2010 branding campaign

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Transcript of 2010 branding campaign

Page 1: 2010 branding campaign
Page 2: 2010 branding campaign

The 2010 Branding Campaign!

Television has always been a great way for businesses to advertise and in 2010 it gets even easier. KRBC, KTAB, and bigcountryhomepage.com are offering a great package that utilizes the strength of our stations and our webpage to help

give your business the reach and frequency it deserves to help build a great image campaign. Most of the larger national

businesses don’t rely on weekend sales and special rates to stay on top. Their image is their campaign, and now your business

can utilize the same formula that has helped make Coke, Pepsi, McDonald’s and many others, the top brand your potential

customers think of.

Using our television stations and webpage, you will receive either 65 or 80 spots per month as well as 10,000 impressions

on bigcountryhomepage.com. Bigcountryhomepage.com is ranked higher than any other local television website*. And with more top rated network programming than the other stations in the area, with the power of 2 networks, your business has the

tools it needs to grow and succeed.

*According to alexa.com

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The 2010 Branding Campaign!You pick which schedule you want:

Package rate: $1,500/month (annual commitment)

Signature:_______________ Date:__________As added value, based on inventory, you will be scheduled 20 additional ROS spots at no charge each month outside Political windows. Bonus spots are as available within the month. Branding

campaign is based on spots per month, days and weeks cannot be picked out..

Package A: With this package, you receive more spots in the evening, when more people watch TV. You will receive:

That’s a total of 65 spots scheduled each

month!

In addition, you will receive 10,000 impressions on the #1 local television website,

.

15 x 6am-Noon

10 x Noon-5p13 x 5p-Midnight

10 x 5:30a-Noon10 x Noon-5p

7 x 5p-Midnight

Terms and Conditions Apply.

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What does this Chart mean for your business?What does this Chart mean for your business?

With 115,000 total households, 7,245HH will see your With 115,000 total households, 7,245HH will see your commercial 25 or more times within the first month and commercial 25 or more times within the first month and 101,890HH will see your commercial at least 1 or more 101,890HH will see your commercial at least 1 or more

times within the first month.times within the first month.

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What does this Chart mean for your business?What does this Chart mean for your business?

With 115,000 total households, 64,745HH will see your With 115,000 total households, 64,745HH will see your commercial 25 or more times within the full year and commercial 25 or more times within the full year and

114,885HH will see your commercial at least 1 or more 114,885HH will see your commercial at least 1 or more times within the full year.times within the full year.

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The 2010 Branding Campaign!

In addition, you will receive 10,000 impressions on the #1 local television website,

.

That’s a total of 80 spots scheduled each

month!

As added value, based on inventory, you will be scheduled 20 additional ROS spots at no charge each month outside Political windows. Bonus spots are as available within the month. Branding

campaign is based on spots per month, days and weeks cannot be picked out..

Package B: With this package, you receive more spots overall, taking advantage of daytime programming. You will receive:

30 x 6am-Noon

10 x Noon-5p 5 x 5p-Midnight

20 x 5:30a-Noon10 x Noon-5p

5 x 5p-Midnight

Package rate: $1,500/month (annual commitment)Signature:_______________ Date:__________

Terms and Conditions Apply.

Page 7: 2010 branding campaign

What does this Chart mean for your business?What does this Chart mean for your business?

With 115,000 total households, 3,565HH will see your With 115,000 total households, 3,565HH will see your commercial 25 or more times within the first month and commercial 25 or more times within the first month and 63,365HH will see your commercial at least 1 or more 63,365HH will see your commercial at least 1 or more

times within the first month.times within the first month.

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What does this Chart mean for your business?What does this Chart mean for your business?

With 115,000 total households, 68,310HH will see your With 115,000 total households, 68,310HH will see your commercial 25 or more times within the full year and commercial 25 or more times within the full year and

114,770HH will see your commercial at least 1 or more 114,770HH will see your commercial at least 1 or more times within the full year.times within the full year.