2010 Collaboration Launch & SummitRick McConnell, VP

Carlos Torales

Cisco Collaboration Vision and Strategy

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Opex/Capex Management

Heterogeneous Environment

Complex Deployments

SiloedTools, Applications & Organizations

Work Anywhere

Device Flexibility

Trust at a Distance

Expertise/Info on Demand

Dispersed Workforces

Video Proliferation

Content/Device Explosion

Social Media

Cloud Services

The Need for a New ApproachTraditional tools do not address these challenges

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

Text Voice, Video

Num

ber

of P

artic

ipan

tsCollaborative Tools

On

eM

any

Changing the Way We Work and Collaborate

Documents

IM

Email

PersonalTelepresence

Voicemail

Discussion Forums

StreamingVideo

Wikis Blogs Contact Center

Conferencing

Social Networking

Desktop Video

Group Telepresence

Video Events

Social Video

Voice

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

On Premises, Hybrid, and SaaS

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

Pervasive Video

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

Social Software

• Cisco Quad & Show & Share

• Enterprise social software for video collaboration and sharing

• User generated content and social media features

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Mobility Workforce

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8

IP IP COMMUNICATICOMMUNICATI

ONSONS

MOBILE MOBILE APPLICATIONSAPPLICATIONS

CONFERENCINCONFERENCINGG

CUSTOMER CUSTOMER CARECARE

Cisco Collaboration Portfolio

MESSAGINGMESSAGING

ENTERPRISE SOCIAL ENTERPRISE SOCIAL SOFTWARESOFTWARE

TELEPRESENCTELEPRESENCEE

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

Secure Inter-Company

Secure Inter-Company

FlexibleConsumption

Models

FlexibleConsumption

Models

EnterpriseSocial Software

EnterpriseSocial SoftwarePervasive Video Pervasive Video

Interoperable,Open

Architecture

Interoperable,Open

Architecture

Cisco Strategic Direction

Integrated Experience

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10

This core is then accessed by any combination of end-user clients, devices and applications from Cisco or third parties

Delivering a Consistent End User ExperienceAnywhere, Any Content, on Any Device

Infrastructure

CollaborationServices

Communicationand CollaborationApplications

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11