The Pioneer Press is operated byDenver-based MediaNews Group,the nation’s fourth-largest newspa-per company. MediaNews is pri-vately owned and operates 54 dailynewspapers in 11 states with com-bined circulation of about 2.7 mil-lion daily and 2.4 million onSundays. MediaNews Group alsoowns a television station – a CBSaffiliate in Anchorage, Alaska, andoperates radio stations in Texas.

elcome to the Saint Paul Pioneer Press, the hometownnewspaper of Minnesota’scapital city. The Pioneer

Press, Minnesota’s First Newspaperand the winner of three PulitzerPrizes, prides itself on providing dis-tinctive news coverage readers won’tfind anywhere else. Readers knowthey can count on the Pioneer Pressfor outstanding reporting, engagingpersonalities and more local newsevery day.Twin Cities.com, the online home

of the Pioneer Press, is part of theReal Cities network of local newssites. It covers local news, business,sports, entertainment, living, shop-ping and travel, and also offers inte-grated real estate, recruitment, classi-fieds and automotive sections.

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MISS I S SIPPI RIVER

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GREATER TWIN CITIESAs the preferred newspaper of Saint Paul, the Pioneer Press’ primary circulation area includes Ramsey, Washington, Dakota and Chisago counties in Minnesota and St. Croix and Pierce counties in Wisconsin.

ContentsCompany Overview. . . . . . . . . . . . . . page 1Demographics. . . . . . . . . . . . . . . . . . page 2Readership . . . . . . . . . . . . . . . . . . . . page 3TwinCities.com. . . . . . . . . . . . . . . . . . page 4Personnel . . . . . . . . . . . . . . . . . . . . . page 5ROP Rates . . . . . . . . . . . . . . . . . . . . page 5 Color Rates . . . . . . . . . . . . . . . . . . . . page 6Preprinted Inserts . . . . . . . . . . . . . . . page 6Standby Ads . . . . . . . . . . . . . . . . . . . page 6Special Page Positions . . . . . . . . . . . . page 7Special Rates . . . . . . . . . . . . . . . . . . page 7Comics . . . . . . . . . . . . . . . . . . . . . . . page 8TV Weekly . . . . . . . . . . . . . . . . . . . . page 8Policy . . . . . . . . . . . . . . . . . . . . . . . . page 9Deadlines . . . . . . . . . . . . . . . . . . . . page 10Mechanical Requirements . . . . . . . . page 11Product Overview . . . . . . . . . . . . . . page 12

SAINT PAUL/MINNEAPOLISMETRO AREA

Households: . . . 1,256,490 (16th National Rank)Population: . . . 3,258,197 (16th National Rank)Effective Buying Income: . . . . . . . . $81.0 billionTotal Retail Sales:. . . . . . . . . . . . . . $40.1 billionAverage Household EBI: . . . . . . . . . . . . $64,430Source: Claritas, 2009.

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Power of the St. Paul and East Metro Market DEMOGRAPHIC COMPARISON

THE SAINT PAUL MARKET (EAST METRO) Share of the Twin Cities

FORTUNE 500 COMPANIESThe St. Paul Market is home to six Fortune 500 Company Headquarters

Rank Company Revenue $ Millions93 Travelers Cos. $26,017.0100 3M $24,462.0145 CHS $17,216.0213 Northwest Airlines $12,528.0294 Land O’Lakes $8,924.9438 Ecolab $5,469.6

Source: Gallup Media Usage Study, Copyright 2008. Fortune Magazine, 2008.

HouseholdIncome

$75,000+

Age 25-54 College Graduates Working Women

42% 42%

43% 45%

33% 33%

53% 53%

40%of the

Population

40% of the Households

� Saint Paul/East Metro Market� Minneapolis/West Metro Market

THE POWER OF PRINTSix out of 10 Twin Cities householdsget a Sunday paper.Newspaper penetration is highest in the Top 20 metros:Minneapolis/St. Paul-MSA Rank: 1Sunday Coverage: 60%Source: Audit Bureau of Circulations, 2008.

Nearly half are not connected to cable. Cable penetration is the2nd lowest in the top 20 DMAs:Minneapolis/St. Paul-DMA Rank: 15Cable Household Penetration 57%Source: Television Bureau June 2006.

Computer spending is 19% higherthan national average. Estimatedcomputer (hardware, software &accessories) spending per householdranks 4th among top 20 metros. Sources: Claritas, 2008.

Travel spending is 21% higher thannational average. Estimated travelspending per household ranks 5thamong top 20 metros.Sources: Claritas, 2008.

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SAINT PAUL MARKET ADULT READERSHIP COVERAGE

41% of all adults in the East Metro read the weekday Pioneer Press. That is more than twice as many East Metro residents who read the weekday Minneapolis Star Tribune.

To Reach The Twin Cities Market, You Must Include The Pioneer Pressand TwinCities.com

NEWSPAPER READERSHIP

Total Circulation

Total Adult Readership

ONE DAILY/SUNDAY COMBINATION INSERTION IN THE PIONEER PRESS REACHES:

59% of all Saint Paul Metro Adults

61% of Homeowners

62% of Professional/Managerial Workers

59% of Adults with Household Incomes of $100,000 or more

DAILY:185,220

SUNDAY:246,680

DAILY:540,000

SUNDAY:720,000

Source: Audit Bureau of Circulations, 2008. Gallup Media Usage Study, Copyright 2008.

