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1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424

Web: www.bustosmedia.com

Who is your Hispanic Customer?

•Hispanic population figures for 2010 are estimated at 685,207 or 10.1% for Washington State with almost 400,000 residing in Western Washington counties. The Seattle Tacoma DMA population is estimated at 8.1%

•Washington State is the 14th largest market and 20th largest Hispanic population market in the United States..

• The Seattle Tacoma Hispanic population is: on pace with Phoenix Arizona, and expected to grow 344% by 2015!

•More than 80% of Hispanic adults in our market continue to rely on Spanish radio for daily information and entertainment.

Sources:Hispanic Market weekly Published 1/26/2009. Geoscape DataStream: 2009 series. 2008 county race e stimate and projections. Produced by Wa. State office of Financ ial Management Forecasting.

Likes to use cash, but has access to credit if necessary.Likes to use cash, but has access to credit if necessary.

Young, Loyal, and Trendy.Young, Loyal, and Trendy.

May be more recession proof due to more disposable income and leMay be more recession proof due to more disposable income and less debt.ss debt.

Hispanic population and buying power in the U.S continues to groHispanic population and buying power in the U.S continues to grow despite the w despite the economic downturn and immigration struggles.economic downturn and immigration struggles.



La Gran D KDDS 99.3 FM has the distinction of being a unique media partner for your business for the following reasons:

• POWER – a full Class C FM with 41,000 watts of effective radiated power, serving the greater Seattle market including the communities of Olympia, Tacoma, Auburn, Federal Way, Renton, Auburn and Bellevue, Washington.

• CONSISTANCY – 99.3 FM is branded as “La Gran D Seattle.” This format addresses the musical taste of the first and second-generation individuals of Mexican origin in the United States. This market segment has high growth and a strong desire for the sound and feel of "back-home". This segment is the perfect demographic group to create long lasting product awareness and brand loyalty. This format offers a blend of the most popular music that has an "ideal" amount of Rancheras, Norteñas, Banda, Grupos, plus a dash of Tejano and Cumbia. This format addresses the highly sought after audience of males and females ages 18 to 49.

KDDS The only Spanish FM in the Market!



NEW Live and LOCAL on KDDS

New local New local programming with DJ, programming with DJ, PrietaPrieta Linda, who has Linda, who has been a National, well been a National, well known talent! She is known talent! She is well respected and well respected and loved by her fans, loved by her fans, PatyPaty will lend her will lend her voice to endorse your voice to endorse your business to Local business to Local La Gran D listeners.La Gran D listeners.



• Let www.tuvozenseattle.com the new Hispanic social media site for Seattle Latinos be your link to the Hispanic consumer!

– Community Calendar!– Concert links and entertainment.– Photos from around the sound!– Chat en español!– Links to advertisers.– Video uploads, commercials, viral video, and webcasts.

Take our unique connection to the community, and Make it your unique connection to the

community.

Use our strong connection to the Hispanic community, and then Use our strong connection to the Hispanic community, and then connect that community together. That isconnect that community together. That is……TuVozTuVoz



Text message capabilities!• One week of interactions on our system, is

your message getting this kind of response? ( 1,426 responses in 14 days).



Major Concert Events

• Bustos Media creates a loyal listenership and rewards them with three annual free concert tours.

• These events are proven to generate awareness both of the La Gran D and Homero brands, but also the Brands of our sponsors.

Ask your representative for more informationon becoming a sponsor at Bustos MediaEvents in 2010!



Cinco De Mayo! May 9th, 2010

CincoCinco de Mayo de Mayo was held at was held at

Magnuson Park in Magnuson Park in Seattle, WA. Seattle, WA.

Approximated Approximated attendance was attendance was

12,000 12,000



Veranazo July 2010Cheney Stadium in Tacoma

Over 5,000 Over 5,000 attendance at attendance at this first year this first year

event! We look event! We look forward to forward to ’’10!10!



Fiestas Patrias at the Fair!

SEPTEMBER 19TH, 2010 CELEBRATE THE 200 TH ANNIVERSARY OF

MEXICO’S INDEPENDENCE!

Bustos Bustos Media of Media of

Seattle LLC Seattle LLC

And the And the Puyallup Puyallup

Fair!Fair!

