2011 11 DCU keynote- changing landscape of social media
-
Upload
gillian-muessig -
Category
Technology
-
view
463 -
download
0
description
Transcript of 2011 11 DCU keynote- changing landscape of social media
![Page 1: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/1.jpg)
The Changing Landscape of Social Media
Gillian Muessig, President & Co-founder, SEOmoz
Dublin City University | November, 2011
![Page 2: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/2.jpg)
Click on the link below to see the intro video:
http://www.youtube.com/watch?v=T_QLguHvACs&feature=player_embedded
![Page 3: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/3.jpg)
LINKS: HOW WE GET AROUND
![Page 4: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/4.jpg)
LINKS: VOTES OF POPULARITY
![Page 5: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/5.jpg)
LINKS: A REALLY BAD SIGNAL
![Page 6: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/6.jpg)
LINKS: A REALLY BAD SIGNAL
![Page 7: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/7.jpg)
SOCIAL SIGNALS ARE BETTER
A BETTER SIGNAL
![Page 8: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/8.jpg)
NEWS EVENT
![Page 9: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/9.jpg)
TWITTER: <60 SECONDS
Users: 50mm 750mm 200mm 120mm 10mm
Users: 14mm Millions 14mm 6.5mm
![Page 10: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/10.jpg)
22 MINUTES
![Page 11: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/11.jpg)
RADIO: 1+ HOURS
![Page 12: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/12.jpg)
TV: PM NEWS
![Page 13: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/13.jpg)
TV: PM NEWS
![Page 14: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/14.jpg)
SOCIAL SIGNALS
![Page 15: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/15.jpg)
FASTER DELIVERY
NEWS SOURCE
![Page 16: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/16.jpg)
GOOGLE PIVOTS
![Page 17: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/17.jpg)
IMMEDIACY
![Page 18: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/18.jpg)
SENTIMENT
![Page 19: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/19.jpg)
FOCUS GROUPS ARE BOGUS
![Page 20: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/20.jpg)
FOCUS GROUPS ARE UNCOMFORTABLE
![Page 21: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/21.jpg)
YOU’RE NOT PARANOID
![Page 22: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/22.jpg)
IT’S THE BEST WE HAD
![Page 23: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/23.jpg)
FASTER ANSWERS, LARGER DATASETS
REPLACES FOCUS GROUPS
![Page 24: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/24.jpg)
CROWD SOURCING
Image credit: http://www.businessesgrow.com/2011/08/31/the-top-five-crowdsourcing-mega-trends/
![Page 25: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/25.jpg)
CROWD SOURCE DONATIONS
![Page 26: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/26.jpg)
CROWD SOURCE DONATIONS
![Page 27: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/27.jpg)
FUND RAISINGWITHOUT
MIDDLEMEN
Image credit: http://www.psn.ie/parents_pa/other-fundraising-events.html
![Page 28: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/28.jpg)
CROWD SOURCE FUNDING
![Page 29: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/29.jpg)
CROWD SOURCE FUNDING
![Page 30: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/30.jpg)
CROWD SOURCE FUNDING
![Page 31: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/31.jpg)
FUNDING COMPANIES & IDEAS
WITHOUTMIDDLEMEN
Image credit: http://www.gjcookies.com/pages/Fundraising.html
![Page 32: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/32.jpg)
CROWD SOURCE INVENTIONS
![Page 33: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/33.jpg)
CROWD SOURCE SIMPLE TASKS
![Page 34: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/34.jpg)
CROWD SOURCE SIMPLE TASKS
![Page 35: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/35.jpg)
CROWD SOURCE MARKETING
Involvement Marketing
![Page 36: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/36.jpg)
ASK ME ANYTHING
![Page 37: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/37.jpg)
What color do you feel like this morning?
![Page 38: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/38.jpg)
A SIMPLE QUESTION
What color do you feel like this morning?
![Page 39: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/39.jpg)
MARKETERS SOULS SING!
More than 1000 responses within 1 hour
![Page 40: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/40.jpg)
POETRY
![Page 41: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/41.jpg)
WHAT CAN YOU DO WITH IT?
![Page 42: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/42.jpg)
HEADS UP, CORPORATE BUYERS!
![Page 43: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/43.jpg)
INDUSTRIAL DECISIONS
![Page 44: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/44.jpg)
ASK US; WE’LL TELL YOU
![Page 45: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/45.jpg)
GET SOME PERSPECTIVE
![Page 46: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/46.jpg)
MASS MARKETED PRODUCTS
![Page 47: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/47.jpg)
OPM
![Page 48: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/48.jpg)
INDUSTRIES IN NEED OF PIVOTING
![Page 49: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/49.jpg)
SOME PEOPLE DON’T ASK
![Page 50: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/50.jpg)
THOUGHT LEADERS
![Page 51: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/51.jpg)
THOUGHT LEADERS DON’T ASK DIRECTIONS
Apple - BMW
Crowd source everything – R&D, improvements, innovations, marketingGovernments, NPOs, for-profits
Basic Necessities - no need to crowd source around these, except perhaps marketing
BMW
![Page 52: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/52.jpg)
FINAL THOUGHTS
![Page 53: 2011 11 DCU keynote- changing landscape of social media](https://reader035.fdocuments.in/reader035/viewer/2022062703/555287b0b4c905b4598b5311/html5/thumbnails/53.jpg)
Q+A
Use the code: DCU201145 days to play w/Mozzers
• Twitter: @SEOmom
• Blog: www.seomoz.org/blog
• Email: [email protected]