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Right rom the beginning,

BIC

products hae alwas beendesigned and manuactured withjust whats necessar in mind.

Since then, the same principles

o being high qualit, light andlong-lasting hae continuedto guide our Group Foreer BIC.

2009 SUSTAINABLEDEVELOPMENT REPORT

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004 Our approach2.7; 2.10; 4.9; 4.13; 4.14; 4.16

006 Message rom the Chairmanand rom the CEO1.1; 2.7; 2.8

012 Our productsEN26; PR1

022 Our productionfacilities4.8; EN7; EN8; EN16; EN18; EN22

Contents

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032 Our socialresponsibility

034 Our emploees 4.8; EC5; LA10; LA11

038 Our communities EC1

041 Milestones

041 Dialoging with stakeholders 4.16

042 Goernanceand distribution o reenues

4.1; 4.2; 4.6; 4.14; EC1

044 SRI ratingand auditors report

3.13

046 Barometer048 Perimeter and indicators 2.9; 3.1 - 3.4; 3.6; 3.7; 3.11

GRI content inde

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For 60 years,the same vision

OUR APPROACH

Starting with its rst ballpoint pen, BIC haschosen to ocus on whats essential. Create simple,qualit products that make eerda lie easier,and that eerone can use and aord. Toda,BIC writing instruments, lighters and shaersare still testament to that same ision.

Qualit productsat aordable pricesEach day, BIC sells 40 million products.Each of those is a concentrate of technologyand ingenuity, which consistently meets thesame requirements for quality and safety.

Light andlong-lasting productsSince 2004, we have learned from theenvironmental studies that we have conducted:the more lightweight a product is and the longerit lasts, the better is its environmental performance.That is why BIC takes a minimalist approachto material use in its products and packaging.

I I - li

u - 4. in 4 9 4 4

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BIC is includedin majorsustainabledevelopmentindices

> French LeadershipInde o the CarbonDisclosure Project

(CDP),> FTSE4Good Europe

Inde,

> ASPI EurozoneInde,

> Ethibel EcellenceInde Europe.

OUR APPROACH

In 2009, a number of awardsacknowledged BICscommitment to sustainabledevelopment:

> 2009 SustainableDevelopment Prizeawarded in France

by our customer Staples.

> 3rd prize for SocialResponsibility, awardedby the trade journal,AGEFI.

> 2nd prize for Transparencyon the Part of an SBF 120Company, awarded

by Sciences Po Masterof Finance and Strategy.

> The 2009 toile du Designaward, given to the dingy,Open BIC.

> The Connecticut GreenBusiness Award, givento BIC CORPORATION(USA) for renovations

at its headquarters.

An award-winning approach

The BIC barometerin 10 indicators

The BIC barometeris a monitoring and

management tool for BICexecutives who reviewthe Groups action planseach quarter. The barometeralso serves as a guidelinefor the day-to-day projectsof different BIC teams.

Global barometerThis indicator is an aerage o 10 otherindicators. During the ear, it relects oerallprogress in terms o sustainable deelopment.In 2009, the barometer adanced three points,thanks in particular to management ssteminitiaties, reductions in packaging andactiities supporting local communities.

BIC 2009 76%

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2009 wORkfORCE By GEOGRAPHy

Europe 38%North America and Oceania

32%

Latin America 25%Middle East, Africa and Asia 5%

what is our vision o BICs commitment

to sustainable development?Bruno Bich: Our commitment to sustainable development is aresponsibility that must be shared by all of us at BIC. Our respon-sibility is to contribute to the emergence of a business model, morerespectful of the environment and the world in which we work.

Our commitment at BIC is to improve our environmental andsocial performance, specifically in the areas of product develop-ment, manufacturing and transportation; while also satisfyingconsumers who demand affordable product choices; and the needto keep our Company financially strong.

Mario Guevara: Sustainable development is part of our strategyand is fully integrated, with a cross-functional approach, into thehearts of each Company division and department team. Our sus-tainable development barometer provides a pragmatic way tomonitor the Companys commitment and also allows for fluidcommunications between all of our teams. The barometer givesus direction, a 3-year outlook and precisely reflects our progress.

Ho did ou meet the challenges o 2009?

Mario Guevara: We met the challenges of the year thanks to thehard work of our teams and by applying the historic vision of ourCompany. Each day and everywhere around the world, we offeredour customers and consumers products that combined excellentquality with affordable prices.

We also saw a trend toward deeper understanding of sustainabledevelopment among our customers, in particular among officesuppliers. More than ever, they wanted products with an excellentquality/price-point ratio and that are positioned as responsiblewith more obvious environmental benefits, such as being made

out of ecological materials. This trend was also apparent among

Mg from Bruno Bich,Chairman of the Board,

and Mario Guevara, CEO

MESSAGE

wororce in 20099,695eMPLoYees

from top to bottom:Bruno Bich, Mario Guevara

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large corporations and government administrations who institutedgreen procurement policies, especially in Europe. Furthermore,we noted that consumers would likely resist paying a premium for

green products, expecting that products have environmentalbenefits without price increases. This is why we offer our custom-ers and consumers not only our classic products, which are madewith a minimum of plastic and last a long time, but also innova-tive products. These include BIC Ecolutions, our range ofstationery products made of recycled materials and the BIC Easyshaver, which is ecodesigned and sold with six refills to provide60 days of shaving.

One final remark: our efficient use of raw materials and energy isa key element in the Companys performance. We are always look-

ing for pragmatic new ways to make progress.

what ere some notable 2009 achievementsin sustainable development?

Bruno Bich: BIC was already a part of three major sustainabledevelopment indexes (FTSE4Good Europe, ASPI Eurozone andthe Ethibel Index Europe). In 2009, BIC was also included in theFrench Leadership Index of the Carbon Disclosure Project, whichalready has a number of major French companies. Our inclusionin these indexes is a reward for the work that our teams have

accomplished in their quest for innovative, ingenious solutions tocontinuously measure, monitor and reduce BICs environmentaland social footprint.

Mario Guevara: We made significant headway in several areas.First, the BIC Ecolutions range expanded and nine writingand coloring products were awarded the French ecolabel,NF Environnement. Next, our key performance indicators, whichmeasure BICs consumption of water and energy, as well as its CO2emissions and factory waste, continued to improve. This is a trend

that has continued for five years, the result of our Environment,Health and Safety policy, in our factories. In addition, we are vigi-lant about placing the BIC values at the center of communicationsamongst all of our colleagues, who again last year gave us feedbackon adherence to the values and who continue to be stakeholders inthe daily life of the Company.

2009 NET SALES By CATEGORy

Stationery40%Lighters 26%Shavers 17%Other products 17%

2009 NET SALES By GEOGRAPHy

Europe 32%North America and Oceania 44%Latin America 19%Middle East, Africa and Asia 5%

2009 NET SALES By COUNTRy LEVELOf DEVELOPMENT ACCORDINGTO THE UNITED NATION HUMANDEVELOPMENT INDEx (HDI)

High & very high development 94.77%Medium development 4.91%Low development 0.28%Other 0.04%

Audited 2009 non-financial indicators.

E1,562.7M2009 net saLes

MESSAGE

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Light&LongLastingLger&utilisablelongtemps

OUR APPROACH

Meeting stakeholder needsCustomers epect eco-responsible practicesThe demand for green products is a growing trend in the mar-ketplace. BIC once again emphasizes that its core products are inconformity with the principle of minimum environmentalimpact. Nevertheless, BIC also strives to enhance its positionthrough the development of product ranges, based on alternativematerials. Distributors of office supplies, government agenciesand companies with sustainable development policies are moreand more demanding, and savvy as well. In fact, they all wantproducts whose environmental performance is acknowledged and

proven.

Listening to consumersIn order to meet the needs of consumers the world over, BIC con-stantly innovates and improves its products. That means extend-ing product ranges, with product improvements to provide morecomfort and usability, while remaining affordable.

BIC also takes into account growing consumer awareness of sustain-able development issues, for instance, by putting icons on productpackaging to indicate environmental benefits just one moreexample of progress in favor of the environment and consumers.

woring together or sustainable developmentin 2009, BICs commitment to sustainable development resultedin numerous presentations and meetings with the Companys stake-holders. Examples:

> For shareholders, the Annual Shareholders Meeting on May 14, 2009> For socially responsible investors, a specific forum> For major customers, in particular, office-supply distributors

and buyers for large, French corporations> For technical and institutional experts

Certiied products:acnoledgedb epertsIn France, BIC is the irstproducer o writinginstruments to receie theecolabel, NF Environnement(NF 400), toda attributedto nine writing and coloringproducts, which are

acknowledged or theirenironmental perormance.Certiication is grantedb AFNOR, an independentstandards bod, on the basiso a er demanding listo speciications.

Ecolabels help guideconsumers to shopresponsibl.

