2011 CLEVELAND

GREEN VENUES

ACTION PLAN

Cleveland Browns Stadium Green Venues

Action Plan Overview

Cleveland Browns Stadium has chosen to select materials management, and energy

conservation and efficiency as the focus of our sustainability efforts. We will utilize

programs such as WasteWise and EnergyStar in order to establish our baselines, track

our progress throughout the entirety of the timeline and measure our success

numerically. Our baselines will reflect a culmination of data from past years. From this

baseline analysis, we will be able to anticipate the necessary time frame for completion.

Certain variables that include but are not limited to capital building improvements,

updated waste/energy technology, increased sustainability budgets, yearly event

volume, subsidized utility costs and green project developments may cause the original

timeline to fluctuate towards or against end goals. If one of these variables results in a

large fluctuation, we will note the reasoning for fluctuation in the annual summary.

These changes will be accounted for in future baselines and timeline expectations.

As large Cleveland venues we have the responsibility to set the proper precedent in

regards to sustainability amongst the public. Listed below are the “community

connection” activities that the Browns will use to engage our fans/guests as well as the

general public:

• Offer tours or presentations of your facility’s green operations to fans, patrons,

other venues or other interested agencies;

• Participate in the development and implementation of a comprehensive branding

initiative and communication strategy for environmental sustainability activities;

• Advertise (e.g., signage, scoreboard, web site) the Browns environmental

initiatives to employees, volunteers, fans, patrons and others and to explain how

people can participate in the efforts (e.g., recycling of cans in recycle bins);

• Work with Positively Cleveland and other tourism organizations to make Cleveland

a green convention and tourist destination;

We feel that these activities will best reflect the Browns efforts within the community,

and stimulate awareness amongst other potential future venues. The green venues

influence will act as a catalyst in the “go green” movement. These activities will help set

standards for other local venues to strive for.

Since we will not be able to measure the progress of our community activities

numerically, we will base our progress on community response. The Browns community

involvement is always a very prevalent topic amongst public media sources. The

amount of public relations we generate amongst the general press will be a good

measurement of efforts in the community. We can also survey fans, patrons and other

venues that tour our facility’s to assess their awareness and knowledge after touring the

Browns sustainable programs.

All of our internal and external sustainable efforts will be measured, analyzed and

recorded at the end of each year to assess our programs effectiveness. We will

summarize the overall effectiveness and completion of our action plans. This will

provide us with the ability to reflect upon the challenges that we faced in order to make

improvements to reach our goals. It will also give us the opportunity to implement

planning for future projects and goals to increase our overall efforts.

Current Materials

Management Programs

Materials Management Action Plan

We have just recently overhauled the inner workings of our entire materials management

program at Cleveland Browns Stadium. We had many of the services already in place to handle

the majority of our recyclable waste, however, we did not have an efficient system to ensure that

all the materials were being disposed of properly. Restructuring our internal system gave us the

ability to make sure all materials were being disposed of in their proper locations. We instantly

saw a correlation between an increase in our recyclable materials rate and a decrease in our

main stream waste.

The key to a successful materials management program is creating awareness and educating

all parties involved in the process. It is important that all the various partners, front office staff,

game day staff, vendors and suppliers that effect the program outcome are aware how the

system works from start to finish. This gives the entire organization credibility and accountability

towards their materials management efforts. It also increases the chances that the majority of

materials are being disposed of properly.

Our materials management programs includes plastics, aluminum, assorted metals, steel,

cardboard, paper, toner cartridges, electronics, organic food waste, grease, oil, wood pallets and

light bulbs. The three largest and most consistent recycled materials that make up the majority of

our recycling percentages are our comingled recyclables, cardboard/paper and organic food

waste. These will be the primary focus points pertaining to our action plan for materials

management. With the help of WasteWise we have produced the following baseline and timeline

information:

Comingled Recyclables Baseline: 15 tons

Comingled Recyclables Timeline: 1 year (1/1/12 – 1/1/13)

Cardboard/Paper Baseline: 25 tons

Cardboard/Paper Timeline: 1 year (1/1/12 – 1/1/13)

Organic Food Waste Baseline: 35,000 tons

Organic Food Waste Timeline: 1 year (1/1/12 – 1/1/13)

We expect to exceed the baseline numbers within the given timeline listed above by continuing

to increase awareness, furthering staff education, adjusting behavioral recycling practices and an

overall close vigilance of the program. Recent behavioral changes that dramatically impacted our

program is separating our paper out of our comingled waste and baling it separately in gaylords.

