2009 LUNCH TRUCK ADVERTISING COLD TRUCKS€¦ · 2009 LUNCH TRUCK ADVERTISING There are 2 types of...
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2945-A So. Fairview St, Santa Ana, CA 92704 ● 714.444.2900 ● fax 714.200.0462 ● [email protected] San Diego Office ● 760.726.9498 ● [email protected] 2009 LUNCH TRUCK ADVERTISING There are 2 types of mobile catering vehicles operating in the US; Cold Lunch Trucks and Hot Lunch Trucks. Cold Trucks are the original catering vehicles that began operating in the1960’s. They serve warm pre-pared and packaged food. Hot Trucks made their debut in the late 60’s and early 70’s and have full kitchens on board. Each Hot Truck has a cook that prepares food to order in addition to providing pre-packaged items. The following are pictures showing both kinds of Lunch Trucks: COLD TRUCKS
Transcript of 2009 LUNCH TRUCK ADVERTISING COLD TRUCKS€¦ · 2009 LUNCH TRUCK ADVERTISING There are 2 types of...
2945-A So. Fairview St, Santa Ana, CA 92704 ● 714.444.2900 ● fax 714.200.0462 ● [email protected]
San Diego Office ● 760.726.9498 ● [email protected]
2009 LUNCH TRUCK ADVERTISING
There are 2 types of mobile catering vehicles operating in the US; Cold Lunch Trucks and Hot Lunch Trucks. Cold
Trucks are the original catering vehicles that began operating in the1960’s. They serve warm pre-pared and
packaged food. Hot Trucks made their debut in the late 60’s and early 70’s and have full kitchens on board. Each
Hot Truck has a cook that prepares food to order in addition to providing pre-packaged items. The following are
pictures showing both kinds of Lunch Trucks:
COLD TRUCKS
2945-A So. Fairview St, Santa Ana, CA 92704 ● 714.444.2900 ● fax 714.200.0462 ● [email protected]
San Diego Office ● 760.726.9498 ● [email protected]
COLD TRUCKS
2945-A So. Fairview St, Santa Ana, CA 92704 ● 714.444.2900 ● fax 714.200.0462 ● [email protected]
San Diego Office ● 760.726.9498 ● [email protected]
HOT TRUCKS
2945-A So. Fairview St, Santa Ana, CA 92704 ● 714.444.2900 ● fax 714.200.0462 ● [email protected]
San Diego Office ● 760.726.9498 ● [email protected]
HOT TRUCKS
2945-A So. Fairview St, Santa Ana, CA 92704 ● 714.444.2900 ● fax 714.200.0462 ● [email protected]
San Diego Office ● 760.726.9498 ● [email protected]
HISPANIC GRP SHOWINGS & RATES
January 1 – December 31, 2009
Hispanic Routes are defined as those vehicles serving 50% - 85% or more Latino lunch truck customers per day (depending on the market). The rates quoted below are based upon 3 consecutive months of advertising. Discounts are offered for programs of 6 or more consecutive months. The following are the number of trucks per month per #100, #50 & #25 GRP Showings & the rate per truck per month:
MARKET
#100 GRP SHOWING/
RATE PER TRUCK
#50 GRP SHOWING/
RATE PER TRUCK
#25 GRP SHOWING
RATE PER TRUCK
ATLANTA Cold Trucks
N/A N/A 17* $155
AUSTIN, TX Hot Trucks
N/A N/A 22 $160
BAKERSFIELD Cold Trucks
N/A N/A 15* $155
BALTIMORE Cold Trucks
N/A N/A 18* $195
BOSTON Cold Trucks
N/A 72 $225
36 $250
CHICAGO Cold Trucks
193 $145
97 $150
48 $155
DALLAS Hot Trucks
84 $145
42 $150
21 $155
DENVER Cold Trucks
50 $145
26 $150
13 $155
EL PASO Cold Trucks
N/A N/A 16* $195
FRESNO Hot Trucks
N/A 43 $150
22 $155
HARTFORD Cold Trucks
N/A 35* $250
N/A**
HOUSTON Hot Trucks
112 $145
56 $150
28 $155
LAREDO, TX Cold Trucks
N/A N/A 10*
$195
LAS VEGAS 85% Hot Trucks + 15% Cold Trucks
42 $145
22 $150
11 $155
LOS ANGELES 85% Hot Trucks + 15% Cold Trucks
616 $140
308 $150
154 $160
MIAMI Cold Trucks
142 $145
72 $150
36 $155
LOUISVILLE Cold Trucks
N/A N/A 29* $225
MCALLEN/ BROWNSVILLE***
N/A N/A 37***
$195
MODESTO Hot Trucks
N/A N/A 15*
$155
NEW ORLEANS***
N/A N/A 18***
$195
* These are the total number of trucks serving Latinos. All trucks must be purchased. ** This showing size is too small to be posted in this market. *** Traditional mobile Lunch Trucks are not available. Advertising is placed on stationary Taco Trucks and/or Taco, Corn and
Snow Cone Stands.