46% of all adults in the East Metroread the Sunday Pioneer Press. 6 out of 10 Sunday readers choose the Pioneer Press.

Source: The Audit Bureau of Circulations, 2008. Gallup Media Usage Study, ©2008.

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TOGETHERTwinCities.com & Yahoo! deliver theLARGEST* online audience in the 13-countyTwin Cities market area. Reach 1.7 millionTwin Cities adults - that’s almost 75% or thetotal adult population in the Twin Cities.

SPOTLIGHT YOUR PROSPECTS & SERVICESTwinCities.com is far more than just Pioneer Press readers online. TwinCities.com users hail from the entire Metro Area. Each month, TwinCities.com delivers 1.1 million unique users and 10 million page views. The average user clicks through 8.8 pages per visit.

• Flexible and Versatile Ad Impact• Rich Media• Targeted Email Blasts• E-Newsletters

ADVERTISE WITH THE INDUSTRY LEADERBy partnering with Yahoo!, it offers these unique, cutting edge, targeting capabilitesto reach consumers with the highest potential to purchase your products and services:

• Behavior Targeting• Geo-Targeting (TwinCities.com only)• Time of Day Targeting• Age & Gender Targeting• Y! Channel Targeting

PERSONNEL

Ad Sales Manager ............................Amy Collinsacollins@twincities.com

651-767-8773

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GENERAL RATE INFORMATION Effective January 1, 2008

345 Cedar Street, Saint Paul, Minnesota 55101Telephone: (651) 222-1111Toll Free: (800) 950-9080FAX: (651) 224-1110 or (651) 228-5308(A copy of this rate card can be found on TwinCities.com)

Saint Paul Pioneer Press is publisheddaily, Monday through Sunday.

1. PERSONNELPublisher/President ........................Guy Gilmore

ggilmore@pioneerpress.com Vice President/Advertising.......Gregory Mazanec

gmazanec@pioneerpress.com

Director/Classified..........................Dee McCantsAdvertising dmccants@pioneerpress.com

2. REPRESENTATIVESNewspapers First is a NewspaperSales and Marketing Organizationwhich represents newspapers thatreach 23 million readers every day,and 32 million readers on Sunday. Byfocusing on quality newspapers withproven track records in major mar-kets, Newspapers First has becomethe premier newspaper organizationfor advertisers who need to target thenation’s most valuable consumer andbusiness audiences.www.newspapersfirst.com

Newspapers FirstNew York ......................................(212) 692-7100

FAX: (212) 286-9004 Chicago ..........................................(312) 822-8666

FAX: (312) 822-9835Miami ............................................(954) 987-8666

FAX: (954) 963-0921Los Angeles ....................................(323) 549-9144

FAX: (323) 549-0944Dallas ............................................(214) 696-8666

FAX: (214) 696-3416

For Canadian Advertising: Publicitas/McGown InterMac160 Bloor Street East, Suite 1124Toronto, Ontario M4W 159(416) 966-1622bblakemore@publicitas.com

For Sunday Comics Advertising:Metropolitan Sunday Newspapers, Inc.

New York260 Madison Ave. — 10016(212) 689-8200

Chicago401 North Michigan Ave., Suite 2030 — 60611(312) 527-2280

Detroit30400 Telegraph Road, Suite 457 — 48010 (313) 642-3930

3. COMMISSIONS AND CASHDISCOUNTSNo Cash DiscountAgency commission, 15%. Agencies willbe billed in accordance with existing con-tracts. Agency commission is based onrate actually earned. Commission availableonly to advertising agencies with accept-able recognition. Failure to receive copiesof publication containing advertisementsor disagreements concerning linage runwill not be considered reasons to delaypayment.

4. BLACK/WHITE RATESA. Full Run (ROP)1. Dollar Volume Contract Rates (Gross)

Per column inch (Must be used in 12-month period)

Annual Monday- Sunday/Contract Saturday Holiday

(Net $ Volume)Open $241.33 $261.09

$20,000 $205.19 $222.00$40,000 $196.47 $212.55$80,000 $190.15 $207.25$120,000 $185.55 $202.29$250,000 $179.80 $194.06$500,000 $165.72 $180.95

$1,000,000 $152.19 $166.20Dollar volume levels reflect spendingthat is net to the Pioneer Press.

2. ShopLocal$50 per ad. Reach active online shoppersand extend the Pioneer Press reach by14% by putting your printed advertise-ment into the powerful ShopLocal data-base. With more than 30,000 activeshoppers each month, ShopLocal pro-vides you the perfect way to extend yourprint ad’s life (online for 7 days) andreach consumers researching a purchasein their Zip Code. For just $50 perprinted advertisement, reach shopperswho are searching on major searchengines such as Google and Yahoo.