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OUR APPROACH

ExAMPLE 1Mass retail: walmartand its green indeWalmart, the world market leader in mass retail distribu-tion, has introduced an enironmental inde that aims torate all o its suppliers.

wHAT BICS ACCOUNT MANAGER fOR wALMART HAS TO SAy

Each ear, major retailer Walmart has set the bar higher and

made larger commitments to enironmental sustainabilit.In 2009, Walmart created a Supplier Sustainabilit Assess-ment or USA suppliers that proides an oerall rank or asupplier against their peers with respect to our areas osustainabilit: energ and climate, material eicienc, natu-ral resources, people and communit. BIC completed thissure and, thanks to BICs long-standing commitment tosustainabilit, we perormed er well, achieing an oerallon target rating.

Michael Sevart, Walmart Team Leader for Lighters/Shavers at BIC USA, Inc.

ExAMPLE 2

Oice suppliersThese customers, through increasingl eacting question-naires, ealuate sustainable deelopment policies, epressrequirements or independent ecolabels and or greenproducts (leel o recclabilit and countr o origin amongother inormation), and epect social audits o subcontractors.

In Europe, BIC is a step ahead thanks to the appointment o

a sustainable deelopment director, who is er inoledand responsible or customer relations concerning thisissue. In customer meetings, BICs sustainable deelopmentdirector or Europe presents the BIC approach, relates cus-tomer epectations to management, and trains the salesorce, as well as proides support to subsidiaries or theimplementation o local initiaties and speciic operations.

Enironmentalscore postingsIn France, the Grenelle Reports(French: Accords de Grenelle)on the environment emphasizethe importance of raisingawareness at point-of-saleamong consumers about theenvironmental impacts of massretail products, an effort

that requires transparentinformation on a productsenvironmental performance(e.g., carbon emissions,resources, biodiversity andmore). In 2009, BIC increasedits expertise in terms ofenvironmental assessments.The goal is to foster ecodesign.Also, in the future, BICs own

internal tools may help theposting of environmentalinformation on products.

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OUR APPROACH

A pragmatic cross-organizational approach:the BIC structureOur structure breathes lie into projectsManaging sustainable development is based on a continuousimprovement approach, deployed across the entire BIC Group,and this approach benefits from a dedicated structure. This struc-ture includes a Sustainable Development team of 25 members ofdifferent nationalities, representing major group functions; the

team meets twice a year and is chaired by the groups CEO. Its roleis to propose strategies and corresponding actions plan to the BICGroup executive committee. It then reports on the implementa-tion of programs. The team also has the mission of mobilizinginternal resources in pursuit of priorities. The sustainable devel-opment director coordinates those missions and reports to one ofthe Groups two Executive Vice Presidents.

Since it began in 2004, BICs cross-organizational approach hasworked its way deeper and deeper into the hearts of each depart-ment. Marketing teams, for example, consider the environmental

stakes right from the design stage for each new product.Everywhere that BIC works, the approach is becoming more inte-grated into our operations. For instance in Europe, an executiveposition to manage sustainable development was created.

The approach that customers antWhether a quest for more environmentally-friendly products, anassessment of BICs sustainable development program, or commit-ment to reduce carbon emissions, customer expectations arebecoming broader. BIC works to meet these expectations ascompletely and precisely as possible. In 2009, sustainable develop-ment issues were systematically discussed with our customers andlogistics partners.

BIC in emerging

maretsBIC applies simple commonsense: oster local productionunder license and adaptdistribution and productpackaging to local consumerneeds. For instance in certaincountries, BIC sells its pensand shaers in packscontaining just one or

two articles.In the Middle East and Aricaregions, local manuacturingunder license or ballpointpens and classic shaershas resulted in the creationo approimatel 500 jobswith our licensemanuacturing partners.

The BIC Group is also

concerned b social challengesin impoerished countrieswhere it is present. Since 2007,in the Middle East and Arica,BIC has participatedin cooperation with itsdistributors in programsto support schools.This included perormingwork in the schools, as wellas product donations

support, helping a totalo 500,000 schoolchildrenat 2,000 schools in14 countries.

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Three uestions orBndicte CusinbercheSUSTAINABLE DEvELOPMENTDIRECTOR FOR EUROPE AND MEA

Since September 2009, BndicteCusinberche has coordinatedactiities and ensures sustainabledeelopment training or theEurope and Middle East & Arica(MEA) teams.

Why set up training for employees?

More and more oten, our customersare going public with theircommitments in matters o energeicienc, waste reduction, andreduction o greenhouse gases.At the same time, the areepanding their enironmentallriendl product ranges. BICemploees hae to be knowledgeableon the subject, so as anticipatecustomer needs and emphasizeBICs commitment.How is training organized?

Training modules each last30 minutes. The coer thedierent issues in sustainabledeelopment, including renewableenergies, climate change,ecodesign, biodiersit, ando course, the BIC sustainabledeelopment program.

What are the benefits for the Group

and for employees?Those modules are simple tounderstand and educational.Whats more, our trainingmaterials are un to use. A betterunderstanding o our goalscontributes to winning acceptanceor BICs sustainable deelopmentprogram. In 2010, een moretraining is planned.

OUR APPROACH

Emploees: participants in sustainable development

IN BRAzIL (MANAUS)

> Environment, Health and Safety Week for employees features: Education on AIDs awareness aswell as the importanceof

healthy eating to prevent high blood pressure. Workshopsonchiropractics(massagetechniquestohelprelieve

suffering or cure problems related to back and joint pain),physical education, and massage for relaxation.

Informationonwasterecycling.

Campaignstoraiseawarenessabouttheimportanceofdonat -ing blood.

Each year, a full week is devoted to raising awareness among at least

300 of the BIC Brazils 600 employees about the environment,health and safety in the workplace.

> In addition, employee training is ongoing as part of the sitescertification process for the international social managementstandard SA 8000, which is planned to be completed in mid-2010. Topics include child labor, forced labor, health and safety,freedom of association, discrimination, reasonable workinghours, pay, and management systems.

IN THE USA

> Presentations on sustainable development for new hires,> Be green working group, which has been in place for two years,> e-learning module on the BIC sustainable development pro-

gram, accessible to all employees in Milford and Shelton,> Save a tree challenge, a competition organized by BIC

CORPORATION to reduce paper consumption. The competi-tion was introduced to employees during a presentation inBIC University. Five employees submitted entries into theChallenge and showed how they significantly reduced paperconsumption by the greater use of electronic files and by

sharing information internally in eRooms. The competitioncontributed to a 15% overall reduction in paper consumption atBICs Shelton and Milford sites.

IN EUROPE

> Presentations on sustainable development for employees andnew hires.

> Presentation of ecodesign to employees at Clichy (France).> Training for designers who use the environmental measurement

tool, SimaPro.

> For marketing teams, raising awareness about communicationpractices in order to prevent greenwashing.

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OUR PRODUCTS

Extension of theBIC Ecolutionswriting range

In 2009, BIC launched newproducts based on recycledmaterials: BIC Maticmechanical pencils, BICReaction ballpoint pens,glues, a range of tracingproducts and more.

Our productsRight rom the beginning, BIC products haealwas been designed and made with just whatis sucient in terms o raw materials, leaingout anthing that is superfuous. As a result,

BIC has continued to aor minimal use o rawmaterials in its products and packaging, and isnow graduall including new ecological materials,either reccled or renewable.

2009 highligh

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BIC products: the resultof a pragmatic approachwhat is just suicient and ecodesignRight from the start, BIC products have been designed and madewith just what is sufficient in terms of raw materials, leaving outanything that is superfluous.

As early as 1994, BIC was a pioneer in wanting to know in whatways its products impacted the environment thanks to the BIC lifecycle analysis (LCA). In those days, BIC was moving toward anapproach for environmental responsibility, and demonstrated that

its founding principle of just sufficient* enabled the Companynot only to offer more affordable products, but also products thathad less impact on the environment.

The next step for BIC was when it adopted a policy of ecodesign.The Company uses a measurement tool, which empowers itsResearch and Development (R&D) teams to work, starting at theproduct design stage, on ways to reduce environmental impactswhile respecting design and manufacturing requirements. In thisway, BIC stays on course with regards to finding a balance between

quality, cost and environmental requirements.who said disposable?BIC products are very often stigmatized as disposable in com-parison with refillable products. Even if they cannot at this timebe reused at the end of their lives, BIC products, even thoughthey are often called disposable, are not used just once. On thecontrary, they offer long-lasting performance: up to 2 km of writ-ing for a pen; 3,000 flames produced for a lighter; and from 7 to10 shaves for a shaver.

Because of their long-lasting performance, together with the eco-nomical use of raw materials in manufacturing, so-called dis-posable products do not necessarily have a greater impact on theenvironment than their refillable competitors. In fact, theseconclusions have been confirmed by comparative life cycle stud-ies, as well as by calculating and comparing the quantities of wasteproduced annually.

And hat about reccling?BIC seeks to limit its impact on the environment and is working on

the different steps in product life cycles, mainly through its frugaluse of raw materials in a bid to conserve resources.

OUR PRODUCTS

* Thierry Kazazian, Il aura lge des choses lgres (Victoires ditions, 2003).

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For now, no recycling solution exists for most of our products attheir end-of-life phase, as our products are small and lightweight.Current recycling efforts focus on products that offer major

potential in terms of weight and volume and are easy to disassemble,such as automobiles, plastic bott les, glass, and paper. Nonetheless,BIC is looking for future solutions for how it might manage theend of life for its products.

