau Chief, NPR News

Pongamos al día nuestro español Coronado D

WEDNESDAY 9 a.m. – 1 p.m.

¿Lleva tilde? ¿Va en mayúscula o minúscula? ¿Dónde van las comas, rayas o comillas? Si tiene este tipo de dudas, este taller es indispensable. Durante este taller de medio día, repasaremos qué es y cómo funciona nuestra lengua, fallas comunes de ortografía y ortotipografía, y errores que se detectan en los medios de comunicación en español. Además, se ofrecerán herramientas en internet para resolver dudas al redactar las noticias y

recomendaciones bibliográficas – de los principales diccionarios y otros libros de apoyo para mejorar la redacción.

Profesor: Alberto Gómez Font, Coordinador General, Fundación del Español Urgente (Madrid)

Watchdogging Your Beat Coronado E

WEDNESDAY 9 a.m. - 5 p.m.

Investigative Reporters and Editors (IRE) brings its Better Watchdog Workshop series for a full-day session that will arm you with the

tools to better cover any beat or topic. Advice on developing a document’s state of mind, navigating public records,

understanding records retention schedules, exploring key records on a variety of beats, and becoming familiar with key national data sets to produce high-impact local stories. The session will cover crucial topics including Using the Web as an Investigative Tool, Key Documents You Can’t Live Without, The Art of Source Development, and much more.

Instructors: Doug Haddix, Training Director, Investigative Reporters and EditorsManny Garcia, Executive Editor, El Nuevo HeraldMc Nelly Torres, Associate Director and Reporter, Florida Center for Investigative Reporting

Photography for Non-Photographers Fiesta 7-8 (limit 30)


This session will include a location photo shoot with a professional photographer to

learn the basics of photography composition and to develop a personal vision. Participants will then return to the lab and learn basic photo editing, picture toning and workflow techniques. Participants must bring their own digital camera. Point-

and-shoot and certain cell phone cameras will be accepted.

Instructors: Marcio Sanchez, Staff Photographer, The Associated Press (Santa Clara, California)Natalie Guillén, Photographer, The Santa Fe New Mexican

2011 convent ion Programming

Sora Newman Russell Lewis



Doug Haddix Manny Garcia McNelly Torres

Alberto Gómez Font


Marcio Sanchez Natalie Guillén



Building Web Content: An HTML, Monterrey 1 CSS and JavaScript Primer

WEDNESDAY 9 a.m. - 5 p.m. Basics of HTML and CSS are quickly becoming required skills for the modern-day journo. In this full-day workshop come get your feet

wet by building a webpage from scratch and if you’re ready, we’ll dive into more interactive work by building a data visualization using JavaScript/JQuery. Requirements/ recommendations for

participants: A laptop with a text editor (Notepad++ for Windows or Textwrangler for Mac) and an FTP client if you want to put your project on a server at the end (FileZilla).

Instructors: Dave Stanton, Managing Developer, SmartMediaCreative.comRobert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School for Communication & Journalism

Multimedia Photojournalism A to Z Coronado F (for all levels of experience and platforms)


With the industry changing, specialty positions in newsrooms are slowly

disappearing. Reporters, producers and photographers are being asked to do more than one job. It has become more challenging as we try to improve or learn a different skill set. In this full-day workshop, learn what it takes

to become a better storyteller and how to work efficiently if you are now a video/multimedia journalist.

Featured speaker Al Tompkins of the Poynter Institute will lead a session called, “Al’s Ten Commandments for Video.” Fundamentals of video framing, motion, light, natural sound, sound bites and sequencing will be discussed in this practical and interactive session. After a lunch break, Al will lead an afternoon session called, “Let’s Get Critical.” This session will demonstrate how to go beyond the obvious

event or happening, to the deeper story others miss. It includes a dissection of some huge mistakes journalists have made in assuming something is true, but isn’t. It will also include a line-by-line look at a story that uses every production trick in the book to make us feel what the reporter feels, but may not be true.

Instructors: Al Tompkins, Senior Faculty, Broadcast and Online, The Poynter InstituteJoe Vazquez, Multimedia Reporter, KPIX (San Francisco)

Clínica de redacción Coronado D WEDNESDAY 2 p.m. - 5 p.m.

Antes de redactar, el reportero debe organizar el material recopilado para

estructurar una nota. En este taller se proveerán técnicas y consejos para mejorar la redacción periodística. ¿Cómo decidir el tono y contexto de la nota a redactar? ¿Qué clichés deben evitarse? Análisis y corrección de textos. Por medio de

ejemplos, los participantes recibirán tips para mejorar su redacción. En este taller interactivo, se indicará cómo un reportero puede autocorregir sus notas antes de presentarlas a un editor, o de publicarlas cuando no hay un editor de por medio. Instructores: Lilia O’Hara, Editora, Enlace (San Diego)Prof. Jessica Retis, California State University, Northridge

Opening Plenary: Seeking Shelter Fiesta Ballroom WEDNESDAY 6 p.m. - 7:30 p.m.

Sponsored by:

Mexican journalists seeking asylum in the United States talk about their escape from death threats, drug traffickers and the Mexican military. Their asylum petitions are being watched closely because they may open a door to protection for journalists who today are exposed to attack as they cover violence in Mexico. Political asylum in

the U.S. is rare for Mexicans and, until last year, unheard of for Mexican journalists. We’ll have a conversation with three

Lilia O’Hara Prof. Jessica Retis

Dave Stanton Robert Hernandez




Al Tompkins Joe Vazquez

Angela Kocherga


of the first Mexican reporters seeking sanctuary in the U.S. from drug-war violence. This session will be in Spanish. Simultaneous translation available.

Moderator: Teresa Rodriguez, Co-Anchor, Univision’s “Aqui y Ahora”

Coordinator: Ricardo Sandoval Palos, Project Manager, Center for Public Integrity

Panelists: Emilio Gutiérrez Soto wrote for El Diario de Juárez about alleged human rights abuses by the military fighting drug traffickers until officers’ threats and a midnight raid to his home forced him to flee with his young son.

Ricardo Chávez Aldana railed against drug traffickers on his radio show in Ciudad Juárez until two of his nephews were murdered in front of their home after he’d been warned that his work would cost his family dearly.

Alejandro Hernández Pacheco, a former cameraman for Televisa, was one of three journalists kidnapped by drug traffickers who demanded the network air a story against a rival drug cartel. Before his captors released him, he was severely beaten when he tried to escape.

Joining the three of them in this provocative discussion is Angela Kocherga of Belo TV, who has covered their asylum cases and devotes most of her time to chronicling life and death along the U.S.-Mexico border.

Opening Reception World Show Place – Epcot

WEDNESDAY 8 p.m. - 10:30 p.m.

Sponsored by:

Right after the vigorous conversation in the Opening Plenary, don’t miss this first chance for all the veterans and the fresh faces in the NAHJ familia to see one another again, grab a drink and catch up – and all in a very special place. Attendees will step out from the fabulous World Show Place to take in IllumiNations: Reflections of Earth, a mesmerizing fireworks, laser and water show seen atop Epcot’s World Showcase Lagoon, featuring dramatic fountain barges and a unique video display system in the shape of a spinning 350,000-pound Earth globe. Then they all head back in to the World Show Place for the hot sounds of salsa great Tito Nieves who will get everyone on the dance floor. It’s a great way to start the week’s major networking on the right note.