We have also adjusted the way the seating bowl is cleaned up after our games. A first wave of

workers is sent through the bowl to pick up strictly recyclable material. Then a second wave is

sent through to collect the main stream waste. This ensures proper collection and disposal of all

recyclable material.

We will continue to report on the smaller materials management programs listed previously as

well. Since our smaller programs are more inconsistent and do not produce enough material on a

regular basis, there is no further behavior or technology that could be implemented to improve

these particular programs due to their limited production of recyclable materials.

Some currently developing materials management programs we are looking to continue to

expand on are increasing the number of hand dryers in the bathrooms to reduce paper waste,

and increase the number of automated soap and water dispensers to reduce soap and water

waste. A large future program that we have been researching and are looking to implement is the

composting of our organic field waste (primarily grass clippings).

The Cleveland Browns will also continue to work closely with the Ohio Department of Natural

Resources, the Cuyahoga County Solid Waste District, the Ohio Environmental Protection

Agency, Entrepreneurs for Sustainability and Cleveland Green Venues to improve techniques

and increase awareness within the Browns organization and the community. The support from

these groups and meetings enable us to gain momentum to increase our projects at the stadium.

Waste/Recycling (Waste Avoidance)

2006 - September 2011 Waste Tonnages

Year Number of Pick-Ups Tonnage

2006 56 478.26

2007 56 449.50

2008 50 425.04

2009 34 252.29

2010 40 306.26

September 2011 18 148.56

Total 236 2,059.91

2006 - September 2011 Recycling Tonnages

Year Number of Pick-Ups Tonnage

2006 1 1.32 tons

2007 3 3.62 tons

2008 9 12.15 tons

2009 3 2.92 tons

2010 1 0.39 tons

September 2011 4 8.2 tons

Total 17 28.6 tons

Our comingled waste makes up one of our largest percentages of recycled materials at Cleveland Browns Stadium. We have a 34 yard compactor dedicated for our comingled recyclables that includes plastics #1 & #2, aluminum cans and steel food cans. Already this year we have recorded our second highest tonnage rate since our comingled program began, and we expect to surpass that number by the end of this year. We are also currently at our lowest main stream waste tonnage and pick up rate, thus resulting in our best waste avoidance percentage since our recycling program began seven years ago. Less pick ups also equates to a more environmentally friendly transportation program that limits diesel truck pollution.

Cardboard/Paper Recycling

2010

Month Tonnage

January 7.2 tons

February 0.0 tons

March 0.0 tons

April 97.0 tons

May 0.0 tons

June 0.0 tons

July 0.0 tons

August 0.0 tons

September 0.0 tons

October 0.0 tons

November 0.0 tons

December 0.0 tons

Total 104.2 tons

2009

Month Tonnage

January 5.5 tons

February 5.5 tons

March 0.0 tons

April 00.0 tons

May 0.0 tons

June 0.0 tons

July 0.0 tons

August 0.0 tons

September 3.5 tons

October 4.9 tons

November 0.0 tons

December 0.0 tons

Total 19.4 tons

2011

Month Tonnage

January 8.10 tons

February 4.80 tons

March 0.0 tons

April 0.0 tons

May 0.0 tons

June 3.24 tons

July 0.0 tons

August 2.27 tons

September 0.0 tons

October N/A

November N/A

December N/A

Total 18.41 tons

Jasar primarily handles the Browns cardboard and paper recyclables. The cardboard is baled in a special compactor, and the paper is collected in gaylords. Both materials are collected on an on-call basis. If there happens to be a large volume of plastic items that does not meet our #1 or #2 commingled designation, then a special pick up from Jasar can be ordered as well. For instance in April of 2010 we had hundreds of old plastic garbage bins that needed to be recycled. This accounted for the 97 tons of recyclable plastic material listed below. With the exception of recycled plastic garbage bins, we have been averaging more consistent recycling number throughout the entirety of the year. We should also surpass our highest recorded cardboard/paper tonnage rate since the program began.

