CAPILANO UNIVERSITY Martin O’Mahony Manuel Villalobos Jen Dale Ben Glassen.
2011 Case Competition: Capilano U Degree (Degree Winners)
description
Transcript of 2011 Case Competition: Capilano U Degree (Degree Winners)
![Page 1: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/1.jpg)
ENVISIONING BC PARKSPresentation to: Tourism Industry Conference Student Case Competition 2011
Presented by: Capilano University Degree Team
Frankie Aeng
Louise Wirtz
Nada Mher Al Saadi
Nic Alder
October 24, 2011
![Page 2: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/2.jpg)
“To be a world leader in cultural, recreational, and educational experiences,
while fostering sustainability.”
“To be a world leader in parks and protected land management. “
![Page 3: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/3.jpg)
Source: The Review Crew, Nic Alder, Abbotsford Today, Static Panoramio
![Page 4: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/4.jpg)
BigSource: Wikiepdia
13.5 million hectares of land
Second largest park system
90% of British Columbians
![Page 5: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/5.jpg)
Worth PreservingSource: Nature Cruises
![Page 6: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/6.jpg)
Source: Artists for Kids, Spaces For Nature
![Page 7: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/7.jpg)
Source: WHC UNESCO, Travel Culture,
947,026 Hectares
World’s Largest International World Heritage Site
Tatshenshini-Alsek Provincial Park
![Page 8: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/8.jpg)
Proximity to Urban Centers
Source: Whistler
![Page 9: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/9.jpg)
Source: Sympatico, National Geographic, Planetware
![Page 10: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/10.jpg)
The Top 4 Travel Motivations
Seeing Beautiful Scenary
Visiting National Parks and Protected Areas
Observing wildlife in their natural habitats
Seeing historical and cultural attractions
0% 25% 50% 75% 100%
84%
75%
70%
67%
Source: Global Tourism Watch 2009
![Page 11: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/11.jpg)
Source: Seo Hacker
![Page 12: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/12.jpg)
Source: Guardian
![Page 13: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/13.jpg)
2007/2008 2008/2009 2009/2010 2010/201119200000
19400000
19600000
19800000
20000000
20200000
20400000
Total Park Attendance
Source: BC Park
![Page 14: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/14.jpg)
Source: 4ingrid
![Page 15: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/15.jpg)
Source: Acclaim Images
![Page 16: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/16.jpg)
Source: Dret Net
Mobile Access
![Page 17: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/17.jpg)
Key Issues
• Lack of funding
![Page 18: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/18.jpg)
Source: The Review Crew
![Page 19: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/19.jpg)
England Lake DistrictSource: Photos Igougo
![Page 20: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/20.jpg)
Source: What Was I Thinking
Go Skimming App
![Page 21: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/21.jpg)
BC Parks Mobile Application
Source: The Review Crew
![Page 22: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/22.jpg)
Gear Rentals
Source: Nic Alder
![Page 23: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/23.jpg)
Source: Flickr
Stawamus Chief
![Page 24: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/24.jpg)
AccommodationSource: BC Parks Fixed Roof
![Page 25: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/25.jpg)
Source: Revelstokecurrent.com
![Page 26: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/26.jpg)
Interpretive Education
Source: BC Nature
![Page 27: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/27.jpg)
Yes No
75
25
Visitors Who Would Extend Their Stay For Interpretive Programs
![Page 28: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/28.jpg)
Source: Abbotsford Today
Enhance Value
![Page 29: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/29.jpg)
Source: New Zealand Tourism
![Page 30: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/30.jpg)
Source: Strategictrends
![Page 31: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/31.jpg)
Source: New Zealand
![Page 32: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/32.jpg)
Source: In The Know Traveler, Get2Outside,
Who Benefits?
![Page 33: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/33.jpg)
Vision
Environmental
EconomicSocial
Cultural
![Page 34: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/34.jpg)
Source: The Review Crew, Nic Alder, Abbotsford Today, Static Panoramio
![Page 35: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/35.jpg)
Questions
Source: Osakabentures
![Page 36: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/36.jpg)
Source: Good Life of Design
![Page 37: 2011 Case Competition: Capilano U Degree (Degree Winners)](https://reader034.fdocuments.in/reader034/viewer/2022051413/555e0ae1d8b42a9e188b4a54/html5/thumbnails/37.jpg)
References • BC Parks Program Plan, Ministry of Environment 2008• Photos from Nicholas Alder• Statistics Canada• BC Parks website• Aboriginal Tourism BC• Mountain Equipment Co-Op (MEC)• Ministry of Environment website• Industry Canada website (Challenges in tourism industry
page)• BC Nature Interpretation Report• Candian Tourism Commission• BC Nature