Buses will start leaving from Disney’s Coronado Springs Resort for Epcot right after the Opening Plenary.

Teresa Rodriguez


thursday, June 16, 2011

Zumba con NAHJ Disney’s Coronado Springs THURSDAY 7 a.m. – 8 a.m. Resort - Lakeside

Sponsored by:

Begin your day at the NAHJ Convention with the dance-fitness program that is sweeping the nation! Join us near the lake of Disney’s Coronado Springs Resort for an hour of fun. From cardio to abs to everything in between, this morning workout will get you moving and energized for the busy day ahead.


Morning Plenary Fiesta Ballroom

THURSDAY 8:30 a.m. – 10:15 a.m.

Journalists: Tragedies and Trauma

Earthquakes, tsunamis, nuclear tragedies, war, bombings and tornadoes lead the headlines. As journalists, we rattle off

death tolls, climb amid the rubble and learn to project empathy in our copy and newscasts without shedding a tear. But in a year that saw correspondents killed in the line of duty and others violently attacked or

kidnapped, the question is finally being asked: what about the reporters? By May , 16 journalists had been killed on the job – four in Libya alone. In 2010, 25 journalists were killed in Mexico. This year, reporters were increasingly subjected to arbitrary detentions, beatings and even rape. Are journalists

putting themselves and their psyches at risk by such repeated exposure to violence and trauma? Are viewers and readers saturated and desensitized? A distinguished panel of experts explores the issue.

Coordinator: Frances Robles, Staff Writer, The Miami Herald

Moderator: Soledad O’Brien, Anchor and Special Correspondent, CNN

Panelists: Andrei Netto, Correspondent, O Estado de S. Paulo (based in Paris); detained by Libyan authorities for eight daysMiguel Marquez, Correspondent, ABC News (based in London); covered anti-government uprisings in several parts of the Middle EastAngela Kocherga, Mexico Bureau Chief, Belo TV; chronicles life and death along the U.S.-Mexico borderJose Iglesias, Photojournalist/Videographer, El Nuevo Herald; spent a year covering the earthquake in Haiti and its aftermath and was the director of photography for the documentary “Nou Bouke” (We Are Tired)Mike Walter, Former Anchor, WUSA (Washington);, witnessed the 9/11 attack on the Pentagon and produced the film “Breaking News, Breaking Down” about journalists and trauma

Twitter 101 Monterrey 2-3


Sponsored by:

Love it or hate it, Twitter is a major social, cultural and political force around the world. From the Japan earthquakes to political upheaval in the Middle East,

usage of Twitter has played key roles in telling the world’s stories as they’re happening. This workshop teaches you the fundamentals of tweeting, including how to filter out those golden nuggets from the fast-moving stream of information and most importantly how to engage an audience. Walk away from this session with the confidence to start tweeting like a pro and knowing your hashtag from a hole in the ground.


Soledad O’Brien

Alicia Flores

Miguel Marquez

Mike WalterJose Iglesias

Angela Kocherga

Google Tools for Journalists: Monterrey 1 Getting the Most from the Web


Learn how to work more efficiently and effectively on the web. Whether you’re in print, broadcast, or digital journalism, this session will introduce tips and

tricks you can use to search smarter, keep better tabs on your beat, see what’s hot and what’s not, and add a visual edge to your online content.



THURSDAY 10:30 a.m. - Noon

Deadline? What’s a deadline when anyone can report the news from the scene at a moment’s notice? Learn the principles of reporting as news happens using

today’s mobile, social and digital tools, while examining the potential pitfalls that such aggressive reporting can present. This session will be bilingual. Instructor: Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School for Communication & Journalism.

Streaming Live Video Monterrey 1

THURSDAY 10:30 a.m. - Noon

Live-casting breaking news and scheduled events is exploding around the Internet and in news organizations. Take a tour of such services as

Livestream and Justin.tv. Learn how these and other services are leading a revolution in digital broadcasting. After this session you’ll be a living, breathing broadcast station ready to share the news as it happens. Instructor: Henry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican

The Audio Cut Coronado G

Coordinated by NPR

THURSDAY 10:30 a.m. – 11:45 a.m.

At a time when visuals and web design have become central to how journalists convey the day’s stories, we show you how the art of the audio cut is a foundation of multimedia reporting. You’ll understand how to expand your reporting toolkit to

include the use of audio sound and interviews to enhance other media. You’ll find out how to find the right voice (the guest, the quotes), focus on tone and intonation rather than statistics and figures, use natural sound and music to create a sense of place, and think of audio as a visual medium. This interactive session will include listening to good and bad examples, audience discussion, handouts, pointers and basic principles.

Instructors: Sora Newman, Senior Trainer, National Public Radio Mandalit del Barco, General Assignment Correspondent, NPR West

Ethics in a 24/7 World Coronado F

THURSDAY 10:30 a.m. – 11:45 a.m.

The news cycle doesn’t stop when you go home for the day. This session will help you think through the new pressures that nonstop news places on a newsroom large or small. What to use, when and how to use it.

Instructor: Al Tompkins, Senior Faculty, Broadcast and Online, The Poynter Institute


Robert Hernandez

Henry M. Lopez

Sora Newman

Al Tompkins

Mandalit del Barco


The Significance of Charter Schools Coronado E in Education Reform

THURSDAY 10:30 a.m. – 11:45 a.m.

Charter schools are increasingly considered a prime, yet controversial factor in the push for education reform. This training session by the National Alliance for Public Charter Schools seeks to equip journalists with the appropriate multimedia tools and research materials to understand and examine charter schools. The aim is for journalists to understand the education-reform landscape by gaining a sound overview of why state legislators in inner-city communities are given incentives to open charter schools as a way to improve their school districts. Closing the achievement gap between upper- and lower-income students will remain an issue of interest for consumers of mass media in urban communities. The session will also cover the hot-topic issues associated with charter schools such as re-segregation, enrollment policies, English-language learners, special-education students and the movement’s impact on civil rights.

Instructor: Sarah Johnson, Director of Media and Agency Relations, National Alliance for Public Charter Schools

El editor en la era de las Coronado D plataformas múltiples

THURSDAY 10:30 a.m. – 11:45 a.m.

Este taller es para editores en español que cubran varias funciones. Se expondrán temas como cuál es la función del editor actual y qué herramientas hay para desempeñar los papeles de jefe de información, editor y editor de texto, ya sea para prensa escrita o para la web. Se proveerá orientación sobre cómo un editor puede orientar e interactuar

con un escritor, cómo encontrar ideas para notas, y se hablará sobre el uso del español en los medios de comunicación en los Estados Unidos.

Presentadora: Lilia O’Hara, Editora, Enlace (San Diego)

Lilia O’Hara


The Challenges of Covering Islam Yucatan 1-2

THURSDAY 10:30 a.m. – 11:45 a.m.

America’s Muslim communities are caught between terrorism investigations and allegations of McCarthy-like witch hunts. Journalists face a steep learning curve in reporting on them in fair and nuanced ways. Beyond reporting on

the core beliefs and practices that Muslims share, understanding the sheer diversity of Islam and America’s Muslim communities has proven to be much more challenging. That’s partly because Muslim communities are smaller and largely under the community radar. So how does a journalist covering this aspect of what is known in some circles as the war on terror develop sources? How do they win the trust of people feeling alienated from the public sphere? In what ways can they cut through the diatribes and the noise to truly understand the core tenets of this religious faith? Journalists and experts will share their perspectives on the challenges of covering the Islam in America.

