©2010 Produce for Better Health Foundation National Fruit & Vegetable Alliance & White House.

©2010 Produce for Better Health Foundation

National Fruit & Vegetable Alliance & White House


Three Priority Areas

• Fruits & Veggies—More Matters & Let’s Move

• A Salad Bar in EVERY School

• Identifying Successful Local Efforts


Fruits & Veggies—More Matters & Let’s Move

• Pledge Site: www.FruitsAndVeggiesMoreMatters.org

• “My Community” (activity exchange page)www.FruitsAndVeggiesMoreMatters.org

• Core components: www.pbhfoundation.org

http://www.fruitsandveggiesmorematters.org/


Web Pledge Form

• My Pledge:– I pledge to eat more fruits and

veggies every day

– I pledge to help my family eat more fruits and veggies every day

– I pledge to help my local school eat more fruits and veggies by helping them add a salad bar


My Community (activity exchange page)

• My Community:– Schools

• Salad Bars• Fresh Fruit & Vegetable Program• Healthy Vending• School Wellness Policies

– Grocery Stores• Events • On Packaging

Search by zip code

Search by descriptor

Something happening in your community? Tell us!


Timeline

• July 2010– Core materials disseminated to supporters

• August 2010– “My Community” activity exchange pages begin to be

populated• September 2010

– Fruits & Veggies – More Matters month social media & PR campaign

• Salad Bar announcement?• Feature local efforts?• Possible release of National Action Plan Scorecard?

• September / October 2010– Retailers & communities execute pledge program including

in-store samplings, consumer communication handouts, online links to Let’s Move and Fruits & Veggies--More Matters, community program sharing, and social media support

• 2011– Ongoing pledge program, community program sharing,

retailers execute quarterly custom shopper education programs


PBH

• PBH Provides– Communications to “activate” industry &

public health community (June-August)– On-line toolkits including: press release

templates, articles for newsletters, fact sheets, POS pieces, pledge cards, hold messages, e-signature suggestions, web link buttons, radio ad scripts (July)

– On-line pledge capabilities (July)– “My Community” activity exchange pages

developed (July)– Social media & PR campaign efforts including

work with White House (TBD September)


State Coordinators

• State F/V Coordinators Provide– Outreach to others in state to

encourage inclusion of pledge/messaging/links in new & current local efforts: WIC, farmer’s markets, extension, SNAP, EFNEP, etc.

– Pledge button on homepage – Help populate “My Community” site


Retailers

• Retailers Provide– Sampling program including demos – Feature take one holder or small shipper

for consumer communication tools – Pledge button on homepage– In-store radio– Communication to produce/store

managers– Program call out in weekly ad – Help populate “My Community” site


Grower/Processors

• Grower/Processors Provide– Retail tie-in opportunities – Fruits & Veggies—More Matters logo

on qualifying products – Pledge button on homepage – Inclusion of messages in marketing

materials– Help populate “My Community” site


Public Relations & Social Media

• Announcement about Salad Bar in Every School?

• National Action Plan Scorecard?• White House?

– Feature Local Events/Efforts


State Coordinators

• CDC Guide to Fruit & Vegetable Strategies to Increase Access, Availability and Consumption– Food Policy Councils– Access to Retail Venues– Farm-to-Where-You-Are – Worksites, meetings, events– Community & Home Gardens– Schools– Emergency Food Programs


Contact Us

www.pbhfoundation.org www.FruitsAndVeggiesMoreMatters.org

www.FoodChamps.org www.pbhcatalog.org

[email protected]@pbhfoundation.org

302-235-2329

©2010 Produce for Better Health Foundation National Fruit & Vegetable Alliance & White House.

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Transcript of ©2010 Produce for Better Health Foundation National Fruit & Vegetable Alliance & White House.