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S a t u r d a Y , F e B r u a r Y 1 2

5:00 – 6:30 pm

early arrivals’ reception

touch base with fellow attendees before heading out to dinner.

Partner:

S u n d a Y , F e B r u a r Y 1 3

7:30 am – 1:00 pm

recreation(See Page 14 for Recreation Details)

7:30 am – 1:00 pm golf tournament

Partner:

8:30 am – 12:00 pm outrigger canoeing

9:00 am – 12:00 pm newport Walk & Hike

Partner:

9:00 am – 12:30 pm electric Boat Scavenger Hunt

9:15 am – 12:00 pm mission San Juan capistrano tour

11:30 am – 2:00 pm

BBQ lunchall are welcome for tasty BBQ fare.

Partner:

2:30 – 4:45 pm

executive mBa program all Hands on deck: 8 essential Lessons for Building a Culture of ownership (See Page 5 for the MBA Program Description)

5:00 – 5:30 pm

executive newcomer’s reception Home Care 100 and its board members would like to invite all first-time executives and their spouses to this casual cocktail reception. First-time providers and partners are welcome.

Partner:

5:30 – 7:30 pm

opening reception Kick off Home Care 100 with a savory sampling of hors d’ oeuvres on the ritz-Carlton dana lawn overlooking the Pacific. (dinner is on your own this evening).

Partner:

Conference Agenda

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check-inPlease plan to check-in with us at our Welcome desk during one of the times below.

Saturday: 12:00 – 8:00 pmSunday: 7:00 am – 4:30 pm

Partner:

lincoln executive Bookshopour onsite bookstore offers an eclectic mix of titles selected with healthcare Ceos in mind.

monday: 7:00 am – 2:00 pmtuesday: 7:00 am – 12:30 pm

Spouse programSee page 15 for complete Spouse Program details.

m o n d a Y , F e B r u a r Y 1 4

7:00 – 8:00 am

Breakfast

Partner:

8:00 – 9:00 am

opening Keynotedo the right thing: How dedicated employees create loyal customers & large profitsas Ceo of Southwest airlines during September 11, Jim Parker continued the airline’s strong customer-focused culture and record profitability during an extremely difficult time – especially for the airline industry.

Jim Parker strongly believes that the culture of an organization can be a great benefit in good economic times but is absolutely essential in bad economic times. He stresses the “round earth” principle, which means developing a strong respect for your employees so that they will do the same for your customers on their own initiative. When times are tough, that respect and appreciation transcend a purchasing consumer’s decision to save money.

Jim will share his experiences and how an employee-first culture, mutual respect and a common mission contributed to Southwest’s remarkable success and how you can apply those lessons to home care.

About Jim Parker: during Jim’s tenure as Ceo, Southwest was named one of the three most admired companies in america by Fortune magazine; and airline of the Year by Air Transport World magazine. Jim was also

named Co-Ceo of the Year in 2001 by Morningstar.com, and was named to institutional investor’s list of Best Ceo’s in america in 2004. Jim’s proudest accomplishment, however, comes from the fact that Southwest airlines was able to protect the jobs of all of its employees, with no furloughs or pay cuts in the aftermath of September 11, while also remaining profitable every quarter and year during his tenure.

Jim presently serves on the Board of directors of the successful texas roadhouse restaurant company, and serves on the advisory Council for the Mit Sloan Business School Leadership Center. He is

also the author of Do the Right Thing – How Dedicated Employees Produce Loyal Customers and Large Profits.

9:00 – 9:30 am BreakPartner:

9:30 – 10:30 amconcurrent Sessions

From patient care to managed care: making the leap

the “personalized medicine” approach is paving the way for a new era of individualized care in a more patient-focused health system that emphasizes prevention, positive outcomes, and better coordination of care. this may happen in a population or for an episode, but there is no question that it will happen. experts will discuss this next phase of home care in the u.S., with a focus on the different business models involved, and will offer insight into the disciplines needed to be successful in this arena.

Panelists (from l to r; top to bottom):Heather rooney (Moderator), President, Heather L. Rooney Strategy & Marketing Sabine Brent, Regional Director, Sales & Business Development, Sentara Home Care ServicesSue caputo, President, Home & Continuing Care, Metropolitan Jewish Health Systemlinda Huffer, COO & VP Operations, American Nursing CareBarbara mccann, VP & Chief Clinical Officer, Interim HealthcareKristy Wright, CEO, VNA of Greater PA

Conference Agenda continued

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emerging trends and entrepreneurial opportunities in Home care

this session will present the findings of a virtual think tank conducted in the months leading up to the 2011 conference. Panelists will review the output of the 2010 Home Care 100 “Big ideas” think tank and comment on the relevance and impact of the ideas a year later in the shadow of reform.