3. Repeat DiscountAdvertising published in any PioneerPress full run daily, Saturday or Sundaypublication may be re-run any numberof times without change within six (6)days of the first run day in any addition-al full run Pioneer Press publications at a30% discount for the 2nd ad and 50% discount for the 3rd and subsequent adsfrom the published rates.

4. Application of DiscountsDiscount rates apply to the contract year.Advertising spending generated bypreprinted inserts applies toward fulfill-ment of annual dollar volume contracts.Only advertisers signing contracts callingfor discounts will be billed at the discountrate. They will be rebilled if contract is notfulfilled or refunded at the end of contractperiod if a lower rate is earned. Contractwill not be back-dated beyond 30 days ofinsertion date. Master client and agencycontracts may be written, groupingtogether for dollar volume purposes thesubdivisions of companies, provided allcontract dates coincide.

5. Frequency ProgramsAchieve your frequency objectives withone of our tailored programs. Contactyour account executive for details.

B. Zone EditionsPlease contact your account executive fordetails.

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5. COLOR RATES AND DATABlack and one, two or three standardcolor advertising is available in all editions of the Pioneer Press. Nosize minimum for spot color.Frequency discounts available. Pleasecontact your account executive fordetails.

A. Full Run Color Rates (Gross)

Daily Sunday/Holiday

Black + One Color $2,152 $2,625Black + Two or Three Colors $4,190 $4,725

6. STANDBY ADSStandby ads may be run withoutchange on a space-available basis at40% off the open rate. Minimum size 31.5 column inches. Other sizesavailable on limited basis. Standbyrate ads must be available for inser-tion seven days a week. There can beno limitations by the advertiser as tothe date the ad may be published.Standby rate ads may not be used assubstitutes for regularly scheduledads during the same calendar week.Position will be at the Publisher’soption. However, every effort will bemade to select an appropriate advertiser for the available position.

7. DISTRIBUTION PRODUCTSPreprinted InsertsPage size maximum – 11" x 12.25"; minimum – 5" x 8".The word “advertisement” must appear at the top of the page on all pagesthat use a news style. Only full run flat rates apply regardless of the quantitysupplied for distribution. Gatefolds and/or envelopes glued, stitched orattached in any manner are charged as an additional two pages. The inclusionof copy which would ordinarily command national retailer rates in a GeneralFSI will be calculated and surcharged.Preprinted sections containing advertising from more than one local retail establishment will not be accepted for distribution by the Pioneer Press.Exceptions: Sections containing advertising sold exclusively by the advertisingdivision of the Pioneer Press, single location retail shopping centers, and acceptable special event sections will be billed at full run general rates regard-less of the insert quantity supplied. The publisher reserves the right to deter-mine those sections eligible for distribution under this policy.Deadline: Delivered, prepaid to our printing plant, 1 Ridder Circle, Saint PaulMN 55107 (nine days prior to publication for Sunday inserts and seven daysprior for weekday inserts). Delivery hours are Monday-Friday 7 am - 2 pmand 9 pm - 3:30 am; Saturday 6 am - 1 pm and 9 pm - 3:30 am, Sunday 9pm - 3:30 am. For confirmation of delivery hours, please call the PackagingDepartment, (651) 228-2039. Printer please note: It is policy of this newspa-per that all printed material arriving at our plant for distribution with our newspapers must be printed using treated inks.

A. Preprint Rates (Gross)Tab Full Run Full Run Part Run Part Run

Pages Wed.-Sat. Sun./Holiday Wed.-Sat. Sun./Holiday(per thousand) (per thousand) (per thousand) (per thousand)

2-4 pages $70.99 $80.32 $98.00 $110.886 pages $76.81 $86.91 $102.08 $115.508 pages $84.38 $95.48 $106.16 $120.1110 pages $88.19 $98.94 $109.06 $122.3512 pages $89.90 $98.96 $113.00 $124.3716 pages $94.52 $104.04 $119.16 $131.1520 pages $103.17 $113.57 $133.79 $147.2624 pages $112.37 $123.69 $144.83 $159.41

For supplements larger than 24 tab pages, call your account executive.Minimum quantities distributed and billed: 20,000 pieces.Contact your Pioneer Press account executive for the most current preprintdistribution quantities.Advertiser will not be billed for 2% spoilage included in required quantities.Preprinted supplements that do not meet required specifications for size,shipping and packing may be subject to additional charges for special han-dling expenses. Please provide sample for quote. Insert specification guide-lines are available from your account executive for details.

B. Multiple Insertion DiscountsWithin a twelve-month period. Includes preprints of any acceptable dimen-sions and page numbers, either daily or Sunday:

Discount7-12 times 3%

13 - 25 times 6%26 - 35 times 8%36 - 45 times 10%46 or more 18%

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8. SPECIAL PAGE POSITIONA. Strip AdsAcross bottom of Travel Page(Sunday), Sports agate page (dailyand Sunday), and TV grid page(daily only). Size: six-column (fullpage) width by 2" deep. Regular contract rates apply.

B. Paid Advertising ListingsAvailable in both daily and SundayTV Highlights. For details contactTribune TV Log, 65 East ConcordStreet, Orlando, FL 32801.Telephone: (800) 322-3068.

