2009 ASAE Toronto Slides ADDIE Model

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www.asaecenter.o rg www.asaecenter.o rg Connecting Great Ideas and Great People www.asaecenter.o rg Dave Jennings, CAE, SPHR VP Education, Community Associations Institute Patricia Hayden Director of Professional Development National Association of Independent Schools Brian Birch Assistant Executive Director Snow & Ice Management Association Creating High-Impact Learning Events When Education is Not Your Full-Time Job Tuesday, August 18, 2009 12:45 – 2:30

description

75 minute presentation at the 2009 ASAE (American Society of Association Executives) Annual Conference in Toronto. Overview of the ADDIE Model, two short stories of how the model was used in two associations, then a case study that participants will discuss at their tables.

Transcript of 2009 ASAE Toronto Slides ADDIE Model

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Connecting Great Ideas and Great People

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Dave Jennings, CAE, SPHR VP Education, Community Associations Institute

Patricia Hayden Director of Professional Development National Association of Independent Schools

Brian Birch Assistant Executive Director Snow & Ice Management Association

Creating High-Impact Learning Events When Education is Not

Your Full-Time JobTuesday, August 18, 2009

12:45 – 2:30

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Thank You

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Agenda• Overview ADDIE Model• Two stories of specific examples• Apply ADDIE model principles in small

group case study - learn from each other• Discussion and Summary

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Tips on Being More

Effective Can Come from Many

areas

•Time management•Project management•Volunteer management•Delegation•Decision making•Knowledge/skill•Technology

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Impact of Learning Events

May 2005

Economy

Organization

Department

Individual

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ADDIE MODEL

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Education Staff Effort

Design

Business Linkage

Measure-ment

Sourcing

Develop-ment

Registration & AdminDelivery

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Education Staff Work Time

Business Linkage

Design

Develop-mentDelivery

Sourcing

Registration & Admin

Measure-ment

Sr. Executives Desired Level of Effort by Training Personnel

Training Personnel Actual Allocation of Time

Le

ve

l o

f A

pp

rop

ria

te E

ffo

rt

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Allocation of Education Staff Work Time

18%

Management24%

ImplementingInterventions21%Design &

Development18%

Analysis9%

Other8%

SelectingInterventions 7%

Leading Change 7%

EvaluatingInterventions

6%

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Applying the ADDIE Model at NAIS

Patricia M. HaydenDirector, Professional Development

National Association ofIndependent Schools

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Meeting Patricia• 15 years of experience working in associations• 12 years developing educational programs• Trained individuals both face-to-face and

online. • March, 2009, joined the National Association

of Independent Schools (NAIS)

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Turning Water into Wine• Concept

– Converting F-2-F to Online• 3-day residential program• Program relatively new (‘09 – third year)

• Continue meeting the needs • Learn target audience • Deliver by June, 2009.

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Energized• First – Analyze

– Met with staff on my team – Surveyed past attendees

• Learned:– Gaps existed – were not filled by face-to-face

program– Some nervousness moving from F2F to online.– Budget constraints (delivery methods)

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Laying in a Prone Position• Second – Design

– Developed Strategy that included:• Developed program goals• Descriptions and learning outcomes were identified• Costs• Faculty development

• Faculty (had to be on board)– Discussed their anxiety

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Putting on Roller Skates• Third – Develop

– Reviewed previous content• Evaluated what to keep/toss• Not everything “would” make it online

– Draft webinar program (4-series program)– Held Train-the-Trainer webinars (faculty)– Worked with faculty to develop program– Held practice sessions (for each) faculty member

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Oh My Goodness!• Fourth Stage –

Implementation– Delivering the first

training – Registration Numbers –

were at first quite low– Nervous (for me) – had

to meet budget $$

• Managing the Software– Problems?– Solutions?– Attendees reaction

• Time consuming and tense moments

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Awwww• Fifth Stage – Evaluate

– Final session held 8/13– Averaged 4.8 (5.0) – 100% would take

another webinar – great news!

– 50 participated• 90% took all 4 programs

• Convincing IT and “committee” to let us keep our learning toy “WebEx”

• Most importantly– We MET budget!

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Summary• Developing Program on

the fly:– Difficult – yes– Stressful – yes– We instituted “humor”

• We make what needs to be done as enjoyable as possible

– Great team environment

• Easy – no– Had to learn a new

targeted audience AND develop program for them.

– Nervous – yes, SMEs makes it doable

– Management willing to “fail” if it doesn’t work

– Must have a plan – with contingency.

• Lots of “What if statements”

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Meeting Brian• Joined SIMA 5 years ago• Interim Executive Director for 1 year• Co-management of annual Snow & Ice

Symposium• Developed SIMA’s online training program• Spearheaded numerous new educational

programs

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We love snow...

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The ADAD Model for Associations• ADAD—Attention Deficit Association Disorder

– Typified by lack of attention to detail in educational programming and planning

– Large swings in educational programming from year to year

– Painful committee meetings– The ‘Bob’ Factor– ‘I have a great idea’…

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Association First Aid

• Cultivate a culture of engaged volunteerism• Prioritize educational scope• Prepare for bumps

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Engaged Volunteers?

