2010 LSSE Introduction CK
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Transcript of 2010 LSSE Introduction CK
Introduction
Some of our capabilities include:
Event Management & Production
In-Market Logistical Support
Event Marketing & Advertising Planning/Execution
Ticket Sales
Strategy Development
Local Organizing Committee Development/Management
Sponsorship Sales & Fulfillment
General Consulting
Lone Star Sports & Entertainment (LSSE) is committed to making every event we produce world class. We are a full-service event production and marketing company, and we provide turn-key services to our clients and the properties we represent.
LSSE Quick Facts
Houston’s Premier Sports and Entertainment Company
Affiliated and resources of the NFL Houston Texans
Host/promoter of regional sports and entertainment events
Unique events that cater to the entire community
Focused on consistently “Creating Raving Fans”
Proven marketing processes
Unparalleled resources and relationshipsin Houston and all over the world
Break-through commercial results forour events, properties and partners!
International Soccer ExperienceLSSE began hosting and promoting soccer events in 2003 and since then has become one of the top soccer promoters in the United States with many highly successful matches. Houston is now one of the top soccer markets in the United States and Reliant Stadium has become a home to some of the most prestigious soccer events in the nation.
International Soccer Successes
Top soccer crowds in Texas• FC Barcelona vs. Club America (2006): 70,550 • U.S. vs. Mexico (2008): 70,103 • Gold Cup Quarterfinals (2007): 70,092 • U.S. vs. Mexico (2003): 69,582 • Gold Cup Qualifiers (2007): 68,417
Reliant Stadium recognized as “Best Soccer Crowd in America” by U.S. Soccer
America’s Top InterLiga Venue (2004, 2005)
America’s Top Gold Cup Venue (2005, 2007) • 2005: 52,681 average per game - 40% larger than next highest venue! • 2007: 69,255 average per game
Success led to launch of 2-time MLS champion Houston Dynamo
Friendly match hosted on February 6, 2008
70,103 fans in attendance
• Second largest crowd to see a soccer game in Texas history
Over 10 MILLION fans watched on Univision or ESPN2
Total Gross Ticket Revenue = $3,700,000+
• Increased 42% from 2003
• Highest in U.S. Soccer Federation history
USA vs. Mexico
“It was a fantastic event on all levels. Reliant is a great venue and LSSE
does a first class job.”- Will Wilson, SUM/MLS
Texas Bowl Record-Breaking Attendance
• 2006: 52,210, Rutgers vs. Kansas State
• 2007: 62,097, TCU vs. Houston
• 3rd largest crowd in Houston bowl history and largest in 40 years
• 8th in attendance amongst non-BCS bowls
• 2008: 58,880, Rice vs. Western Michigan
• #1 bowl game in the country without a BCS-affiliated team
• 7th in attendance amongst non-BCS bowls
• 2009: 69,411, Navy vs. Missouri
Economic Impact
• The Texas Bowl has generated an average of $25mm each year for Houston
Charitable Support
• $280,000 donated and $6.8mm promotional value provided to DePelchin
“This bowl will be as big as people want it to be. It’s got everything
in place to be a very, very, very high
level bowl. It’s got the people, it’s got the
population, it’s got the facilities; it’s got
everything in place. And we’ve had a great
experience.”
-Gary Pinkel, Head Coach, Missouri
Additional EventsCollege Football
Bayou Classic: Grambling vs. Southern (2005)
Big 12 Championships: Texas vs. Colorado (2005)
East-West Shrine Game (2007)
Concerts & Other Events
PGA: Shell Houston Open (2007-2009)
Concert: Kenny Chesney Poets and Pirates Tourfeaturing Keith Urban, LeAnn Rimes, Gary Allan & Luke Bryan (2008)
• Over 47,000 in attendance
Concert: George Strait featuring Sugarland, Blake Shelton & Julianne Hough (2009)
• Over 48,000 in attendance
Upcoming Events
International Soccer: Mexico vs. Angola (May 13, 2010)
International Soccer: MLS All-Star Game (July 28, 2010)
College Football: Rice vs. Texas (September 4, 2010)
College Football: Sam Houston vs. Stephen F. Austin (October 23, 2010)
College Football: Texas Bowl (December 2010)
The Lone Star Advantage Standard Deal Structure
Shared Risk/Reward
Access to Marketing Assets
• Proprietary databases proven to buy entertainment
• Proprietary media like HoustonTexans.com, high-reach TV and others
• Exclusive in-event exposure
Access to Marketing and Promotion Expertise
Proven Event Management, Production and Presentation Experience
Proven Sponsorship Sales and Service Experience
Media Buying and Promotional Muscle
Proven PR Capabilities