C. Guaranteed Position25% additional for guaranteed position in specified sections orpages if available. Frequency dis-counts available.

D. Stock Page “Island” AdsAvailable at contract rate plus 25%per insertion. Size restricted to 3columns x 10.5 inches only. Committo a minimum of 10 insertions andthe premium will be waived. Contactyour account executive for detailsand availability.

9. EDITORIAL SECTIONSDaily Sections:Main news, Local, Daily Life,Sports, Business (Tuesday - Sunday),Eat (Thursday), Wheels (Friday),Market Review and At Home(Saturday), Classified.

Sunday Sections:Main News, Local, Sunday Life,Sports, Business, Travel, ClassifiedJobs, Homes/Rentals, Real Estateand Automotive/Merchandise, TVWeekly, Color Comics, Parade.

10. FIXED POSITIONSDimensions Rates Section Available

Stock Island 1 col. x 9.5" Reg. rates+25% Business Tues.-Sat.3 col. x 10.5"Sports Stats “strip” 6 col. x 2" Reg. rates Sports Mon.-Sat.Op-ed Page 3 col. x 10.5" Reg. rates Local Mon., Fri.Weather Page 6 col. x 10.5" Reg. rates Sports Mon.-Sun.Bulletin Board Page 6 col. x 10.5" Reg. rates Local Mon.-Sat.6 col. x 10.5" SundayPage 2 Life 6 col. x 5" Reg. rates Life M-W, F-Sun.E-Business (Back Page) 6 col. x 5" Reg. rates Business ThursdayTravel (Back Page) 6 col. x 6" Reg. rates Travel SundayTravel (Front Page Strip) 6 col. x 3" See Your Sales RepSpeed Read 6 col. x 4" Reg. rates Main Mon.-Sun.A&E Live 6 col. x 5" Reg. rates Main Mon.-Sun.

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11. ROP DEPTH REQUIREMENTSMinimum SizesMinimum space sold is one columninch and minimum depth is one inchon one column. Advertisements exceed-ing 18 inches in depth are set to occupyfull column and charged accordingly.All advertisements are measured fromcut-off rule to cut-off rule.

12. SPECIAL RATESA. Courtesy RateGeneral contract advertisers auto-matically qualify for the 350-lineClassified contract rate.

B. CAP (Co-Op Action Plan) Rates(Gross)CAP rates are available to manufac-turers and their agents for advertise-ments carrying their signature.CAP rates apply to all types of multiple dealer advertising except shopping center/merchant associations and telecommunications.Example: “ABC products are avail-able at the following local retailstores.” CAP dealer-listing advertise-ments should adhere to the followingrequirement:CAP advertising must carry a dealerlist that includes two or more inde-pendent local dealers. In instanceswhere the number of dealers exceeds10, the distributor may elect to use a tag line such as “Visit your

participating ABC dealer now” orlist a 1-800-XXX-XXXX phonenumber to call for local dealers, pro-vided the signature includes the dis-tributor’s name and local address.

Annual Monday/ Sunday/Contract Saturday HolidayOpen $167.43 $195.48

$5,000 $136.11 $158.91$7,500 $130.86 $152.80$15,000 $126.73 $146.84$25,000 $121.41 $141.73$50,000 $118.83 $138.75$75,000 $116.28 $135.78

Advertising published in any PioneerPress full run daily, Saturday orSunday publication may be re-runany number of times without change within six (6) days of the first runday in any additional full runPioneer Press publications at a 30%discount for the 2nd ad and 50%discount for the 3rd and subsequentads from the published rates.Discount applies to space and color(if applicable).CAP rates are commissionable to recognized advertising agencies. No cash discounts.CAP advertisers pay general rates forzone, color, Market Week and TVWeekly advertising, and retail rates(net) for preprints.

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E. Holiday RatesThe Pioneer Press will increase toSunday circulations levels on the following holidays: Memorial Day,Independence Day, Labor Day,Thanksgiving Day, the Friday following Thanksgiving andChristmas Day. On these days,Sunday rates will apply.

C. Special Section RatesExtended to non-contract advertis-ers in certain features. Ask youraccount executive for details.

D. Travel Brochure Page RatesBrochure page ads combine the lucrative benefits of direct responsewith the incredible reach of a dailynewspaper. The reader can choose torespond immediately via telephone orfill out the request form to receive theinformation in the mail. For only$870 net you will receive: A full-color3" x 3"ad in the Brochure Pagesreaching 681,000 potential customers.Your ad includes a full-color pictureand 50 words of text describing yourdestination. You receive mailing labelsor a disk of all respondents whorequest your materials. All you have todo is put the address labels on theenvelopes, enclose your brochures andsend them off to these highly moti-vated customers. Travel Brochure adsappear in our twice annual “Go...AGuide to There and Back Again” trav-el tabloid in March (Spring/Summeredition) and August (Fall/Winter edi-tion). Call Valerie Jones at 651-228-5327 or email at vjones@pioneerpress.com for moreinformation.

