201 Advanced Topics
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Transcript of 201 Advanced Topics
201 ADVANCED TOPICS
Using Twitter as a representative of VPA.
VPA!
#Tw101VPA
Margaret Portier @tophile
Jennifer Liddy @jennliddy
What is branding? Branding is the practice of making a
name, product, or image an easily identified representative of an organization and the goals, ideals, and personality of the organization for the purpose of attracting and retaining attention.
You are the VPA Brand
When you align your social media accounts with VPA
When you share status updates
In class In public At conferences
Character Tone Attitude Goals Reputation
Where? How?
Identify and engage with your community.
A Social Network is a Community
I like your style!
Hi, I’m VPA!
The Social Audience Who do you want
to reach? Why? Who do you
reach? How?
Who reaches you?
Twitter Followers
Identify your interests Search hashtags
and keywords Follow thought
leaders Best information
Look at your followers
Use hashtags Write a bio Start
conversations Participate
Find them. Help them find you.
Talk with your students and colleagues, not at them.
Use Twitter to Engage
Looks good to me. How about this?
What do you think?
#Use a Class Hashtag For students to discuss class and
assignments For you to answer questions For announcements For sharing interesting information To generate outside interest
Start a buzz Interest a new class of students Engage with past classes Ex. #Rotoloclass
#Tw101VPA
Develop Your Reputation
Be equal Be approachable Be friendly Be inclusive Be a good model Share your expertise Embody the VPA
Brand
Be equal Be approachable Be friendly Be inclusive Be a good model Share your expertise Embody the VPA
Brand
With Students With Colleagues
Do you notice a trend?
How to Engage
Tweet @ your followers
Ask questions Share notable
events Brag about your
students Share your interests
See trends Pick up tips Answer questions Learn something
new
Broadcast Receive
Nothing on the internet is every fully private.
Privacy and Security
I can’t keep secrets.
Shh. Don’t tell.
Security Keep your passwords
secret Use different
passwords for every account
Don’t share your personal information online Phone number Address Email Etc.
Personal vs. Professional Identities
For your friends and family
Private?
You represent VPA Stay true to the
VPA Brand Shouldn’t be
private Don’t be a robot
Personal Professional
Use common sense. Do not post material that is:
Harassing Obscene Threatening
Make sure conduct is consistent with University Policies
Follow laws Remember who you represent
Uh oh. Now what?
Mistakes and Recovery
Uh oh. I shouldn’t
have Tweeted
that.
Look at this! RT
Don’t Panic, Apologize Initial reaction is to cover up mistakes or
pretend they didn’t happen. WRONG Increases negative reaction
Own up to the mistake and apologize. RIGHT Transparency Honesty
Move on but don’t ignore
Dealing with Negative Attention
Stay true to the VPA Brand Stick to ideals and goals Opportunity for new
discussion Clarify what was intended Take a deep breath Monitor – should you let it
go? Apologize? Let your group help
Negative Attention – Personal Attack
What are Trolls? People who post deliberately provocative or
inflammatory messages to cause maximum disruption
Regular part of internet life Don’t engage Trolls
A form of encouragement Stay positive
DO YOU HAVE ANY QUESTIONS?Tweet us any time @tophile and @jennliddy#Tw101VP
A
Huh?
Margaret Portier @tophile
Jennifer Liddy @jennliddy