2011-12 Media Guide - East Cobber · 2011-03-04 · 2011-12 Media Guide ... • Corel Draw CDR...
Transcript of 2011-12 Media Guide - East Cobber · 2011-03-04 · 2011-12 Media Guide ... • Corel Draw CDR...
EAST COBBERP.O. Box 672121 | Marietta, GA 30006-0036
Phone: 770-640-7070 | www.eastcobber.com
COBBEREAST
2011-12MediaGuide
COBBEREAST
2011-12MediaGuide
“Don’t just
create what the
market needs
or wants.
Create what it
would love.”
-Josh Armstrong
COBBEREAST770-640-7070 [email protected]
“Success has nothing to do with what you gain in life or accomplish yourself. It’s what you do for others.” -DAnny thomAs
EDITORIAL THAT CREATES A SENSE OF COMMUNITY
Published every month, the EAST COBBER provides East Cobb County residents with a timely and easy-to-read source of information unique to their community. The EAST COBBER serves the following purposes:
> to build a sense of community in East Cobb County by providing a forum for people to share opinions and information;
>toinformtheEastCobbCountycitizenryabouttheirelectedofficialsand the issues facing them; and,
> to provide a cost-effective advertising outlet for local businesses.
Every issue is full of information East Cobbers want to know about: their neigh-bors, local happenings, schools, civic issues, and more! Many of the articles are written by East Cobb residents themselves! This kind of interest and involvement encourages pass along readership. We are also proud of featuring East Cobb residents on EAST COBBER’s front covers—it’s a special way to honor those local citizens contributing to the quality of life in East Cobb County. We also run special covers honoring Citizen of the Year, Mother of the Year, and Father of the Year. EAST COBBER is also known for its special sections: Dining Directory, Health & Wellness, Pet and Day Care Guides, as well as non-partisan voters’ guides during election years. Because this information can’t be found anywhere else, East Cobbers seek our publication every month!
Free | Take OneMarch 2010
www.eastcobber.com
PTA Sponsors Parenting Workshops PAGE 8 | Consignment Sales PAGE 32 | Easter Egg Hunts PAGE 46 Dining Guide PAGE 28 | Pet of the Month PAGE 30 | Health & Wellness PAGE 34
Roselle Wilkinson East Cobb Citizen of the Year
SPECIAL
SECTION:
1st Annual
Home &
Garden Guide PAGES 12-21
East CobbEr
COBBEREAST770-640-7070 [email protected]
“Like a beautiful flower that is colorful but has no fragrance, even well spoken words bear no fruit in one who does not put them into practice.” -BuDDhA
EAST COBBER SpECIAL SECTIONS
The EAST COBBER publishes a Health & Wellness Guide and Dining Directory every month. The following special sections are planned for 2012:
January: Expanded Health & Wellness Section
February: Child Care & Preschool Guide
March: Home & Garden Guide
April: Summer Day Camp Guide
May: Mother of the Year
June/July: Father of the Year
August: East Cobb Dining Directory
September: Parade & Festival Issue
October: Private School Guide
November: Pet Guide
December: Holiday Gift Guide
Advertising deadlines are always the 15th of the month prior to the next issue date.
COBBEREAST770-640-7070 [email protected]
Free | Take OneApril 2008
East CobbEr
Becoming A Poll Worker PAGE 10 | Be Green and Clean PAGE 16 | East Cobb E-Cyclers PAGE 42 Community Calendar PAGE 22 | Dining Directory PAGE 30 | Biz Briefs PAGE 44
Paul Saffell, Michelle Feis and Richard Feis Owners, Pace Homebuilders
Free | Take OneApril 2008
East CobbEr
Becoming A Poll Worker PAGE 10 | Be Green and Clean PAGE 16 | East Cobb E-Cyclers PAGE 42 Community Calendar PAGE 22 | Dining Directory PAGE 30 | Biz Briefs PAGE 44
Paul Saffell, Michelle Feis and Richard Feis Owners, Pace Homebuilders
Free | Take OneApril 2008
East CobbEr
Becoming A Poll Worker PAGE 10 | Be Green and Clean PAGE 16 | East Cobb E-Cyclers PAGE 42 Community Calendar PAGE 22 | Dining Directory PAGE 30 | Biz Briefs PAGE 44
Paul Saffell, Michelle Feis and Richard Feis Owners, Pace Homebuilders
CIRCULATION & DISTRIBUTIONIf your business is located in East Cobb County or if you want East Cobb
residentstogettoknowyourbusiness,thenyou’llwanttoadvertiseinEastCobb’sfirstand only locally-owned publication, the EAST COBBER magazine. With 400 drop off points and 10,000 copies delivered directly to homes, the EAST COBBER reaches an estimated 40,000 readers every month.The entire EAST COBBER magazine is posted online page-for-page, including editorial and advertising each month. Advertisers in our print edition are automatically included in our eMagazine at no additional charge.