Month (2010)

95 Gallon Totes Tipped

Total Net Weight (Lbs.)

Month (2011)

95 Gallon Totes Tipped Total Net Weight (Lbs.)

January 5 1003 January 11 1534

February 1 177 February 2 472

March 3 531 March 1 236

April 6 1357 April 4 885

May 5 1180 May 4 944

June 6 1062 June 3 590

July 4 944 July 6 1239

August 15 2950 August 33 5369

September 27 4543 September 34 7670

October 30 6254 October N/A N/A

November 43 9263 November N/A N/A

December 20 4189 December N/A N/A

TOTAL 165 33,453 TOTAL 98 18,939

Organic Food Waste Composting

The Cleveland Browns organic food waste composting program has been an efficient and consistent program since it began. Our composting totters are placed in all of our catering kitchens and prepping locations throughout the stadium. The food that is collected and composted from these totters only includes organic materials disposed of during prepping. Food that can be stored and salvaged is collected post game by the Cleveland Food Bank. We are looking to expand our composting program into our concession areas as well for next season. Additional totters will be provided to be placed in our main commissary. All concession stands will collect their organic food waste and bring them down to the main commissary area.

Lamp Recycling Program

Order Date Fluorescent (under

4') Fluorescent (over

4') HID

Lamps Compact

Fluorescent Ballasts Containing PCB

(Lbs) Non-PCB Ballasts

(Lbs)

7/11/2008 128 0 48 85 0 0

9/30/2008 231 16 63 100 0 0

5/8/2009 984 6 0 0 0 0

10/9/2009 411 0 93 121 0 100

10/13/2009 207 45 0 0 0 0

3/29/2010 477 1 58 120 0 100

9/23/2010 568 5 109 169 0 200

1/24/2011 358 8 76 104 0 125

9/16/2011 931 0 96 119 0 260

TOTALS 4,295 81 543 818 0 785

All fluorescent lights, HID lamps, and ballasts are recycled when they are replaced by our engineering staff (Elliot Lewis). Our engineering staff has also been replacing all the incandescent lamps to fluorescent lamps in our track lighting throughout the entire stadium. This project will ultimately benefit our materials management program because the fluorescent lamps last longer which will reduce the amount of times the lamps need to be replaced. So, we will not have as much lamp waste in future years. Also, florescent lamps use less energy. These lamps will dramatically lower energy usage, thus increasing efficiency. We expect this project to be done within the next year.

Electronic Recycling Program

All of our electronic recyclables are brought to a organization called ret3. This includes old TV’s, computers, monitors, servers/storage devices, mainframe equipment, DVD/CD burners, circuit boards, scanners, copiers, printers, cables, wires, extension cords, digital cameras, cell phones, DVD players, VCRs, and network/telecommunications materials. Some of the materials we drop off are reusable. Whatever materials are not reusable are recycled to be turned into new electronic products. Drop offs are performed on an as needed basis. Volumes throughout the year vary depending on stadium projects and aging technology.

RET3 Electronic Recycling Company

Date Processed Net Weight of Materials Dropped Off (lbs.)

2/4/2011 234

2/4/2011 680

2/4/2011 419

2/4/2011 420

5/31/2011 488

5/31/2011 123

6/1/2011 572

7/19/2011 274

9/1/2011 542

9/1/2011 454

Total 4,206 lbs.

Other Material Management Programs

Some of our smaller materials management programs include toner recycling, electronic recyclables, metal/steel scrap, grease/oil waste and pallet recycling. These programs generate minimal materials every year and require various service providers that the Browns use on a as needed basis:

• Toner cartridges – Waste Management • Metal/Steel scrap – Transported personally by Browns • Grease/Oil – Filtafry • Wood pallets - Aardvark

Currently Developing and Future Materials Management Programs

The Cleveland Browns are currently looking to expand developing test programs and researching future materials management projects to increase our overall efforts. Some of our current projects that we are looking to expand are increasing hand dryers to limit paper towel use in the bathrooms, and adding more motion sensor soap and water dispensers to decrease soap and water usage. A large project that we are researching and looking to implement in the near future is the composting of our organic field waste. Our field waste will greatly increase our efficiency in waste avoidance since we currently generate a lot of field waste that goes directly into the compactor. Our composted field waste will help create nutrient rich soil to be reused in other environmental projects.