E. Travel Lift ProgramReach new clients by repeating yourSunday Travel or Travel special features/publications on a Thursday.$20/inch net repeat rate. Contact youraccount executive for more information.F. Non-Profit RatesNon-profit general rate advertiserswill receive the $1 million dollar vol-ume rate. The Publisher reserves theright to determine eligibility for thisrate category. Copy must be submittedin sufficient time for review to deter-mine appropriate rate.

G. Packaged Goods Rate Packaged Goods advertising includesadvertising for alcoholic beverages,drugs, food, health and beauty aidsand household products. Color willbe charged at net rate. Repeat Discounts: Follow the National repeat discount program.

Mon-Sat $87.74/inchSunday $100.94/inch

(All rates are net rates)

13. CLASSIFIED RATESA separate Classified rate book outlining rates, classifications, dead-lines and general provisions is avail-able through your newspaper adver-tising account executive.

14. COMICSA. Sunday Color Comics Base Rate(Gross)Black and one, two, or three primarycolors:

Full page $13,6572/3 page $10,8721/2 page $8,5331/3 page $6,6331/4 page $5,4641/6 page $3,436Impact strip $953

B. Comic Makeup SizesFull page 11.75" wide x 20" deep2/3 page 11.75" wide x 13.25" deep1/2 page 11.75" wide x 9.75" deep1/3 page 11.75" wide x 6.5" deep1/4 page 11.75" wide x 4.25" deep1/6 page 11.75" wide x 3" deepImpact Strip 11.75" wide x 1" deep

Negatives must be furnished by advertiser.

C. Comic GatefoldsAvailable at 15% above full page rate.

D. Sunday Color Comic Spadea WrapsFull-color wrap-arounds of theSunday Color Comics offer advertis-ers a unique attention-getting adver-tising format for their sales messages.Spadeas are wrapped with 50% overthe front of the section and 50%behind the section or 35% over thefront and 65% behind or insidespread (11.75" x 20").

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E. Spadea RatesCharged at $78.75 CPM based onfull run Sunday press run quantities.2010 anticipated press run is270,000. Volume discounts for adver-tisers signing annual frequency con-tracts prior to first insertion. AnnualFrequency Discounts: 12-25x 10%,26x or more 15%.

F. Closing and Cancellation DatesInsertion orders.....30 days in advance of publicationPrinting material ...20 days in advance of publicationCancellations .........30 days in advance of publication

15. TV WEEKLYPublished every Sunday. Contactyour Pioneer Press account executivefor TV Weekly rates and measurements.

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19. POLICYA. The advertiser agrees that by placing anadvertisement in the Saint Paul PioneerPress the advertiser licenses the Saint PaulPioneer Press, on a non-exclusive basis, allcopyrights and ownership rights in theadvertisement, including the right to publish,reproduce, display, adapt, transmit or produce derivativeworks in any medium, including any digi-tized or electronic medium. The advertiserauthorizes the Saint Paul Pioneer Press tobring suit in the Saint Paul Pioneer Press’discretion and at the Saint Paul PioneerPress’ expense for any unauthorized use,reproduction, display, distribution or performance of the advertise-ment as it appears in the Saint Paul PioneerPress or for its unauthorized alteration.Nothing shall prevent the advertiser from placing the same or similar advertisement inany other media, or from bringing suit on itsown behalf and at its own expense to enforceits copyright interests in the advertisement.The advertiser agrees that photographsand/or original work created by the PioneerPress shall remain the exclusive property ofthe Pioneer Press and may not be used forany other purpose without the written consent of thePioneer Press Advertising Director/DisplaySales or the Advertising Director/Classifiedand Online.By submitting an advertisement for publication the advertiser accepts all termsand conditions set forth in this rate card.B. Advertising simulating news must beslugged “Advertisement” in at least 10 pointtype at the top of the ad. The word “adver-tisement” is to appear once for a 1, 2 and 3 column ads and twice for 4, 5 and 6 columnads. Typestyle, page, columns and ad designcannot resemble Pioneer Press news style.C. Advertisements are measured cut-off ruleto cut-off rule.D. The newspaper reserves the right tochange rules and regulations as set forth inthis rate book with 28 days notice. Anychanges or additions covered by letter orprinted notice will be considered supple-mentary to this rate book upon issuance ofsuch letters or notices.E. Publisher reserves the right to reject or cancel any advertisement at any time.F. General advertising rates apply to all non-retail advertisers such as automotive dealer associations, financial, insurance,telecommunications, e-commerce, trans-portation carriers, manufacturers, distribu-tors, brokers, etc.; companies located outsideof the Twin Cities retail trade zone as shownon the ABC Audit report; commissionableadvertising agencies; and mail order compa-nies. The classification of all advertising willbe determined by the company.G. All copy of a drug, tobacco, alcohol ormedical nature must adhere to Pioneer Pressstandards. Copy should be received in adequate time for clearance.