Participants (from l to r; top to bottom):lisi coleman, CEO, Homesight & LiveAbilityerin denholm, CEO, Centura HealthBob Fazzi, President & Managing Partner, Fazzi Associatesmichael Fleming, CMO, Amedisys Home HealthKathleen griffin, National Director, Post Acute & Senior Services, Health Dimensions Grouppenny milanovich, President, UPMC/Jefferson Regional Home HealthKeith myers, CEO, LHC GroupJeannee parker-martin, President & Co-Owner, The Corridor Grouplou ann robinson, Director of Home Health Clinical Content, Silverchair Learning Systemsamanda twiss, CEO, OCS HomeCareron marshall, VP, Sutter Health (Photo Unavailable)

consolidation, diversification and integration: the m&a Scene in Home and Hospice careHome care was the number one growing industry from 2004 to 2009, averaging yearly increases of more than seven percent. With the uncertainty of the healthcare reform bill now behind us, more companies are entering the market in search of acquisitions to either make up for lost revenue and/or to capture greater market share. experts will provide insight into the availability of debt capital, creative financing techniques, and the M&a scene - with a focus on the trend of home health investing in hospice.

Panelists ( from l to r):les levinson (Moderator), Partner, Edwards, Angell, Palmer & Dodge LLP Simon Bachleda, Principal, Eos Partnersmike gervais, CEO, Gemino Healthcare FinanceJustin Hand, Managing Director, Provident Healthcare Partnerslew little, CEO, Harden HealthcareWesley Smith, Managing Director, CIT Healthcaremichael Wiederhorn, Executive Director, Oppenheimer & Co.

10:30 – 11:00 amBreakPartner:

(203) 644-1712 > homecare100.com 8

Conference Agenda Monday continued

As always, a first class conference! The discussions offered unique perspectives from some of the leading minds in our industry. This conference is a must for those who want to be the leaders in the home care industry.”James Newbrough, President, Cambridge Home Health Care

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11:00 am – 12:00 pm

concurrent Sessions

Hospital Focus group: What Hospitals are looking for in Home care providers in a fast-paced Q&a format, hospital executives and physicians will give their feedback on how home health agencies can become preferred post-acute partners to hospitals. What is the overall hospital perspective on home health agencies? What is on their wish list for successful partners? What are the biggest mistakes home health operators make with hospital discharges? What drGs are best suited for home health to capture? Will the growing emphasis on hospital readmissions change the way hospitals do business with home health? What home health clinical and measurement capabilities are on hospitals’ future wish-lists?

Panelists (from l to r; top to bottom):margherita labson (Moderator), Executive Director, Home Care Program, The Joint Commission reggie allen, MBA, RN, System Director of Quality and Clinical Operations, Christus HealthJudy amiano, VP Senior Services, Riverside Senior Livinglaurie Brown, VP, Chief Nursing Officer, Franciscan Health Systemcatherine giegerich, VP Operations, The Methodist Hospital Steven landers, Director, Center for Home Care & Community Rehabilitation, Cleveland Clinic david tam, Chief Administrative Officer, Palomar Pomerado Hospital

capturing the care management Slice of the Healthcare reform pieChronic care management represents the most costly segment of the healthcare system, and the segment is also considerably fragmented. as reform plays out, there will be an increasing focus on addressing chronic care as well as hospital readmissions to reduce the nation’s healthcare costs. Home care brings a number of competencies to chronic care management, but how can agencies put themselves in the driver’s seat? How well prepared is your organization to provide chronic care management? this panel will address the strategic importance and positioning of this opportunity for both the sector and individual agencies.

Presenters ( from l to r):Kathy dodd (Moderator), Founder & CEO, The Corridor GroupBill Borne, CEO, Amedisys Home HealthAdditional Presenter To Be Announced

the pursuit of therapy excellencethe single most financially impactful and politically charged issue in all of home care is the utilization, documentation and reimbursement of therapy services. the growth in both the complexity of cases and the documentable need for therapy visits requires responsible agencies to provide similarly complex therapy offerings. From a leadership perspective, critical questions need to be answered:n What are the key PPS changes and what is the real

impact to agency operations? n Given the impact, what strategies are agencies

implementing to ensure success for their therapy service programs?

Panelists (from l to r):tim ashe (Moderator), Partner, Director of Operational Consulting, Fazzi AssociatesAdditional Presenters To Be Announced

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Conference Agenda Monday continued

12:00 – 12:45 pm

lunchPartner:

12:45 – 1:45 pm

general SessionFrom Washington to Wall Street: a top-down viewHealthcare policy and economic experts will provide our attendees with a macro view of reform, focusing on where home care fits within and beyond the healthcare reform initiatives, as well as the Wall Street and economic implications that may result.

