2009 Krld Media Kit [Read Only] [Compatibility Mode]

4131 N. CENTRAL EXPRESSWAYDALLAS, TX 75204

214.525.7000fax 214.525.7375www.KRLD.com

Live and Local

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KRLD.com 214.525.7000 fax 214.525.7375

PROFILEKRLD NewsRadio boasts an all-star team of anchors and reporters;

the largest NewsRadio staff in North Texas.

Why Dallas/Fort Worth tunes in:• Traffic and Weather on the :08s

• CBS News at the Top of the Hour

• Sports at :15 and :45

• “The Other Side of the News” with Mike Rogers

• The KRLD Nightly Business News with David Johnson

• Ernie & Jay Mid-day feature a cross-talk of hot topics from locally to

internationally, 10 AM – 2 PM

• KRLD Nightly News Roundup with Scott Braddock, weeknights 7 – 8 PM

• The Clark Howard Show

• Texas Overnight with Charley Jones Mid – 4 AM

• Neil Sperry’s Lawn & Garden Show

KRLD is the flagship station for the 25+ stations on the Texas Rangers Radio Network. Award winning play-by-play from Eric Nadel and Victor Rojas provides listeners with precise calls and colorful insights.

KRLD, the leader in traffic, provides over 500 reports a week to help keep listeners safe on the road and get them where they’re going.

KRLD’s Brad Barton is North Texas’ only full-time radio meteorologist. For over 28 years Brad’s award winning reports have comforted listeners, especially during the Texas severe weather season!

THE News/Talk Station In North Texas!

Traffic & Weather

Partnerships

Texas Rangers



KRLD.com 214.525.7000 fax 214.525.7375

OUR AUDIENCE

Source: Dallas/Ft. Worth Mar06-Feb07 ARBITRON, Adults 18+

MALE 66%

FEMALE 34%

18 – 24 1.7%25 – 34 10.5%35 – 44 17.0%45 – 54 30.9%55 – 64 20.6%65+ 19.3%

Less than $25,000 8.7%$25,000-$34,999 6.6%$35,000-$49,999 15.4%$50,000-$74,999 19.8%$75,000+ 49.5%

Less Than 12th Grade 1.5%High School Graduate 21.2%Some College 34.4%College Graduate 23.1%Post Graduate Degree 15.3%White 87.2%

Black 6.1%Hispanic 4.8%Others 2.6%

Affluent Empty Nesters - $50K+/No Kids Home/Age 45+ 27.1%Affluent Full Nesters - $75K+/Kids at Home 7.5%Graying Affluents – Age 50+/Family Income $50K+ 23.5%Affluent White Collar – Family Income $100K+ 14.9%Affluent Blue Collar – Family Income $75K+ 23.7%



KRLD.com 214.525.7000 fax 214.525.7375

COVERAGE MAP• 50,000 watt KRLD is heard in 106 counties!

• One of the things that sets KRLD apart is our Skywave Service. At night, waves bounce off a charged layer in the Earth’s atmosphere and travel for hundreds of miles covering the Southwest, from the Rockies to the Mississippi River.

* The reason daytime and nighttime groundwave coverage differentiate is because two different antennas are used day and night. The nighttime antenna is used to suppress the skywave towards the northeast.



KRLD.com 214.525.7000 fax 214.525.7375

NEWS

Business

• Business Update with David Johnson

• CEO Spotlight

• CBS MarketWatch Report

Features

• The “Other Side of the News” with Mike Rogers

• Pet of the Week

• Community Hero

Sports

• KRLD Sports with Roger Emrich and Chris Schneider

Traffic

• Traffic updates every 10 minutes on the 8’s with our team of airborne reporters over North Texas

Weather

• Updates every 10 minutes with traffic and weather together on the :08’s featuring KRLD’s fulltime meteorologist Brad Barton

• The 1080 weather radar to pinpoint storms and keep North Texas safe

WEEKDAY MORNINGS 5 – 10aMike Rogers and Brad Barton

Up-to-the-minute news with Mark Watkins, Alice Rios, and Mike Rogers.

Featuring National and world news from CBS News correspondents.

No other Dallas/Ft. Worth radio station delivers more news – live and local each weekday.

