nnectedLEADERSHIP:

2 I DENTAL TRADE ALLIANCE ANNUAL MEETING

DENTAL TRADE ALLIANCE I www.dentaltradealliance.org

In today’s environment a leader has to be connected. Be a leader. Be connected. Learn how at the DTA Annual Meeting.

November 1-3, 2011 Washington, DC

CONNECTIONIS ESSENTIAL FOR YOUR BUSINESS.

WITH YOUR CUSTOMERS.CONNECTION

WITH YOUR EMPLOYEES.CONNECTION

CONNECTION

WITH INFORMATION.CONNECTION

WITH INNOVATION AND EXECUTION.CONNECTION

WITH TECHNOLOGY.CONNECTION

WITH YOUR COLLEAGUES.

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RAM CHARAN Business Advisor, Author, and BusinessWeek “Top 10 Resource”Ram Charan is a highly sought after business advisor and speaker famous among senior

executives for his uncanny ability to solve their toughest business problems. For more

than 35 years, Dr. Charan has worked behind the scenes with top executives at some

of the world’s most successful companies, including GE, Verizon, Novartis, Dupont,

Thomson Corporation, Honeywell, KLM, Bank of America, and MeadWestvaco. He has

shared his insights with many others through teaching and writing. Dr. Charan is well

known for providing advice that is down to earth and relevant and that takes into account

the real-world complexities of business. Among his recommendations for achieving

profitable growth, for example, are to search for “singles and doubles” as well as home

runs and to develop what he calls a “growth budget” to instill discipline on growth initia-

tives. Identified by Fortune as the leading expert in corporate governance, Dr. Charan is

helping boards go beyond the requirements of Sarbanes-Oxley and the New York Stock

Exchange by providing practical ways to improve their group dynamics. Boards, CEOs,

and senior-most human resource executives often seek his advice on talent planning

and key hires. Over the past decade, Dr. Charan has captured his business insights in

numerous books and articles. In the past five years, Dr. Charan’s books have sold more

than 2 million copies. These include the best-seller Execution: The Discipline of Getting Things Done and Confronting Reality, both co-authored with

Larry Bossidy, What the CEO Wants You to Know, Boards at Work, Every Business Is a Growth Business, Profitable Growth, and Boards That Deliver.

A frequent contributor to Fortune, Dr. Charan has written two cover stories, “Why CEOs Fail” and “Why Companies Fail.” His other articles have

appeared in the Financial Times, Harvard Business Review, Director’s Monthly, and Strategy and Business.

MARK SHIELDS National Political Commentator and Columnist The Wall Street Journal has called Mark

Shields “the wittiest political analyst

around” and “frequently the most

trenchant, fair-minded, and thought-

ful.” The Washington Post has called Shields “a walking almanac

of American politics.” His insights are first-hand and up to-the

minute, drawn from four decades of knowing, covering and savor-

ing the country and its politics. A nationally known columnist and

commentator, Shields has worked in Washington during the ad-

ministrations of nine U.S. Presidents. He began writing his column

in 1979 while working as an editor at The Washington Post, and

is currently a regular panelist on Inside Washington, PBS’ weekly

public affairs show.

CAL RIPKEN, JR. Baseball’s Iron Man and Hall of Famer Cal Ripken is baseball’s all-time “Iron Man.” He re-

tired from baseball in October 2001 after 21 seasons

with the Baltimore Orioles. His name appears in the

record books repeatedly, most notably as one of only

eight players in history to achieve 400 home runs and

3,000 hits. In 1995, Ripken broke Lou Gehrig’s record for consecutive games

played (2,130), and was elected to the Baseball Hall of Fame in 2007 with

the third highest percentage of votes in history. Ripken’s name has become

synonymous with strength, character, endurance, and integrity. His philosophy

of working hard, playing with passion, and enjoying the game has made a

tremendous impact on the sport, and on fans everywhere. He is the author of

Get in the Game: 8 Elements of Perseverance That Make the Difference (2007),

a guidebook for success using Ripken’s techniques for working hard and

staying focused.

ZANNY MINTON-BEDDOES Economic Editor for The Economist and former IMF EconomistZanny Minton-Beddoes is The Econo-

mist’s economic editor, overseeing the

prestigious publication’s coverage of

the American economy, economic policy, and issues surround-

ing globalization. Minton-Beddoes is a regular commentator on

Marketplace (NPR). She is a trustee of the Carnegie Endow-

ment for International Peace and a member of the Research

Advisory Board of the Committee for Economic Development.

