How Branded iPhone Applications Can Increase

Your Audience Size and Produce Revenue

Walker Fenton - General ManagerNewsGator Media & Data Services

• All Things Digital– Latest news from Walt

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•Market size•Market dynamics•Market challenges•Monetization• Examples & Best Practices

Good NewsGood News• 100,000,000 Accounts with credit cards• 225,000,000 iPods / 30 Million iPhones• Users have downloaded 2,000,000,000 applicationsBottom Line : People love iPhone apps.

Bad NewsBad News• 85,000 Apps • How do you market / differentiate?• How do you keep people coming back?Bottom Line : Crowded market

(Is it really that big?)

Market DynamicsMarket Dynamics

Web 1.0• Lots of computers• People got online• Technology was developed

to help share information• Tools made it easy• Every business suddenly

needed to have a website

Mobile market• Lots of phones• Phones got online (data)• Technology was developed

to help share information• Tools make it easy• Every business suddenly

needed a mobile app?

Blogger

Typepad

LiveJournal

News Apps retain users best & have highest usage

http://blog.flurry.com/bid/26376/Mobile-Apps-Models-Money-and-Loyalty

BlackberryAndroidPalm Pre

Content

Tools

Phones

• Banner ads• Expandable units• Interstitials• Pre-roll video• In-app purchasing

• Strong clickthroughs drive higher eCPMs on mobile

• Mobile ad network rates are 10x higher than web.

• iPhone specific: recall is higher on iPhone than on other mobile devices

http://blog.admob.com/2009/06/01/iphone-users-have-recall-rates-for-mobile-advertising-excerpt-from-emarketer/

Listen Listen & Learn& Learn

Best Practices

Best Practices

Walker FentonGM Media & Consumer Divisionwalkerf@newsgator.com(303) 552-2025Twitter: walkerfentonhttp://walkerfenton.blogspot.com