2009 Spirit Of America Training Book

Enjoy the Great Outdoors

Spirit of America

2009 Product Training


Spirit of America

Targeted Customer

Hard working middle class camping family. They work hard for their money and expect their RV to work hard for them. They want it easy and simple so they can get away quickly, then rest and relax and enjoy the outdoors. Lack of RV experience and brand awareness means that eye appeal will attract customers . The monthly investment is very important to this buyer.

Targeted Competition

Springdale-Keystone RVSprinter-Keystone RVHornet-Keystone RVSalem -Forest RiverDutchmen Classic-Thor


Spirit of AmericaSE MODELS

17QB, 19FL, 20 RD, 24 TBQ, 24 RBQ, 26 DBD

The SE models are considered special editions. These trailers are targeted towards the price conscious buyer. The special build of the SE product is solely designed to target a specific price point.

FEATURE DIFFERENCESSelect floor plansMetal exterior sidingNo home theater systemNo LP gas bottle coversNo silverware drawerNo pillows and pillow casesMatch light water heaterNo raised panel doorsNo hitch lightNo stabilizer jacksNon ducted air conditioningNo microwave ovenNo wall borderNo oven


Spirit of America

• Large rear window

• 60 x 74 queen bed

• Rear dinette

• Base weight – 3145 lbs.

17 QB

SE MODEL


Spirit of America

• Bunk Beds-double down, bunk up

• Front sofa


19 SE

SE MODEL


Spirit of America

• Rear dinette

• Large rear window


20 RD

SE MODEL


Spirit of America

• Bunk Beds

• Separate master bedroom


24 TBQ

SE MODEL


Spirit of America

• Bunk Beds



24 RBQ

SE MODEL


Spirit of America

• Bunk beds – double down, bunk up

• Can sleep up to 9- without a slide out


26 DBD

SE MODEL


Spirit of America

• Bunk Beds



24 TBQ


Spirit of America

• Large bath

• Master bedroom

• Wardrobe cabinet


24 RBQS


Spirit of America

• Rear kitchen

• Loads of storage


26 RKS


Spirit of America

• Spacious bathroom with closet storage

• Large slide out with sofa and dinette


27 RBS


Spirit of America

• Large slide out with sofa and dinette

• Front kitchen

• Loads of counter space and kitchen storage

• Skylight in kitchen

30 RLS


Spirit of America

• Bunk beds

• Private area for the kids


28 DSB


Spirit of America

• Front kitchen with lots of counter space and storage

• Dual entry doors


28 FKS


Spirit of America

• Double bed down, bunk bed upper

• U shaped dinette

• Dual entry doors


29 BHS


Spirit of America

• Rear kitchen with lots of counter space



29 RKS


Spirit of America

• Quad bunks


• Stow N Go door option


29 QBS


Spirit of America

• Destination trailer

• Sliding glass door

• Two bedrooms


38 DSB


Spirit of AmericaHot Selling Features

1. Powder Coated I-beam frame

2. 5-Layer laminated sidewall construction

3. 5-Layer crowned roof construction

4. Exclusive “Even Cool” air conditioning

system

5. 5-Layer floor construction

Spirit of America


Spirit of America

Feature: Powder Coated I-Beam FrameBenefit: The frame is a rolled steel I-Beam that boasts durability and strength. Full width outriggers give support to the outer edge of the floor and sidewall. The frame, steps, and axles

are powder coated for rust resistance.


Spirit of AmericaSidewalls5-Layer Laminated Construction

1. Slick fiberglass exterior skin2. Substrate panel3. Rigid foam insulation4. Interior décor wallboard5. Welded aluminum framing

1.2.5. 3.4.

R-Value = R-7


Spirit of AmericaRoof5-Layer construction

1. Interior ceiling board2. fiberglass insulation3. Wood rafters - Crowned for controlled water run off4. 3/8” roof decking5. One piece rubber roof covering

1.2.

5.

3. 4.