WEEKDAY AFTERNOONS 2 – 7pAlice Rios and Mark Watkins



KRLD.com 214.525.7000 fax 214.525.7375

BUSINESS

• David Johnson has been KRLD’s Business Analysis for 29 years and is one of the most respected business voices in the radio.

• KRLD delivers 28 business reports every day at :25 and :55 past the hour

• Real-time updates, insights and breaking news from Wall Street and financial markets across the world.

• David interviews the top CEOs from around the country that are making news during the “CEO Spotlight” weekdays at 6:23 PM

• The podcast of “CEO Spotlight” can also be heard on KRLD.com

• David is also the host of NPR’s “MarketWatch” that broadcasts across 1200 radio stations worldwide.



KRLD.com 214.525.7000 fax 214.525.7375

SPORTS

Chris Schneider can be heard as a member of the "KRLD Morning News" and "Texas State Networks." Chris has been honored with multiple Dallas Press Club Katie Awards, TAPB Awards and State Networks Association awards for Best Sportscasts, Sports Features and Sports Programming.

Roger Emrich is a Sports Reporter for KRLD and “Texas State Networks.” Roger worked as a sportswriter for the New Orleans Times Picayune before moving on to WCKW radio in LaPlace, LA, and then to KDNT Radio in Denton, TX, before going to work for the Texas State Network in Austin as bureau chief at the state capitol. In 1993 Roger moved to Dallas, remaining with TSN and joining the KRLD sports department.

KRLD is the first to cover the latest in sports with exclusive interviews and reports. During baseball season, KRLD transforms into the Texas Rangers Radio Network covering every game! KRLD is also the official News and Traffic station of Texas Motor Speedway.



KRLD.com 214.525.7000 fax 214.525.7375

ERNIE & JAY MID-DAY

Ernie Brown opens his phones to a wide range of callers and welcomes all points of view. Drawing on his extensive education in history, accessing his personal contacts with many leaders in their fields, Ernie is naturally funny and easy-going. Making him the ideal personality to represent a unique, perspective and open conversation on news and issues happening now.

What separates Jay McFarland from many other talk show hosts is that he genuinely wants to hear the audience’s opinions, ideas, and solutions.Jay is a realist who feels it is important to take time to find the good in life so that we are not consumed by the bad. Jay believes in cutting through the rhetoric and focusing on what’s best for Texans and Americans.

Weekdays 10A - 2P



KRLD.com 214.525.7000 fax 214.525.7375

NIGHTS

Weeknights 9P – 12AEmmy and Peabody award winner Lars Larson brings over 30 years of experience as a radio and television journalist to the microphone for three hours of the best talk radio in America. Six hours of daily preparation (and a producer on each coast) keep The Lars Larson Show on top of the news and top-of-mind for listeners across the country. Lars has picked up more than 70 awards from the Associated Press, Society of Professional journalists, the National Press Club (as well as the Emmy’s and a Peabody) for his reporting and documentaries.

He has appeared on “The O’Reilly Factor”, “Scarborough Country”, “Fox and Friends” and countless local radio shows around the United States. He is a regular contributor to “Brainstorm” and “Talkers” magazine.

Weeknights 12A – 4A

Charley Jones shows sincere interest in every caller's opinion, while offering his own insight into the hottest local and national issues of the day. Texas Overnight is a major source for information, focusing on conversation rather than confrontation. Charley has over a 30 year broadcasting career in Dallas/Ft. Worth. Stations include the legendary KZEW, The Oasis, and KRLD.

Charley is a regular contributor on national television, CBS 11 in north Texas, and the BBC Radio in London. In 2002, Charley was inducted into the Texas Radio Hall of Fame.

THE LARS LARSON SHOW

TEXAS OVERNIGHT WITH CHARLEY JONES



KRLD.com 214.525.7000 fax 214.525.7375

WEEKENDS

NEIL SPERRY Saturday & Sunday 8A – 11A

For more than 25 years, North Texas gardeners have listened to Neil Sperry on KRLD NewsRadio 1080 for all the latest gardening information and answers to all of their lawn and garden questions.

Along with his award-winning radio program on KRLD, on Saturday and Sunday, he can also be heard on more than 60 stations across Texas as part of the Texas State Network, Saturdays from 11 AM – 12 PM.

In addition to his radio programs, Neil is the author of Neil Sperry’s Complete Guide to Texas Gardening with one-half million copies of its first and second editions in print. He is also the editor of his own lawn and garden magazine, which is published 10 times a year.

