2009 Themes // Ideas Are Awesome

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v22 2009 Outlook and Themes
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    18-Sep-2014
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A presentation we used at the beginning of the year to brief various clients on key themes for 2009 that they should consider for how to connect with people as they developed their marketing campaigns, which also was part of the inspiration for ideasareawesome.com.

Transcript of 2009 Themes // Ideas Are Awesome

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v22

2009 Outlook and Themes

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What we’ll cover: 2009 Landscape 2009 Themes

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2009 Landscape

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CHANGE

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In Marketing

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"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."

John StrattonCMOVerizon Wireless

Change in marketing

More Info: http://adage.com/article?article_id=48451

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"We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers."

Trevor EdwardsVice PresidentGlobal Brand & Category ManagementNike

Change in marketing

More Info: http://www.nytimes.com/2007/10/14/business/media/14ad.html

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"Your brand is no stronger than your reputation—and will increasingly depend on what comes up when you are Googled."Allan JenkinsGlobal Communications Consultant

Change in marketing

More Info: http://allanjenkins.typepad.com/my_weblog/

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In Media

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Change in media

More Info: http://www.nytimes.com/2009/02/28/business/media/28network.html

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Change in media

More Info: http://www.nytimes.com/2009/02/16/technology/internet/16chip.html

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Change in media

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Change in media

IMAGE: FLICKR / MATTIAS PEHRSSONMore Info: http://www.rockymountainnews.com

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In Social Media

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Change in social media

More Info: http://www.usatoday.com/tech/products/2008-11-18-motrin-ads-twitter_N.htm

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Change in social media

More Info: http://www.nytimes.com/2009/02/23/business/media/23adcol.html

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Change in social media

More Info: http://www.pcworld.com/businesscenter/article/160167/marketers_beware_what_social_networks_tell_you.html

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In Mobile

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Change in mobileOver 17MM sold so far6.8MM sold in Q34.3MM sold in Q4

Over 66% of mobile web browsing is done on an iPhone.1

Google sees 50 times more search requests coming from Apple iPhones than any other mobile handset.2

Source 1: http://marketshare.hitslink.com/mobile-phones.aspx?qprid=55Source 2: http://blog.wired.com/business/2008/02/iphone-users-ar.html

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Change in mobile

More Info: http://www.nytimes.com/2009/02/17/science/17map.html

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Change in mobile

More Info: http://www.warc.com/News/TopNews.asp?ID=24342

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iPhone = New Polaroid

IMAGES: LISA WISEMAN

More Info: http://www.lisawiseman.com/#a=0&at=0&mi=2&pt=1&pi=10000&s=0&p=4

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Change in mobile

More Info: http://gizmodo.com/5126702/palm-pre-preview-simply-amazing

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In Life

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Change in life

More Info: http://www.businessweek.com/business_at_work/work_life_balance/archives/2008/06/work-life_balan_1.html

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2009 Themes

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SimplifyConnectGiveEmpowerInspireAdapt

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Simplify

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SimplifyLife has become overly-busy and complicated.

Help people simplify their lives and they’ll appreciate you more.

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iPhone

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Kraft

More Info: http://adage.com/digital/article?article_id=133869

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FedEx

More Info: http://www.iphonestalk.com/fedex-launches-iphone-tracking-app/

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Mint.com

More Info: http://money.cnn.com/2009/03/02/magazines/fortune/tech/finance_site_mint.fortune/

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iTunes Genius

More Info: http://bigtech.blogs.fortune.cnn.com/2008/09/12/itunes-genius-feature-is-pure-genius/

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Touchatag

More Info: http://www.touchatag.com/

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Eye-Fi

More Info: http://www.eye.fi

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Digital meets retail

More Info: http://www.forbes.com/2008/07/22/style-shopping-retailer-forbeslife-cx_jp_0722style.html

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Daily Sugar

More Info: http://www.shopstyle.com/

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Web Pop Culture

More Info: http://popurls.com/

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One I.D.