H. Printing materials supplied by the advertiser will be destroyed after 30 daysunless reasonable return instructions are supplied with the materials.I. Samples of all mail order items arerequired for examination prior to publicationof advertising.J. Publisher is not responsible for omissionsor errors of key numbers when not included in original materials.K. Insurance, franchise investment, real estateand other advertisers subject to local and/orstate licensing must be properly licensed.L. A retail advertiser may contract for space to be used within one year. The annual bulkcontract rate is determined by adding daily,Saturday and Sunday space together.Advertising space billed at preprint rates andrun in preprinted sections (printed by some-one other than the Pioneer Press) will becounted toward completion of the rateearned. However, short rates will be madeonly to the extent of non-preprinted space.Contract rates are determined by the numberof inches used in an individual paper.Contracts will not be back-dated more than28 days.M. Should any government body levy a tax on any advertising covered by this rate card,such tax discussion will become an additionalcharge to the advertiser, over and above therates mentioned herein.N. The acceptance of all retail advertising issubject to the conditions set forth in generalcontracts and the approval of the publisher.O. Representatives of the Pioneer Press are not authorized to make any deviations fromthese published rates and regulations, eitherorally or in writing.P. Failure to receive copies of publicationscontaining advertisements or disagreementsconcerning space published will not be considered a reason to delay payment. Claimsfor adjustment must be submitted to newspa-per within 28 days of publication.Q. The Saint Paul Pioneer Press does notpay placement and/or commission fees inexcess of 15% of the gross ad cost.R. The advertiser and any agent or agencyrepresenting the advertiser each agree todefend, indemnify and hold harmless thePioneer Press against any and all loss, liabili-ties or claims (including, without limitation, reasonable attorney’s fees and other costs associated with such loss, liabilities or claims)asserted or established against the PioneerPress as a result of an advertisement pub-lished on the request of the advertiser, agentor agency or the failure to publish any suchadvertisement (unless such failure is caused bythe gross neglect of the Pioneer Press) againstany amounts paid in settlement thereof. Theliability of the advertiser, agent and agencyshall be joint and several.The Pioneer Press shall not be liable for fail-ure to publish an advertisement, except forthe refund of any amount prepaid for thepublication of that advertisement. ThePioneer Press shall not be liable for errors in

General Ratesany advertisement published unless the errors

are clearly marked by the advertiser on proofsreturned to the newspaper within deadlinerequirements. If the advertisement is not ordered in time toreceive proofs or if proofs are not requestedand returned by the advertiser, the PioneerPress shall not be liable to any extent forerrors. Deadlines are subject to revisions tomeet special holiday needs. Except for thislimited liability the Pioneer Press disclaimsall warranties, implied or expressed, includ-ing, without limitation, warranties of mer-chantability and fitness of purpose.S. The sole and exclusive remedy, at law orin equity, for the newspaper’s liability forerrors in any published advertisement,marked on proofs as required above, shall belimited to either republishing the advertise-ment or crediting the cost of that portion ofthe advertisement occupied by the error atthe option of the publisher. The advertiseragrees that requests for such republication orcredit will be made within 28 days of invoice.In no event shall the Pioneer Press be liablefor incidental or consequential damages norshall it be subject to injunctive relief.Advertisers providing the Pioneer Press withcamera-ready materials supplied by a thirdparty shall not receive credit from thePioneer Press for errors in ad content.T. While the Pioneer Press will make everyeffort to place ads as requested in selected sections, we do not guarantee positions. TheMain News Section and the Local Sectionare considered to be “Main News.”U. The Pioneer Press does not accept AdultEntertainment category advertising except inClassified. Contact Tami Dorle at (651) 228-2141 for rates and information.V. Absolutely no changes to Sunday ads willbe allowed the Saturday prior.

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Camera-Ready Ads:A “camera-ready” ad is considered ready to print “as is.”If any changes, corrections, deletions or other handlingis required, the ad is not considered camera-ready and“proof ” or “no proof ” deadlines must be followed.

DeadlinesDEFINITIONS:Proof Deadlines:All printing materials, layout and copy must be receivedby the specified proof deadlines in order for the adver-tiser to receive proofs. If copy is accepted after the proofdeadline, no proof is shown to the advertiser. Credit will not be given for errors in ads or ad correctionssubmitted after deadlines.

Double Truck Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . All deadlines advance 24 hours.Double Truck Color Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reservation deadline is Two Weeks Prior to Deadlines Stated Above.One Color Ads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deadline is One Working Day Prior to Deadlines Stated Above.Two and Full Color Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deadline is Two Working Days Prior to Deadlines Stated Above.

*Space reservation must be called in to your account executive.

Please order color ads and double trucks early, limited availability.Cancellations are not accepted after camera-ready/no proof space reservation deadline.Please consult your account executive regarding deadlines for special sections and bannered features.

rev. 12/3/08

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TO SEE A PROOF

Day of Publication Space Reservation Final Corrections DueMonday . . . . . . . . .Wednesday 5 pm . . . .Friday 2 pmTuesday . . . . . . . . . .Thursday 5 pm . . . . . .Monday 2 pmWednesday . . . . . . .Friday 5 pm . . . . . . . .Tuesday 2 pmThursday . . . . . . . . .Monday 5 pm . . . . . . .Wednesday 2 pmFriday . . . . . . . . . . .Tuesday 5 pm . . . . . . .Thursday 2 pmSaturday . . . . . . . . .Wednesday 5 pm . . . .Friday 2 pm