An approach both understoodand acknowledged

Nine BIC stationer products get Nf 400 ecolabelIn 2009, BIC became the first manufacturer of writing instru-ments to receive French ecolabel NF Environnement. Granted byAFNOR Certification, an independent standards body, the labelidentifies products as being eco-responsible. In the case of writ-ing products, the main criteria needed to receive an ecolabel are:limited quantities of raw material used for products and signifi-cantly longer lasting or use recycled materials. BIC participated indefining specifications for writing instruments, along with othermanufacturers, French environmental and energy agency ADEMEand French standards organization AFNOR, in a collaborativeeffort that lasted two years.

BIC EASy: a hbrid shaverIn 2009, creating a niche somewhere between refil lable and non-refillable shavers, BIC innovated by bringing to market the firsthybrid all-in-one shaver. Called BIC Easy, consumers each geta handle and 6 shaver heads for 60 days minimum of shaving.

OUR PRODUCTS

Three uestions orPierre LebonAFNOR NF 400CERTIFICATION MANAGER

What is the real benefitof ecolabeling?

The French ecolabel,NF Environnement, is a benchmarkin terms o releance, independenceand impartialit. Certiied products

gain in consumer isibilit.AFNOR is an independentorganization, oerseen bCOFRAC, and accredited to delierNF Environnement certiication.

What was BICs approach?

In mid-2009, BIC began thecertiication process b sendingus technical speciicationsor its products. BIC Ecolutionsproducts were the irst to receiecertiication (BIC Ecolutionsgraphite pencils, with and withouterasers, colored pencils, pens BIC Clic Stic and BIC RoundStic) as well as BIC Orangeand BIC Cristal Fine pens.

Why were those BIC productsawarded certification?

Qualiied products hae tooptimize both their perormancein use and their enironmentalperormance. In addition, the

hae to be made either usingreccled materials or onl smallquantities o raw materials.We saw that certain BIC penscontained reccled materials,while others used er little rawmaterial and were signiicantllonger lasting. As a ollow-upto our initial audit, in the comingears, AFNOR will eaminesamples, randoml taken romstore sheles, to eri that

speciications are still respected.

Lie ccle impactor one ear o shaving(BIC Eas)Enironmental assessments showthat or one ear o shaing, the BICEas shaer reduces the enironmentalimpact b 59% compared with a similarBIC non-reillable model, such as theBIC Comort 3 Adance shaer.

LESS MATERIALS USEDPLUS LONGER LASTING

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First measureIn order to deploy an effective policy for limiting the environmen-

tal impact of BIC products, the first step is to measure theseimpacts across entire life cycles.

Product life cycle studies have been conducted by outside consult-ing experts (cf. table). Their findings confirm that the environ-mental impact of a product is mainly due to raw material usage inits manufacturing.

In fact, the lighter weight a product is and the longer it lasts, thebetter is its environmental performance. This illustrates the neces-sity of finding solutions that are adapted to saving resources.

OUR PRODUCTS

Environmental perormance measurementsor three main BIC products

BIC ocuses on lie ccle phases where it can take action.Howeer, bear in mind that or shaers, the usage phase,when products are in the hands o consumers, is a major stepunderlining the importance o consumer awarenesso enironmental issues.

Approach:completelie ccleassessment

Measurement resultsb lie ccle phaseaccording tothe method,Eco-Indicator 99

BIC Cristal

ballpoint penBIC Mailint lighter

BIC Classicsingle-blade shaver

(inc. usage)

Ra materials

Plastics andmetals, romoil etractionthrough tothe actor

90.45%83.98%

62.97%

Production

Energ neededto mold plastic,orm razor blades,assemble parts

5.62%10.68%

29.43%

Distribution

Mainltransportationoperations todelier to stores

3.66%4.87%

7.33%

Usage

Water usedduringshaing

78%

End olie ccle

What happensto the productonce it isthrown awa

0.27%0.47%

0.27%

BAROMETER1 Measure the environmentalperormance o BIC products

Stationer 53%

Lighters 80%Shaers 80%

In 2010, 80% of BIC products willhave been eco-measured.

2009: Eco-measurement of BICproducts was conducted, thanksto internal assessments andoccasionally by outside consultants.

Target set for 2010 have already beenachieved for Lighters and Shavers.Eco-measurement for Stationeryproducts, with many morereferences, has improved by 2 pointsand will accelerate in 2010 with theacquisition of SimaPro software.

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in order to reduce impactMeasuring environmental impact is the first step in implementing

ecodesign. Consequently, in 1994, BIC commissioned its first lifecycle analysis (LCA) with the goal of comparing a non-refillableshaver with a refillable one, showing that the impacts wereremarkably similar.

In 2004, upon the launch of its sustainable development program,BIC extended that work and commissioned a normalized LCAalong with several simplified LCAs for three category-leadingproducts. The move was immediately followed by the procure-ment of an internal environmental measurement tool for use byBIC designers.

In 2009, in continuation of its approach, BIC replaced its first toolwith SimaPro, a professional LCA software package that isequipped with the e-DEA* interface to enable R&D designers torealize complete and detailed environmental evaluations, as wellas create quick decision-making studies during the design process.While products are still on the drawing board, BIC R&D teamscan explore different solutions for minimizing impacts by varyingthe types and quantities of materials used.

OUR PRODUCTS

Three uestions orJean-Baptiste PuouDIRECTOR FOR ECODESIGNAGENCy EvEA

What is innovative about SimaPro?

SimaPro is an epert sstem,

which is used b numerouscompanies. The innoation is inintegrating an interace ia e-DEA,speciic to BIC (librar o materialsand processes, automaticallupdated with data on a worldwidebasis), which makes the tool all themore riendl and accessible orBICs teams o designers.

How will the new tool be used?

SimaPro is an ecodesign tool.It makes it er eas to measure

the enironmental impact o BICproducts, starting with the designstep, and to choose amongdierent alternaties. BIC willthus be empowered to adaptmore easil to upcoming Europeanand worldwide enironmentalrequirements, including productenironmental score posting.

How far-reaching will suchit be for the BIC Group?

E-DEA gies BIC a decisie edgeor the deinition and eecutiono its strateg or both productinnoation and communication.

who can use SimaPro at BIC?> R&D design teams in conjunction with

manuacturing departments.

> Sustainable deelopment department,or building its internal scientiic epertise,needed or the realization o normalizedLCAs (ISO 14040).

> Product managers so the can bettercommunicate with customers.

> Corporate communications to sharewith consumers.

* Everyone Designs with Environmental Awareness.

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Three solutions,all with the same beneitfor the environmentIn order to reduce the environmental impact of its products, BICis focused on limiting use of fossil-based materials through differ-ent actions:

> minimize the quantityof materials used in the manufacturingof each product, while ensuring long-lasting performance,

> use new materials of either vegetable or recycled origin,> develop refillable products.

Solution 1:Innovative, light and long-lasting products:BIC Eas shaversThis solution is of major importance for BIC. Its ecodesign approachallows for minimizing quantities of raw materials used in themanufacturing process. The broad use of the new tool, SimaPro,will globalize ecodesign for all new products.

OUR PRODUCTS

BAROMETER2 Propose BIC stationerproducts ithenvironmental beneits

Stationer 40%

In 2010, 50% of BIC stationeryproducts will have environmentalbenefits. BICs action is basedon three criteria:

> Light& Long lasting(i.e. 3g per km of writing)

> Made from recycled materials> Refillable2009: an advance of 3 points.13 new products withenvironmental benefitswere launched.

10days ofshaving for a

BIC Comfort 3

shaver

flamesproduced with

a BIC Maxilighter

3,000

2 kmof writing

for aBIC Cristal

ballpointpen

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Solution 2:A green range, based on materials o vegetableor reccled origin: BIC Ecolutions

Research at the BIC Group paid off in 2009 with the launch of a newproduct range, BIC Ecolutions. In 2009, in the stationery cate-gorythe BIC Ecolutions range was enhanced with new prod-ucts: BIC Matic mechanical pencils, BIC Reaction ballpointpens, glues, a range of tracing products, and more.

The Ecolutions portfolio now includes a total of 12 productsthat meet major writing and correction needs. BIC Ecolutionsproducts are manufactured using recycled materials in compli-ance with the norm, ISO 14021. BIC Ecolutions Round Sticballpoint pens contain 74% recycled plastic, and BIC Ecolutionssticky notes contain 80% recycled paper. BIC Advertising andPromotional Products (BIC APP), a division that specializes inimprinted products, also offers its customers a range of BICEcolutions stationery items, which was also expanded in 2009.

BIC also offers the BIC Ecolutions 3-blade shaver, which has ahandle made from bioplastic, a material derived from a vegeta-ble source. Thanks to its bioplastic handle, the result of five yearsof research, and its 100%-recycled cardboard packaging, BICEcolutions shavers are a first step toward more environmental-

ly-friendly shaving.

Solution 3:Reillable productsIn the writing products category, where there were many new items,BIC paid particular attention to designing refillable products. Inthe USA marketplace, refills are available and a similar plan is beingstudied for Europe.