Panelists: Dr. Mercedes Vigón, Ph.D. Associate Director, International Media Center, Associate Professor, Florida International School of Journalism & Mass Communication

Dima Khatib, Palestinian journalist who is Latin America Bureau Chief for Al Jazeera, based in Venezuela

Leslie Berestein-Rojas, Curator, NPR’s SoCal Blog, Multi-American

Essential Ethics for Visual Journalists: Fiesta 7-8 Does Speed Trump Truth?

THURSDAY 10:30 a.m. – 11:45 a.m.

This session will help you focus on the essential ethics skills needed to navigate the new challenges of multiple media

reporting in the rapid age of digital delivery. We'll help you think about how to navigate the ethical pressure points presented by today's emerging platforms. This session will explore how to make solid ethical decisions when facing issues such as:•Maintainingjournalisticintegritywhenusing powerful visual editing software.•Findingalternativestothemonopolization

of photographic archives by corporations focused solely on economic gain

• Howcopyrightandfairuselawshavechanged• Handlinghorribleimagesintheageof‘alwayson’• Does‘speedtriumphovertruth,’regardinginstantdata

posting via websites and mobile systemsYou will leave this session with the know-how and confidence to grow in a new media world. Most importantly, you'll change the way you think about storytelling and the role of independent journalism in our communities. Instructor: Kenny Irby, Senior Faculty, The Poynter Institute

Managing Up/Managing Down: Fiesta 9-10 The Keys to Finding Success in Your Newsroom

THURSDAY 10:30 a.m. – 11:45 a.m.

You’ve landed that promotion and now you’re set to work. Or maybe you’re looking to get that promotion, but you haven’t quite been able to set yourself apart. Managing isn’t only the art of directing those you supervise. How well you manage your boss and even your boss’ boss can determine whether you continue moving up your organization’s ladder or stay on the rung where you are. Whether directing interns and entry-level employees, working with your peers or

dealing with your supervisors, this session will discuss different management styles and strategies that will help you get ahead. Moderator: Elizabeth Zavala, freelance journalist (Dallas)

Panelists: Eric Ortiz, Senior Editor for New Media, New England Sports NetworkRoxanne Garcia-Bell, Deputy Director-North Region, NBC News Gisele Regatao, Executive Producer for News, WNYC Craig Dezern, Vice President Global Public Relations for Walt Disney World Destinations; and former editor and reporter at the Orlando Sentinel, The Dallas Morning News and The Courier-Journal

Dima Khatib Leslie Berestein-Rojas

Kenny Irby

Elizabeth Zavala

Eric Ortiz

Gisele RegataoRoxanne Garcia-Bell


Newsmaker Luncheon Fiesta Ballroom

THURSDAY Noon – 2 p.m.Sponsored by:

A View from the Top: The Impact of Spanish-Language News Media

Contrary to predictions that Spanish-language news would become irrelevant with the assimilation of Latinos in the U.S., it has continued to thrive. With almost 40% of the more than 50 million Hispanics counted in the 2010 Census being foreign-born, Spanish-language media has expanded its reach and popularity. Ratings often place Spanish-language news in the #1 spot regardless of any language in the entire country, while local and network news in English

at times struggle to retain their audiences. Univision plans to launch a 24/7 news network in 2012. Comcast has promised to increase the amount of local news on Telemundo stations, while other U.S. networks are scrambling to produce programming in Spanish. Dailies and weeklies continue to have a strong presence across the

country, while a multitude of online sites have popped up targeting Spanish-language readers. Spanish-language media is no longer “ethnic” media. It is mainstream media.

Top-level executives will talk about the impact and growth of Spanish-language news media, what contributes to its success and their role in community journalism. They'll also discuss their companies' future plans and if expansion plans will open up hiring opportunities for journalists.This session will alternate between English and Spanish, Simultaneous translation will be available in both languages.

Moderator: Verónica Villafañe, Editor and Publisher, Media MovesPanelists: Monica Lozano, Chief Executive Officer, Impremedia Isaac Lee, President of News, Univisión Ramón Escobar, Executive Vice President, Network News, TelemundoEduardo Zavala, President, ZGS Group

Cheap and Free Tools for Monterrey 2-3 the Digital Journalist

THURSDAY 2 p.m. - 3:30 p.m.

You’ll be talking about this session for weeks as you learn and share tips about the tools to make your

efforts in digital journalism more efficient, effective and compelling. This high-energy discussion will excite you about the possibilities new tools can have in bringing more life into your stories. It’s a potluck of ideas—come ready to share your favorite

tools while walking away with dozens of new ones.

Session leaders: Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School for Communication & JournalismHenry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican

Audio Slideshows 101 Monterrey 1


A staple of news websites for more than a decade, the success of these easy-to-produce presentations can be attributed to their ability to deliver a story’s

emotional impact and human elements while keeping its producer from becoming lost amid technology. Audio slideshow production is the perfect place for you to start if you’re wading into the ocean of digital storytelling. Audio slideshows principles can be the foundation on which you build your multimedia portfolio throughout your career. Instructor: Michelle Johnson, Associate Professor of the Practice, Multimedia Journalism, Boston University

Documentary Storytelling: Coronado G Real Life Drama/The Making of a Documentary


Documentaries, just like fiction, need to tell compelling, often character-driven stories that have a beginning, middle and end, with something at stake, rising tension, and a narrative arc that keeps viewers actively engaged. This interactive session will cover the essential elements of documentary

Verónica Villafañe

Monica Lozano

Isaac Lee Ramón Escobar

Eduardo Zavala

Robert Hernandez

Henry M. Lopez


storytelling: research, choosing the angle for the story, finding central characters, organizing facts, writing and editing. The case studies will be documentaries recently produced by two top industry professionals and will focus on the elements and tricks of the trade that create a powerful narrative. Case studies will also include some lead documentaries with a particular relevance to Hispanics living in the US. Presenters: Michela Giorelli, Vice-President of Production and Development, Discovery Networks US Hispanic Mauricio Velez Dominguez, President and Founder, Explora Films

Teamwork Under a Deadline: Coronado F The Reporter-Photographer Relationship

THURSDAY 2:00 p.m. – 3:30 p.m.

Newsrooms are filled with many diverse individuals working under stressful deadlines. One of the most important relationships is the one between the reporter and photographer. The reporter has to think like a photographer, looking for memorable moments, good sound and images that will help tell the story. The photographer has to think like a storyteller, by

being flexible, communicating while shooting and anticipating what might occur. It’s a relationship that is essential to the daily on-air product. Hear and learn from veteran reporters and photojournalists about some simple strategies to help build and maintain that working relationship.

Moderator: Manny Sotelo, Photojournalist, KUSA-TV (Denver)

Panelists: Efrem Sanchez, Chief Photographer, Bay News 9 (Tampa/St. Pete) Tony Delgado, Chief Photographer, KHOU-TV (Houston)Jason Whitely, Senior News Reporter, WFAA-TV (Dallas)

Writing For the Web: Coronado E Turning Broadcast Scripts Into Web Text


It sounds beautiful on the air and looks great on TV, but how can you make that same story sparkle for readers? Learn how to convert stories and scripts from broadcast into Web text that will draw traffic. Workshop topics include how users find stories and what makes them read to the end; top ten tips for writing for the Web and how nut grafs are key to getting the users to click on your story. Hands-on exercises include writing

nut grafs and how to turn an interview into a written story. This workshop will give participants an opportunity to try their hand at converting scripts to web and understand the whys and hows to re-work the story.