The largest The largest Hispanic Hispanic

event in the event in the Northwest, Northwest,

record record setting setting

attendance attendance in 2009.in 2009.



Let me introduce you to:Let me introduce you to:

HomeroHomero is Fresh!is Fresh!HomeroHomero is new!is new!

MexicanMexican Latin AmericanLatin American

Old FavoritesOld Favorites

And new Hits!And new Hits!Everyone Loves Everyone Loves HomeroHomero! All Hits, all the time, ! All Hits, all the time, hand picked by the greatest Spanish DJ of all hand picked by the greatest Spanish DJ of all

time!time!



This Is The Crowd We Hang With!



Why Soccer? Perhaps the most significantdevelopment for soccer has been the impactof population trends and the growingHispanic community .

The Hispanic population in the US isestimated to reach 48 million in 2010, with80% coming from Countries where soccer isindelibly ingrained in the culture. Soccer is the sport of choice for the Hispaniccommunity, and represents An importantpassion point to connect with This valuableconsumer.

The attractiveness of soccer’s Demographicprofiles and supporting growth trends, hasled many marketers to look at The Affinitymarketing opportunities with the sport. Thisbrings into discussion one additional piece ofmarketing research –

consumer loyalty. For years, the soccerindustry has proudly stated that soccer fans’sponsor loyalty index is second only toNASCAR.. And as of 2007 may haveexceeded it. Brand Marketing 2008

Soccer!

MomsAnd Dads

Fans

Male players

Femaleplayers

Youth



Seattle Sounders FC Sponsorships.Our inaugural year was red hot as the Seattle Sounders FC made the finals and playoffs! More Soccer tickets were sold,

more games sold out, than for the Seattle Sea Hawks and the Mariners!

• Include:– 2- In game commercials– Live:15 second mentions during play by play. Including red cards, falls

and other diversions.– Season tickets to for company use, or for promotion.– Booth at the Futbol Fiesta pre-game in QWEST field parking lot.– Sounders FC suites for home games.Talk to your representative about sports marketing, and Sounderspackages.

Get prepared for the 2010 SounderGet prepared for the 2010 Sounder’’s season! Reserve your s season! Reserve your sponsorship now and save!sponsorship now and save!



FIFA World Cup SoccerHomero es la voz de FIFA!

• Your opportunities don’t end with the Sounders, KTBK will offer to Seattle listeners all 64 of the International World Cup Soccer games from South Africa which will run between June 11 and July 11, 2010!

• Talk to your representative for a schedule and further opportunities!



Futbol de Primera Show! 7pm to 8pm M-F on KTBK

Hosted by Andres Cantor one of the most influential andrespected figures in Futbol Journalism.

This show will be covering the Mexican National team in it’s pre- world cup games andon through the World Cup action.Sponsor the Futbol de Primera show and automatically receive sponsorship of MexicanNational pre-world cup games!

Mexican National games start 2/24, 3/3,3/17,3/24,5/7,5/10,5/13 in the US. 3/17and 5/16 in Mexico, and 5/23, 5/27, and 5/30 in Germany. For a total of 12Pre games before heading to South Africa for the World Cup.

Package includes: 3-:60 second announcements in the Futbol de Primera DailyShow starting January 11th running until 12/31/2010. 3 :60 second announcements during the Mexican National Pre- World CupGames.

Package the Futbol De Primera Show with World cup for an annual Soccer campaign. Check with youraccount representative for pricing.



The Total Hispanic Media Company.

Radio connects communities. Radio also provides a sense ofcommunity identity. Spanish-language stations deliver a uniqueservice to these communities. From helping immigrants adapt to theirnew home, to championing civil rights causes, We are theconnective tissue of the community.

We don’t want to help you advertise to the HispanicMarket… We want to help you capture it.

Through use of effective radio, web, text, event, and brandcampaigns, We will get your business into the ears, eyes, andmind, of the Hispanic consumer, making Bustos Media ofSeattle the ONLY media you need to use to reach the Hispaniccommunity!

Talk to your Bustos Representative today about what yourgoals are, and we will create an effective campaign to meetyour goals!

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Business

Transcript of 2010 media kit combined 4 29 10