2011 lppco Brand Opportunities - “Ping Pong Application” Descriptions 1.Mobile Ping Pong Party...

2011 lppco Brand Opportunities - “Ping Pong Application” Descriptions

1. Mobile Ping Pong Party Add-on2. Ping Pong Parlour (Kids/Families)3. Queen Of Hoxton “TUES NIGHT INN” 4. Bloomsbury VIP Ping Pong Room5. Corney & Barrow Summer Ping Pong6. Branded Venue Roll-Out7. University Event Series Roll-Out

www.lppco.com**NB Detail contained within is summary form only

1. Mobile Ping Pong Party Add-On

Applications include:• Festivals / Back-stage / green rooms• After-party entertainment• Media zone for interviews• Branded/VIP tournament (bundling

TV/media)• Celebrity / Charity tournament• Branded Consumer experiences

Basic Package includes:• Quality high-end equipment (eg

PUMA)• Equipment inc. branding, design &

colouring• Event staff inc. trained umpires &

tournament managers (if required)• Pro-players for trick-show exhibition• Full logistics

• 1.

E: [email protected] W: lppco.com FB: facebook.com/WSOPong

Sample Applications

Bespoke production:• DJs, inflatable tent &

branding, lighting, Wimbledon-themes, other custom production eg Airstream

Branded or sponsored concepts:

• Peroni Ping Pong Classic Festival Tour

• PEPSI MAX Ping Pong Classic @ Cannes Film Festival

• Vitamin Water VIP Lounge @ SOHO HOUSE

Suitable for:• Award shows, Conferences,

Festivals, Corporate Parties, Fundraisers, Product launches, TV/Media zones

2. Branded “Ping Pong Parlour” for Kids & Families Applications include:• Consumer experiences (eg brand launches)• Sponsored entertainment (eg Kids Zones @

festivals)• Kids/family entertainment (eg celebrations)

Basic Package includes:• Mini ping-pong tables & equipment• Equipment branding & design inc. colouring• Event staff inc. trained umpires &

tournament managers• Top players for trick-show exhibition• Full logistics

Bespoke options• Inflatable tent & branding, lighting, other

custom production eg Airstream, picket fencing, artificial lawn

Suitable for brands like Ben & Jerrys, Innocent, Nintendo, Gap Kids, Kellogs, Cadbury

3. Queen Of Hoxton (Shoreditch, London)

“Tues Night Inn” weekly social concept features World Series Of Pong, hosting weekly tournaments

Night involves local drink promotions, pizza, DJs, foos-ball, terrestrial TV, Sega video games, pib-ball

Receives press in dailys like Shortlist

World Series Of Pong-branded table is in venue 24/7

Opportunity for event sponsorship plus promotion tie-ins (i.e. play ping pong and get 3 for 2)

In summer, the Roof-Top opens typically with theming, holding private parties for up to 150

lppco will produce a Wimbledon-themed ping pong village, with green TT kit, artifical turf, picket fencing

We will soon be scouting for sponsors for the ping pong add-on


Happening Now: Summer 2011:

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4. Bloomsbury Bowling Lanes (Holborn, London) – Ping Pong VIP Room

Opportunity to turn the Red Room into a 2 x table dedicated ping pong installation with DJ booth & bar for private hire (The [SPONSOR] Red Room)

This 100 person capacity room adjacent to the 300 capacity King Ping Suite

Can hold 2 ping pong tables, plus has karaoke facilities

At minimum, fit out with high-end branded TT equipment plus further bespoke room design as required with sponsor branding

Suitable for beverage or apparel company


5. Corney & Barrow Summer Ping Pong

Enjoy outdoor ping pong on the Exchange Square lawn complete a gourmet BBQ, all in the heart of City

Format likely to be combination of leagues (doubles) & free-play, with additional option for bookings of organised events for 20+ with lppco

Opportunities to sponsor the above summer promotion produced and managed by lppco (C&B will sell the concept to their customers and database of over 50,000 customers & corporate partners)

Scope TBD but likely to be summer-long @ 2 sites (the marquee City site Exchange Square behind Liverpool St & Fleet Place)

6. Branded Venue Roll-Out

Multi-site & date bar tournament or event series, modelled on Budweiser’s 2008 Hard-Bat Classic 2008

Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform

Best suited for a beverage brand looking to develop a unique, fun, grass-roots campaign, tied-in with local venue promotions and sales

Tie-ins with social media & TV (eg reality show following contestants)

lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management


6. UK University Roll-Out – Social Ping Pong

Similar to “5” however targeted at Universities

Would form part of or align with ETTA objectives to increase participation on campus - initial target is 8 named Uni’s for Stage 1

Option to roll-out World Series Of Pong or develop a new brand-owned concept using the WSOPong platform eg Puma Social

Best suited for a brand partner looking better engage with this demographic, develop a Student Brand Ambassador framework modeled on Red Bull to drive programme


• Tie-ins with social media & TV (eg reality show following contestants)

• lppco would help shape concept, then produce and manage event promotion, from kit procurement and branding though to event management

Branding Capabilities

Who are the lppco?

The London Ping Pong Company (lppco) is a new, specialist event agency uniquely blending sport, music, art, and entertainment

We create exciting social and corporate event experiences with ping-pong

To see a video of what we do, go to www.lppco.com to view The World Series Of Pong Slam Jam Finale 2010 (a lppco events concept)

Please contact us at [email protected] for further details on a full range of services and capabilities

http://www.lppco.com/

mailto:[email protected]

Why ping pong?

Ping pong can be played anywhere by anyone.

It’s fun, active, & highly social when combined with new venues, music (DJs), organized teams competition. Importantly, it is an inexpensive form of entertainment. It’s revival and cool-factor is being driven in the US/UK by

celebrity ping pong parties (e.g. 50 Cent),

ping pong clubs (e.g. SPIN NY backed by Susan Sarandon)

global marketing campaigns (e.g. Puma Social)

rockers like Kings Of Leon & Foo Fighters constantly playing on tour

Contact Us

E: [email protected]: www.lppco.comFB: facebook.com/WSOPong

“Uniquely blending sport, music, art, & entertainment, we create exciting, social

event experiences using ping pong”

**For an example of an exciting lppco event application, view the WSOPong Slam Jam promotional video and prior event photography @ lppco.com & facebook.com/WSOPong

mailto:[email protected]


http://www.facebook.com/wsopong





2011 lppco Brand Opportunities - “Ping Pong Application” Descriptions 1.Mobile Ping Pong Party...

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