Instructor: Melissa Goh, Weekend Editor, NPR.org

Los valores éticos en la prensa en español Coronado D


La influencia y la penetración de los medios noticiosos en español continúa en crecimiento, pero es necesario discutir estándares sobre los códigos de ética que rigen a las redacciones. El panel discutirá lineamientos éticos en casos como identificar a menores que son víctimas de o partícipes en un crimen, el uso correcto de imágenes

polémicas, y casos generales sobre la representación y el comportamiento periodístico recto e independiente.Moderador: Alfredo Carbajal, Director, Al Día y Aldiatx.com (Dallas)

Panelistas: Federico Subervi, Director, Center for the Study of Latino Media & Markets, Universidad de Texas - San Marcos Josie Tizcareno, Editora, Ahora Utah Jorge Friguls, Vicepresidente y Director de Noticias, Entravisión

Los retos y las posibilidades del Fiesta 7-8 periodismo internacional THURSDAY 2 p.m. - 3:30 p.m. El periodismo internacional ha cobrado auge por la globalización. Sin embargo, no todos saben cómo adentrarse a este campo. Presentamos un panel que explora en diversas plataformas lo que conlleva ser corresponsal y las nuevas oportunidades de cobertura, así como hablaremos de pasos a seguir si un periodista quiere especializarse en esto. Con un panel compuesto de expertos, un corresponsal de México, una organización internacional de periodistas, y una periodista y empresaria joven, tendremos un conversatorio interactivo y un foro sobre lo que está pasando en el mundo, cómo convertirse en periodista internacional, las becas disponibles, y las historias que faltan por contar.

Federico Subervi

Melissa Goh

Jason Whitely


Moderadora: Ada Álvarez, representante de los medios en español, NAHJ; Reportera, la OPS de las

Naciones Unidas (Organización Panamericana de la Salud)

Panelistas: Alfredo Corchado, Corresponsal, Dallas Morning News Cecilia Alvear, Productora Independiente de Video/

Multimedios; Productora, NBC (jubilada)Natalia A. Bonilla Berríos, Directora y Editora, revista Latitudes (San Juan, Puerto Rico)Luis M. Botello, Director de Programas para Proyectos Especiales, Centro Internacional para Periodistas (International Center for Journalists)

Get Moving in Mobile Fiesta 9-10 THURSDAY 2 p.m. - 3:30 p.m.

Android, iOS, Symbian, Nook, Kindle, Xoom, iPad and Galaxy. Beyond cellular or smart phones, mobile technology is exploding. Along with social media, mobile technology is transforming not only the way news is produced and

delivered, it is transforming societies. In newsrooms, new jobs are emerging to service these platforms and their audience. Attend this session to see how mobile technology will impact you.

Moderator: Joe Ruiz, Engagement Editor, NOWCastSA.com

Instructors: Regina McCombs, The Poynter InstituteManuel Perez, Senior Supervising Producer, CNN DigitalMelissa Patterson, Mobile Editor, The Palm Beach Post

Luis M. Botello

Ada Álvarez Cecilia AlvearAlfredo Corchado

Natalia A. Bonilla Berríos

Regina McCombs

Melissa Patterson


Geek Out! Monterrey 2-3 (Latest gadgets, apps, technology) THURSDAY 3:30 p.m. -5 p.m.

Sponsored by:

This now-annual session is where attendees ‘Get their Geek On’ by sharing information and asking questions

about the latest tech innovations and how they can be used by journalists. What will we talk about this year?

Session leaders: Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg

School of Communication & Journalism.Henry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican.


THURSDAY 3:30 p.m. -5 p.m.

Learn how to work more efficiently and effectively on the web. Whether you’re in print, broadcast, or

digital journalism, this session will introduce tips and tricks you can use to search smarter, keep better tabs on your beat, see what’s hot and what’s not, and add a visual edge to your online content.


Thinking Visually for the Web Coronado G


Photo editors from the Orlando Sentinel discuss best strategies to present their product online. Emphasis will be on the Sentinel's photo blog Florida 360.com. Editors will discuss their efforts in merging the print and online work together as well as equipment and software used and the proper training needed to present an effective visual online product.

Presenters: Akili Ramsess, Director of Photography, Orlando SentinelTom Burton, Photo Editor, Orlando Sentinel

Latina Journalists Wanted! Coronado F


Sponsored by:

The big story outside the newsroom is the phenomenal growth of the Latino population in the United

States over the last 10 years. But on the set of newscasts, behind the cameras, at keyboards and as writers, the lack of Latina journalists is clearer than the image on the TV screen. With Oprah retiring as the top talk show host, Katie Couric leaving the CBS anchor seat, Barbara Walters no longer doing her Oscar Specials, and Cristina Saralegui out of Univision, can we expect to see a Latina in any of these positions? Learn what you can do to make yourself visible and break the barrier and stereotypes. Discover your unique assets and strengths as a Latina journalist. What are the qualities that give you an advantage over a non-Latina journalist? Create your own personal brand message and learn how to communicate it. Today young Latina journalists have an unprecedented opportunity to create a unique niche for themselves. It is time for Latinas to be the stars!

Moderator: Tania Luviano, Host, The Women’s Channel, Terra.com

Panelists: Galina Espinoza, Co-President and Editorial Director, Latina magazine Erika Montoya, News Director, Terra.com Diana Maldonado, News Director, Telemundo ChicagoRick Sanchez, Freelance Journalist/Consultant

The Art of Lighting Coronado E


One of the lost arts in television news is lighting. With the advent of new technology in today’s video cameras, photojournalists and video journalists do not understand how one light can help illuminate a talking head. Simply setting up

Sean Carlson

Henry M. Lopez

Robert Hernandez

Akili Ramsess

Tania Luviano Erika MontoyaGalina Espinoza


one light can help the appearance of your subject and make your story look technically sound. We’ll also demonstrate the effect that a second light, dimmers and colored gels will have.

Instructors: Manny Sotelo, Photojournalist, KUSA-TV (Denver)Tony Delgado, Chief Photographer, KHOU-TV (Houston)

El periodismo investigativo en español Coronado D


A pesar de tener menos recursos, los medios en español son una fuente clave de información para los hispanoparlantes… pero también son los que tienen el deber de investigar temas que afecten a la comunidad latina,

que no son abordados por los medios en inglés. Se abordarán algunas de las estrategias, herramientas y tecnologías que

pueden ayudar a periodistas que trabajan en español profundizar sobre temas de interes, y exponer casos de corrupción, estafas, etc., que afectan a la comunidad. Entre los temas a tratarse: cómo conseguir documentación por medio de una petición FOIA, y qué sitios confiables están disponibles en la web para encontrar datos e información clave.

Moderadora: Mc Nelly Torres, Associate Director and Reporter, Florida Center for Investigative Reporting

Panelistas: Fernando Diaz, Director, Hoy (Chicago) Manny García, Director, El Nuevo Herald

Engaging Communities in Hyperlocal Media Fiesta 7-8


How do we reach diverse segments of our towns, young people, seniors, and re-engage them in local politics and interest them in working with and for us? We'll share the best practices on the web,

Manny GarcíaFernando Diaz


lessons, and great ideas that have worked for big and small news outlets. The panel will include representatives of organizations that have succeeded including industry insiders and academics.