OUR PRODUCTS

Ne materialsBICs R&D teams are ocusedon two approaches:

1/ The use o eistinginnovative materials:An inentor o aailableinnoatie materials is keptup to date. From this list,engineers select materialsthat correspond to industrialand economic requirementswith the goal o conductingeasibilit tests. In the absence

o a simple, economicalsolution to deelop a materialbased on renewable materials,reccled materials mightbe chosen.

2/ Collaborative researchith suppliers to identi nematerials (egetable-basedor reccled), new concepts,or hbrid materials. Man

materials are considered, andthen analzed. These includepotato starch, sugarcane,egetable ibers, woodchips,and other materials. Oncea ormulation is read, it istested to ensure that it meetsindustrial speciications orqualit and saet, sometimesgoing all the wa to the inalqualiication stage.

22liters of crude oil= 5 liters of gasoline

= 2,800 BIC Clic hvr,i.. 50 yr f hvig

= 3,200 BIC Cril p,i.. mr h 3 gri f wriig

=2,500 BIC

slim lighr,i.. 4.75 milli ligh

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Our packaging solutionsBIC is olloing to e guidelines to reducethe environmental impact o its pacaging

PROMOTE SELLING PRODUCTSwITHOUT CONSUMER PACkAGING OR IN VALUE PACkS

This is the traditional approach of the BIC Group, based on itspromise of just whats necessary. In fact, 63% of writing prod-ucts are packaged in boxes of 12, 20 or 50 items, as well as 63% oflighters. For shavers, 67% are sold in quantities of 5, 10 or more, invery lightweight pouches.

REDUCE PACkAGING TO A MINIMUMIN TERMS Of wEIGHT AND VOLUME

BIC continued its drive in 2009 to reduce packaging. In the USA,BIC has actively participated in Walmarts Scorecard program,whose goal is to reduce packaging by 5% by 2013.Overall, BIC USA reduced its annual consumption of packagingmaterials by 215 metric tons. For example, the 50-count lightertray was modified by removing the cardboard outer-packagingand creating the ability to reuse trays. This led to a savings of11 metric tons of cardboard and 34 metric tons in plastic.

OUR PRODUCTS

BAROMETER3 Propose eco-optimiedpacaging

Packaging 77%

In 2010, the product weight /packaging weight ratio will haveincreased by 5%.

2009: The improvement was1 point. The ratio is calculatedfor all BIC products in mainmarketplaces: USA, Europe,Brazil, and Mexico since 2009.

BIC and thewalmart ScorecardSince 2007, BIC has actielparticipated in mass retailerWalmarts Scorecard program.

The drie puts a premiumon 7 Rs or progress, i.e.,Remoe, Reduce, Reuse,Reccle, Renew (use renewablematerials), Reenue (look orsaings), and Read (educateconsumers).

PACkAGINGDESIGN GUIDEGuidelines made aailableto BIC packaging designersproide all the inormationthe need to implement moreenironmentall-riendl

packaging solutions, i.e.,based on European regulations,USA regulations, lie ccleconcerns, general principlesand benchmarks.

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OUR PRODUCTS

BIC and REACHThe European regulation,REACH, which stands orthe Registration, Ealuation,Authorization and restrictiono Chemicals, has set a newregulator ramework orchemical substances.It is the responsibilit omanuacturers to demonstratethe saet o the chemicalsthe use. In response toREACH, BIC has preregistered70 substances or ie o itslegal entities. Registrationwith the European ChemicalsAgenc (ECHA), or most othese substances, will takeplace between 2013 and 2018.

Solutions for saetSaet: a priorit and commitments

fOR CUSTOMERS

Each year, BIC supplies 40 million products, while maintainingconsistent quality, checked through a vast array of tests.Information about the quality and safety of its lighters is an abso-lute priority for the Company. In Europe for example, BIC pub-lishes for its customers a twice-yearly newsletter (BICareful), witha print-run of 200,000 copies and in 15 languages. BICarefulinforms readers about changes in legislation and BICs commit-ment to lighter safety. BIC also participates in the EuropeanCommissions working group, which coordinates the differentactivities of the member states regarding lighter regulations.

fOR CONSUMERS

Product consumer benefits are subject to multiple tests andchecks. For example, all inks used in pens are examined byinde-pendent toxicologists who evaluate potential risks. Tests also ver-ify the absence of hazardous chemical substances.

The BIC Group has a dedicated product safety team that followsand implements industry standards, regulations and internal rules.

BICareul

A twice-earl publication,this newsletter is sentto the Groups Europeancustomers and ocusesmainl on lighter saet.

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OUR PRODUCTION fACILITIES

Managing greenhousegas emissions

In 2009, BIC was added to the FrenchLeadership Index of the Carbon DisclosureProject (CDP), which includes the 20 bestcompanies in terms of: how they areincluding climate change in theirstrategies, their approach for dealingwith carbon regulations and theirgreenhouse gas emissions.

Our productionfacilitiesAn industrial leader in the manuacturing

o consumer goods, BIC makes 87% o its productsin its own actories. BIC stries to reduce the impacto its business at all stages o the production ccle.BIC is also committed to sociall responsiblebehaior and has implemented an industr-leadingCode o Conduct, which applies to all o itsproduction acilities.

2009 highligh

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OUR PRODUCTION fACILITIES

Return on experience

for rail shipping(Portugal, Spain and Mexico)

BIC has benefited from its experience ofimplementing a plan to reduce the environmentalimpact of its freight forwarding operations.

Building certied greenin Shelton (USA)

In May 2009, BICCORPORATIONs newheadquarters in Shelton,Connecticut, was certifiedfor Leadership in Energyand Environmental Design(LEED) by the USA GreenBuilding Council. In January2010, the subsidiary alsoreceived the ConnecticutGreen Business Award.

Bilan CarboneBilan Carbone is a Frenchmethod of CO2 assessment,which evaluates direct andindirect emissions, due tomanufacturing, professional,

economic or other activities.It uses data that is readilyavailable. Calculation rules,in the public domain andcompatible with existingstandards (notably ISO 14064),come from the Frenchenvironmental and energyagency (ADEME).

THE GOALS

> Limit theenironmentalimpact o ouractories andshipping operations,

> Enorce principleso human rightsin the workplacethrough the BICCode o Conductin our actoriesand in oursubcontractorsactories.

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Epert factoriesMastering production> BIC makes 87% of its products in its own factories.> 92% of factories are located in high or very high development

countries and 8% in medium development countries, accordingto the Human Development Index (HDI) for countries.

Pragmatic management sstemsIn its manufacturing operations, BICs commitments to environ-ment and health & safety rely on the implementation of opera-tional management systems. Environmental systems are now in

place in 92% of BICs manufacturing facilities and health andsafety systems cover 89% of its facilities. In order to manage envi-ronmental issues, certain factories have chosen to seek ISO 14001certification, which involved 32% of the total number of manu-facturing facility employees in 2009.

Within the framework of management systems, action plans withsimple, pragmatic objectives were established to limit environ-mental impacts and reduce on-the-job accidents.

Managing carbon

fACTORIES AND THEIR CARBON fOOTPRINTS

In 2007, the BIC Amazonia factory in Manaus, Brazil, and the BICShaver factory in Verberie, France, commissioned inventories of theiremissions of greenhouse gases (GHG) using the Bilan Carbonemethod, recommended by the French environmental and energyagency ADEME.

OUR PRODUCTION fACILITIES

BAROMETER7 Reduce orers accidents

Incidence rate 87%Seerit rate 91%

In 2010, 100% of BIC factorieswill have lower accident incidence

and severity rates than the Frenchsector average.

2009: the incidence rate indicator(-8 points) is heavily influenced bythe size of the sites and correspondfor small sites to an objective ofzero accident. The severity rateindicator improved 13 points.

2009 ra materialpurchases b itemRa materials 2009 total rapurchasing material purchases

Plastics 45%Metals 17%Inks and solents 5%Packaging 21%Others 12%

BAROMETER4 Deplo and maintainmanagement sstemsin the BIC actories

Enironment MS 92%Health & Saet MS 89%

In 2010, BIC factories will havedeployed management systems for theEnvironment and Health& Safety.

2009: improvement in eachindicator was 4 points.

Saet in the orplace

SEVERITy RATE:NUMBER Of CALENDAR DAyS LOSTAS A RESULT Of ACCIDENTSper thousands of hours worked

INCIDENCE RATE:NUMBER Of ACCIDENTSLEADING TO LOSS Of TIMEby millions of hours worked

The 2009 accident incidence rate orthe BIC Group (8.4) was 2.9 timesbetter than the French aerage or thesector under stud (24.2).

The 2009 accident seerit rate or theBIC Group (0.35) was 3 times betterthan the French aerage or the sectorunder stud (1.09).

Audited 2009 non-financial indicators.

2007

11

2008 2009

8.7 8.42

2007

0.39

2008 2009

0.33 0.35

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Findings from the two studies show that indirect GHG emis-sions (from suppliers during their manufacturing of materialsand components, and resulting from the purchase and use of

energy by their factories) accounts for the major portion of over-all emissions. Priority areas for progress are reducing electricityconsumption and using recycled plastic.

In 2009, 31 programs to reduce energy consumption were final-ized and implemented during the year.

