2010 Agritourism leadership retreat presentation
-
Upload
dorian-dickinson -
Category
Business
-
view
440 -
download
0
description
Transcript of 2010 Agritourism leadership retreat presentation
![Page 1: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/1.jpg)
2010 Leadership Retreat
Developing the Road to Success
![Page 2: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/2.jpg)
What this Leadership Retreat is
• A comprehensive planning session to develop a wide-ranging agritourism program for all of Jo Daviess County.
• A summit with key economic development stakeholders in the county.
• A highly tailored open discussion platform to achieve long term agritourism objectives.
![Page 3: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/3.jpg)
What this Leadership Retreat is NOT
• An opportunity to project individual political or lifestyle beliefs.
• A platform for strictly personal gain.
• A chance to criticize other participants or negatively impact the efforts of the group.
![Page 4: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/4.jpg)
Basic Housekeeping• One person speaks at a time.
• All will share ideas in an orderly fashion.
• Questions may be asked to clarify ideas.
• No one may criticize another.
• Ideas may be reviewed to look for common themes.
• Feelings may be expressed. They are not to be sloughed off or denied.
• Discussions are about positions, not personalities.
• No Mobile Interruptions.
• Violators will be banished to the Schoolhouse.
• We are all guests in Sandy’s HOME and her business.
• This is not a public meeting.
• I will make my presentation slide deck available, along with my notes, to the CVB and the Farm Bureau for distribution to press and others.
• The Post-Retreat Report will be available by August 23 and sent to each participant.
• Today we are all in this together.
• When we leave here we will be in agreement and also agree to disagree but we will leave with one voice to LEAD agritourism in Jo Daviess County.
![Page 5: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/5.jpg)
What is Agritourism?
• Agritourism is basically where agriculture meets tourism.
• Farms, ranches, gardens and wineries invite the public onto their property to provide education and experience various agricultural activities.
![Page 6: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/6.jpg)
Why Agritourism?
• Agritourism, one of the fastest growing segments of the travel industry, includes visits to working farms, ranches, wineries and agricultural industries.
• Agri-destinations offer a huge variety of entertainment, education, relaxation, outdoor adventures, shopping and dining experiences.
![Page 7: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/7.jpg)
Pre-Retreat Survey Results
• 1. How viable do you feel an integrated agritourism program is for Jo Daviess County?
• Not Viable 0.0%• Somewhat Viable 7.7%• Viable 46.2%• Very Viable 46.2%
![Page 8: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/8.jpg)
Pre-Retreat Survey Results
• 2. What should the goals be of a Jo Daviess County agritourism program?
• Increased economic development impact in the county. 58.3%• Increased profit for farmers. 50.0%• Educating visitors about agriculture. 66.7%• Other - Morph farming with the "Galena" brand , I don't feel I have
enough knowledge to comment , all the above, conservation of natural resources
![Page 9: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/9.jpg)
Pre-Retreat Survey Results
• 3. Should Jo Daviess County pursue grant funding for agritourism programs?
• Yes 83.3%
• No 0.0%
• Unsure 16.7%
![Page 10: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/10.jpg)
Pre-Retreat Survey Results
• 4. What plans should Jo Daviess County have for an agritourism program over the next 3 years?
• Expand or diversify visitor agritourism experiences or product. 83.3%
• Reduce agritourism experiences or products. 0.0%• Invest county marketing/economic development dollars in
agritourism. 75.0%• End agritourism as a tourism option. 0.0%• Provide education to agritourism partners. 75.0%
![Page 11: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/11.jpg)
Pre-Retreat Survey Results
• 5. When you think of the future success of the agritourism industry in Jo Daviess County are you
• Pessimistic 0.0%• Neutral 25.0%• Optimistic 75.0%
![Page 12: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/12.jpg)
Pre-Retreat Survey Results
• 6. Should Jo Daviess County develop a permitting process for agritourism businesses?
• Yes 22.2%
• No 77.8%
![Page 13: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/13.jpg)
Pre-Retreat Survey Results
• 7. What facilities for visitors or special events should be considered for the Jo Daviess County agritourism program?