Moderator: Joe Ruiz, Engagement Editor, NOWCastSA.com

Panelists: Jessica Durkin, Community Manager, Block by BlockJan Schaffer, Executive Director, J-Lab: The Institute for Interactive JournalismAnthony Duignan-Cabrera, Editorial Director, East Region, Patch.com

Career Expo Networking Reception Veracruz Exhibit HallTHURSDAY 5 p.m. – 7 p.m.Sponsored by:

Take a break from a hard day of training, business and career counseling, fruitful discussions and job hunting to have a drink,

some hors d’ouevres and keep networking. Continue and close out the day’s work as you lead in to the evening’s play.

Sports Task Force Party Disney’s Boardwalk Inn– Atlantic Dance Hall

THURSDAY 9 p.m. – Midnight

Sponsored by:

The goals of the Task Force include: developing a mentorship program, connecting members to jobs and internships opportunities, building a strong network of Latinos in sports media and developing programming for the convention. This event is open to all convention attendees. So come have dinner and party with us.Buses will depart from the Coronado Springs Report to the Boardwalk Inn Resort beginning at 7 p.m. There you will find a number of dining options including an ESPN Club. From there you can walk over to the Atlantic Dance Hall for

Jessica DurkinJan Schaffer,


fr iday, June 17th

Zumba con NAHJ Disney’s Coronado Springs Resort - LakesideFRIDAY 7 a.m. – 8 a.m.

Sponsored by:

Begin your day at the NAHJ Convention with the dance-fitness program that is sweeping the nation! Join us near the lake of Disney’s Coronado Springs Resort for an hour of fun. From cardio to abs to everything in between, this morning workout will get you moving and energized for

the busy day ahead.


Blogging 101 Monterrey 1

FRIDAY 9 a.m. – 10:30 a.m.

This session will show you the tools and services available to you as well as some basic best practices for blogging. Why is it important to link? How do

you keep your journalistic ideals and ethics? How can you invite your audience to engage and assist along the way? This session will also focus on the various services available, including mobile blogging and microblogging.


Alicia Flores


Audio Slideshows 101 Monterrey 2-3

FRIDAY 9 a.m. – 10:30 a.m.

A staple of news websites for more than a decade, the success of these easy-to-produce presentations

can be attributed to their ability to deliver a story’s emotional impact and human elements while keeping its producer from becoming lost amid technology. Audio slideshow production is the perfect place for you to start if you’re wading into the ocean of digital storytelling. Audio slideshow principles can be the foundation on which you build your multimedia portfolio

throughout your career. This session will be in Spanish.


Ten Tips Every Successful News Coronado G Entrepreneur Needs to Know

FRIDAY 9 a.m. – 10:30 a.m.

Professional journalists are increasingly launching news websites in communities across the country. Learn from two Latina journalists who are running their own successful sites. Are you ready to launch a local news startup? Or do you

want to grow an existing site? This session will offer 10 tips on how to be a successful news entrepreneur. J-Lab has seeded dozens of hyper local news sites in recent years, mentored those publishers and reported on their achievements. The panel will explore what it takes to run a site of your own and offer advice and resources to help you before, during and after launch.

Moderator: Jan Schaffer, Executive Director, J-Lab

Panelists: Lydia Chavez, Reporter, Mission Local (Oakland)Anne Galloway, Founder and Editor-in-Chief, VTdigger.org

Robert Hernandez

Jan Schaffer Anne Galloway


Arizona’s Firestorm - Media Coverage Coronado E of Immigration in the United States and Mexico

FRIDAY 9 a.m. – 10:30 a.m.

This session will focus on current research about the news coverage of immigration and anti-immigrant measures such as Arizona’s SB 1070 in the national, Spanish-language, and Mexican media. Academics who have written extensively on the subject will offer working journalists valuable information about the current state of journalism and journalism

research on immigration, as well as provide tips for improving the news media’s coverage of the topic. An immigration lawyer and a journalist will focus on the practical side of covering immigration and why there is such resistance to immigration reform. Participants argue that immigration is a global phenomenon and without better news coverage of the issue, measures such as Arizona’s SB 1070 will continue to pass.

Panelists: Dr. Manuel Chavez, Associate Professor of Journalism, Michigan State UniversityLeslie Berestein-Rojas, Curator, NPR’s SoCal Blog, Multi-AmericanDr. Mercedes Vigón, Associate Director, International Media Center; Associate Professor, Florida International University School of Journalism & Mass CommunicationNelson Castillo, Immigration Attorney and Columnist; former President of the National Hispanic Bar Association

Media Law in the Digital Age: Coronado D Using the Law to Enable Your Work While Avoiding the Pitfalls

FRIDAY 9 a.m. – 10:30 a.m.

This session offers an overview of the legal issues that you are likely to face as you embrace new technologies and publish your work online. In today's rapidly changing media environment, the legal issues journalists

have to be aware of get more complex every day. This panel will help you understand important legal concepts such as copyright and fair use, libel, privacy, and sunshine laws. We'll also talk about the legal concerns that arise from new technology such as Twitter, social networks, news aggregation, and cloud computing. Other topics to be

addressed may include reporters' shield bill protections for online journalists, the effect of recent developments in First Amendment law, media reform and government policy, and access to public

information and documents. Come prepared with your questions, whether you work for a big media organization or you are just beginning to work on your own blog.

Moderator: Jeff Hermes, Assistant Director, Citizen Media Law Project, Harvard University’s Berkman Center for Internet & Society

Panelists: Judith M. Mercier, Esq., Partner, Holland & Knight LLP (Orlando, FL)Jennifer A. Mansfield, Esq., Partner, Holland & Knight LLP (Jacksonville, FL)Matthew C. Sanchez, Esq., Olive & Associates P.A. (Fort Lauderdale, FL)

Getting Your Story Between the Covers Fiesta 7-8

FRIDAY 9 a.m. – 10:30 a.m.

Whether fleshing out a daily beat into a full-length book or dipping your toes into fiction, there are ways to go about the business of becoming an author. From crafting your manuscript to getting your work picked up by a publisher, this session will set you off on the right track. Moderator: Elizabeth Zavala, freelance journalist (Dallas)Panelists: Johnny Diaz, Business Staff Writer, The Boston Globe. Author of

Boston Boys Club, Miami Manhunt, Beantown Cubans and the forthcoming novel Take the LeadJuan Gonzalez, Columnist and Investigative Reporter, New York Daily News; Author of Fallout: The Environmental Consequences of the World Trade Center Collapse; Harvest of Empire: A History of Latinos in America and Roll Down Your Window: Stories of a Forgotten America. A fourth book on the history of racism and discrimination in the

Nelson Castillo

Jeff Hermes Judith M. Mercier

Jennifer A. Mansfield

Matthew C. Sanchez

Elizabeth Zavala

Sandra Guzman Alfredo Corchado

Juan Gonzalez


news media is being released this summer.Sandra Guzman, Former Associate Editor, New York Post. Author of The New Latina’s BibleAlfredo Corchado, Mexico Bureau Chief, The Dallas Morning News, who writes about drug crime and violence along the U.S.-Mexico border. He is currently writing a book. Terrie Williams, publicist and author

Multimedia on a Shoestring with Fiesta 9-10 “The Gadget Guy”

FRIDAY 9 a.m. – 10:30 a.m.

