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1) Depicts realistic scenarios; if presented realistically, the topic will hold the viewer's attention (T-shirts, bracelets and celebrities are unnecessary)

2) Incorporates the power, negative or positive, of the by-stander

3) Clarifies the difference between snitching and reporting

4) Reflects young people's understanding and experience of race dynamics; children have a nuanced perspective on race

5) Understands how homophobia is tied to bullying

What makes a good PSA?What makes a good PSA? Rosalind WisemanAuthor and Educator

6) Has an adult (maybe a parent) comforting a child

7) Doesn't patronize the viewer – no hyperbole8) Provides skills and inspiration in equal proportion

to depicting the problem9) Is willing to acknowledge that adults can be part

of the problem as well as help solve or improve the situation

10) Inspires people to take the risk to publicly support victims and responsibly confront bullies

What makes a good PSA? What makes a good PSA? (continued)(continued)

Abuse of Technology◦ http://youtu.be/B1EbBqaM5qw

Words Do Hurt◦ http://youtu.be/37_ncv79fLA

Pink – Perfect (AHMIR cover)◦ http://youtu.be/gliHyklHr6c

Father Involvement◦ http://www.fatherhood.gov/media/303/3

Think Before You Speak◦ http://www.thinkb4youspeak.com/

Examples of good PSAsExamples of good PSAs

After watching a few PSAs, discuss each one using the questions below:◦ What is the main message of the PSA? Does the

message persuade you? Why or why not?◦ How did the producers use words and pictures to get

across their message? ◦ How did the actors portray the message? Were any

voiceovers used? How were they used?◦ If you were going to film a PSA about this topic, list

two changes you would make in it. After answering these questions for a few

different PSAs, try to decide which PSAs work best and why.

Step 1: Thinking About PSAsStep 1: Thinking About PSAs

That’s okay, we’ve done it for you

List possible topics that relate to your issue◦ E.g., online bullying, bullying

from other kids, an adult, even a parent.

Research your topic thoroughly, find statistics ◦ Consult a wide variety of sources in your research◦ Make sure to confirm any facts you find in at least 2

to 3 resources

Step 2: Choosing Your TopicStep 2: Choosing Your Topic

Make sure you have a good base of research and a strong understanding of the topic before moving on

Think about and discuss these questions: ◦ What did you find in your research that surprised

you?◦ How is this information different from your beliefs?◦ How are the facts different from what you expected?◦ What do you think causes this problem?◦ Do you have facts to back up this explanation?

Step 2: Choosing Your Topic Step 2: Choosing Your Topic (continued)(continued)

Imagine what could be done to solve this problemWhat would you do if you were in charge of a national campaign to fix this problem?What are some other solutions to the problem?Can you imagine what would happen if people started to act differently to solve this problem?

Step 3: Thinking About SolutionsStep 3: Thinking About Solutions

1. Think about how you would create a PSA on your topic. Use these questions as a guide: o What type of words should flash across the screen

to convey your message or goal? Think of a catchy phrase or slogan.

o How could you discuss the reasons in the video? How do you convince people to listen to your message?

o What are your facts? How will you share these facts dramatically?

2. Make your notes on the PSA Script Outline sheet

Step 4: Planning Your Own PSAStep 4: Planning Your Own PSA

Script OutlineScript Outline

1.Make a plan for filming the video◦ For background information, watch Shotlists and

Storyboards on the Nortel LearniT: Video Production website

◦ Use the information in the PSA Script Outline to make a storyboard and shot list for the video

• Additional things to do before filming include:• Arrange to use a digital video camera• If more than one person is needed for the video,

ask friends to play parts• Collect any props you will need• Set up time to rehearse before filming

Ready to Start ProductionReady to Start Production

2.Once the video is filmed, there are many good tools for editing:◦ Windows Movie Maker◦ Adobe Premiere Pro CS5◦ Pinnacle Studio◦ Avidemux

3.Refer to the goal discussed in Step 4 and find out whether it has been accomplished◦ If not, talk about ways to take this

activity one step further in making the goal a reality

Ready to Start Production Ready to Start Production (continued)(continued)

Have Fun!

And most importantly…And most importantly…

Deadline for entry is January 27, 2012Eligibility

◦ Individual◦ Formal Group composed of high school students under

the auspices of one educational institution, religious, social service or civic organization

◦ Informal Group of various high school studentsEntry categories

◦ Public Service Announcement (PSA) – 30 seconds to a maximum of 60 seconds in length

◦ Short Film – Maximum length of 5 minutesCash prizes!Awards night at Santiko’s Northwest 14 –

February 29, 2012

Quick list of things to rememberQuick list of things to remember