Energy Conservation and Efficiency

Programs/ Action Plans

Energy Conservation and Efficiency

Programs/Action Plan

Energy conservation and efficiency is our largest sustainable challenge at Cleveland

Browns Stadium, particularly when it pertains to electricity. The primary reason for this

being is the construction of our HVAC system. In an attempt to lower construction cost

when Cleveland Browns Stadium was originally constructed, the HVAC system was

built on an electric system as opposed to gas. Natural gas is a much cheaper and a

more efficient means of heating a building. When compared to gas heating, the annual

operating costs of an eclectic heating system are over double that of gas systems.

So, naturally the first and primary focus of improving our energy conservation and

efficiency will pertain to our electric energy consumption. There have been some recent

projects and programs implemented that we feel will help us reach our baseline goal in

regards to our electrical energy efficiency. One of our largest off season projects

included installing Dynaco quick close doors in our service level. These doors provide

an alternative to the large industrial garage doors that would stay open for extended

periods of time allowing large amounts of conditioned air to escape. This prevents our

HVAC system from being overworked, thus increasing efficiency in the largest required

area for conditioned air in the stadium.

Other ongoing projects that will help us exceed our energy use baseline include the

replacement of our incandescent lamps to fluorescent lamps in the track lighting

throughout the entire stadium (expected to be completed within the next year), and

increased installations of motion sensors. These programs will greatly influence our

energy consumption at the stadium. We expect to see a large difference in overall

energy efficiency.

The Cleveland Browns have also allied with ENERNOC Emergency Load Response

Program. ENERNOC is a company that operates globally to help industrial, institutional

and commercial organizations manage their utilities to stabilize grid energy. Browns

Stadium participates in an on call program that potentially requires us to respond ten

times a year to a dramatic scale back in energy usage during peak demand hours (by

directly manipulating the operation of our HVAC system). This increases overall grid

capacity for the effected grid area. The Browns participation helps protect the

surrounding community from blackouts, keeps electricity rates stable, and helps the

environment by providing a clean alternative to the generation of more fossil fuel-

burning peaking power plants.

We will track all of our progress through the EnergyStar program online. Listed below

are our expect baseline and timeline expectations for our energy conservation and

efficiency action plan:

Electric Energy Use Baseline: 17,000,000 kWh (Thousand Watt-Hours)

Electric Energy Use Timeline: 1 year (1/1/12 – 1/1/13)

Natural Gas Energy Use Baseline: 12,000 (MCF(Million Cubic Feet)

Natural Gas Energy Use Timeline: 1 year (1/1/12 – 1/1/13)

We have no current energy efficiency programs set in place to improve the

consumption of our natural gas. However, we are currently considering

recommendations from recent energy audits and companies such as ENERNOC on

technology and programs we are interested in implementing.

Currently Developing and Future Energy Conservation and Efficiency Programs

The Cleveland Browns are currently looking to expand developing test programs and researching future energy conservation and efficiency projects to increase our overall efforts. Some current projects we are looking to expand include adding more motion sensors to reduce energy consumption, adding more Dynaco quick close doors to conserve energy and increase our HVAC efficiency and complete the replacement of all of our incandescent track lighting to fluorescent lamps (we expect to complete that project within the next year).

Electric Consumption

Electricity, Grid Purchase (kWh (thousand Watt-hours)) Date Energy Use Date Energy Use