R-Value = 11.0


Spirit of America

Feature: Exclusive Even Cool™ Air Conditioning System

Benefit: Radiused corners in the duct ensure maximum, consistent airflow to the A/C ducts.


Spirit of AmericaFloor5-Layer Construction

1. Steel I Beam frame2. Darco moisture barrier3. Fiberglass insulation4. 1/2” OSB floor decking 5. Linoleum

1.2. 3.

4.

R-Value = 11.0

5.



1. Laminated sidewalls

2. Metal sidewalls (SE models only)

3. Radius entry door

4. Generator basket in frame (SE models

only)

5. Entry steps attached to floor and frame

6. Pass Through storage

Spirit of America


Spirit of America

Feature: Laminated sidewalls

Benefit: The laminated sidewalls give you a sturdy exterior. It is more durable than metal and easier to clean. It’s also lighter.


Spirit of America

Feature: Aluminum sidewalls (SE Models)

Benefit: The aluminum sidewalls offer a painted metal exterior and is available on the SE models only.


Spirit of America

Feature: Radiused entry doors

Benefit: Radius door provides a better seal and is less likely to damage your awning if hit by the door.


Spirit of America

Feature: Front generator basket (SE models)

Benefit: Store a portable generator or firewood on the front tray. Easy access trailer batteries mount here, too.


Spirit of America

Feature: Sturdy entry steps

Benefit: All entry steps are secured to the frame and the floor. This gives solid support when making those trips inside and outside to load for a trip.


Spirit of America

Feature: Pass thru storage

Benefit: Neatly stow your fishing poles or other camping necessities in the exterior storage area.



1. Hide a bed sofa with air mattress and

storage drawer below

2. LCD television (Option)

3. One of a kind interior appeal

4. Ceiling height

Spirit of America


Spirit of America

Feature: Sleep Easy Package (option)

Benefit: A hide a bed sofa with an air mattress and a pillow top mattress ensures a comfortable night’s sleep. Air mattress stows away in sofa drawer. Operates on 12V or 110V.


Spirit of America

Feature: Theater Package

Benefit: Optional 19” LCD TV mounts to the wall. Connects to surround sound and AM/FM/CD/DVD player.


Spirit of America

Feature: One of a kind interior appeal

Benefit: The rich looking interior will appeal to most all. The Spirit of America has a rich look not seen at this price point.


Spirit of America

Feature: Tall Ceilings

Benefit: The 6’6’’ ceiling height will make the living area feel larger than it is. No need to duck when inside this coach.

78”



1. Large sink with high spout faucet

2. A chefs kitchen (microwave, range with oven and refrigerator)

3. Silverware drawer

4. U- shaped dinette

5. Hardwood cabinet doors

Spirit of America


Spirit of America

Feature: Large stainless sink with high spout faucet

Benefit: The double basin sink is perfect for food preparation and cleanup. The tall faucet sprayer allows you to fill tall pots and wash down bulky items that ordinary faucets just can’t get to.


Spirit of America

Feature: A Chef’s Kitchen

Benefit: A 3 burner high output range, oven, refrigerator, and microwave oven will make preparing any meal a breeze. The pantrystorage with drawers has more space than most in this class.


Spirit of America

Feature: Silverware drawer

Benefit: Silverware drawer keeps the utensils organized. Drawer guides make the drawer open and close smoothly. Techwood drawers won’t swell and are easy to clean.


Spirit of America

Feature: U shaped dinette (select floor plans)

Benefit: This dinette give you plenty of room for all at meal time. Converts to a bed when additional sleeping capacity is needed. Thermofoil table is durable and won’t deteriorite due to the sun.


Spirit of America

Feature: Raised panel hardwood doors

Benefit: Residential rail and stile cabinetry with raised panel hardwood doors give the Spirit of America a rich look.