Jack Rowland presents as session on getting the most out of technical gadgets on a shoestring budget to help you improve your visual story telling. Rowland will also discuss developing his high-traffic blog: “The Gadget Guy.”

Presenter: Jack Rowland, Senior Video Producer, St. Petersburg Times

Building Quality and Credibility During Coronado F Transformational Change

FRIDAY 9 a.m. – 10:30 a.m.

As reporting, producing and disseminating news becomes more digital, news professionals must protect and advance the core values of journalism while building the quality of news and their own credibility. This workshop offers:•Aneditor’sadviceonengaging digital audiences with watchdog journalism• Areporter'sperspectiveonbalancing priorities across platforms•Anewsexecutive's

perspective on building a watchdog culture• Andagroupconversationaboutthenewethicaland

legal issues we all confront

Moderator: David Plazas, Community Conversations Editor, The News-Press (Fort Myers)Manny Garcia, Executive Editor, El Nuevo Herald Jessica Alaimo, Investigative Reporter, Media Network of Central OhioMaribel Perez Wadsworth, Digital News Executive, Gannett

Search Engine Optimization for Journalists Monterrey 1

FRIDAY 10:30 – Noon

It might sound like a bad science-fiction plot, but knowing how to write content for robots and

computers is important for journalists. If you want your fair share—and even more—of the traffic being distributed by search engines, this session is for you. Techniques taught here will also make it easier for readers to understand what your content promises as the news industry publishes on a growing number of media.




Deadline? What’s a deadline when anyone can report the news from the scene at a moment’s notice?

Today’s news is an instantaneous event developing at the speed of life itself. Learn the principles of reporting as news happens using today’s mobile, social and digital tools, while examining the potential pitfalls that such aggressive reporting can present. This session will be bilingual. Instructor: Robert Hernandez, Assistant

Professor of Professional Practice, USC Annenberg School for Communication & Journalism

Jack Rowland

Henry M. Lopez

Robert Hernandez

David Plazas Manny Garcia

Jessica Alaimo Maribel Perez Wadsworth


Selling Yourself with Attention- Coronado G Grabbing Audition Reels


Fifteen to 30 seconds! That’s about how much time you have to sell yourself as you try to convince today’s busy television news directors to hire you. Your audition reel better be good, real good. This session will assist you in producing a quality and attention-grabbing audition reel. You will get the advice of some of the top people in television news. The panelists will tell you how to “market and sell” yourself to news directors and station

managers inundated with hundreds of audition reels.Moderator: Irv Cuevas, Professor of Broadcasting & Television News Producer/Writer

Panelists: Franco Sui Yuan, Producer and Reporter, Telemundo’s KTUZ (Oklahoma City); NBA Columnist, FOXDeportes.comMilli M. Martinez, Executive Producer/Media Management, KABC-TV (Los Angeles)Diane G. Medina, Vice–President, Diversity and Community Relations, KABC-TV (Los Angeles)

Funding Innovative Ideas Fiesta 9-10

FRIDAY 10:45 a.m. – Noon

This session will open doors of knowledge that inform and inspire would-be entrepreneurs. The workshop will provide a road map through the maze of finding money, networking, legal declarations and business

plan development that surrounds starting up a company. Participants will walk away with a clear understanding of how to bring ideas to fruition. Learning how to navigate the channels of funding is just one of the benefits of the workshop. You’ll also hear from one serial entrepreneur as

well as a journalist who is trying to launch a non-profit entity while maintaining a full-time job.

Moderator: Doug Mitchell, Co-Director, “The New U” Entrepreneurship Project

Panelists: Rod Colon, Career Coach, Author, Radio Talk Show HostZita Arocha, Executive Director, BorderzineEbetuel (Beto) Pallares, President, Joseph Advisory Services, LLC (El Paso, Texas)

Changing Times, Changing Terms - Coronado F Your Employment Agreement in the New Media Newsroom


As your newsroom continues to evolve into a mobile, digitized, multi-platform workplace, how does your employment agreement address these changes? Whether you’re starting a new job, renegotiating your current deal, being re-assigned or taking on new duties in this ever-evolving industry, you should understand how your agreement is relevant to

your assignments and the quality of your workday. Learn what terms and conditions may or may not be negotiable, how to negotiate those terms for yourself, and how to effectively utilize an agent, manager or lawyer.

Moderator: Alex Perez, Reporter, NBC5 ChicagoPanelists: Karen Wang-Lavelle, Co-President, Ken Lindner & AssociatesHerta Suarez, Executive Director/Southeast Regional Director, AFTRA - Local Rick Carr, Founder, TVContract.com

Editor, Leader, Innovator: Coronado E The Difference Between Managing and Leading


It takes more than just being “the person in charge” to lead newsrooms and spur innovation. Quality journalism demands effective leaders who inspire their staff and foster innovation and creativity. Successful leaders do a lot more than just “manage”. The panel discusses key leadership traits.

Alex Perez

Doug Mitchell Rod Colon

Irv Cuevas Franco Sui Yuan

Milli M. Martinez

Diane G. Medina


Moderator: Fernando Diaz, Editor, Hoy (Chicago)

Panelists: Gilbert Bailón. Opinion Page Editor, St. Louis Post-DispatchVictor Kong, Vice President and General Manager, CNN RadioMichelle Morgante, Bureau Chief, The

Associated Press (Florida)

Now a Blogger, Always a Reporter Coronado D


Although layoffs have decimated newsrooms around the country, the media landscape, particularly as it relates to Latinos, is booming. Meet former reporters who have created a space for their voices online that have been cut or excluded from traditional media outlets. Learn from these experts how to combine old fashioned, shoe-leather reporting skills, with new media including blogs, Facebook, and Twitter to reach thousands worldwide, and find success.

Moderator: Viviana Hurtado, Founder, the Wise Latina Club blog; Former Reporter, ABC NewsFrancisco Cortes Sr., Senior Manager, FoxNewsLatino.comMaría Burns Ortiz, Social Media Columnist, ESPN.com; Sports Contributor, FoxNewsLatino.comVerónica Villafañe, Editor and Publisher, Media Moves

The Interview Fiesta 7-8


Many refer to an interview as an art. But it is really a study in human behavior. Attendees will watch dozens of interviews, learn to detect where interviews succeeded or failed. They will also learn how to conduct a successful interview by developing a strategy and a structure. Presenter: Luis Alberto González, President, Newsroom Coaching & Consulting (San Juan, Puerto Rico)

Live Portfolio Critiques Yucatan 1-2


Participants will be allowed to bring their photography and multimedia portfolios for a live critique with top

editors in the business. Work will be displayed on a projection screen and discussed.

Presenters: Boyzell Hosey, Director of Photography/Multimedia, St. Petersburg TimesAkili Ramsess, Director of Photography, Orlando SentinelJose Iglesias, Photographer/Videographer, El Nuevo Herald

NAHJ Membership Meeting Yucatan 1-2

FRIDAY Noon - 2 p.m.

NAHJ invites its members to attend its membership assembly to discuss the state of the association with our board of directors. Don’t miss this opportunity to meet and ask questions of the association’s elected representatives and hear from the candidates aspiring to become part of the board in 2011.

Networking Your Network: Coronado G How to Use Social Media to Advance Your Career

FRIDAY 2 p.m. – 3:30 p.m.