CUT THROUGH THE COUpON CLUTTERBecauseofourqualityeditorial--articlesthatreflecttheinterestsofandprovide
useful information to East Cobb County residents--EAST COBBER readers spend more time with our paper and thus, are more likely to see your ad. Your ad is
supported by our unique and interesting editorial environment. An EAST COBBER ad is a quality ingredient in your marketing mix!
BETTER VALUE FOR YOUR ADVERTISING DOLLAROur advertising rates are less expensive than other advertising outlets. With a
readershipof40,000,theEASTCOBBERisaterrificmarketingvehicleforyoutopromote your business. No other publication has the visibility the EAST COBBER monthly enjoys with over 400 drop-off locations throughout East Cobb. And your advertisement will be in circulation longer--at least 30 days!
NICHE MARKETING AT ITS BESTThe EAST COBBER is offered free throughout East Cobb County—from schools to
retailstorestooffices.AndwedelivercopiesoftheEASTCOBBERdirectlytohomesina one-mile radius of our advertisers’ businesses. Just tell us what subdivisions you want us to deliver the paper to! Now that’s targeted, cost-effective, niche marketing!
“ Waste neither time nor money, but make the best use of both.”
-BenJAmin FrAnklin
COBBEREAST770-640-7070 [email protected]
EAST COBB: THE “BUCKHEAD OF COBB COUNTY”
“East Cobb” County is comprised of the following zip code areas: 30062, 30066, 30067, 30068, and 30075. There are about 80,000 households and 200,000+ people residing in East Cobb County. The EAST COBBER successfully reaches this excep-tional market. Here are some facts about our readers:
•Affluent: East Cobb residents are well-educated and have the highest median household income in Cobb County.
•Family-oriented: East Cobb has the largest population age 17 and under in Cobb County.
•Growing: East Cobb has experienced the highest percentage of growth in Cobb County--and is still a popular place to relocate!
The EAST COBBER is read exclusively by this exclusive audience! The EAST COBBER is an excellent vehicle for reaching adults who not only purchase forthemselvesandtheirchildrenbutareinvolvedinthecommunityandinfluence others. These are the people you want as customers! For more than 17 years, the EAST COBBER has created a loyal relationship with its readers.
EAST COBBER stories, contests and annual parade not only promote East Cobb people but also East Cobb businesses!
Free | Take OneMay 2010
www.eastcobber.com
Garden Tour PAGE 6 | More Summer Day Camps PAGE 18 | Vacation Bible School Listings PAGES 26 & 27 Service Above Self Awards PAGE 45 | STAR Students PAGE 16 | Community Calendar PAGE 28
Elizabeth Jenkins EAST CObbEr Mother of the Year
with her children reid and Caroline
East CobbEr“Never lose sight of the fact that the most importantyardstick of your success will be how you treat other people - your family, friends, and coworkers, and even strangers you meet along the way.”
-BArBArA Bush
COBBEREAST COBBEREAST770-640-7070 [email protected] [email protected] 11
ACCEPTABLE AD FORMATS Completed ads are accepted electronically for publication only in the following formats:
• ACROBAT: We accept hi-res print quality PDFs (300 dpi). Please no crop marks. Any ads created in Quark or InDesign should be saved as a hi-res print quality PDF. • ILLUSTRATOR: Convert all fonts to outlines. Links should be embededd in file. Please no transparency filters. File should be in CMYK format. • PHOTOSHOP: Flatten PSD, JPEG or TIFF files in CMYK format. Must be 300 dpi for optimal printing results. UNACCEPTABLE AD FORMATS The following ad formats can not be accepted for publication:• Images or ads less than 300 dpi • Corel Draw CDR files, Corel, Microsoft Publisher...etc • Spreadsheet documents • Low res (72 dpi) web images, ex. GIF, JPEG files • Word processing documents• Black text created using all ink colors. Black should only be 100% Black, no C, M or Y percentages.