Custom Weekend Programming:• Texas Fishing & Outdoors with Brian Hughes

• The Home Show with Tom Tynan

• Unconventional Wisdom, The CSE Investment Show withJoseph Hooper & Aaron Zalewski

• Financial Success Coaching with Kim Snider

• Money Matters with Ken Moraif

• Common Sense Investing with Victor McClure



KRLD.com 214.525.7000 fax 214.525.7375

PROGRAM GUIDE

KRLD’s Weekday Programming

12:00a – 4:00a Texas Overnight with Charley Jones

4:00a – 5:00a America in the Morning

5:00a – 10:00a KRLD Morning News

10:00a – 2:00p Ernie & Jay Mid Day

2:00p – 7:00p KRLD Afternoon News

7:00p – 8:00p KRLD Nightly News Roundup

8:00p – 9:00p The Clark Howard Show

9:00p – 12:00p The Lars Larson Show



KRLD.com 214.525.7000 fax 214.525.7375

PROGRAM GUIDE

KRLD’s Sunday ProgrammingKRLD’s Saturday Programming


3:00a – 5:00a Purity Products

5:00a – 7:00a Texas Fishing and Outdoors with Brian Hughes

7:00a – 8:00a Unconventional Wisdom, The CSE Investment Show

8:00a – 11:00a Neil Sperry’s Texas Gardening

11:00a – 12:00p Saving Your Financial Life with Rodney Anderson

12:00p – 1:00p Financial Success Coaching with Kim Snider

1:00p – 3:00p The Home Show with Tom Tynan

3:00p – 4:00p Money Matters with Ken Moraif

4:00p – 5:00p The Real Estate Investor Radio Show with Steve Davis

5:00p – 6:00p Common Sense Investing with Victor McClure

6:00p – 8:00p Costas on the Radio

8:00p – 9:00p CBS Weekend Roundup

9:00p – 12:00a The Best of The Lars Larson Show


5:00a – 6:00a Texas Fishing and Outdoors with Brian Hughes

6:00a – 6:30a This Week in Austin

6:30a – 8:00a KRLD’s Sunday Morning News

8:00a – 11:00a Neil Sperry’s Texas Gardening

11:00a – 12:00p Money Matters with Ken Moraif

12:00p – 1:00p The Real Estate Investor Radio Show with Steve Davis

1:00p – 3:00p The Home Show with Tom Tynan

3:00p – 6:00p Kim Komando

6:00p – 7:00p CBS 60 Minutes on Radio

7:00p – 8:00p Returns for Living with Fred Cowley

8:00p – 9:00p CBS Weekend Roundup

9:00p – 12:00p The Clark Howard Show

*KRLD Weekend programming subject to change with sports programming



KRLD.com 214.525.7000 fax 214.525.7375

ONLINEKRLD offers numerous opportunities for you to expand

your business online.

Banner Ads

KRLD.com is a great way to increase your exposure to an affluent, educated audience. Just a few of our website features include…

• Streaming Spots

• Streaming Pre-roll

• Podcast Pre-roll

• Banner Ads

• Online Directory

• Custom Micro-sites

• KRLD Marketplace where listeners can find half-offs specials on great restaurants, rounds of golf, and several other KRLD advertisers’ products

• Sponsorship of Mobile Traffic Alerts, KRLD Weather, KRLD Listener Poll, etc.