Saturday . . . . . . . . .Monday 4 pm . . . . . . .Wednesday noon

Tuesday Life . . . . . .Wednesday 5 pm . . . .Friday 2 pmWednesday Life . . . .Thursday 5 pm . . . . . .Monday 2 pmThursday EAT . . . . . .Friday 5 pm . . . . . . . .Tuesday 2 pmFriday Life . . . . . . .Tuesday 5 pm . . . . . . .Wednesday 2 pmSaturday Life . . . . .Wednesday Noon . . . .Thursday 2 pm

Real Estate Showcase . . . . . . .Wednesday 5 pm . . . . .Thursday NoonTravel, Life & Great Outdoors . . . .Tuesday 5 pm . . . . . . . Thursday 2 pmMain, Local & Sports Wednesday 5 pm . . . . Friday 2 pmBusiness . . . . . . . . .Wednesday 5 pm . . . .Friday 2 pmTV Weekly Monday prior to Thursday prior to . . . . . . . . . . . . . . . . .publication date/ Noon . .publication date /5 pmComics 5 Mondays prior to publication date

NO PROOF/CAMERA READY

Day of Publication No Proof Copy Due Camera Ready Copy DueThursday 5 pm . . . . . .Thursday 5 pm . . . . . . . . .Friday 2 pmFriday 5 pm . . . . . . . .Friday 5 pm . . . . . . . . . . .Monday 2 pmMonday 5 pm . . . . . . .Monday 5 pm . . . . . . . . . .Tuesday 2 pmTuesday 5 pm . . . . . . .Tuesday 5 pm . . . . . . . . . .Wednesday 2 pmWednesday 5 pm . . . .Wednesday 5 pm . . . . . . . .Thursday 2 pmThursday 5 pm . . . . . .Thursday Noon . . . . . . . . .Friday 2 pm

Monday 4 pm . . . . . . . .Tuesday 5 pm . . . . . . . . . .Wednesday Noon

Thursday 5 pm . . . . . .Thursday 5 pm . . . . . . . . .Friday 2 pmFriday 5 pm . . . . . . . .Friday 5 pm . . . . . . . . . . .Monday 2 pmMonday 5 pm . . . . . . .Monday 2 pm . . . . . . . . . .Tuesday 2 pmTuesday 5 pm . . . . . . .Wednesday 2 pm . . . . . . . .Wednesday 2 pmWednesday Noon* . . .Wednesday Noon . . . . . . . .Thursday 4 pm

Wednesday Noon* . . .Wednesday Noon . . . . . . . .Thursday 2 pm

Thursday 5 pm . . . . . .Thursday 5 pm . . . . . . . . .Friday 2 pmThursday Noon* . . . . .Thursday Noon . . . . . . . . .Friday 2 pmTuesday prior to Thursday prior to Thursday prior topublication date/ Noon publication date /Noon publication date/Noon

RETAIL AND GENERALADVERTISING

Display Depth RequirementsA. ROP minimum size is 1 inch.B. Zone minimum size is 4 inches.C. Ads over 18 inches billed at fulldepth (21 inches).D. Tab ads over 11 inches billed atfull tab depth (11.5 inches).

Mechanical Measurements1. ROP and ZoneA. There are 6 columns per standardsize page, 5 columns per tabloidpage. Classified advertising is madeup on a 10-column format (see sepa-rate Classified rate card). The fol-lowing are the current mechanicalspecifications for the Saint PaulPioneer Press. B. All space is sold on the basis of column width and 1⁄ 4 inch depth.C. Broadsheet Pages(1) Column Widths1 Column 1.64" 4 Columns 6.93"2 Columns 3.40" 5 Columns 8.69"3 Columns 5.17" 6 Columns 10.45"

(2) Full PagesFull pages should be made up 10.45"wide by 21" deep. SAUs accepted.(3) Double TrucksAvailable in 13 columns wide by 13or more inches deep. Double Trucksover 18 inches will be billed at fulldepth of page. Full 13 column widthis 21.75". Full depth is 21" deep. D. Tab Make-Up Pages

1 Column 1.64" 2 Columns 3.40"3 Columns 5.17" 4 Columns 6.93"5 Columns 8.69"

(1) Full PagesFull pages should be made up 9.55"wide by 11.5" deep.(2) Double TrucksAvailable in 11 columns wide by10.45" deep only. Full column widthis 21". Full depth is 10.45" deep.