1. Low point water drain

2. 6 gallon water heater

3. Rotocast seamless holding tanks

4. Outside shower

Spirit of America


Spirit of America

Feature: Below floor low point water drains

Benefit: Low point water drains make it easy to winterize and drain water system. Note: color coded water lines


Spirit of America

Feature: 6-Gallon Gas/Electric EI Water Heater

Benefit: There will be plenty of hot water for all of your needs with a 6 gallon DSI water heater.


Spirit of America

Feature: Rotocast seamless holding tanks

Benefit: Rotocast tanks contain no seams or welds. This makes it less likely to leak as most leaks are always at the welds.


Spirit of America

Feature: Outside shower (option)

Benefit: Rinse off your dirty shoes before going inside. The outside shower has many uses. You’ll be glad you’ve got one.



1. Queen bed with pillow top mattress (Sleep Easy Pkg)

2. Bunk beds galore

3. Storage, storage and more storage…

4. Bathroom

Spirit of America


Spirit of America

Feature: Queen Bed with 320 coil Pillow Top Mattress (option)Benefit: You’ll forget that you’re only camping in this beautiful bedroom. The pillow top mattress is just like you see in homes. Much more comfortable than a typical foam mattress or flimsy spring mattress. Night stands give you a place for the clock or reading material.


Spirit of America

Feature: Bunk BedsBenefit: When sleeping capacity is needed, Spirit of America delivers. Three floor plans offer bunk beds. There’s one for your needs.

Quad Bunks Bunk up double downDouble Bunks


Spirit of America

Feature: Storage, Storage and More Storage…

Benefit: In addition to the closet and cabinet storage, the bed lifts up to store the bulky items. There is access to the pass thru storage from here, too. Note the clean look.


Spirit of America

Feature: Bath sink with foot pedal flush

Benefit: The marine toilet has a sturdy feel . The foot pedal makes for a sanitary hands free flush. Thermofoil counter, nickel faucet, and cabinet gives it that residential feel.



1. Hitch light

2. Standard LP leak alarm, fire extinguisher, smoke detector and carbon monoxide detector

3. Dark tinted safety glass windows

4. Diamond plate rock guard

Spirit of America


Spirit of America

Feature: Hitch Light

Benefit: Located on the front of the coach. This light brightly illuminates the hitch area. No need to grab a flashlight to walk around your coach in the evening.


Spirit of America

Every Spirit of America has the following for your protection:

LP Leak Alarm: Alerts you if there is an LP gas leak in the coach.

Fire Extinguisher: ABC rated in the event of fire.

Smoke Detector: Alerts you to smoke from a fire.

Carbon Monoxide Detector: Alerts you to the presence of odorless carbon monoxide gas.


Spirit of America

Feature: Large Dark Tinted Safety Glass Windows

Benefit: Automotive type safety glass is designed to stay in tact when compromised, rather than scattering glass shards inside the coach.

Windows are sealed with an automotive style closed foam seal.


Spirit of America

Feature: Diamond plate rock guard (Option)

Benefit: Rock guard protects your RV from flying road debris thrown by the tow vehicle.


Spirit of AmericaEasy Walk Around

1. Powder coated I-Beam frame2. 5 layer laminated sidewall3. 5 layer floor4. 5 layer crowned roof5. Evencool 13500 BTU A/C (Non SE)6. Radius entry doors7. Breathable graphics

8. Pass thru storage (most models)9. Bolted and welded steps10. Tinted safety glass11. Dual LP bottles12. Awning13. Radial tires14. Hitch light

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Spirit of AmericaEasy Walk Around

Bath Area1. Storage2. Tub3. Sink4. Marine toilet

Bath Area1. Storage2. Tub3. Sink4. Marine toilet

Living Area1. Sleeper sofa2. Dinette3. LCD TV4. AM/FM/DVD/CD Player (option)

Galley Area1. Large sink 2. Chef’s kitchen3. Solid surface counter

Galley Area1. Large sink 2. Chef’s kitchen3. Solid surface counter

Sleeping1. 60x74 Queen bed2. Pillow top mattress3. Wardrobe storage

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2009 Spirit Of America Training Book

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Transcript of 2009 Spirit Of America Training Book