More Info: http://openid.net/

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Google Friend Connect

More Info: http://www.google.com/friendconnect/

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Facebook Connect

IMAGE: FLICKR / B_D_SOLISMore Info: http://blog.facebook.com/blog.php?post=41735647130

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Lay’s

More Info: http://paulisakson.typepad.com/planning/2009/02/lays-happiness-is-simple.html

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Connect

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ConnectAs social media matures, more and more people are looking to connect with people, companies and things that share or support their interests, beliefs and values.

Connect people to these things and others that are like them to build a stronger relationship with them.

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Nike

More Info: http://nikeplus.nike.com/nikeplus

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Nike

More Info: http://insidenikerunning.nike.com/

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Nike

More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=156470779

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Nike

More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=86864249

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Nike

More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_widget

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Nike

More Info: http://www.nike.com/nikeos/p/nikewomen/en_US/training_app

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Loopt

More Info: http://www.loopt.com/

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Barcamp

IMAGE: FLICKR / DAVEANDSIMAMore Info: http://en.wikipedia.org/wiki/BarCamp

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Interesting Conference

IMAGE: FLICKR / NOLMore Info: http://russelldavies.typepad.com/planning/interesting2008/

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Pecha Kucha

IMAGE: FLICKR / JAMES WILLAMORMore Info: http://www.pecha-kucha.org/

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Google Docs

More Info: http://docs.google.com

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Pop-up Businesses

IMAGE: FLICKR / MIKE BURNSMore Info: http://images.businessweek.com/ss/09/02/0225_inventions/16.htm

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Give

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GiveWe’re in a recession.

People like free stuff.

Give people something good and your value to them will increase accordingly.

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Facebook

IMAGE: FLICKR / B_D_SOLISMore Info: http://www.youtube.com/watch?v=Rm5B7j65S1c

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iPhone Apps

More Info: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?id=25204&popId=27

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Free (Book)

More Info: http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all

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Denny’s

More Info: http://money.cnn.com/2009/02/03/news/companies/dennys_breakfast.fortune/

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Quiznos

More Info: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101178

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Burger King

IMAGE: FLICKR / JASONLAMMore Info: http://blogs.wsj.com/digits/2009/01/15/burger-king-cancels-facebook-ad-campaign/

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Free Green

More Info: http://www.freegreen.com

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Paper Critters

More Info: http://www.papercritters.com/

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Guerilla Gardening

More Info: http://www.laguerrillagardening.org

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Park(ing) Day

More Info: http://www.psfk.com/2008/07/parking-day-guerrilla-parking-space-renovation.html

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Hacking the Wii remote

http://www.youtube.com/watch?v=QgKCrGvShZs

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Empower

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EmpowerThe growth and evolution of social media is making it easier and easier for more people to collaborate with each other to build, make, think and do things they’re passionate about with each other.

Empower people to do these things by providing them with tools, access and connections that make them feel like they have a role in the success of your brand.

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Dell IdeaStorm

More Info: http://www.ideastorm.com

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My Starbucks Idea

More Info: http://www.mystarbucksidea.com/

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Whitehouse.gov

More Info: http://www.whitehouse.gov/

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Moo.com

Business Cards Mini-Cards Sticker Books

Post Cards Note Cards Greeting Cards

More Info: http://www.moo.com/

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Blurb

More Info: http://www.blurb.com

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Etsy.com

More Info: http://www.etsy.com/

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Lifehacker

More Info: http://lifehacker.com/

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Instructables

More Info: http://www.instructables.com

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Little BIG Planet

More Info: http://www.littlebigworkshop.com/en-us/

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Little BIG Planet

http://www.youtube.com/watch?v=4MGNWhi-5w4

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Inspire

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InspireDespite the ease with which we can all create more content, being good at it still requires skill and talent.

Create stuff that inspires people to tell others about you. Create stuff that inspires people with skills and talent to want to create more stuff for and with you.

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It’s about doing stuff

More Info: http://paulisakson.typepad.com/planning/2009/01/how-to-leverage-social-media.html

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Cadbury (U.K.)