2945-A So. Fairview St, Santa Ana, CA 92704 ● 714.444.2900 ● fax 714.200.0462 ● [email protected]
San Diego Office ● 760.726.9498 ● [email protected]
Lunch Truck Advertising 2009 Hispanic Rates & Allotments
MARKET
#100 GRP SHOWING/
RATE PER TRUCK
#50 GRP SHOWING/
RATE PER TRUCK
#25 GRP SHOWING
RATE PER TRUCK
MONTEREY-SALINAS Hot Trucks
N/A 17* $150
N/A**
NEW YORK
BROOKLYN, QUEENS & LONG ISLAND
Cold Trucks
N/A 177
$225
89
$250
NORTHEN NEW JERSEY Cold Trucks
74 $200
37 $225
19 $250
ORLANDO Cold Trucks
31 $155
16 $175
N/A**
PHLADELPHIA Cold Trucks
N/A 36 $180
18* $185
PHOENIX Hot Trucks
90 $145
46 $150
23 $155
PROVIDENCE Cold Trucks
N/A 26 $180
13 $185
SACRAMENTO/STOCKTON Hot Trucks
N/A 60 $145
30 $150
SALT LAKE CITY 25% Hot Trucks + 75% Cold Trucks
N/A N/A 25* $175
SAN ANTONIO Cold Trucks
N/A N/A 15* $175
SAN DIEGO 85% Hot Trucks + 15% Cold Trucks
66 $145
32 $150
16 $155
SAN FRANCISCO/ SAN JOSE /OAKLAND
85% Hot Trucks + 15% Cold Trucks
158 $145
79 $150
39 $155
SEATTLE Cold Trucks
24 $175
12 $175
N/A**
TAMPA Cold Trucks
40 $160
20 $175
10 $195
TUCSON Hot Trucks
N/A N/A 23* $155
WACO/TEMPLE/KILLEEN Cold Trucks
N/A N/A 14 $195
WASHINGTON D.C. Cold Trucks
76 $155
38 $175
19 $195
WEST PALM BEACH Cold Trucks
N/A N/A 15* $155
YAKIMA, WA***(1)
N/A N/A 18 $195
* All trucks must be purchased. ** This showing size is too small to be posted in this market. *** Traditional mobile Lunch Trucks are not available. Advertising is placed on stationary Taco Trucks and/or Taco, Corn and Snow Cone Stands. (1) Advertising is not available in this market from November-February.
The above space rates INCLUDE placement of the following:
Exterior Vehicle Ad (25”x60”) posted on the left, rear or serving side of both Hot & Cold Trucks. Static Cling Window Display (8”x8”) placed at the order windows on Hot Trucks. Interior Vehicle Ad (18”x24”) placed on the inside door on Cold Trucks. Shelf Strip (1”x18”) placed on the shelves on both Hot & Cold Trucks. Take-One Brochure Box (4”x6” clear plastic) placed at the point-of-sale on both Hot & Cold Trucks – boxes are provide free
of charge; advertiser to supply the inserts.
2945-A So. Fairview St, Santa Ana, CA 92704 ● 714.444.2900 ● fax 714.200.0462 ● [email protected]
San Diego Office ● 760.726.9498 ● [email protected]
Lunch Truck Advertising 2009 Hispanic Rates & Allotments
FULLY WRAPPED LUNCH TRUCKS Trimex will Fully Wrap Lunch Trucks operating on their daily set routes or specific Trucks can be chartered and utilized as a “mobile billboard” where the advertiser determines the routing. Rates are quoted upon request.