Plate Ready Ad MaterialSpot Color: When creating ads withSpot Color, prepare for CMYKprocess color output, using thePioneer Press Premixed Spot ColorInks Guide (furnished on request).You must convert the PMS(Pantone) color to the CMYK equiv-alent using the Premixed Spot ColorInks Guide.Full Color: Full color ads must beprepared for CMYK process coloroutput.Format: Please submit electronic digital files only. Portable DocumentFormat (.pdf ) files created fromAdobe Acrobat Distiller 3.0 or 5.0 arestrongly preferred. All fonts should beembedded. A guideline for creating.pdf documents with distiller preferences is available from youraccount executive via email or atadcentral@pioneerpress.com.PDF files created with Adobe InDesignshould not be saved directly to .pdf, butrather exported and distilled from thefull Adobe Acrobat Distiller. (InDesigndistiller is not full-featured.)Files created with QuarkXPress 3.32or 4.11 from PC and Mac are sup-ported. Quark’s “Collect for Output”should be used. Be sure to includescreen and printer fonts. Files shouldbe stuffed into a self-extracting archive(.sea). It is strongly suggested any adwith more than 10 components besubmitted as a pdf.Rotating or scaling graphics is betterdone in Photoshop rather than Quark.If the file is made into a .pdf, however,it does not matter where scaling androtating is done.PostScript printer files (.ps) from anycomputer application are acceptable.These files include fonts and can easilybe distilled into .pdf files. If made onMac, these files must be stuffed into aself-extracting archive (.sea).Most applications can export to .eps. Iffonts necessary to process a file are notembedded or included, the Saint PaulPioneer Press may substitute fonts.

Please include a laser proof of any .epsfile that will be used as finished ad. A digital ad should be prepared to theactual size that it will appear in thenewspaper.The newspaper does not trim paper, sobleeds are not appropriate.Line art can be scanned as black andwhite bitmaps.If scanned art has screened material, itshould be scanned at 1200 dpi opticalresolution. A resolution of 800 dpi willsuffice for line-only art.Photo resolution (grayscale and colorphotos) should be 150 sample per inch.Select premixed spot color inks fromthe Saint Paul Pioneer Press colorchart or color book, which are availablefrom your account executive.Before sending a file, speak with anaccount executive to place a spacereservation.Send ads via the Web by going to:http://ads.pioneerpress.com and fillingin the form. PDF is the best format(no stuffing necessary). The file will goto AdCentral.Send ads via AdSend. Pioneer Presscode: MNPAUThis service is offered throughAssociated Press using ISDN telephone or satellite to send .pdf adsto newspapers.The Saint Paul Pioneer Press pre-processes all electronic ads to check forproper fonts and colors, and to deter-mine if the PostScript is properPostScript code. Submitted ad materialnot meeting specifications is not eligi-ble for adjustment if published incorrectly.

Electronic TearsheetsAll requests for tearsheets for displayads will be delivered electronically.Please contact your account executivefor details.

Mechanical Requirements

General Rates

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General R

ates

Product OverviewThe Pioneer Press brings readers distinctive coverage they won’t find anywhere else. With its focus on local news, thePioneer Press is proud to be the hometown newspaper for readers in the Twin Cities' East Metro Area. Readers knowthey can count on the Pioneer Press for outstanding coverage, groundbreaking investigations, engaging personalities,and not-to-be-missed stories about people, places and things to do.The Pioneer Press enables advertisers to target geographic, demographic and specific lifestyle audiences with regularweekly features, special sections and inserts.

DAILY LIFE, WEEKEND LIFE andSUNDAY LIFEReaders’ highest-interest lifestyle topics– food, shopping, families, relationshipsand health – are featured every day.

LOCAL NEWSThe Pioneer Press publishes local newsin five community editions, bringingreaders more stories about their neigh-borhoods, people and places they know,things to do, schools, police reports andgovernment and business news, plus adsand savings from stores where they shop.NEW!BUSINESSPioneer Press business coverage offersmore news about business trends,developments and people.

SPORTSDaily and Sunday sections, rankedamong the nation’s best in our circula-tion category by the Associated PressSports Editors, offer more news aboutpro, college and prep teams – with morestats, scores and photos.

COMICSReaders find their favorites each day,from “Doonesbury” and “Garfield” to“For Better or For Worse.”

myTCstuff.comReaders’ one-stop shop for buying,selling and employment needs.

TRAVEL SundaysCoverage can take readers around theworld, or help them get ready for aquick escape next weekend. InsideTravel, find Great Outdoors, with arti-cles and tips about everything readers loveto do outside on land or on water. It helpsMinnesotans make the most of all fourseasons outdoors.

TV WEEKLY SundaysFamily viewing and prime-timeinformation at-a-glance.

myTChome.com SundaysGuiding buyers to the home of their dreams.

PARADE SundaysAppearing exclusively in our market inthe Pioneer Press.

EAT ThursdaysThe section, packed with food andrestaurant news, is a weekly favorite ofPioneer Press readers.

myTCcars.com Fridays & Saturdays Find cars by make, model and year.

myTChome.com SaturdaysNew home and remodeling tips, floorplans, decorating and news onneighborhoods.

Other PublicationsFree publications in key categories thattouch readers’ lives – their jobs and theirhomes – are distributed at more than1,000 locations across the Twin Cities.

myTCjob.com SundayFree weekly employment publication. AllYahoo! HotJobs ads also appear online.

myTChome.com MagazineMonthly magazine puts real estateoptions at readers’ fingertips.

TWIN CITIES SPACES MAGAZINEThe magazine – covering Spaces, Facesand Places in the Twin Cities with a dis-tinctive local flair – is distributed to selectupper-demographic householdsmetrowide. Complimentary copies also aredistributed in partnership with a top localgrocer, nursery and interior design center.

OTHER PRODUCTSImpact Notes, Print & Delivers, PlasticBags/Samples, Comic Spadea orComic Gatefolds.

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