FULL PAGE BLEED ADS Please follow these directions for ads designed with the image going off the page edge (bleed). Ad must be built at 8.75” x 11, all content must fit within a 7.5 x 9.75” space. The extra space is for the trim and to keep content away from edge to avoid being trimmed off.
GENERAL NOTESIf material supplied does not conform to EAST COBBER’s printing requirements, advertiser must furnish new mate-rial or assume any alteration expenses incurred. Please note, extension on advertising materials may impede our ability to properly inspect the furnished material due to scheduling considerations.
Printing sPecifications
DEADLINES:DECEMBER 15
JANUARY 15FEBRUARY 15
MARCH 15APRIL 15
MAY 15JULY 15
AUGUST 15SEPTEMBER 15
OCTOBER 15NOVEMBER 15DECEMBER 15
Issue Date:January 7February 3March 3March 31May 5June 2*August 4September 1October 6November 3December 1Jan 9, 2012
Full Page7.5’ x 10”
Full Page Bleed8.75” x 11”see trim and
save dimensions on right
1/2 Page
Vertical3.5”
x9.5”
1/2 Page Horizontal7.5” x 4.5”
1/3 Page Horizontal7.5” x 3.5”
1/3 Page
Vertical3.5”
x7.5”
1/4 Page Vertical3.5” x 4.5”
1/4 Page Horizontal7.5” x 2”
1/6 Page
3.5” x 3”
Business Card3.5” x 2”
All ads not furnished “cameraready”will incur the followingproduction charges:Business Card: $35
1/6 page: $401/4 page: $501/3 page: $551/2 page: $60Full page: $75
We accept thefollowing credit cards:
MasterCard, VISA, Discover.Please make checks payable to:
EAST COBBER
ad design charges2011 ad deadlines
1x$1,825
1,4901,4901,230
650525390255190
CONTRACT LENGTH:Back Outside Cover
Back Inside CoverFront Inside Cover
Full Page1/2 Page1/3 Page1/4 Page1/6 Page
Business Card*Rates shown are per month charges and are based on receiving camera-ready artwork. All ads
do not have a page placement guarantee. Spot color: add 10% of monthly rate. 4-color: add 20% of monthly rate. Premium/Guaranteed placement: add 20% of monthly rate.
3x$1,650
1,3601,3601,115
590470350235180
6x$1,545
1,2751,2751,045
555445330215170
11x$1,360
1,1201,120
915485390295195160
2011 disPlaY adVertising rates*
When you make the EAST COBBER part of your promotional program on a regular basis, you receive discounts!
eXtra! eXtra! saVings!
call 770-640-7070
ad sizes
*June/July issue.
by the right kind of advertising.” -mArk twAin“Many a small thing has been made large
MORE THAN A MONTHLY MAGAZINE
In addition to the increased awareness, buying motivation and response that an EAST COBBER monthly ad generates, advertisers can take advantage of our other promotional opportunities:
•Inadditiontothefreemagazine,EASTCOBBERalsofulfillsthe community’s need for information by publishing East Cobb’s only comprehensive listing of local resources, clubs, congregations, and facts: the online EAST COBBER Community Guide! •EASTCOBBERalsoproducestheannualEAST COBBER parade and Festival. This hometown tradition is a fun family event that makes residents feel good about living in East Cobb County. Ask us about sponsorship opportunities or exhibit applications. •Forthosewhowouldliketheirpromotionalflyertoride-a-long with or be inserted into the EAST COBBER issues that are delivered directly to homes, please call us for rates. •Lookingforawaytoeducateagroupofbuyersaboutyourproducts,services or company? Advertorials are a great format for delivering an in-depth marketing message or showcasing a new product. Call for pricing.
•EASTCOBBERmagazinealsopartnerswithmanycommunity events throughout the year, such as the East Cobb YMCA Healthy Kids Day.
COBBEREAST770-640-7070 [email protected]
“And when it rains on your parade, look up rather than down. Without the rain, there would be no rainbow.”
-Jerry Chin
EAST COBBER SOCIAL MEDIA MARKETING
EAST COBBER can help you expand and enrich your marketing efforts with social media marketing:
We’ll help you create content that attracts attention and builds your brand to prospectsandcustomers.Wehaveoptionstofiteverybudgetlargeorsmall.Wealsoofferavarietyofservicestofityourpromotionalneedsincludingonlineads,videos,emailblastsand electronic coupons. Our sales staff can help you every step of the way by helping you develop a strategic multimedia advertising campaign whether you are new to advertising or a seasoned ad person. No art? We can help there too. We have excellent graphic designers on call eager to help you with all of your production needs from concept to execution.