You post to Facebook. You tweet. You’re LinkedIn. But are you effectively using social media? This session will explore how to

best utilize the networks you’ve created. Whether you’re promoting your work, searching for sources or looking for a new job, social media can be a vital tool. Learn how to get the most out of it.

Boyzell Hosey Akili Ramsess Jose Iglesias

Mekahlo Medina

Victoria Moll-Ramirez

Robert Hernandez

Maria Burns Ortiz

Rebecca Aguilar

Fernando Diaz

Viviana Hurtado

Francisco Cortes Sr

María Burns Ortiz

Verónica Villafañe


Moderator: Victoria Moll-Ramirez, Assignment Editor, WKMG-TV Panelists: Maria Burns Ortiz, Social Media Columnist, ESPN.com; Sports Contributor, FoxNewsLatino.comRobert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School for Communication & Journalism Rebecca Aguilar, Freelance Journalist; Founder, Wise Latinas LinkedMekahlo Medina, Anchor/Reporter, KNBC-TV 4 News Raw

Data Visualization and Census 2010 Monterrey 1


There are stories to be found in data. Get an introduction to some kinds of stories that can be

told—as enhancement to other stories or on their own—by turning the data into interactive graphics. Then, get hands-on with 2010 census data and turn that data into rich data-driven maps. Digital beginners who think this sounds intimidating are especially encouraged to attend this session.


Cheap and Free Tools for the Monterrey 2-3 Digital Journalist


You’ll be talking about this session for weeks as you learn and share tips about the tools to make your efforts in digital journalism more efficient, effective

and compelling. This high-energy discussion will excite you about the possibilities new tools can have in bringing more life into your stories. It’s a potluck of ideas—come ready to share your favorite tools while walking away dozens of new ones.


Redistricting and the Shifting Base of Power Coronado F


Relatively few journalists grasp the complexities of reapportionment and the even more complicated task of redistricting that follows the decennial Census. The redistricting process is a complex thicket of data analysis, changing laws, and shifting political power that has a deep impact on communities and on the political makeup of the country for years to come. For the growing Latino community to engage in the redistricting debate, they must understand the thorny process of how districts are drawn. As redistricting begins in earnest on the eve of an election year, Latinos need the intervention of trusted brokers, such as journalists, so they can get prepared and be involved. Fair and accurate reporting on the issue will help the community do just that.

Moderator: John Garcia, Redistricting Manager, LatinoJustice PRLDEF

Panelists: Astrid Garcia, Director of State Election Policy and Redistricting, the National Association of Latino Elected and Appointed Officials (NALEO)Emilio Perez, President, Central Florida Redistricting CommitteeBrandon Larrabee, Reporter, News Service of Florida

La inmigración en los medios Coronado E de comunicación en español


¿Existe la imparcialidad y la objetividad en la cobertura de inmigración en los medios en español? ¿Qué tan autocríticos podemos ser en el análisis de nuestra cobertura? La reciente ola anti-inmigrante en EE.UU. ha intensificado los reportajes

sobre inmigración en los medios en español, con una fuerte carga defensiva y a la misma vez acusatoria. ¿Están los medios contribuyendo a un círculo vicioso xenofóbico? Se presentará un análisis de la cobertura de inmigración de medios en español. Se identificarán fallas y errores y se harán sugerencias de cómo mejorar la cobertura de inmigración para proveer información correcta al público.

Jessica Retis

Henry M. Lopez

Nelson Castillo


Moderador: Sergio Urquidi, periodista independiente

Panelistas: Jessica Retis, Profesora, California State University, Northridge Nelson Castillo, Abogado y Columnista sobre asuntos de inmigraciónCarlos Támez, Productor Ejecutivo, Univisión Dallas

From Newspaper Reporter to Commentator Coronado D


As the 24-hour news cycle saturates the media, more and more newspaper reporters are being asked to serve as pundits on radio and TV. This session will offer both voicing techniques and two-way punditry tips to make sure that ink-stained wretches know how to represent! Have you ever seen a print reporter look ridiculous on TV? It’s

because they need this workshop! Get one-on-one, interactive guidance on how to project, be sharp, succinct, and shine through the airwaves as an on-air guest.

Presenters: Marina Giovannelli, Reporter, WLRN/Miami Herald NewsFrances Robles, Latin America Correspondent, The Miami Herald

Retool, Rethink and Recharge with Fiesta 7-8 a Journalism Fellowship


Today’s digital tools are revolutionizing how information is gathered, reported and delivered. How can journalists best position themselves in this ever-changing environment? How can they lead today’s

innovations, instead of just keeping up with them? A journalism fellowship offers the time and support to step away from daily deadlines and retool, rethink and recharge. Multimedia training, ongoing workshops and the resources of world-class research universities provide the platform to launch your journalism dreams. Restore yourself—and journalism, too! Hear from NAHJ members and others about how their fellowship experiences reshaped their careers. Find

out about the differences of each program and how to apply from program decision-makers.

Moderator: Dawn Garcia, Deputy Director, John S. Knight Journalism Fellowships, Stanford University

Panelists: Cecilia Alvear, Freelance Video/Multimedia Producer; Producer, NBC (retired); Former Nieman Fellow and Member of the Nieman Fellows Advisory BoardGabriel Sama, Consultant, Innovation International Media Consulting GroupKim Kozlowski, Reporter, The Detroit News

Project Management 101 Fiesta 9-10


Newsroom leaders nowadays are required to do more than just lead newsroom efforts. Because of changes in the news media industry, top leaders are required to work across departments, create strategies and develop and complete projects. The panel discusses how leaders approach their work in times of shrinking resources, multiple priorities and an ever-evolving media landscape.

Moderator: Alfredo Carbajal, Managing Editor, Al Día (Dallas)

Panelists: Carlos Caban, Executive Editor, ESPNdeportes.com Mindy Marques Gonzalez, Executive Editor, The Miami HeraldRamon Escobar, Executive Vice-President, Network News, Telemundo


FRIDAY 3:30 p.m. – 5 p.m.

Learn how to work more efficiently and effectively on the web. Whether you’re in print, broadcast, or

digital journalism, this session will introduce tips and tricks you can use to search smarter, keep better tabs on your beat, see what’s hot and what’s not, and add a visual edge to your online content.


Kim KozlowskiCecilia Alvear

Frances Robles

Sean Carlson


Unconference Monterrey 2-3


What subject would you like to discuss? This session will be pitched and voted upon by conference

attendees in Orlando. From training to latest trends, this session can include multiple people or be a single person instructor. You can pitch, vote and lead this session. Details on the selection process will be given at the conference.

Facilitator(s): Robert Hernandez, Assistant Professor of Professional Practice, USC Annenberg School for Communication & Journalism.

Joe Ruiz, Engagement Editor, NOWCastSA.com

Henry M. Lopez, Digital Development and Projects Manager, The Santa Fe New Mexican.

Resumes that Work! Coronado G


A look at the single most important thing that gets you noticed for a job—your resume. A frank discussion on

what works and what doesn’t, formatting, cover letters and more. Get special tips for recent college graduates on structuring and punching up experiences. Hear from hiring experts on what they like and get advice if you are seeking your first job or are a seasoned professional looking for the next opportunity.