PETER LEYDEN Leading Expert on Megatrends and New TechnologyPeter Leyden deeply understands the technology

and new media, having served as managing edi-

tor of Wired magazine, which helped introduce the

world to the digital revolution and demonstrated

the viability of the internet as a platform for journalism. Out of that experi-

ence, he co-authored the book The Long Boom, a History of the Future,

1980-2020, which was translated into half a dozen languages. This com-

bined with other entrepreneurial ventures make him the perfect person to pro-

vide a big-picture view of emerging trends in a whole array of different fields.

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DENTAL TRADE ALLIANCE I www.dentaltradealliance.org

12:00PM - 7:00PM ........................ Registration Open

2:00PM - 5:30PM ........................ DTA Board of Directors’ Meeting

5:30PM - 6:30PM ........................ New Member Reception

6:30PM - 10:00PM ........................ Opening Reception & Dinner

7:00AM - 3:00PM ........................ Registration Open

7:00AM - 8:00AM ........................ Breakfast

8:00AM - 8:15AM ........................ Opening Ceremonies

8:15AM - 9:45AM ........................ Member Business Meeting

9:45AM - 10:15AM ........................ Networking Break

10:15AM - 11:45AM ........................ Opening Speaker: Zanny Minton-Beddoes

12:00PM - 1:15PM ........................ Lunch with Speaker: Mark Shields

1:30PM - 4:00PM ........................ Keynote Speaker: Ram Charan

2:30PM - 3:00PM ........................ Networking Break

4:00PM - 6:00PM ........................ Free Time

6:00PM - 8:00PM ........................ Reception & Auction

8:00PM - 10:00PM ........................ Dinner & Entertainment by The Capitol Steps

7:00AM - 12:00PM ........................ Registration Open

7:00AM - 8:00AM ........................ Breakfast

8:00AM - 8:30AM ........................ General Session

8:30AM - 10:00AM ........................ Speaker: Peter Leyden

10:00AM - 10:30AM ........................ Networking Break

10:30AM - 12:00PM ........................ Closing Speaker: Cal Ripken, Jr.

THURSDAY, NOVEMBER 3RD

WEDNESDAY, NOVEMBER 2ND

TUESDAY, NOVEMBER 1ST

DENTAL TRADE ALLIANCE ANNUAL MEETING I 54 I DENTAL TRADE ALLIANCE ANNUAL MEETINGH

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HYATT REGENCY ON CAPITOL HILL400 New Jersey Avenue, NW

Washington DC, 20001

tel. 202-737-1234

www.washingtonregency.hyatt.com

IN WASHINGTON DC visitors enjoy access

to an impressive list of free and fascinating attractions,

from the powerful monuments and memorials on the National Mall,

to inspiring cultural treasures like the Smithsonian Institution, Library

of Congress and National Gallery of Art. A diverse and beautiful

world capital, DC invites visitors to step beyond these federal land-

marks to explore charming neighborhoods like historic Georgetown,

eclectic Adams-Morgan and trendy U Street. DC’s neighborhoods

tempt visitors with chic boutiques, hip new restaurants and bars,

world-class theatres, art galleries and peaceful parks and gardens.

November’s mild temperatures, usually in the 50’s, are perfect for

a visit to DC and our special group rate at the Hyatt is available

through November 6.

Washington DC, the Nations Capital, offers those who

visit a myriad of activities for all ages to take advantage

of. Hundreds of places to visit, many of them free! A few

points of interest include: U.S. Capitol, Supreme Court,

Library of Congress, House and Senate Office Buildings,

National Gallery of Art, Amtrak’s Union Station, National

Mall featuring Lincoln / Washington / Jefferson & Vietnam

Memorials, Smithsonian Museums, Washington Conven-

tion Center, Georgetown University Law Center, Newseum,

FBI Headquarters, National Postal Museum, The Pavilion

at the Old Post Office, National Portrait Gallery, National

Museum of the American Indian, Corcoran Gallery

of Art and many more.

Featuring:

Hyatt Grand Bed™

Wireless high-speed Internet access (Fee)

37 inch LCD TV with remote control,

18 HD channels including HBO,

in-room pay movies

Video messages, account review,

check-out

Full bath amenities, hair dryer

Fed Ex Office On-site

Full Gym and heated pool

Indoor valet parking (Fee)

Full service restaurant on property

Located three blocks from Union Station

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DENTAL TRADE ALLIANCE I www.dentaltradealliance.org

Call HYATT reservations at (202) 737-1234 or (800) 233-1234 and let the reservation agent know that you are attending the DTA meeting at the

HYATT REGENCY Washington on Capitol Hill. On-line reservations may be made by going to the DTA website at www.dentaltradealliance.org and

clicking on the hotel reservation link. Regency Club is available for $75 more than the group rate. To reserve a Regency Club room you must CALL

for reservations. Ask for the Dental Trade Alliance rate, then ask for an upgrade to Regency Club. Reservation clerks must enter the meeting rate

first before the upgrade will be processed.