DIRECT GHG EMISSIONS fROM fACTORIES

For the year 2009, direct GHG emissions from BIC production siteswere estimated at 10,930 metric tons equivalent of CO 2, a reduc-tion of 374 metric tons equivalent of CO2, compared with 2008

emissions. CO2 emissions are the result of the combustion of fossilfuels (mostly natural gas and fuel oil), which are mainly used toheat buildings.

THE TRANSPORTATION CARBON fOOTPRINT

BIC used a carbon inventory to measure the GHG emissions of itslogistics chain. In 2009, air transportation accounted for 46% ofemissions, but only 2% of the flows.

BIC AND THE CARBON DISCLOSURE PROJECT (CDP)

BIC has been a member of the CDP for three years, and in 2009,

was added to its French Leadership Index. The index includes the20 companies, 16 of which are part of CAC 40 index, that providedthe best responses to a questionnaire on five major topics: howcarbon and climate change are taken into account, how carbon isbeing measured, performance and objectives in carbon footprintreduction, verification of indicators, and governance.

BICs presence in the CDP index is acknowledgement for the workthe Company has done to measure its carbon footprint in produc-tion and transportation, as well as for the objectives it has set to

reduce carbon emissions.Other initiatives

BIC CORPORATIONS USA HEADqUARTERS RECEIVEDSUSTAINABLE CONSTRUCTION CERTIfICATION

In May 2009, new headquarters for BIC CORPORATION in Shelton,Connecticut (USA), was certified for Leadership in Energy andEnvironmental Design (LEED) by the USA Green Building Council.This national certification acknowledges that the building meetsthe highest standards for environmental design and construction.

OUR PRODUCTION fACILITIES

BAROMETER5 Reduce GHG emissionsrom our productionactivities b 5%

Factories 6%

In 2010, BIC factories will havereduced GHG emissions (from directand indirect electricity consumption)by 5% per ton of products produced.

2009: this indicator does notreflect the positive gains of energy

efficiency programs conductedbefore 2007.

BICs Health, Saet &Enironment polic can beconsulted on its website at.bicorld.com

GHG EMISSIONS

AIR

46%

ROAD

30%

SEA

24%

fREIGHT IN T-kM

SEA

82%ROAD

16%

AIR

2%

Audited 2009 non-financial indicators.

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Responsible factoriesAn industry leader in the manufacturing of consumer goods, BIC

is committed to socially responsible behavior within the frame-work of its operations.

BICs irst commitment

The BIC Code o ConductThe BIC Code of Conduct is comprised of a set of professionaland social principles, which derive from the standards of theInternational Labor Organization (ILO). It applies to BIC factories,which are mainly located in South Africa, Brazil, Spain, the USA,

France, Greece and Mexico.Despite the fact that only 13% of BIC sales concern subcontractedproducts, BIC expects its contract manufacturers to respect thesame Code of Conduct as BIC does. Since 2000, BIC has had a pro-gram in place to ensure worldwide compliance of its Code ofConduct by contract manufacturers. In 2005, the program wasexpanded to include manufacturers under local and regional con-tracts, which make BIC products for local markets.

BIC considers social responsibility as a partnership, which requires

shared values. In this spirit, BIC sets objectives in the interest of acommon commitment to improvement rather than breaking offrelations with its partners.

OUR PRODUCTION fACILITIES

PERIMETER

Integration o BIC APPactories producingpromotional products

The new BIC APP actories arebeing integrated into BICssustainable deelopmentprogram, with action plansthat take into account thespeciic nature o thepromotional products

business. Beginning this ear,BIC APP actor teams willbe amiliarized with theCompans social andenironmental reportingsstems, with the goalo haing these sstemsimplemented as soonas possible.

The 10 principleso the BIC Codeo Conduct> Sae and health

work enironment,> Fair wages and reasonable

working hours,> No child labor,> No orced labor,> No discrimination,> Freedom o association,> Legal compliance,> No animal testing,> Enironmental responsibilit,> Publication o the Code.

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Global contract manufacturerSubcontractor that makesproducts for worldwide

distribution.Local contract manufacturerSubcontractor that makesproducts for a local market,e.g., for one country.

Licensed manufacturerSubcontractor also incharge of local productdistribution.

BIC ororce in 2009

9,695eMPLoYees

4Contract Manuacturerimplements the CAPwithin an agreed,reasonable time rame

1BIC ContractManuacturer signsthe BIC Codeo Conduct

2Independent eternalmonitoring agenc conductsan initial assessment othe Contract Manuacturer

3Contract Manuacturerpresents a correctieaction plan (CAP) to BIC

5Follow-up assessment(s)to conirm implementationo the CAP

6Ongoing assessments(eer 2 ears)

THE SIx STEP fOR EVALUATING CONTRACT MANUfACTURERS

OUR PRODUCTION fACILITIES

BAROMETER8 Deplo and maintain theBIC Group Code o Conduct

BIC actories 95%

Global contract manuacturers 98%Local contract manuacturers 17%Licensed manuacturers 75%

In 2010, BIC factories, globaland local contract manufacturersand licenced manufacturers willhave signed the BIC Group Codeof Conduct, will have been assessed

by or with the support of anindependent agency, and willhave implemented or will beimplementing the BIC CSR program.

2009: priority has been givenon subcontractors in chargeof manufacturing productsfor worldwide distribution,which represents virtuallyall subcontracting activity.In 2010, the accent will be on

the remaining subcontractors.

BICs second commitment

Deploing the BIC Code o Conduct:checs and corrective actionsThe compliance of BIC factories, subcontractors and manufacturersunder license is regularly verified by:

> Social audits, carried out at subcontractor sites since 2000 byindependent auditors; the approach concerns all subcontractorsworking for global and local markets as well as manufacturersunder license. On going audits are conducted every 2 years, andenable verification that standards are maintained at a satisfac-tory level.

> Self-evaluations, since 2006 conducted by BIC factories; responsesare analyzed by independent auditors. Each factory director hasto implement a corrective action plan (CAP) in collaborationwith the Human Resources Department.

> A training manual eases implementation of corrective action planwith the help of local teams.

2009 wORkfORCE By COUNTRywITH HUMAN RIGHTS RISkS *

FREECOUNTRIES NOT FREECOUNTRIES

94%

4% 2%

PARTIALLyFREECOUNTRIES

Audited 2009 non-financial indicators.

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Argentina 1

China 29

Czech Republic 2

India 3

Ital 2

Japan 2

Malasia 1

Meico 2

Philippines 2

South Korea 6

Taiwan 2

Thailand 1

Turke 1

USA 1

vietnam 3TOTAL 58

Countr

Numbero Contract

Manuacturersworldwide

57umbr fmufcurr hvigigd h BIC GrupCd f Cduc dhv b udid

39umbr fmufcurrimplmigcrrcivci pl

18umbr fmufcurrhvig cmpldhir crrcivci pl

* Source: Freedom House

NON CONfORMANCES THE BIC GROUP CODE Of CONDUCT

> Health & Safety> Unfair wages> Working hours

MAIN ISSUES ENCOUNTERED DURING THE PROCESS

> Not respecting limits on overtime hours> Contract manufacturers who are taking too long (more than

6 months) to implement corrective actions and achieve compliance> Contract manufacturers are having difficulty sustaining com-

pliance until their next audit cycle (2 years).

Results o subcontractor evaluations

2009 CONTRACT MANUfACTURERSBy HUMAN DEVELOPMENT INDEx (HDI)fOR HOST COUNTRIES

HIGH &vERy HIGH

HUMANDEvELOP-MENT

LOWHUMAN

DEvELOP-MENT

31%

69%

0%

MEDIUMHUMAN

DEvELOP-MENT

2009 CONTRACT MANUfACTURERSBy COUNTRy wITH HUMANRIGHTS RISkS*

FREECOUNTRIES

NOT FREECOUNTRIES

36%

9%

55%

PARTIALLyFREE

COUNTRIES

OUR PRODUCTION fACILITIES

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Note: To ensure a better reliability to the published data, energy informationof previous years has been updated.

ANNUAL ENERGy CONSUMPTIONNORMALIzED TO BIC GROUPPRODUCTION Giga joules per ton

2007

14.56

2008 2009

14.24 14.27

Well-managed factorieswater resources

In 2009, 12 reduction programsWater consumption, per tonne of product, has decreased by morethan 8% between 2008 and 2009. This continues a multi-yearrecord of dramatic improvement in water-use efficiency for theBIC Group.

Globally, 50% of the sites reduced their water consumption in2009, leading to an overall water consumption decrease of morethan 11% for the Group. BIC Rasoirs (France), which now repre-

sents 49% of the Groups water consumption, has continued torealize the results of recent process improvements and achievedan 18% decrease in water usage over the past year.

Moreover, 3 sites have decreased water consumption despiteincreased production. For example, BIC Violex (Greece) cut waterusage by 9% even while production increased by 0.8%. Other siteshave improved their ratio of water consumption per tonne of pro-duction. As one example, BIC CORPORATION Milford (USA)decreased its consumption ratio by 33% thanks to awareness andaction resulting from the installation and monitoring of watermeters on certain water-consuming equipment.