EAST COBBER SOCIAL MEDIA MARKETING
Eastcobber.com is more than the online home of The EAST COBBER magazine- we’re East Cobb County’s most popular website and the leader for community news and events--not just reporting on them but producing special events. At last count, we receive over 10,000+ page views per month. And we are still growing! We have over 4,000+ unique monthly visitors that spend at least 2 minutes per visit. What does this mean to you? It means more customers are viewing your ad and are more likely to shop your place of business than your competition.
Call the EAST COBBER when planning your promotional campaign. All media. All EastCobbCounty.Allthetime.Letourfriendlyandknowledgeableaccountexecutivesat EAST COBBER help you craft your marketing campaign. And save a bundle when you bundle...ask about it!
Your EAST COBBER account executive will work with you at every stage of the process:•Consultation •CampaignPlanning&Scheduling•AdvertisingCopy&Artwork •EventCoordination•MaximizingResults
EAST COBBER’s team of account executives are committed to their client’s most pressing marketing objective in these turbulent times: to deliver the best results from each media dollar spent, whether through the pages of EAST COBBER magazine, on our website or at our exciting community events.
ties to activate brand enthusiasm.” –stACy DeBroFF, FounDer AnD Ceo oF mom CentrAl
“Social media offers new opportuni
find us. friend us. follow us. COBBER.comEASTfind us. friend us. follow us. COBBER.comEAST
EAST COBBER ONLINE ADVERTISING
EAST COBBER expands its reach by creating an interactive presence on the internet. With 15 blogs streaming relevant, local news everyday, www.eastcobber.com is another platform for you to advertise your business. Prominently placed eastcobber.com ads (with links) are also available for the home page and interior news pages. Contact your account representative for more information.
468 x 60
120 x 240
120 x 120
250 x 140
“How can you squander even one more day not taking
Skyscraper Banner Ad120 x 240 pixels
RATE: One Year: $1,000/year Blog: $600/year
Block Banner Ad120 x 120 pixelsRATE: One Year: $800/year Blog: $480/year
Brick Banner Ad120 x 60 pixelsRATE: One Year: $500/yearBlog: $300/year
All File Sizes: GIF: 20k | Flash: 30k. Business Days to Post: 3-5 to create; 1-2 if already created
LeaderboardBannerAd468 X 60 pixelsRATE: One Year: $3,600; $320/month
advantage of the greatest shifts of our generation?”-seth goDin, seth’s Blog
120 x 60
Flag Banner Ad250 x 140 pixelsRATE: One Year: $650/yearBlog: $390/year
250 x 140
468 x 60
120 x 60
120 x 240
find us. friend us. follow us. COBBER.comEASTfind us. friend us. follow us. COBBER.comEAST
120 x 120
COBBEREAST COBBEREAST770-640-7070 [email protected] [email protected] 19
the demographics of east cobb county
WEALThiEST area in all of Cobb County & in Metro Atlanta• Median Income for Georgia: $62,294 • Median Income for East Cobb: $70,741• Median Income for USA: $65,093
WELL EDUCATED66.7% of East Cobbers have college degrees.
GROWiNG• Cobb County has a population of 654,000.• East Cobb County has a population of 215,422 - that’s 1/3 of the population.County seat, Marietta, has a population of 61,282.