Resume critiques by: Crystal Johns, Director of Development and Diversity, CBS Katrena Davis, Professional Recruiter, Turner Broadcasting System, Inc. Michelle Hord-White, Director, Talent Recruitment & Development, ABC

Sound Salon Coronado F


Join NPRs Mandalit del Barco in a fun, enlightening, interactive showcase of audio storytelling. The annual Sound Salon features creative stories by reporters and producers from public and commercial radio, websites, podcasts and other outlets. Participants are encouraged to get in touch with the moderator before the salon, or they can arrive with recordings of their own work to share. This

popular session is ears-on and informal, yet designed to exchange ideas and techniques, and also to get you excited about the best in today’s audio storytelling. This relaxed but fun session gives reporters/producers a chance to showcase their work, share techniques and strategies.

Instructor: Mandalit del Barco, General Assignment Correspondent, NPR West

New Manager’s Survival Guide Coronado E


Sponsored by:

Even if you are the best reporter, designer or photographer on your staff, you’ll still need a new set of

skills to become an effective manager and a leader – from becoming a very organized assignments editor, to managing staff and conflict and complying with administrative requirements. A panel of experienced leaders who have promoted people on their staffs share their experiences on what makes a good journalist succeed or fail as a manager.

Moderator: Alfredo Carbajal, Managing Editor, Al Día (Dallas)

Panelists: Rafael Palacio, Editor, El Sentinel (Orlando) Manny García, Executive Editor, El Nuevo Herald Susan Tully, Vice-President of News, KXAS (Dallas/Fort Worth)

Katrena Davis Michelle Hord-White

Mandalit del Barco

Crystal Johns

Robert Hernandez

Henry M. Lopez

Rafael Palacio Manny García Susan Tully


Immigration Law Fundamentals Coronado D


Journalists often cover immigration issues, but they may not always fully understand immigration laws and their ramifications. During this session, journalists will be offered an overview of the basic concepts of U.S. immigration law and procedure and will learn how current developments and trends, including Arizona-style state immigration law initiatives, relate to federal immigration law.

Differences between non-immigrant and immigrant visa categories will be explained as well as other popular topics such as asylum, grounds and procedures for deportations, and employer sanctions. A list of helpful resources will be provided and discussed.

Presenter: Nelson A. Castillo, Immigration Attorney and Columnist; Former President, Hispanic National Bar Association

Las nuevas tecnologías: Fiesta 7-8 ¿Ventanas o barrera en la sala de noticias?


Las salas de redacción de noticieros de televisión se enfrentan al reto de alimentar nuevas ventanas de información: Facebook, Twitter, las plataformas de envío de alertas de texto, la propia página de internet del noticiero. ¿Qué tan profundo es este cambio para los periodistas que registran, procesan y difunden información en todos los niveles? ¿Qué tanto afecta la calidad de los productos informativos este reenfoque de recursos? ¿Cuánto cuesta? ¿Cuántos y qué recursos son

Bruno López Hilda García

Viviana Hurtado

Chris Peña

Nelson A. Castillo


necesarios? ¿Cuáles son los retos a los que se enfrentan los fotógrafos, reporteros, productores y directores de noticias en la implementación de estos cambios?

Moderador: Bruno López, Asesor Digital, Noticiero Univisión

Panelistas: Hilda García, Vice Presidente de la Plataforma Múltiple de Noticias e Información, ImpreMediaViviana Hurtado, periodista multi-plataforma Chris Peña, Managing Editor, NBC/Telemundo

Athletic-ISM: Social Media in Sports Fiesta 9-10


The media landscape has evolved, and perhaps nowhere in the field is that more evident than in sports coverage. From athlete activity on Twitter to live blogging events to teams and leagues using social media to connect and communicate directly with fans, sports journalists need to be on

top of social media to stay on top of their game. This session will give you the tips and tools you need.

Moderator: Maria Burns Ortiz, Social Media Columnist, ESPN.com; Sports Contributor, FoxNewsLatino.com

Panelists: Eric Ortiz, Senior Editor for New Media, New England Sports NetworkJesse Sanchez, National Reporter, MLB.comMario Fraticelli, Deputy Editor, ESPNDeportesLA.com and ESPNDeportes.comAdly Santiago, Spanish Web Services Coordinator, Orlando Magic

Hall of Fame Gala Pre-Reception Fiesta Ballroom Foyer

FRIDAY 6 p.m. – 7 p.m.

Hall of Fame Gala y El Gran Baile Fiesta Ballroom

FRIDAY 7 p.m. – Midnight

Sponsored by:

Join NAHJ for a special evening as we induct Ernest Sotomayor, Assistant Dean, Career Services at Columbia University Graduate School of Journalism into the NAHJ Hall of Fame. Sotomayor will join the 27 other colleagues and pioneers who form this select group the organization has chosen to honor for blazing a trail for Latinos in journalism and for being an

advocate and champion for diversity in news. We will then cap of the evening with El Gran Baile with music and some dancing.

Mario Fraticelli Adly Santiago

Ernest Sotomayor


These intensive four or eight-hour sessions offer the convention’s most fruitful professional development experience. The ñ Media Training

Series sessions will be held on Wednesday, June 15 and Saturday, June 18.

*All sessions will take place at Disney’s Coronado Springs Resort Convention Center unless otherwise noted.

saturday, June 18th

Building Your Site from Scratch Monterrey 1

(in English and Spanish)SATURDAY 9 a.m. - Noon

This session will show participants how to create a multimedia website in a very short period of time. Participants do not need to know HTML to create the website; the site will be created in a very simple way and at a very low cost. This session is perfect for media professionals or college students interested in developing a newskill, creating a professional/personal blog, or

building a neat looking site for their freelance work (or maybe all of the above).

Instructor: Robert Hernandez, Assistant Professor of ProfessionalPractice, USC Annenberg School for Communication & Journalism

Data Visualization and Census 2010 Monterrey 2-3

SATURDAY 9 a.m. - Noon

There are stories to be found in data. Get an introduction to the kinds of stories that can be told—as enhancement to other stories or on their own—by turning the data into interactive graphics. Then, get hands on with 2010 census data and turn that data into rich data-driven maps. Digital beginners who think this sounds intimidating are especially encouraged to attend this session.

Instructor: Henry M. Lopez, Digital Development andProjects Manager, The Santa Fe New Mexican

El poder de la imagen y la voz Coronado G

SATURDAY 10 a.m. - 2 p.m.

Mirna Pineda imparte un taller de cuatro horas donde abordará la importancia del lenguaje corporal para ser comunicadores más sertivos y eficientes. Además presentará técnicas de vocalización, dicción e improvisación para aprovechar la voz así como la teoríadel color vocal y su aplicación en el vestuario para mejorar la apariencia. Se evaluarán los materiales

(demos) de los participantes. Dirigido a periodistas de radio y televisión y personas interesadas en el área.Nivel: Para principiantes e intermedios.

Instructora: Mirna Pineda, periodista, autora, y life coach paraAvante Seminar LLC

saturday

See You In Las Vegas! Party Fiesta Ballroom

SATURDAY 9 p.m. – MidnightHere attendees will be able to close out a great week inOrlando with some music and a lot of dancing as we lookto the next convention, the UNITY 2012 Convention inLas Vegas.

ñ media training ser ies





Robert Hernandez

Mirna Pineda

Henry M.Lopez


notes

2011 NAHJ Convention Program Book

Documents

Transcript of 2011 NAHJ Convention Program Book