Podcasts

Streaming



KRLD.com 214.525.7000 fax 214.525.7375

PROMOTIONS & EVENTS

January Big Game Big Giveaway

Daytona 500 Trip Giveaway

February Daytona 500 Watching

Party

Dallas Boat Show

Spring Training Trip Giveaway

MarchSavor Dallas

North Texas Irish Festival

TMS True Fan Contest

AprilTMS Race Weekend

Byron Nelson

Rangers Road Trip Giveaway

MayKRLD Comedy Night

Indy 500 Trip Giveaway

JuneTMS Race Weekend

KRLD Your Money Event

JulyPennies for Pets Drive

Restaurant Week Kick-Off

Dallas Boat Show

Rangers Road Trip Giveaway

AugustRestaurant Week

TMS Fan Fest

Cowboys Suite Deal

SeptemberPlano Balloon Festival

Breakthroughs in Medicine

Cowboys Suite Deal

OctoberAnniversary Event

Dallas Boat Show

Cowboys Suite Deal

NovemberTMS Race Weekend

Cowboys Suite Deal

DecemberWhite Rock Marathon

Christmas is for Caring

Cowboys Suite Deal



KRLD.com 214.525.7000 fax 214.525.7375

COMMUNITY INVOLVEMENT

Held the third week of August, Restaurant Week is going on its 11th year with over 120 participating restaurants. Diners make reservations for a 3-course prix fixe dinner at the area’s finest restaurants for only $35 per person. $7 from each dinner goes to benefit the North Texas Food Bank and Lena Pope Home.

KRLD was named “Partner in Philanthropy” and given dedication of “1080 Place” at a special ceremony for the Denton State School. For 29 years, KRLD has raised money and gifts for the over 700 developmentally disabled residents of the school. By calling a special hotline listeners make contributions to holiday gifts for the residents.

More than just a race, the marathon is a citywide event founded in 1971 by Dr. Kenneth H. Cooper and Pearl Harbor Survivor, Tal Morrison. Runners from 13 foreign countries and 47 states travel to Dallas to participate in this world-class event. The Marathon is recognized by Runner’s World magazine as one of the top 20 marathons in the United States and is a fundraiser to benefit the Scottish Rite Hospital.

“Breakthroughs in Medicine” is a one-day health event that features some of the leading health physicians and researchers from around the country. These medical experts share the latest in medical technology as it pertains to the most critical issues. Medical and health related vendors are also on-hand with interactive booths and breakout seminars.



KRLD.com 214.525.7000 fax 214.525.7375

ENDORSEMENT & MERCHANDISING• Street team promotion at a business/location• Traffic and weather every 10 minutes on the 8’s with our traffic team and

fulltime meteorologist, Brad Barton.• Award-winning afternoon talk personalities, Jay McFarland and Ernie Brown• KRLD Morning and Afternoon News• Financial Analyst, David Johnson on Morning and Afternoon Drive• Sports with Chris Schneider and Roger Emrich• Sports Central with Mike Ogulnick• Texas Rangers Baseball – every game heard only on KRLD• Texas Ranger ticket incentives• On-site and on-air at Texas Motor Speedway• Talent endorsements for products/services• Live anchor reads• Signature events: Breakthroughs in Medicine, Women’s Small Business

Forum and Accelerated Networking Expo, Restaurant Week, KRLD YourMoney Event, Pennies for Pets, Small Business Breakfast

*All subject to programming approval



KRLD.com 214.525.7000 fax 214.525.7375

STREET SQUAD

• “Ernie and Jay Midday” broadcasting live from your business

• Product sampling

• Texas Rangers Player Appearances

• Street Squad Ticket Hits

• Pavilion Parties

• Let us create a custom event!



KRLD.com 214.525.7000 fax 214.525.7375

AWARDSKRLD is proud to say that we won the most

2008 Texas Associated Press News Awards of any station in Texas.

2008 National Edward R. Murrow Award

2006-07 Texas Associated Press Broadcasters

2006 Katie Awards

2006 Kindness to Animals Media Award

2006 Denton State School Partner in Philanthropy

2005 Charles Green Award for Excellence in Journalism

2005 Texas Association of Broadcasters’ Bonner McLane Public Service Award

2004 & 2005 Texas Association of Broadcasters’ Lone Star Leader Award

2003 – 2004 1st Place Texas Associated Press Awards

1994 National Association of Broadcasters’ Marconi Award

1993 National Association of Broadcasters’ Crystal Award

2nd Place AwardsNewscast - KRLD Morning News

Reporter - LP PhillipsSpot News Reporter - Matt Thomas

Sports Story - Chris Schneider - Tumultuous TO

Feature - Mike Rogers - Indy car race

1st Place AwardsBest Spot News - North Texas Tornado

Best Continuing Coverage - North Texas FloodsBest Special Series - LP Phillips

- Shattered DreamsBest Sportscast - Chris Schneider

Best Use of Sound - Chris Schneider - Tumultuous T.O. Season

Best Play by Play - Eric Nadel - Rangers vs Orioles, Major League Record

Best Sports Series - Chris Schneider - Who is Wade Phillips?



2009 Krld Media Kit [Read Only] [Compatibility Mode]

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