2011 03-i m-breakthrough-makinginnovationrealroundtable
-
Upload
imedia-connection -
Category
Documents
-
view
376 -
download
0
description
Transcript of 2011 03-i m-breakthrough-makinginnovationrealroundtable
![Page 1: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/1.jpg)
Making Innovation Real
iMedia Breakthrough SummitMarch 2011
![Page 2: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/2.jpg)
![Page 3: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/3.jpg)
Interviews: The Innovator’s DNA• Michael Dell, Dell• Pierre Omidyar, eBay• Niklas Zennstrom, skype• Marc Benioff,
salesforce.com
• Scott Cook, Intuit• Peter Thiel, Paypal• Jeff Bezos, Amazon• Michael Lazaridis, RIM
![Page 4: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/4.jpg)
Skills for Discovery• Associating• Questioning• Observing• Experimenting• Networking
![Page 5: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/5.jpg)
Discovery: Associating• Connecting unrelated problems or ideas: Medici
effect• Understanding, categorizing and storing new
knowledge
![Page 6: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/6.jpg)
Discovery: Questioning• Why, why not and what if?• Imagine opposites• Embrace constraints
![Page 7: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/7.jpg)
Discovery: Observing• Scrutinizing common phenomena can produce
uncommon business ideas• Carefully, intentionally and consistently look out for
small behavioral details: customers, suppliers, competitors and potential competitors
![Page 8: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/8.jpg)
Discovery: Experimenting• Doing not just watching• Tinkering is OK• Failures drive successes
![Page 9: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/9.jpg)
Discovery: Networking• Go out of your way to meet people with different
ideas• Test ideas through a diverse network of individuals
![Page 10: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/10.jpg)
Keys to Innovation• Passion for changing the status quo: “putting a ding
in the universe”• Fostering risk taking• Encouraging free thinking: devil’s advocacy• Breaking down silos
![Page 11: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/11.jpg)
Three Key Questions• What are the barriers to innovation within your
organization?• How can you break down those barriers to create a
competitive advantage?• How can you foster a culture of risk taking and
experimentation?
![Page 12: 2011 03-i m-breakthrough-makinginnovationrealroundtable](https://reader035.fdocuments.in/reader035/viewer/2022081602/55515f63b4c905a8768b4f40/html5/thumbnails/12.jpg)
“If the people running Amazon.com don’t make some significant mistakes, then we
won’t be doing a good job for our shareholders because
we won’t be swinging for the fences.”