• Passionate leaders• Willing to devote time• Utilize the top 1% - work to make it the top 2%• Will hold each other accountable

– Professional, fun atmosphere of challenge and rapport

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Prioritize Educational Scope• Integrate any data,

attendee feedback, committee feedback, and staff opinions

• Analyze strategic plans, board outcomes, and goals

• Develop a list of major topics/items that are within your educational ‘scope’ for 1 year

• Prioritize them---some are more important than others

• Set up a system to track success

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Bumps in the Road• New programs are not

perfect• Goal is to deliver strong

education in a new direction, as a work-in-progress

• Be prepared for defenses, others & your own

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Real-Life Example:SIMA Build a Bid

• In-house full day workshop created by staff and volunteers

– Non-dues revenue stream– All major decisions made by volunteers

– Directly in line with mission, strategic plan, and most importantly the needs of members

– Designed around 4 Core Concepts

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Analysis of Development: Build a Bid• Analyze: Grade B+• Design: Grade B-

• Created core concepts first

• Needed more research on building education

• Develop: Grade C• Schedule created time

crunch

• Implement: Grade B• Strong support from

staff and volunteers, • Some mistakes in

program

• Evaluate: Grade B+ • Always a work in

progress philosophy

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Case Study: National Association of Retired Acrobatic Clowns

• NARAC’s mission statement is to ‘Offer support, love, and comfortable living services for Retired Acrobatic Clowns across North America.’

• NARAC has an Executive Director, an Office Manager, and an Events & Membership Coordinator• NARAC, established five years ago, has grown by leaps and bounds• Member needs include:• -Finding affordable health care (many retired acrobatic clowns suffer from bad knees, etc.)• -Integrating back into society after retirement. Many clowns have trouble communicating effectively and

push people away because they are always trying to be the center of attention• -Finding reliable friends to interact with, who understand the acrobatic clown culture and lifestyle• -Staying in good shape after retirement and living a healthier lifestyle• -Adapting to a more sedentary existence, after decades of life on the road• -Managing their finances, as acrobatic clowns do not receive a pension• This year NARAC will for the first time be able to deliver a one day, in-person event for their members.Their

budget allows for up to 3 education sessions or $3,000 in educational expenses, and some time for a sponsored lunch and networking event

• Average NARAC Member is-Between 55 and 75 years old-Retiring on savings on average of $45,000-Receiving social security on a monthly bases, which meets most of their basic living expenses-An outgoing personality who enjoys life and is not usually the most detail-oriented individual-Loves to dress up in costume, reminds them of the old days-Killer on the trampoline

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Analysis Group Report

During analysis, the designer identifies the learning problems, the goals and objectives, the audience’s needs, existing knowledge, and any other relevant characteristics. Also consider constraints, environment , delivery options, and timeline.

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Design Group Report• A systematic process of specifying learning objectives. Detailed storyboards and

prototypes are often made, and the look and feel is determined here. NARAC staff have already conducted analysis (the A in our ADDIE model), and found:

• After examining member surveys and meeting with key retired acrobatic clown volunteers, the staff concluded that prioritizing members’ challenges will help. They strongly feel that focusing on the 2 or 3 most important issues will yield the most effective conference. They determined these top 3 priorities:

• -Finding affordable health care coverage-Managing their finances and retirement-Finding reliable friends to interact with, who understand the acrobatic clown culture and lifestyle

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Design Stage Tips• Cost• Type and scope of presentations/education• Format of education (online, in-person

workshop, Keynote, etc.)• AV Needs• Measuring success/attendee satisfaction• Audience

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Development Group Report• Create what you planned in the design stage. • Through analysis and design of the ADDIE model, the education committee agreed on a 1 day

event, held in a location accessible easily by plane and local attendees, with three sessions and a networking lunch. Members requested long breaks to allow time with colleagues.

From the analysis and design stage, you decide:• Keynote breakfast, “Taking What You Made and Doubling It”• Second Session: “The Money Trapeze—Retiring with Your Financial Future Flying High”

Workshop teaching clowns financial management -After this session, attendees will have a strong understanding of budgeting and will walk away with a spreadsheet for managing their monthly income & expenses that they can use when they get home-During the workshop, attendees will learn how to balance a checkbook

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Development Tips

• Make ideas a reality (be realistic!)• Finalize location, times, etc.• Check your budget again

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Implementation Group Report• Onsite setup and delivery of the program to participants• Registration area set up, track walk-ins• Deal with unforeseen problems• Event begins • NARAC planned one Keynote Breakfast speaker and a 2nd speaker before

lunch, with two breaks and a networking lunch• Expected 300 clowns, before walk-ins• Food counts due 3 days prior• Most clowns staying in cheaper hotel across the street

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Implementation Tips

• Details and contingency plans are key• Keep communication flowing• Have one person coordinate, but don’t be

afraid to delegate• Manage all information in one place

(database, spreadsheet)

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Evaluation Group ReportThe event was a success. Lessons learned include:• 2 educational sessions were delivered; one session was reviewed well, while the

second session surveys had many comments about lack of professionalism in delivery of the content

• Many clowns had trouble finding the keynote session room• The Laptop/LCD projector cable connection was difficult to set up initially, resulting

in a 10 minute late start to the keynote address• 350 clowns total attended the event, and generated significant revenue • Networking lunch was great, but food ran low and two demanded refunds• Registration packets had a few mistakes• Some sponsors were upset because the bags they printed were late

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Evaluation Tips

• Summary of the evaluation from the event• Update on the budget developed/realized• Highlight lessons learned (good/bad)• Recommendation to do in the future and

changes that would be made.

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Contact InformationDave Jennings, CAE, SPHR VP Education, Community Associations Institute [email protected] 703-797-6333

Patricia Hayden Director of Professional Development, National Association of Independent Schools [email protected] 202-973-9769    

Brian Birch Assistant Executive Director, Snow & Ice Management Association [email protected] 814) 602-4548

SEE YOU NEXT YEAR!Annual Meeting & Expo

August 21 - 24, 2010Los Angeles, CA