2009 Australia & New Zealand SEO-SEM Salary Survey
of 13
/13
-
Author
seosydneyblog -
Category
Documents
-
view
1.008 -
download
0
Embed Size (px)
description
Most contemporary SEO/SEM Industry surveys have a strong focus on the Northern American market. In 2008, SEO Sydney Blog started the survey to gain a better understanding of the Australian and New Zealand SEO/SEM industry. 2009 is the second edition of the survey.
Transcript of 2009 Australia & New Zealand SEO-SEM Salary Survey
Australia & New Zealand SEO/SEM Salary SurveyApril 2009 June 2009
Copyright 2009 SEO Sydney Blog Copyright 2009 SEO Sydney Blog Contact: [email protected] www.seosydneyblog.com Contact: [email protected] ||www.seosydneyblog.com
BackgroundMost contemporary SEO/SEM Industry surveys have a strong focus on the Northern American market. In 2008, SEO Sydney Blog started the survey to gain a better understanding of the Australian and New Zealand SEO/SEM industry. 2009 is the second edition of the survey.
MethodologyFrom April 09 until June 09, SEO Sydney Blog surveyed Australian and New Zealand SEO/SEM professionals. The survey was promoted on the SEO Sydney Blog, in some Australian forums and directly to leading search marketers. A total of 64 respondents took the survey. Respondents were directed to a web based survey (www.surveymonkey.com). The survey was fully anonymous and no incentive was given.
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.comCopyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Key Findings The AU & NZ SEO/SEM industry is dominated by Males (83%) Under 30s dominate the Australian and New Zealand SEO/SEM industry (64%) 45% of professionals come from a Marketing background & 23% have more than one area of expertise ( for example: Marketing + IT, or Marketing + Web Design) 52% of professionals have more than 3 years experience. 34% of respondents have less than 2 years experience 75 % of professionals have worked for more than one company 53% of respondents work In-house and 6% are freelancing SEO is the main activity (78%) followed by SEM (67%). 48% of professionals perform more than one activity on regular basis (for example: SEO+ SEM) 50% of professionals earn over $60,000/year. 37.5% of respondents earn less than $50,000 a year.Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 1: Are you working in Australia / New Zealand ?
No 22%
Yes 78%
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 2: What is your gender ?
Female 17%
Male 83%
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 3: What is your age?46+
6% 6% 30% 20% 34% 30%
41-45 36-40
31-35
26-30 20-25
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 4: What is your educational background?
Other
32.8%
MKT
45.3%
WD
14.1%
IT
34.4%
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 5: How long have you worked in the industry?5 years & more 4 to 5 years 3 to 4 years 2 to 3 years 1 to 2 years 7 to 12 mts 0 to 6 mths 9.4% 9.4% 10.9% 10.9% 14.1% 15.6% 29.7%
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 6: Since you started in the industry, how many companies have you worked for?
4 & more
15.6%
3
23.4%
2
35.9%
1
25.0%
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 7: How would you best describe your current position?
Owner/CEO
12.5% 14.1% 9.4% 20.3%
Freelance/Consultant
Senior Manager
Manager
Employee
43.8%
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 8: Are you working?Freelance 6%
Agency 41%
In-House 53%
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 9: Which of the following activities do you perform on regular basis?14.1%
Display Advertising
Email Marketing
18.8%
SEM
67.2%
SEO
78.1%
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
Question 10: What is your current salary in AU Dollars (including super)?Above $150,000 $100 to $150,000 $91 to $100,000 $81 to $90,000 $71 to $80,000 $61 to $70,000 $51 to $60,000 $41 to $50,000 $36 to $40,000 $35,000 and Less 1.6% 15.6% 7.8% 9.4% 20.3% 4.7% 9.4% 12.5% 7.8% 7.8%
Copyright 2009 SEO Sydney Blog Contact: [email protected] | www.seosydneyblog.com
