FEATURED SPORTS

Cycling - Road Mountain

Cyclocross Commuting

Multisport - Triathlons

Duathlons Adventure Racing

Running - Road

Trail Ultra-Distance

Swimming - Open Water

Pool

Outdoor Events - Hiking Walking

Climbing Kayaking & Canoeing

Snowboarding & Skiing

2010

AUGUST/SEPTEMBER (Streets Jul 26)u�Late Summer IssueExamines the multisport scene in the region, along with a highlight of our favorite sustainable products and events.

Ad Deadline 7.7.10 Ad Materials Due 7.9.10

APRIL/MAY (Streets Mar 29)u�Spring IssueThaw out with spring training for cycling, running and tri. We also checkout the very active Adventure Racing scene.

Ad Deadline 3.10.10 Ad Materials Due 3.12.10

DECEMBER/JANUARY (Streets Nov 22)u�Winter IssueFeaturing the best ways to train when the freeze begins with winter sports, plus a holiday gift guide you won’t find elsewhere.

Ad Deadline 11.3.10 Ad Materials Due 11.5.10

FEBRUARY/MARCH (Streets Feb 1)u�The KeeperFeaturing a comprehensive regional guide to athletic events, races, clubs and associations in the region for 2010.

Ad Deadline 1.13.10 Ad Materials Due 1.15.10

OCTOBER/NOVEMBER (Streets Sep 27)u�Fall IssueFocuses on the Fall’s biggest regional running event, the Philadelphia Marathon. Plus a muddy look at the rapidly growing cyclocross scene.

Ad Deadline 9.8.10 Ad Materials Due 9.10.10

JUNE/JULY (Streets May 24)u�Early Summer IssueIncludes the Official Philadelphia International Cycling Championship Spectator guide as well as our favorite trails in the region.

Ad Deadline 5.5.10 Ad Materials Due 5.7.10

EVERY ISSUE HAS THE LATEST

REGIONAL AND LOCAL CONTENT ON OUR FEATURED SPORTS.

NO CANNED STORIES, NO RECYCLED CONTENT.

EDITORIAL CALENDAR

REGIONAL HIGHLIGHTS• 4th largest MSA in US• Highest number of runners in US

(American Sports Data)• Honorable mention Best Bicycling Cities

(Bicycling Magazine)• More than 80 accredited colleges• Easy access to beach and mountains• Convergence of 2 waterways used for water sports• 2 hours by air to 50% of US population• Home of the longest running pro-cycling race,

attracting over 500,000 people• 25% of nation’s population and consumer buying

power lives within a day’s drive• 67% of visitors drive to Philadelphia• 65 neighborhood parks with over 8,900 acres• Greater Philadelphia Tourism & Marketing

Corporation marketing region’s outdoor experiences and the recreational activities that go with them

ONLINE MARKETINGNew for 2010, our website has been completely revamped with a brand new look. We now feature immediate information updates on the latest events, and additional information on our print content you won’t find elsewhere. With local professional and amateur athlete blogs, picture feeds, comments and social media feeds we are now able to engage our readers like never before. The Liberty Sports website* offers an invaluable advertising complement to the magazine. Combining print and web advertising gives you the most impressions for your dollar, capturing all our readers demographics in a single package. *www.libertysportsmag.com

ISSUU.COM We now offer every issue on Issuu.com, a growing resource for referring print magazine content in an electronic medium. Check us out: www.issuu.com/libertysportsmag

DISTRIBUTION45,000 • Readership: 90,000Over 600 sites distribute Liberty Sports Magazine throughout Pennsylvania, New Jersey and Delaware including:• Races• Events• Bike Shops• Running Shops• Triathlon Shops• Whole Foods Market• Universities• Sporting Goods Stores• Health Clubs• Local YMCA’s• Swim Clubs• Sports Medicine Facilities

Philadelphia Region Demographics - CMSA (Source: U.S. Office of Budget Management)Population: 6 millionMale: 48%Female: 52%Median age: 3718 and over: 74.68%Median income: $58,000