FROM / TO RONALD REAGAN NATIONAL AIRPORTTaxi: Taxis are available outside the baggage claim area. Fare is approximately $14 - $18 (10-20 min).

Metro Subway: Take the Yellow/Blue line from the airport to the Gallery Place/Chinatown stop. Transfer to the Red line to Union Station

(2nd stop). The Union Station Metro stop is located three blocks from the hotel. Fare is approximately $1.60- $2.70 (20-25 min).

Super Shuttle: Available 7 days a week. Shuttle vans are located at the airport, outside the baggage claim area at Ground Transportation. Look for

blue vans with yellow lettering. The shuttles make multiple stops and drop off directly at the hotel. Advance reservations may be made by call-

ing 800-BlueVan (800-258-3826) or online at www.supershuttle.com. Approximate fare is $14 one way, timing is dependent upon number of stops

required by passengers.

FROM / TO DULLES INTERNATIONAL AIRPORTTaxi: Taxis are available on the lower level outside baggage claim. Fare is approximately $60 - $80 (50-60 min).

Super Shuttle: Approximate fare is $29 one way ($10 for additional passengers in same party).

FROM / TO BALTIMORE / WASHINGTON AIRPORT

Taxi: Taxis are available on the lower level outside baggage claim. Fare is approximately $90 (1 hour).

MARC Train: This is a commuter train from BWI to Union Station, which is three blocks from the hotel. Approximate cost is $7 one way.

The MARC train runs weekdays only. See www.mtamaryland.com/services/marc/ for complete schedules and fares.

Super Shuttle: Approximate fare is $37 one way ($12 for additional passengers in same party).

FROM / TO AMTRAK / UNION STATIONWalking: Hotel is located 3 blocks away. Follow exit signs to get to the front of Union Station. Take E Street (between the semi-circle of

flags) to the intersection of E Street, NW and New Jersey Avenue, NW. The hotel will be directly in front of you.

Taxis: Taxis are available outside the main entrance of Union Station. Approximate fare is $5.50, with possible surcharges.

SINGLE $249.00

DOUBLE $249.00

TRIPLE $290.00

QUADRUPLE $315.00

DENTAL TRADE ALLIANCE ANNUAL MEETING ROOM RATES

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REGISTRATION FEES Number Fee Early Bird Special Total (by September 30)

DTA Member Primary Attendee $1,700 $1,500

DTA Member Additional Attendee (same company) $1,400 $1,100DTA Member Spouse/Guest $ 700 $ 500Non-Member Primary Attendee $2,600 $2,400Non-Member Spouse/Guest $2,600 $2,400DTA Guest Dental Organization Representative $1,200 $ 900DTA Guest Dental Organization Spouse/Guest $1,200 $ 900Children (12 and over) $ 750 $ 450Children (11 and under) No Charge No Charge

DTA Foundation Raffle Ticket $ 100

Total

METHOD OF PAYMENT

Check Enclosed $ Credit Card: American Express Master Card VisaCard No: Expiration Date:

Name on Card:

Billing Address of Card:

Billing Phone No. of Card:

For Credit Card Payments - Email to Send Copy of Receipt:

For Check Payments - Indicate Method to Receive Receipt: Fax Mail to Company Contact

Signature (required):

Cancellations received on or before Oct 11th entitle registrant to a full refund less a $100 administration fee. Those received between Oct 12th and Oct 25th

will receive a 50% refund, after Oct. 25th or for no-shows there will be no refund.

DENTAL TRADE ALLIANCE ANNUAL MEETINGHyatt Regency Washington on Capitol Hill

400 New Jersey Avenue, Washington, DC 20001

November 1 - 3, 2011

REGISTRATION FORMOne form per registrant/Family (Please use a separate form for each company employee.)

Company Name:Company Address:City: State/Pr: Zip:Phone: Fax: Email:Mobile #: (to receive instant program updates and announcements)

Registrant Name: Nickname:Spouse/Guest: Nickname:Child Name: Age: Child Name: Age:Child Name: Age: Child Name: Age:Child Name: Age: Child Name: Age:

Contact Name: Email:

Return this completed form with APPLICABLE

Registration Fee(s) to:

DTA2300 Clarendon Boulevard,

Suite 1003Arlington, VA 22201Phone 703-379-7755

Fax 703-931-9429

or

email tojuliethomas@

dentaltradealliance.org

Note:

1. Forms will not be processed without payment in full. Check or Credit Card Only. 2. DTA dues must be paid in full in order to qualify for the member registration fee.

For additional information please visit us at www.dentaltradealliance.org

dental trade alliance

2300 Clarendon Boulevard Suite 1003

Arlington, Virginia 22201