8/8/2019 2010 December - page 1 of Bane-Clene newsletter

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Volume 20, No. 12 December 201 Bane-Clene Corp., 2010

By Bill Bane

A thoughtful white paper by Debbie Lema

of Racine Industries demonstrates that CRIs

testing program is flawed and can be made

to arrive at any conclusion the tester wishes.

The survey CRI used to justify the new SOA

program claims that carpet cleaners are re-

sponsible for most carpet complaints. That

simply is not true!

Ive monitored complaint sites on the internet

since 1995 for carpet related complaints. The

results in the headline above are the number

I reviewed and cataloged in one year.

Installation leads with peaking seams and

rippling caused by not using a power stretcher.

Faulty pattern matches, dye defects and side

match issues are high on the list. In retail-

ing, defective carpet, late deliveries, broken

promises and product substitution are insecond place. Some retailers have even taken

deposits while in bankruptcy and didnt deliver

the carpet.

Carpet cleaning complaints are a distant

third and are insignificant by comparison.

Most cleaning related complaints were from

consumers trying to clean their own carpets.

The main gripes were about watered down

chemical products and cheap, poorly main-

tained rental equipment. Building managers

(DIY variety) also complained.

Complaints about professional cleaners werenearly all about bait and switch advertisers,

failure to return phone calls and rude techni-

cians. Consumer complaints about cleaning

equipment, chemicals, brands or methods

used by professionals are non-existent.

Its time for CRI to stop extorting money

from professional cleaners and their suppliers

through the auspices of their bogus and flawed

SOA testing program.

Score: Installation-314, Sales-253, Cleaning-131

Recession?This old story about advertising which

originated after WWII was first printed in

the Cleaning Digest magazine in 1974, then

reprinted in 1980 and 1991. It seems appropri-

ate to reprint it once again!

A man lived by the side of a road and sold

hot dogs for a living. He was hard of hearing

so he had no radio. He had trouble with his

eyes so he didnt read newspapers. He put signs

up on the highway telling about his hot dogs

and he stood by the side of the road shouting,

Buy a hot dog to cars passing by. People

stopped and bought his hot dogs. Business

got better so he increased his meat and bun

orders and he even bought a bigger stove. He

made enough money to send his only son off

to college. Then he got so busy that his son

had to quit college to help him.

But then something happened. His son said,

Father, have you heard? Theres a recession

going on right now and business is terrible. The

father said, Well son, youve been to college,

you read the papers. You ought to know!

So they took down their signs, quit standing

by the road to sell hot dogs and cut down their

meat and bun orders. And their hot dog sales

fell almost overnight. Youre right, son, the

father said. There is a recession and business

is terrible.

Wheres all that water?Engineering carpet cleaning systems t

recover 95%* of the water used in the extra

tion process results in virtually no residu

which is the culprit that causes rapid carp

resoiling.

Bane-Clenes positive moisture contro

means recovery can be monitored. The exa

amount of water used and the exact amoun

recovered can be measured and compare

(95% of 100 gallons @ .09 GPM = less thangallons remain in the carpet) and thats a typic

days production for one Bane-Clene unit.

Some equipment manufacturers claim 95

recovery who use 300** gallons at 3.0 to 7

GPM. Most have no way to monitor recovere

water since it is pumped onto the ground o

into a drain. Some hook up to a faucet fo

water supply so there is no way to measur

the water used.

* Actual, real world tests of Bane-Clen

equipment have recovered as much as aamazing 97.3%.

** 95% of 300 gallons @ 3.0 GPM = 15 ga

lons left in the carpet. Some actually run a

high as 7.0 GPM.

Everyone at Bane-Clene

wishes you a

Merry Christmas and

a very blessed and

prosperous New Year

in 2011.

Bane-Clene Institute

Course to Success

January 12 - 14 March 9 - 11