TotalPopulation
Population18-64
Number ofChildrenUnder 18
Number ofHouseholds
Median Household
Income
Married Couples Who
Both Work
% of Population Aged 25+ with
College Degrees
30062 61,674 41,517 16,724(27.1%) 22,043 $73,783 69.0% 68.9%
30066 50,751 33,476 14,092(27.8%) 17,865 $69,001 69.8% 52.8%
30067 47,873 34,872 10,246(21.4%) 20,564 $56,741 66.4% 63.4%
30068 31,959 20,987 8,134(25.0%) 12,034 $85,554 59.6% 82.2%
30075 23,165 14,982 6,372(27.5%) 8,240 $68,626 63.4% 76.6%
215,422 145,834 55,568 80,746 $70,741 66.6% 66.7%East Cobb Total
ExCELLENT SChOOLS• Most schools in East Cobb report high scores (90% and above) in standardized testing.• 31,854 students out of the 100,000 total number of students in the Cobb County school system come from East Cobb County. • 21 Elementary Schools; # of Elementary School students: 13,962 • 5 Middle Schools; # of Middle School students: 7,636 • 6 High Schools; # of High School students: 10,256
A GREAT MARkET9,000+ small businesses, 61 churches, 100+ clubs, and 32 schools in East Cobb County
30066
30062
30068
30067
Acworth kennesaw
Vinings
Smyrna
Woodstock
Roswell
Atlanta
City of Marietta
30075
Post Oak Tritt
120 Loop
Delk Rd
Dallas Hwy Whitlock Ave
Shallowford Rd
Canton R
d
Lower Rosw
ell Rd
Paper M
ill Rd
So
uth Cobb Dr
Barrett
Pkwy
E. Piedmont Rd
Sandy Plains R
d
Roswell Rd
Johnson Ferry Rd
Powers Ferry Rd
575
285
serving east cobb county
Marietta/East Cobb
75
North Cobb Pkwy
Timber Ridge Rd
Bells Ferry R
d
Sandy Springs
ple, as well as at them.”-lorD ChesterFielD
“You must look into peo
Advertisers
“I have been advertising in the East Cobber over 10 years. My ad has consistently gained attention in the market and generated more revenue than its cost. The staff has always been friendly and helpful in updating my ad.”
-PAige Jennings, lAwyer
“The EAST COBBER is a wonderful publication and they are very informative about what is going on in the community. We’re glad to be a part of it.” -BArry wAtson, the FrAmery
“I really reach my target audience by advertising with them. I find it to be much more effective than the AJC.” -stePhen teAgue, eDwArD Jones
“The East Cobber is great! I would recommend them to anyone. They have really helped my business.” -CAthy moBley, JAzzerCise
COBBEREASTªReaders
“As a resident of East Cobb for the past 23 years, I
enjoy the local articles and especially look forward
to the annual parade, mother of the year, camp and
father of the year issues. I just picked up another issue
and was impressed with the congratulatory articles,
calendar of events and inspirational stories. Keep them
coming! You have a great publication!”
-Phil Saucier
“The East Cobber has had a tremendously positive
impact on the whole community. The publisher saw a
need that no one else saw at the time and she provides
a great service to the community.” -grAinne owen
“The EAST COBBER really seems to have a pulse on
the community it serves and Cynthia knows what kind
of information to bring to people to keep them coming
back for more. It has a good mix of feature stories and
social information. . . Cynthia brought the EAST COBBER
parade to our community and really knows how to unite
people through a shared sense of ownership and pride
in the communities they live in.”
-JenniFer wADsworth
COBBEREASTª
COBBEREAST770-640-7070 [email protected]
“When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, “I used everything you gave me.”
-ermA BomBeCk
ABOUT THE pUBLISHER
Founder and president of EAST COBBER, Cynthia Rozzo, created the freemonthly publication, EAST COBBER, in 1993 to serve East Cobb County residents by providing a forum for them to share their ideas and a source forthem to learn more about their community. Ms. Rozzo is also the publisher ofthe annual EAST COBBER Community Guide and producer of the annualEAST COBBER Community Parade and Festival.
As a local businesswoman, Cynthia has served as past president of the EastCobb Business Association and is a member of the Cobb County Chamber ofCommerce. She has also received awards for her work:
> “Spotlight Award,” presented by the East Cobb Division, Cobb Chamber of Commerce in recognition of her “tireless and committed efforts to the community”. > “Woman of Achievement Award” presented by the Cobb County YWCA . > “Honorary Life Membership” presented by the Georgia PTA. > Leadership Cobb Class of 2008.
Prior to establishing EAST COBBER, Cynthia Rozzo was the marketing/publicrelations manager for an educational publishing company. She has hadhands-on experience in all aspects of direct mail, advertising, social media, and publicity campaigns. She was also editor of a corporate magazine and newsletter.
“The majority of us lead quiet, unheralded
lives as we pass through this world. There
will most likely be no ticker-tape parades
for us, no monuments created in our
honor. But that does not lessen our possible
impact, for there are scores of people
waiting for someone just like us to come
along; people who will appreciate our
compassion, our unique talents. Someone
who will live a happier life merely because
we took the time to share what we had to
give. Too often we underestimate the
power of a touch, a smile, a kind word, a
listening ear, an honest compliment, or
the smallest act of caring, all of which
have a potential to turn a life around. it’s
overwhelming to consider the continuous
opportunities there are to make our love felt.”
-leo F. BusCAgliA
COBBEREAST770-640-7070 [email protected]