Energ resources

In 2009, 31 reduction programsEnergy consumption per tonne of production for the entire BICGroup was nearly flat to 2008 (0.03 point). Although 21 of 30 plantsreduced total energy usage for an absolute reduction of 3.3%,these reductions did not always match changes in production vol-umes. This is because energy consumption is not always linearlylinked to production, but often depends on other factors such asweather. Nevertheless, some factories reduced energy consump-tion, despite increased production, including BIC Ecuador(Ecuador) and BIC Amazonia (Brazil).

A few notable improvements in energy eff iciency per unit produc-tion were achieved by BIC Ecuador (Ecuador), BIC criture 2000(France) and BJ 75 (France) with respective decreases of 27%,12% and 8%.

OUR PRODUCTION fACILITIES

ANNUAL wATER CONSUMPTIONNORMALIzED TO BIC GROUPPRODUCTION Cubic meters per ton

2007

22.91

2008 2009

10.35 9.48

Action plansto reduce our impactSimple targets are setin actories that contributesto BIC oerall enironmentalperormance while handlingtheir own speciic challenges(production, resources,geographical location,and others).

Audited 2009 non-financial indicators.

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(1) Other treatments/disposal represents all other forms of waste treatmentsincluding incineration without energy recovery.

NON HAzARDOUS wASTE REPARTITIONIN 2008 AND 2009% of total expressed in tons

RECyCLED INCINERATEDWITH ENERGyRECOvERy

SENT TOLANDDISPOSAL

OTHER FORMSOF TREATMENT/DISPOSAL(1)

59 59

4

32 32

6

35

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OUR SOCIAL RESPONSIBILITy

2009 surveyofcorporate alues

In October 2009, for the third timesince 2005, we surveyed employeeacceptance of BIC Group values.The findings show that overallacceptance of our corporate valuesstands at 80%, which is the samelevel as in 2007.

Our socialresponsibilityPresent on e continents, BIC pursues its

commitment to deeloping emploee skills andproiding training. Locall, compan subsidiariesalso gie their support to dierent communitiesaround our acilities.

2009 highligh

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OUR SOCIAL RESPONSIBILITy

Three agreementsthat impact seniors,employability and the disabled

In France, three agreementsillustrate BIC Groups intentions:

> Keep employees over 55 years oldin the Company.

> Manage skills to encouragecareer evolution and preparefor the future.

> Promote the hiring of disabledworkers into the Company.

Gender diersit

Our Communities

BIC has created a workinggroup to report on theposition of women in theCompany, with the goalof proposing action plans.

221 activities: product donations,financial aids and employeesvolunteer work.

THE GOALS

> Strengthenemploabilitthrough training.

> Promote localinitiaties in supporto our communities.

EmploabilitFostering employabilitymeans providing thetraining, skill building andknowledge needed to ensurecompetency. As a result,employees can perform well

in their work environmentand take on new assignments.

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A priority:develop skills and providetraining for everyoneDeveloping individual employability is a major policy of GroupHuman Resources. Programs and training sessions are designedto meet the changing needs of the Companys different disciplines.

BIC Universit:leveraging proessional development

In 2009, BIC University continued its efforts to support marketingteams. A new program was around the concept of Blue OceanStrategy, developed by Chan Kim and Rene Mauborgne, twoprofessors of worldwide management, accredited by a Frenchbusiness school, based in Fontainebleau (INSEAD). Marketingteams from around the world are benefitting from the program.

For several years, BIC University has used role playing (a.k.a.business games) in its programs. An innovative approach toeducation, this is expected to be used more broadly in the future.

Cross-functional teams participate in BICs main training pro-grams, an approach that promotes interaction between employeeparticipants (sharing experience and knowledge, case studies,etc.) in order to improve their on-the-job performance.

Development o e talents and internal promotionBIC is committed to identifying and developing key talents in theorganization. New processes for employee performance reviewshave been implemented to foster sharing between managementteams from different operations. In addition, BIC continues to

favor internal promotion to fill management positions. In 2009,70% of management recruitments were internal.

OUR EMPLOyEES

BAROMETER9 Develop emploeesemploabilit

Training 81%Satisaction 100%

In 2010, BIC employees will get20 hours of training per year andtraining satisfaction scores willreach a minimum of 80 out of 100.

2009: the training indicatorsincreased by 3 points. Employeesatisfaction is determined by anoutside consultancy firm.

Audited 2009 non-financial indicators.

PERCENTAGE Of wOMEN 2007 2008 2009

Board o Directors 20% 20% 20%

Leadership team 10% 14% 14%

Managers (levels 3, 4, 5 and 6) 18% 22% 22%

Other managers

and non-managers 42% 41% 42%Total 41% 40% 41%

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Encourage opennessand diersitThree e agreements on seniors,emploabilit and the disabledIn parallel with skill building for its high level executives andmanagers, BIC has created important measures to develop thecompetency of all Company employees, and has signed threeagreements in France, as described below:

SENIORS: For this important issue, an action plan has been initiatedin France to meet three objectives: preserve skil ls in the Compa-

ny per taining to employees over 55 years old, adapt workstationsto their physical abilities, and address any loss of motivation.

EMPLOyABILITy: The objective is to encourage employees to relyon the Company, but also on their own skills and experience toprepare for career changes they seek or will face in the future.For this purpose, the Company provides training, grants and cer-tificates to introduce new skills in support of employee mobilityand development.

EMPLOyMENT fOR THE DISABLED: To promote employment for

the disabled and also to meet legal obligations, a dedicated contactperson will be named at each company location in France. Thegoal is to improve communications regarding available positions.BIC is also focusing on efforts to raise awareness among its man-agers regarding opportunities to hire the disabled and the valuethey bring to the workforce. The Company is also strengtheningits partnerships with associations for the disabled.

The three agreements were signed separately in each location inFrance. They address the specific issues for each site: employeeage pyramids and nature of the work (e.g., manufacturing or ser-

vice-oriented).

woring group on gender diversit in the orplaceAt the end of 2009 in France, within the framework of a globaldiversity project, the BIC Group launched a pilot project on genderdiversity. The goal is to encourage the rise of a larger number ofwomen to positions of executive responsibility in the Company.

The project, initiated by Group Human Resources, is being conductedinternally by a working group, composed of men and women at BIC.

Its mission is to propose a pragmatic, simple and participativeapproach, in line with the Companys values. The working group willpropose action plans, which in turn will be presented to the BICGroup Executive Committee.

OUR EMPLOyEES

BIC Universitsupports diversitDuring the BIC SustainableDeelopment Forum, held onJul 7-8, 2009, two large Frenchcompanies gae presentationson the topic o diersit.Sodeo and Danone gaedetails about how diersit,in man dierent orms,

was a decisie adantageor their companies. Theirpresentations included adiscussion on gender diersit,disabled emploees, seniors,and non-discrimination.In conclusion, it was shownthat promoting diersit inthe workplace not onl makescompanies more human,

but also better perormers.

NUMBER Of TRAINING DAyS

2008 2009

16,26015,769 15,837

2007

BIC CULTURE

13,356

LEADERSHIPCOMPETENCES

21,371

PEOPLE

DEvELOPMENT5,481

TECHNICALTRAINING

86,491

2009 TRAINING THEMES(in number of training hours dispensed)

Audited 2009 non-financial indicators.

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Action adapted to the needsof local situations

In the USA, improve ellness at orThe program, Wellness in Action (WIN), promotes physical exer-cise. Thanks to this initiative, BIC is encouraging its employees inthe USA to adopt more active, healthier lifestyles to improve theirhealth. As part of the program, contests are organized to rewardthose who improve their cholesterol, blood sugar, blood pressureand/or body fat.

One example of the program is employee participation in National

Walk@Lunch Day. On this day, BIC employees are encouraged towalk during lunch on the walking trail surrounding BICCORPORATIONs facility, a pragmatic way to experience the ben-efits of physical exercise.

In South Arica, combating HIV and AIDSSince 2000, BIC South Africa has had an employee program tocombat HIV and AIDS. It is managed by an in-house clinic,trained HIV peer educators and a steering committee, which iscomprised of seven Company employees. These employee receiveongoing training to maintain and develop their skills to deal withthis issue.

The program has three components: education, with many dif fer-ent initiatives, consultations with free voluntary testing, and ahealth program, which includes access to medical advice, treat-ment and care.

Since 2009, the steering committee has been addressing two keychallenges to the programs success:

> Social stigmatization, which still too often poses a barrier to diagnosis.> Fearing the results of a diagnosis, with some people preferring

not to know if they are HIV positive or not.

During the last five years, three HIV positive pregnant employeeswere treated with antiretroviral medication during and after theirpregnancies. All remained well and gave birth to healthy, non-HIV infected babies.

OUR EMPLOyEES

A pilot projecton gender diversitA project to promote genderdiersit has three maincatalsts or change:

> Improing isibilito the presence o womenin eecutie positions,

> Improing humanresources processes andmanagerial practices,

> Ensuring that BIC Groupcontinues to moe towardgreater diersit.

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Support local initiativesin our communitiesThe BIC Group helps meet the challenges of society by supportingits communities. These activities, managed by the Groups localsubsidiaries, might be at the initiative of a subsidiary, employeesor different stakeholders in the community who become aware ofa need. In 2009, 221 activities were conducted worldwide, whichrepresented estimated spending in excess of 0.5% of Group pre-tax profits. These activities included product donations, financialaid and employee volunteer work, all efforts to meet local as wellas global needs.

