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SOCIAL AND ENVIRONMENTAL RESPONSIBILITY IN BUSINESSES

Corporate social responsibility in business environment.

The role of human impact for future development

The role of motivation in businesses.

How can businesses contribute towards environmental responsibility.

CORPORATE SOCIAL RESPONSIBILITY

An introduction to

Corporate Social Responsibility?

What is:

Definition:

“Specifically, we see corporate social responsibility (CSR) as the voluntary actions that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society.” Source:

www.csr.gov.uk

WHY CORPORATE SOCIAL RESPONSIBILITY?

Consumers & investors: growing expectation for organisations to behave responsibly

Consumer awareness: ‘Green’ and ‘Ethical’ consumerism

Legislation: H&S, EPA, Sustainability, Codes of Practice

Globalisation: Adoption of ‘Best Practice’, Consumer & Legal Acceptance.

adds value

Corporate Social Responsibility

GENERAL VALUES STATEMENT Organisations should develop a general

values statement which reflects their stance towards CSR

This may form part of a more comprehensive Mission Statement

Should define ethical framework that guides the accomplishment of the overall mission of an organization within a society

SOCIAL RESPONSIBILITY ISSUES

Organizational relationships with owners and stockholders:Profit and ROI

Employee relations:Providing a safe workplace, adequate pay,

information about the company, listening to grievances, and treating employees fairly

Consumer relations:Respecting the rights of customers and

providing them with safe and satisfying products

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THE PYRAMID OF SOCIAL RESPONSIBILITY

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Ethical Responsibilitiesbeing ethical; doing what is right, just,

and fair; avoiding harm

VoluntaryResponsibilities

being a “good corporate citizen;”

contributing to thecommunity and quality of life

Source: Adapted from Archie B. Carroll, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders.” Business Horizons 34 (July/August 1991): 42.

Legal Responsibilitiesobeying the law (society’s codification

of right and wrong)

Economic Responsibilitiesbeing profitable

BUSINESS ETHICS AND SOCIAL RESPONSIBILITY

Business Ethics:

The principles and standards that define acceptable conduct in business

Social Responsibility:

A business’s obligation to maximize its positive impact and minimize its negative impact on society

Businesspeople must be ethical toward their customers, suppliers, and others in their workplace.

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SOLVING FOUR CORE HUMAN PROBLEMS LEADS TO SUSTAINABLE, PROFITABLE GROWTH

©2007 All rights reserved

Motivating Employees

Theory and applications

But what happens when there is not enough motivation among

the employees?

LESS PLUS NO MOTIVATION = DEMOTIVATION

WHAT MOTIVATES PEOPLE

External Rewards

• Salary

• Working conditions

• Benefits

• Environment

Internal Rewards

• Achievement

• Responsibility

• Recognition

• Feedback

• Learning and growth

MCCLELLAND’S MOTIVATIONAL NEEDS THEORY

ACHIEVEMENT AFFILIATION POWER

MASLOW’S HIERARCHY OF NEEDS TROUGH MOTIVATION

Physiological needs(air, water, food, rest, exercise,etc)

Safety needs(shelter, job security,

retirement plan, insurance)

Love and belonging(children, friends,

partners)

Self esteem(fame, recognition,reputation, dignity)

Selfactualization(Confidence,

achievements,freedom)

ENVIRONMENTAL SUSTAINABILITY

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ENVIRONMENTAL RESPONSIBILITY

ENVIRONMENTAL SUSTAINABILITY IS CRITICALFOR CUSTOMERS

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TODAY

• Heightened consumer awareness and commitment to environment

• Business recognition and action to manage energy costs and environmental impacts

• IT currently accounts for 2% of worldwide carbon emissions

• Improved environmental performance drives business results

TOMORROW

• 4 billion devices + 5,000 data centers equivalent to 300M metric tons of coal/year and release of 585M metric tons of CO2

• Increased legislation: from eWaste to energy to climate

• Primary customer requirement to conduct business

• Core element of growth, valuation & brand

Tech innovation will continue to improve the IT industry’s environmental footprint AND positively impact the broader

global economy

A CALL FOR ACTION...

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Think Globally

Act Locally

Change Personally

REFERENCE LIST

1. James Muscoda (Satya, K and Gutta, MB, 2009)

2. Brussels (Paul, 2007) 3.Triple Bottom Line Investing (TBLI) Paris,

France - Europe (2007). 4. Concept developed by John Ellington in 1994

corporate development. 5. college, m. (2008-09-11). ethical sourcing. 6.Paul, H. (2007). triple bottom line investing.

France: state university. 7. Satyr, K and Gutter, MB. (2009). social

responsibility. London: McNeese state University.20