7/12/2011 1,396,515.00 11/12/2007 1,939,975.00 6/12/2011 1,097,335.00 10/12/2007 1,382,728.00 5/12/2011 1,153,600.00 9/12/2007 1,604,117.00 4/12/2011 1,259,258.00 8/12/2007 1,839,710.00 3/12/2011 1,739,847.00 7/12/2007 1,746,842.00 2/12/2011 1,867,431.00 6/12/2007 1,063,382.00 1/12/2011 2,949,941.00 5/12/2007 913,885.00 12/12/2010 2,949,941.00 4/12/2007 1,493,727.00 11/12/2010 1,462,595.00 3/12/2007 1,719,264.00 10/12/2010 1,543,374.00 2/12/2007 2,722,061.00 9/12/2010 1,694,708.00 1/12/2007 2,163,143.00 8/12/2010 1,316,269.00 12/12/2006 2,178,086.00 7/12/2010 1,027,708.00 11/12/2006 2,057,907.00 6/12/2010 1,097,851.00 10/12/2006 1,758,572.00 5/12/2010 1,115,430.00 9/12/2006 1,521,557.00 4/12/2010 1,420,323.00 8/12/2006 1,635,864.00 3/12/2010 1,805,867.00 7/12/2006 1,155,752.00 2/12/2010 2,399,891.00 6/12/2006 899,109.00 1/12/2010 2,838,984.00 5/12/2006 1,302,305.00 12/12/2009 1,415,368.00 4/12/2006 1,181,049.00 11/12/2009 1,563,899.00 3/12/2006 1,753,619.00 10/12/2009 1,339,337.00 2/12/2006 1,890,264.00 9/12/2009 1,599,924.00 1/12/2006 1,787,390.00 8/12/2009 998,834.00 12/12/2005 2,909,405.00 7/12/2009 765,192.00 11/12/2005 1,812,251.00 6/12/2009 890,507.00 10/12/2005 1,622,652.00 5/12/2009 1,176,368.00 9/12/2005 1,266,139.00 4/12/2009 1,683,390.00 8/12/2005 1,528,400.00 3/12/2009 1,983,338.00 7/12/2005 1,065,779.00 2/12/2009 2,654,273.00 6/12/2005 890,491.00 1/12/2009 2,537,001.00 5/12/2005 944,339.00 12/12/2008 2,537,001.00 4/12/2005 1,217,617.00 11/12/2008 2,390,503.00 3/12/2005 1,835,056.00 10/12/2008 1,429,531.00 2/12/2005 1,709,893.00 9/12/2008 1,373,280.00 1/12/2005 2,161,353.00 8/12/2008 1,420,519.00 12/12/2004 3,537,473.00 7/12/2008 1,133,631.00 11/12/2004 1,669,123.00 6/12/2008 945,028.00 10/12/2004 1,566,354.00 5/12/2008 1,287,090.00 9/12/2004 1,251,125.00 4/12/2008 1,099,320.00 8/12/2004 1,213,757.00 3/12/2008 1,834,898.00 7/12/2004 975,552.00 2/12/2008 1,990,758.00 6/12/2004 803,265.00 1/12/2008 2,111,418.00 5/12/2004 824,359.00 12/12/2007 2,444,608.00 4/12/2004 1,273,468.00

3/12/2004 1,492,488.00

Listed below are our energy usage numbers that we have tracked all the way back to 2004. The numbers remain consistent throughout the years. As previously mentioned, it makes it extremely difficult to increase efficiency due to a highly inefficient HVAC system that accounts for the majority of our energy consumption. However, we hope to see improvements through our lamp replacement project, the installation of our quick close doors, increased use of motion sensors and our participation in the ENERNOC program.

Natural Gas Consumption

Natural Gas (MCF(million cubic feet)) Start Date End Date Energy Use

7/3/2011 8/2/2011 139.2

6/3/2011 7/2/2011 306.7

5/3/2011 6/2/2011 900.5

4/3/2011 5/2/2011 2,549.50

3/3/2011 4/2/2011 1,746.10

2/3/2011 3/2/2011 1,958.30

1/3/2011 2/2/2011 2,624.70

1/3/2011 2/2/2011 2,431.70

12/3/2010 1/2/2011 1,852.00

11/3/2010 12/2/2010 687.3

10/3/2010 11/2/2010 468.9

9/3/2010 10/2/2010 376.7

8/3/2010 9/2/2010 195.5

7/3/2010 8/2/2010 119.9

6/3/2010 7/2/2010 217.2

5/3/2010 6/2/2010 803.3

4/3/2010 5/2/2010 1,255.40

3/3/2010 4/2/2010 1,623.70

2/3/2010 3/2/2010 2,157.00

1/3/2010 2/2/2010 3,231.70

Listed below are our gas consumption numbers from 2010 – July 2011. Currently, Cleveland Browns Stadium has not implemented any advanced technology or new programs to try and reduce gas consumption. We already have minimal gas consumption since our HVAC system runs on electric. However, we are reviewing past energy audits and new programs that ENERNOC offers to see how we can be more efficient with our natural gas consumption.