PUBLISHER Matt Reece Phone: (215) 508-0736 Fax: (215) 508-1820 Email: matt@libertysportsmag.com

ASSOCIATE PUBLISHER Daniel Lavelle Phone: (215) 508-0736 Fax: (215) 508-1820 Email: dan@libertysportsmag.com

REGULAR COLUMNSDepartments• Food and Nutrition• Local Spotlight• Sports Medicine• Training• Future Athletes (youth in sports)• Trail Mix (short listing of area happenings)• Trails to Go (review of area trails)• Tyler’s Journal

(column by local cycling pro Tyler Wren)

Calendar• Events Calendar

Product Reviews• Choice Gear

Professional Event Guides • Cycling, Running, Triathlon event guides

OUR READERSLiberty Sports readers exercise, compete, and purchase products on a daily basis. They are cyclists, runners, triathletes and outdoor sport enthusiasts who take advantage of the resources in our area. Our readers are innovators: avid travelers with above average household incomes, and the majority are college graduates and avid users of technology. Our Philadelphia region is one of the top regions in the country for active sports, and a quick drive through will show you why. If you want to reach this audience, there is no better resource than Liberty Sports Magazine.

AD UNIT NON-BLEED BLEED

Full page 7"W x 9.5"H 8.5"W x 11"H 1/2 page Horiz 7"W x 4.67"H no bleed 1/2 page Vert 3.42"W x 9.5"H no bleed 1/4 page 3.42"W x 4.67"H no bleed

Full Page

AD UNIT NON-BLEED

2/3 page Vert 4.44"W x 9.5"H 1/3 page Vert 2.22"W x 9.5"H 1/6 page Square 3.42”W x 3”H

Spread

AD UNIT NON-BLEED BLEED

Spread 15"W x 9.5"H 16.5"W x 11"H 1/2 Horiz Spread 15"W x 4.67"H no bleed

MECHANICAL SPECSPrintWeb offset magazine on high-quality glossy paper, saddle stitched. DIGITAL: All artwork must be digital (electronic) files. High resolution, print quality PDFs are preferred. We also accept, Illustrator, Photoshop and Quark documents.

Make sure all fonts (printer and screen), scans and graphics files are supplied on the disk. If creating artwork in illustration programs, make sure that all fonts have been converted to outlines. All images must have a resolution of 300 dpi. 4/C ads must be CMYK, no RGB images or web graphics. Preferred materials: Digital, Macintosh format, supplied on CD with proof. Please note if no proof is supplied: Liberty Sports Magazine bears no responsibility for errors. Other materials: Any in-house production work will be billed. FTP SITE: Information is avail-able upon request.

WebAll files must be correctly formatted to IAB specs and supplied in JPG or GIF format along with a preferred click-through URL.

AD RATES AD SIZES Single page trim size: 8”W x 10.5”H, saddle stitched, web offset

Size 1x 2x 4x 6x

Spread $4,500 $4,350 $4,200 $4,000

1/2 Spread $2,700 $2,600 $2,500 $2,300

Full Page $2,500 $2,400 $2,200 $2,000

2/3 Page $1,800 $1,700 $1,500 $1,300

1/2 Page $1,300 $1,200 $1,000 $900

1/3 Page $900 $800 $700 $600

1/4 Page $600 $550 $500 $450

1/6 Page $400 $375 $350 $325

Special event and non-profit rates available. 15% commission paid to recognized ad agencies.

1/6 Pg. Square

1/2 Horiz.

1/2 Vert.

1/4 Page

2/3 Vert.

1/3 Vert.

1/2 Spread

LIBERYSPORTSMAG.COM AD RATES

Size Cost*

Lead Banner 728 x 90 $150

Rectangle Side 300 x 250 $150

Skyscraper 160 x 600 $100

Square Side 125 x 125 $50

*Cost per month

Mail materials to: Liberty Sports Magazine 4047 Cresson St, 2R Philadelphia, PA 19127

Design/Production Costs Liberty Sports Magazine can provide design services to our advertisers. Please inform us of your interest when reserving space.

Hybrid marketing packages that include print, web and social media marketing are available. Please ask!