Because of its historic core products, BICs community activitiesare mainly focused on the fields of education and health. Thesetwo sectors account for 79% of BICs community activities and90% of the total estimated financial value of these activities. Forinstance, BIC Canada donated 20,000 pens to schools in Ethiopia,while BIC New Zealand has a program to support the NewZealand Breast Cancer Foundation through volunteer work, dona-tions of BIC products and a grant of financial aid in the amountof 30,000 euros.

BIC also commits, when there is a clear and present need, to pro-viding for the environment, emergency humanitarian aid, andsports. In one example, BIC Nicaragua employees acted to protectturtle nesting grounds.

BIC is present and made 94.77% of its sales in developed countries,ranked as High or Very High by the Human DevelopmentIndex (HDI). In addition, 67% of its activities (often to help localcommunities) were in those countries. While less present in coun-tries with Low and Medium Human Development, BICs activi-ties in these countries still amounted to 33% of the total.

OUR COMMUNITIES

OTHERS(ENvIRONMENT,SPORTS,EMERGENCy AID,ETC.)

10%

EDUCATION

33%

HEALTH

57%

fINANCIAL REPARTITION Of ACTIVITIES(Internal estimation)

OTHERS(ENvIRONMENT,SPORTS,EMERGENCy AID,ETC.)

21%

EDUCATION

65%

HEALTH

14%

NUMBERS Of ACTIVITIES

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Helping children ith Don sndrome go to schoolIn September 2009, BIC Spain partnered with the foundation,Talita, to offer support for children, suffering from mental or

physical disabilities like Down syndrome, go to school and leadmore normal lives. BIC employees, working as volunteers for thefoundation, along with FC Barcelona soccer player Gerard Piqu,designer Toni Miro and ten other spanish celebrities, joined forcesto publish a calendar that was used in a coloring workshop, withthe proceeds benefiting the foundations children.

Combating breast cancerIn 2009, BIC CORPORATION (USA) gave over 90,000 euros tothe National Breast Cancer Foundation. The foundation works forthe prevention and early detection of breast cancer. It also sup-ports research. In October (during an awareness of breast cancercampaign), the building facade of BIC CORPORATIONs head-quarters was painted pink to symbolize the Companys commit-ment to the cause.

BIC Ecuador emploees help underprivileged childrenEach year in Ecuador, several teams of BIC employees identify needsin local communities to offer their assistance during the Christmas

season. In 2009, a factory team decided to buy medicines forseveral hospitalized children from underprivileged families.In addition, sales and logistics teams built sanitation facilities atthe childrens shelter, Casa de Misericordia. They also served thechildren Christmas dinner.

OUR COMMUNITIES

LOWDEvELOPMENT

9%

HIGH AND vERy HIGHDEvELOPMENT

67%

MEDIUMDEvELOPMENT

24%

DISTRIBUTION Of ACTIVITIESBy COUNTRy LEVEL Of DEVELOPMENTACCORDING TO THE UNITED NATION

HUMAN DEVELOPMENT INDEx (HDI)

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OUR COMMUNITIES

Program

type

Number

oactions

Eamples o activitiesamong BIC Group subsidiaries

Productdonations

171

> Ital: Donation o shaers and writinginstruments to ictims o the Milanearthquake in April 2009.

> Romania: Donation o BIC Kids coloring kitsto the association, SOS village Children,in Bucharest.

> Canada: Donation o 20,000 pens to Ethiopianschools through the association, Global ReachChildrens Fund.

> Spain: 56 donations o writing instrumentsto dierent associations worldwide.

> france: Regular product donations to theassociation, Dons Solidaires, an innoatienon-ood charit in France.

> Guatemala: Organization o an eeningat the theatre and donation o coloringproducts to help the underpriileged.

financialaid

56

> france: Donation to AFEv, an associationto help preent student ailure in schools.

> USA: Donation to the Pinellas EducationFoundation, which brings together business

and communit leaders, interestedin improing public education.

> USA: Matching unds rom BIC oremploee donations to the United Way,an organization dedicated to resolingpressing communit issues.

Employeevolunteerwork

46

> USA: Organization o undraising eentsand ood donations around the Thanksgiingholida to proide meals or the hungr.

> USA: Mobilization o 129 emploees to proide

qualit ood or underpriileged children,or the Connecticut Food Bank Kids Backpackprogram.

> Honduras: Time donated b 14 emploeesto spend Christmas with disabled indiiduals.

> South Arica: Weekend olunteering bemploees to work or the Personal ConceptProject, an association that each ear assists50 oung people rom underpriilegedneighbourhoods (Soweto) in their communitserice projects.

BAROMETER10Strengthen our commitmenttoard our communities

Contribution >0.5%

In 2010, BIC will contribute morethan 0.5% of pretax profit towardsits communities: product donations,financial aid for philanthropicorganizations.

2009: BIC contributiononce again surpassed 0.5%of pretax profits.

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MILESTONES

BANkS

-171million euros

Combining 191m,receied rom loan,contracted b theBIC Group, neto reimbursementdone, and 20minested in theportolio o inancialassets.

EMPLOyEES

417million euros

Correspondingto paroll(includingtaes), bonusesand otherpamentsto emploees.

GOVERNMENTS

51million euros

Combiningamounts paidaround the worldas corporateincome ta.

SUPPLIERS

845million euros

Correspondingto purchasingo raw materials,consumablesand bought-inserices(including,when applicable,local taes).

NET INVESTMENTS

217million euros

Combining 53min acquisitionso tangible andintangible iedassets, 7m, receiedrom the disposalo ied assets, 182mpaid or the acquisitionso subsidiariesand shareholdings(consolidated bthe equit method),as well as 11m,receied ollowing achange in inestment.

SHAREHOLDERS

62million euros

including o65mpaid in diidends,and 3m netreceiptssubsequent to theeercise o stockoptions and theacquisition otreasur shares.

Net sales o1,562.7 million euros504 million euros in eurp683 million euros in nrh amric and oci

295million euros in Li amric

81 million euros in Middl e, afric and ai

Distributiono revenuesto staeholders*

* The distribution of revenues to stakeholders does not include the change in net current working capital.

Dialoging ith the inancial communit> Shareholders and the financial community are updated on BICs

progress at dif ferent events throughout the year. For example, a

sustainable development progress report is given at the AnnualShareholders Meeting, as well as being presented to the Boardof Directors, and at several investor meetings.

> In 2009, BIC presented its sustainable development action planto institutional investors at special events. The Company alsoparticipated in the Oddo Mid-Cap Forum in Lyon, France. Onthat occasion, BIC met fund managers and financial and extra-financial analysts.

BICs presentations, targeted toeperts in sociall responsibleinestment, hae proen aluablein ealuating the releance o ouractions. Dierent critiques o thesepresentations are encouraging,een i much remains to be done.Analsts hae appreciated BICGroups eorts, in particularits approach to identiingspeciic challenges.

Christine DesboisSUSTAINABLE DEvELOPMENTDIRECTOR FOR BIC

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GoernanceIn conformity with recommendations on good corporate gover-

nance, at least one-third of Board members are independent direc-tors (in fact, four out of ten). Independent means a director whodoes not have a relationship of any kind with the BIC Group or withits management, which may affect independence of judgment ofthat director. Additionally since 2006, the powers of Chairman ofthe Board and of CEO have been separated. Furthermore, four dif-ferent nationalities are represented, which empowers BIC to benefitfrom a truly international vision.

MILESTONES

Directors

One-third independent directors(haing no relationship with theCompan, the BIC Group or its managersthat could be construed to constitutea conlict o interest)(1)

Boardo Directors

AuditCom-mittee

Compensationand Nominating

Committee

4/10 2/3 2/3

Number o Board meetingsduring the ear (1)

9

Attendance rate 98.9%

Eistence o standing committees 2 committees

Number o standing committeemeetings during the ear (1)

Audit CommitteeCompensation

and NominatingCommittee

4 3

Attendance rateAudit Committee

Compensationand Nominating

Committee

100% 100%

Ealuation o Board perormance

once eer 3 ears (1)

At the beginning o 2010, perormancewas ealuated b a conidential questionnaire.

No changes was made to the Boardsrules o order.

Length o Board members mandates 3 ears (3), renewable

Multiple mandates (2)All members conorm to rulesconcerning multiple mandates

Board members emolumentsReerence Document

Board Management Report

Share-

holders

Quorum or shareholder

general meetings

Joint Etraordinar and OrdinarShareholdersmeeting - 14 Ma 2009:

84.2% in response to the irst initation

Governance BIC perormance

(1) In compliance with the MEDEF-AFEP Code of Good Governance (December 2008).(2) Article L.225-21 of the French Commercial Code.(3) Excepting shorter mandates to allow for a smoother renewal process.