![Page 14: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/14.jpg)
Pre-Retreat Survey Results
• 8. Should agritourism operators be required to carry additional insurance?
• Yes 58.3%
• No 41.7%
![Page 15: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/15.jpg)
Pre-Retreat Survey Results
• 9. What, if any, of the items below will be difficulties in expanding the agritourism industry in Jo Daviess County? (Check all that apply)
![Page 16: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/16.jpg)
Pre-Retreat Survey Results
• 10. What are the major challenges individual agritourism operators face?
Very Challenging
Problem
Somewhat Challenging
Not a Problem
![Page 17: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/17.jpg)
Pre-Retreat Survey Results
• 11. Should Jo Daviess County agritourism operators be able to offer hospitality services such as lodging, food, beverages, hosting services?
• Yes 75.0%• No 0.0%• Sometimes 25.0% - Not a simple Yes or No
![Page 18: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/18.jpg)
Pre-Retreat Survey Results
• 12. With a comprehensive agritourism program implemented, will Jo Daviess County participating farmers earn more revenue from
• Yes NO• Direct sales of agriculture products 90.0% 10.0%• Tours or field trips 90.9% 9.1%
![Page 19: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/19.jpg)
Pre-Retreat Survey Results• 13. How should a Jo Daviess County agritourism program be
marketed?
![Page 20: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/20.jpg)
Pre-Retreat Survey Results
• 14. Should the Jo Daviess County agritourism program be promoted on the county website, jodaviess.org?
• Yes 100.0%
• No 0.0%
![Page 21: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/21.jpg)
Pre-Retreat Survey Results
• 15. Should Jo Daviess County agriculture operators offer land use and facilities at no charge to visitors?
• Yes 75.0%• No25.0%• Sometimes – Depends on various situations
![Page 22: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/22.jpg)
Pre-Retreat Survey Results
• 16. Should agritourism operators be considered basic service members of the Galena/Jo Daviess County Convention & Visitors Bureau?
• Yes 50.0%• No 8.3%• Unsure 41.7%
![Page 23: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/23.jpg)
Pre-Retreat Survey Results
• 17. How important will each of the following goals be in measuring the success of the Jo Daviess County agritourism program?
![Page 24: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/24.jpg)
Pre-Retreat Survey Results
• 18. Would you be willing to serve as a Jo Daviess County Agritourism Ambassador? Responsibilities include recommending agritourism to other farmers, discussing plans for future development with farmers and helping farmers work through development issues.
• Yes 58.3%• No 8.3%• Unsure 33.3%
![Page 25: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/25.jpg)
Two Voices – Agriculture & Tourism
Open Discussion
![Page 26: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/26.jpg)
10 MINUTE BREAK
![Page 27: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/27.jpg)
Work Group Sessions
• Group l: Jo Daviess County Agritourism Branding & Marketing
• Group ll: Product “Cluster” Development—Beyond Wineries – Packaging
•• Group lll: Overcoming Challenges
![Page 28: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/28.jpg)
Lunch & Tour of Oak Hill
![Page 29: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/29.jpg)
Economic Development Presentation:
Bob Skurla, Doug Bergren Jo Daviess County Economic Development Consultants
![Page 30: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/30.jpg)
Work Group ReviewSeeing the Light
• Group l: Jo Daviess County Agritourism Branding & Marketing
• Group ll: Product “Cluster” Development—Beyond Wineries
• Group lll: Overcoming Challenges•
![Page 31: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/31.jpg)
15 MINUTE BREAK
![Page 32: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/32.jpg)
Jo Daviess County Agritourism
Speaking with One Voice
![Page 33: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/33.jpg)
Task Assignments, Scheduling Next Steps & Setting Strategic Planning Session Date
![Page 34: 2010 Agritourism leadership retreat presentation](https://reader033.fdocuments.in/reader033/viewer/2022061213/549802c3ac79590e2e8b552b/html5/thumbnails/34.jpg)
Congratulations