Panelists (from l to r; top to bottom):Bill Simione, Jr. (Moderator), Managing Principal, Simione Consultantslloyd dean, President & CEO, Catholic Healthcare WestBill dombi, Director, National Association for Home Care & Hospice doug Korey, Managing Director & Partner, Contemporary Healthcare CapitalKen marlow, Partner, Waller Lansden Dortch Davis, LLP Keith myers, CEO, LHC GroupJohn ransom, Head of Health Care Equity Research, Raymond James & Associates

2:30 pm – 5:00 pm recreation(See Page 14 for Recreation Details)

Wine tasting Partner:

paddle Boarding

dolphin expedition Partner:

“top chef” cooking experience Partner:

coastal cycling

6:00 – 10:00 pm a taste of california

6:00 – 6:45 pm receptionPartner:

6:45 – 8:45 pm dinnerPartner:

8:45 – 10:00 pm after dinner dessert & Social

(203) 644-1712 > homecare100.com 10

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One of the best events in home care annually”.

Brandon Ballew, VP Finance, Gentiva Health Services

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t u e S d a Y , F e B r u a r Y 1 5

7:00 – 8:00 am BreakfastPartner:

8:00 – 9:00 amKeynote panela confluence of risk, responsibility and relationshipsthis panel will discuss trends and potential changes in the broader healthcare marketplace (payment reforms, aCos, and more) and identify clinical, economic, and political challenges posed by reform for the variousentities in the continuum of care. they will also focus on the role that home care and hospice play in solving those challenges. among the questions to be considered:n What is the appetite in the home care sector for

moving up the value chain, assuming more risk, and/or taking on a gatekeeper role?

n What other entities are challenging home care in the role as a solution (long term care, rehab, medical homes, nursing homes)?

n What might these challengers mean to home care and what changes are necessary in delivery models, payment, and reporting?

n What is the emerging role of partnerships, particularly with hospitals, that will forge the clinical integration required for the upcoming era?

Panelists (from l to r; top to bottom):amanda twiss (Moderator), CEO, OCS HomeCareKent Bottles, MD, Independent Writer & LecturerBrian cloch, CEO, Transitional Care ManagementJeff petry, VP Business Development, Premier, Inc.John richter, Executive Principal, LarsonAllen LLPanne tumlinson, SVP, Avalere Health

9:00 – 9:30 amBreakPartner:

9:30 – 10:30 amconcurrent Sessions

accountable care organizations: How Will they Work?accountable Care organizations (aCos) have been anointed as the big solution, with care providers re-taking center stage, focusing on health improvement and providing the continuum of care to their patients. despite the excitement surrounding the concept of an aCo, what remains unanswered is exactly how aCos are going to work and the steps accountable providers must take to ensure success.

experts from some of the nation’s most prominent healthcare delivery systems actively developing aCos will discuss the essential elements required in developing aCos. they will also provide an understanding of the various models associated with this highly touted pilot program (virtual integrated systems, real integrated systems, hospitals).

Panelists (from l to r):Jeff petry (Moderator), VP Business Development, Premier, Inc.tim Barfield, Jr., CDO, Amedisys Home HealthBrenda Bruns, Executive Medical Director, Health Plan Division, Group Health CollaborativeKen cohn, MD, MBA, FACS, Founder, HealthCollaboration.comdoug Hastings, Member of the Firm, EpsteinBeckerGreen

(203) 644-1712 > homecare100.com 11

Conference Agenda continued

Home care and the post-acute care continuum

as healthcare reform moves toward bundling payments, home care providers will no longer be receiving payment from Medicare, but rather directly from hospitals and doctors. the question then becomes, how do home care providers become the attractive prospect for hospitals and doctors to form these relationships and promote the stability of the continuum. experts will discuss the issues related to the Post acute Care Continuum, focusing on the six key things they must do today: bend the cost curve; understand and capitalize on strengths; better use technology; focus on patients not process; connect quality to value; and build new relationships.

Panelists (from l to r):John richter (Moderator), Executive Principal, LarsonAllen LLPJudy amiano, VP Senior Services, Riverside Senior Living erin denholm, CEO, Centura Healthed downs, CEO, South Hampton Community HospitalJeff lemon, President, Spectrum Health Continuing Care

10:30 – 11:00 amBreakPartner:

11:00 am – 12:00 pm

closing general Sessionthe role of Social media in Home care and HospiceSocial media, social networks, and online communities are changing the way companies communicate and engage with customers and prospects. Most business experts agree that companies in every industry need to embrace social technologies or risk facing extinction - and home care is no exception. regardless of where you are on the social technology curve, developing the right strategy, deploying the best tools, creating appropriate policies, and building a stellar internal team of champions are all keys to success on the social web. Learn how home care companies around the country are embracing social media and transforming their websites into connected social hubs.

Presenter:Brian geyser, Founder, Carenetworks.com

(203) 644-1712 > homecare100.com 12

about lincoln Healthcare events: Lincoln Healthcare Events has been developing conferences for the past twelve years to provide exceptional leadership, networking and educational programs in the major segments of the healthcare industry. Today, our leadership conferences serve as industry benchmarks.

COMMUNITYHOSPITAL100E X E C U T I V E M A N A G E M E N T C O N F E R E N C E

Conference Agenda Tuesday continued