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Ftse4Gd eurp

idxSince 2005, BIC is in theFTSE4Good Europe inde,comprised o 270 companies,including 38 French ones,which show best perormance,according to social,enironmental and goernancecriteria. The listings are selectedon the basis o rating b theEthical Inestment Researchand Inormation Serice (EIRIS),in compliance with FTSE4GoodEurope rules.

asPI eurz

idxBIC is in the ASPI Eurozoneinde o 120 listed, eurozonecompanies (rom DJ Euro Sto),showing best perormance,according to social andenironmental criteria.The selection is based onthe opinions o CSR ratingagenc vigeo.

ehibl excllc

Idx

eurpBIC is in the Ethibel EcellenceInde o 200 European listedcompanies (rom DJ Sto 600Europe). Component companiesare chosen, based on theopinions o CSR rating agencvigeo, or their aboe-aerageperormance in matters o socialand enironmental issues,and according to ethics criteria,set b the independent bod,Forum Ethibel.

ehibl ivm rgirBIC is listed in the Ethibel Pioneer and EthibelEcellence inestment registers. The registersare used b a growing number o banks,inestment unds and institutional inestorsor their management o sociall responsibleinestments in Europe.

Frch Ldrhip Idx f hCrb Diclur Prjc (CDP)In 2009, BIC was added to the inde, becoming1 o 20 companies (16 o which are part o theCAC 40 inde), which hae proided the bestresponses to the CDP questionnaire. Established

in 2000, the Carbon Disclosure Project is anapproach used b 475 institutional inestors whohae oer $55 trillion in assets under management.Major corporations are sureed on how theare including climate change in their strategies,on their approach or dealing with carboncap-and-trade constraints, and on theirgreenhouse gas emissions perormance.

SRI rating(Socially Responsible Investment)

MILESTONES

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Attestationon reporting procedures for selected information

published in the sustainable development report

MILESTONES

SOCIT BIC - financial earended December 31, 2009Further to the request o the group Bic, we hae perormedthe eriications described below, dealing with the reportingprocedures or selected inormation published in the 2009sustainable deelopment report and related to the ollowingareas: enironment, human resources and health & saet.

These procedures, together with the inormation publishedin this report, were prepared b the groups sustainabledeelopment department, under the responsibilit o theEecutie management.

It is up to us, based on our eriications, to ormulate ind-ings on the reporting procedures and their application.

This work is not intended to proide reasonable or limitedassurance on the reporting procedures or on the inorma-tion in compliance with international standards, and thusdoesnt include all the eriications pertaining to a limitedor reasonable assurance but allow us to ormulate indingson the procedures or the selected inormation.

Nature and scope o the veriicationsAs agreed, we hae perormed the ollowing work:

1. We hae assessed the reporting procedures in relation totheir reliabilit, understandabilit, neutralit, completenessand releance regarding the groups actiities. Our reiewapplied more speciicall to the procedures related to thir-teen enironmental, social and health & saet indicatorsor the iscal ear 2009 and which are pointed out withinthe sustainable deelopment report b the smbol .

2. At group leel, we hae conducted interiews with themanagement o the sustainable deelopment departmentand their direct correspondents (human resources andsaet) in order to assess the application o the proceduresor the collection, consolidation and control o inormation.

3. We hae selected a sample o our actories located inFrance (Redon et BIMA) and in the United States (Charlotteand Gane) that coer the groups two main actiities:stationar and lighters. At this leel, we hae conductedinteriews with the persons in charge o data collection andintermediar consolidation in order to check their under-standing and the good application o the procedures.

4. We hae reiewed the inormation presentation in the2009 sustainable deelopment report.

findingsOur indings are the ollowing:

1. The data collection scope coers the whole set o thegroups actiities. Norwood and Antals acquired in 2009and still in-phase o integration in the group onlconsolidated the number o sta in the 2009 reporting. Thereporting procedures should precise that or enironmentaland health & saet indicators, the onl actiities that areconsolidated are the actiities that show signiicant impacts

(actories that produce inished or intermediar productsaimed to public sale, engineering companies and packagingoperations) whereas head oices and other minor produc-tion units are not to be consolidated.

2. The themes dealt with b the sustainable deelopmentreport coer the main social, health & saet and eniron-mental issues o the sector. The ratios bringing back con-sumptions or emissions to production units allow to mea-sure the groups perormances and to compare them tothose o the sector. In order to assure a better appropriationo the reporting principles and purposes at site leel and topromote the setting up o a perormance management

about the sustainable deelopment issues, the group couldconsider deining, or these ratios, quantiied objectiesdeclinable in each actiit.

3. In 2009, the reised ersions o the procedures and toolsor reporting sustainable deelopment indicators werecommunicated across all the contributors o the groupsentities. Ecept or some contributors who didnt take cog-nizance o these reised ersions, the were globall wellapplied and known b the contributors o the sites we is-ited as part o our work.

4. In order to ensure a good understanding o the proce-dures and a homogenous reporting, some deinitions could

be speciied. Notabl, the tpes o training taken intoaccount in the reporting ar a lot rom one site to another,resulting in an under-ealuated perormance or some sites.The deinition o hazardous waste could also be speciied,especiall or sites outside Europe to which the Europeanguidelines used as a reerence do not appl.

Paris-La Dense, March 25, 2010.

Ernst & young et Associs

Environment andSustainable development

ric Duvaud, Partner

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Industry Social

MILESTONES

Mgm ym4 Deplo and maintain

management sstemsin the BIC actories

Enironment MS 92%Health & Saet MS 89%

In 2010, BIC factories will havedeployed management systems for theEnvironment and Health& Safety.

ergy5 Reduce GHG emissions

rom our productionactivities b 5%

Factories 6%

In 2010, BIC factories will havereduced GHG emissions (from directand indirect electricity consumption)by 5% per ton of products produced.

trpri6 Reduce GHG emissions

rom our transportoperations b 5%

International transportation 100%

In 2010, the GHG emissions fromour international transport operationswill be reduced by 5% per tonof products transported.

Wrkig cdii7 Reduce orersaccidents

Incidence rate 87%Seerit rate 91%

In 2010, 100% of BIC factorieswill have lower accident incidenceand severity rates than the Frenchsector average.

8 Deplo and maintainthe BIC Group Codeo Conduct

BIC actories 95%Global contract manuacturers 98%

Local contract manuacturers 17%Licensed manuacturers 75%

In 2010, BIC factories, globaland local contract manufacturersand licenced manufacturerswill have signed the BIC GroupCode of Conduct, will have beenassed by or with the support

of an independent agency, andwill have implemented or will beimplementing the BIC CSR program.

triig9 Develop emploees

emploabilitTraining 81%Satisaction 100%

In 2010, BIC employees will get20 hours of training per year andtraining satisfaction scores will reacha minimum of 80 out of 100.

Di10 Strengthenour commitmenttoard our communities

Contribution >0.5%

In 2010, BIC will contribute morethan 0.5% of pretax profit towardsits communities: product donations,financial aid for philanthropicorganizations.

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Perimeter and selection o the non-inancial indicatorspublished in the report

Each ear since 2004, BIC has published

a sustainable deelopment report.The reporting period coered b thepresent report is rom Januar 1, 2009to December 31, 2009. The publishedindicators are linked to BICs majorsocial and enironmental objecties.

PERIMETER

The reporting perimeter comprehendsthe entire group o BIC companies(howeer, ecluding acquisitions duringthe ear, i.e., BIC APP). Data rom these

operations will be included within theboundar o consolidation no later thanthe calendar ear, ollowing theiracquisition. Onl igures or net salesand their breakdown (page 42) as well asor headcount (pages 6, 28 and 34)include inormation rom BIC APP.

INDICATORS

The indicators that relate to humanresources onl concern permanentworkers in the Compan. Indicators

that reer to the enironment as wellas to work-related accidents onlcomprehend the Compans actories,engineering irms and packagingoperations. The number o actiitiessupporting our communities is compiledrom questionnaires, sent annuallto each subsidiar operation.

Indicators that reer to inancials,

human resources, work-related accidentsand the enironment are the resulto seeral data collection sstems,which include the use o dedicatedtools (intranet), under the responsibilito their respectie departments.The coherence o data is eriiedbeore consolidation.

For the third consecutie ear andin a spirit o continuous improement,BIC commissioned a reiew o itsprocesses relatie to certain indicators.That work has resulted inrecommendations, shared internall,and which can also sere as a basis orimproement, during the coming ear.A certiicate, summarizing the reiew, isaailable in the present report (page 45).

The present report is based on themethodological recommendationso the Global Reporting Initiatie (GRI),

whose suggested indicators arereerenced in the table o contentsor the present document.

Design and production: W & CIE

Contact: Christine Desbois,Sustainable Deelopment Director

Photos credit: Jean-Luc Drou,Gettimages (Image Source, Silia Otte),Pho Photo Hutin, BIC Group librar, x.All rights resered

This report is printed on papercontaining a minimum o 40% iberrom sustainabl managed/air-tradeorests, and 60% reccled iber.

This document is aailable on-lineon www.bicworld.com

soCIt BIC14, ru J dair92611 Clichy Cdx, Frc

Limited compan. Capital : euro 185,460,988.54Diided into 48,549,997 shares o common stock,par alue euro 3.82Listed on Eurolist Euronet Paris

Code Isin: FR0000120966Mnemonic: BBContinuous quotation552.008.443 registered in Nanterre, France

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