More Info: http://www.aglassandahalffullproductions.com/

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http://www.youtube.com/watch?v=TnzFRV1LwIo

Cadbury (U.K.)

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Cadbury (U.K.)

http://www.youtube.com/watch?v=VdgI0j1odkY

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Cadbury (U.K.)

http://www.youtube.com/watch?v=TVblWq3tDwY

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Cadbury (U.K.)

http://www.youtube.com/watch?v=JWEOHd9JNmk

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T-Mobile (U.K.)

http://www.youtube.com/watch?v=VQ3d3KigPQM

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Augmented reality

More Info: http://www.howstuffworks.com/augmented-reality.htm

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Mini Cooper (GERMANY)

http://www.youtube.com/watch?v=HTYeuo6pIjY

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Twitter t-shirts

More Info: http://www.psfk.com/2009/03/twitter-feed-augmented-reality-t-shirt.html

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Roku’s Reward

http://www.youtube.com/watch?v=BUOHfVXkUaI

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UNIQLO (SOHO)

More Info: http://www.highsnobiety.com/news/2009/02/27/uniqlo-spring-2009-glass-box-preview/

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LEGO®

More Info: http://positivesharing.com/2009/02/coolest-business-card-ever/

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Innocent Drinks

IMAGE: FLICKR / INNOCENT.DRINKSMore Info: http://www.innocentdrinks.com/thebigknit/

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Innocent Drinks

More Info: http://www.innocentdrinks.co.uk/things_we_make/vegpots/vegart/

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Innocent Drinks

IMAGES: FLICKR / INNOCENT.DRINKSMore Info: http://www.flickr.com/photos/innocentdrinks/

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Globo Logos

http://www.youtube.com/watch?v=oJ33gyMGqpU

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Bike Hero

http://www.youtube.com/watch?v=NlMYWuGUZlM

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Happy Clouds

More Info: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/visual_arts/article5803754.ece

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Happy Clouds

http://www.youtube.com/watch?v=RKwO7avwOTA

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Adapt

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AdaptThe world is changing.

We can’t keep doing things the way we always have.

Look for new ways to communicate and connect with people—show them that you “get it.”

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Skittles

More Info: http://blogs.usatoday.com/technologylive/2009/03/seems-like-ther.html

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Facebook

More Info: http://bits.blogs.nytimes.com/2009/02/26/facebook-remakes-itself-as-a-democracy/

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Ikeahacks

More Info: http://ikeahacker.blogspot.com

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Ikeahacks

More Info: http://www.grippiks.com

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Mad Men on Twitter

More Info: http://paulisakson.typepad.com/planning/2008/11/don_draper-twitter.html

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Hyundai

More Info: http://www.hyundaiusa.com/financing/specialoffers/assuranceplus/assuranceplus.aspx

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JetBlue

More Info: http://www.jetblue.com/promiseprogram/?intcmp=HPPromise20090218

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Grand Opening (NYC)

More Info: http://www.139norfolk.com/ | http://www.gopublicprojects.com

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Grand Opening (NYC)

More Info: http://www.139norfolk.com/ | http://www.gopublicprojects.com

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Adaptable Furniture

More Info: http://minkangdesign.com

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Bug Labs

More Info: http://buglabs.net/products IMAGE: FLICKR / BUG LABS INC

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Thought starters

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SimplifyHow can we make people’s days a little easier?

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ConnectHow can we help people connect with others who

share their interests, values and beliefs?

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GiveHow can we add more value to people’s lives?

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EmpowerHow can we help people accomplish their goals

and dreams more easily?

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InspireHow can we get people to want to help us build

our brands by distributing and creating content?

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AdaptHow can we change our processes, services and

products to better meet people’s needs?

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Questions?

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v22

Thank You

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PSFKhttp://www.psfk.com/

Jim CueneGeneral Millshttp://cuene.typepad.com/

Inspiration & Collaborators

Marc JensenVice President of Technologyspace150

Nicole NewvilleDirector of Modern Mediaspace150

Heidi KeelStrategic Plannerspace150

Bethany IversonAssociate Strategic Plannerspace150