2009 ASAE Toronto Slides ADDIE Model
-
Upload
community-associations-institute -
Category
Business
-
view
980 -
download
4
description
Transcript of 2009 ASAE Toronto Slides ADDIE Model
Connecting Great Ideas and Great People
www.asaecenter.org
Dave Jennings, CAE, SPHR VP Education, Community Associations Institute
Patricia Hayden Director of Professional Development National Association of Independent Schools
Brian Birch Assistant Executive Director Snow & Ice Management Association
Creating High-Impact Learning Events When Education is Not
Your Full-Time JobTuesday, August 18, 2009
12:45 – 2:30
www.asaecenter.orgwww.asaecenter.org
Thank You
www.asaecenter.org
Agenda• Overview ADDIE Model• Two stories of specific examples• Apply ADDIE model principles in small
group case study - learn from each other• Discussion and Summary
www.asaecenter.orgwww.asaecenter.org
Tips on Being More
Effective Can Come from Many
areas
•Time management•Project management•Volunteer management•Delegation•Decision making•Knowledge/skill•Technology
www.asaecenter.orgwww.asaecenter.org
Impact of Learning Events
May 2005
Economy
Organization
Department
Individual
www.asaecenter.org
www.asaecenter.org
ADDIE MODEL
www.asaecenter.org
Education Staff Effort
Design
Business Linkage
Measure-ment
Sourcing
Develop-ment
Registration & AdminDelivery
www.asaecenter.org
Education Staff Work Time
Business Linkage
Design
Develop-mentDelivery
Sourcing
Registration & Admin
Measure-ment
Sr. Executives Desired Level of Effort by Training Personnel
Training Personnel Actual Allocation of Time
Le
ve
l o
f A
pp
rop
ria
te E
ffo
rt
www.asaecenter.org
Allocation of Education Staff Work Time
18%
Management24%
ImplementingInterventions21%Design &
Development18%
Analysis9%
Other8%
SelectingInterventions 7%
Leading Change 7%
EvaluatingInterventions
6%
www.asaecenter.orgwww.asaecenter.org
Applying the ADDIE Model at NAIS
Patricia M. HaydenDirector, Professional Development
National Association ofIndependent Schools
www.asaecenter.orgwww.asaecenter.org
Meeting Patricia• 15 years of experience working in associations• 12 years developing educational programs• Trained individuals both face-to-face and
online. • March, 2009, joined the National Association
of Independent Schools (NAIS)
www.asaecenter.orgwww.asaecenter.org
Turning Water into Wine• Concept
– Converting F-2-F to Online• 3-day residential program• Program relatively new (‘09 – third year)
• Continue meeting the needs • Learn target audience • Deliver by June, 2009.
www.asaecenter.orgwww.asaecenter.org
Energized• First – Analyze
– Met with staff on my team – Surveyed past attendees
• Learned:– Gaps existed – were not filled by face-to-face
program– Some nervousness moving from F2F to online.– Budget constraints (delivery methods)
www.asaecenter.orgwww.asaecenter.org
Laying in a Prone Position• Second – Design
– Developed Strategy that included:• Developed program goals• Descriptions and learning outcomes were identified• Costs• Faculty development
• Faculty (had to be on board)– Discussed their anxiety
www.asaecenter.orgwww.asaecenter.org
Putting on Roller Skates• Third – Develop
– Reviewed previous content• Evaluated what to keep/toss• Not everything “would” make it online
– Draft webinar program (4-series program)– Held Train-the-Trainer webinars (faculty)– Worked with faculty to develop program– Held practice sessions (for each) faculty member
www.asaecenter.org
Oh My Goodness!• Fourth Stage –
Implementation– Delivering the first
training – Registration Numbers –
were at first quite low– Nervous (for me) – had
to meet budget $$
• Managing the Software– Problems?– Solutions?– Attendees reaction
• Time consuming and tense moments
www.asaecenter.org
Awwww• Fifth Stage – Evaluate
– Final session held 8/13– Averaged 4.8 (5.0) – 100% would take
another webinar – great news!
– 50 participated• 90% took all 4 programs
• Convincing IT and “committee” to let us keep our learning toy “WebEx”
• Most importantly– We MET budget!
www.asaecenter.org
Summary• Developing Program on
the fly:– Difficult – yes– Stressful – yes– We instituted “humor”
• We make what needs to be done as enjoyable as possible
– Great team environment
• Easy – no– Had to learn a new
targeted audience AND develop program for them.
– Nervous – yes, SMEs makes it doable
– Management willing to “fail” if it doesn’t work
– Must have a plan – with contingency.
• Lots of “What if statements”
www.asaecenter.orgwww.asaecenter.org
Meeting Brian• Joined SIMA 5 years ago• Interim Executive Director for 1 year• Co-management of annual Snow & Ice
Symposium• Developed SIMA’s online training program• Spearheaded numerous new educational
programs
www.asaecenter.orgwww.asaecenter.org
We love snow...
www.asaecenter.orgwww.asaecenter.org
The ADAD Model for Associations• ADAD—Attention Deficit Association Disorder
– Typified by lack of attention to detail in educational programming and planning
– Large swings in educational programming from year to year
– Painful committee meetings– The ‘Bob’ Factor– ‘I have a great idea’…
www.asaecenter.orgwww.asaecenter.org
Association First Aid
• Cultivate a culture of engaged volunteerism• Prioritize educational scope• Prepare for bumps
www.asaecenter.orgwww.asaecenter.org
Engaged Volunteers?
• Passionate leaders• Willing to devote time• Utilize the top 1% - work to make it the top 2%• Will hold each other accountable
– Professional, fun atmosphere of challenge and rapport
www.asaecenter.org
Prioritize Educational Scope• Integrate any data,
attendee feedback, committee feedback, and staff opinions
• Analyze strategic plans, board outcomes, and goals
• Develop a list of major topics/items that are within your educational ‘scope’ for 1 year
• Prioritize them---some are more important than others
• Set up a system to track success
www.asaecenter.orgwww.asaecenter.org
Bumps in the Road• New programs are not
perfect• Goal is to deliver strong
education in a new direction, as a work-in-progress
• Be prepared for defenses, others & your own
www.asaecenter.orgwww.asaecenter.org
Real-Life Example:SIMA Build a Bid
• In-house full day workshop created by staff and volunteers
– Non-dues revenue stream– All major decisions made by volunteers
– Directly in line with mission, strategic plan, and most importantly the needs of members
– Designed around 4 Core Concepts
www.asaecenter.org
Analysis of Development: Build a Bid• Analyze: Grade B+• Design: Grade B-
• Created core concepts first
• Needed more research on building education
• Develop: Grade C• Schedule created time
crunch
• Implement: Grade B• Strong support from
staff and volunteers, • Some mistakes in
program
• Evaluate: Grade B+ • Always a work in
progress philosophy
www.asaecenter.orgwww.asaecenter.org
Case Study: National Association of Retired Acrobatic Clowns
• NARAC’s mission statement is to ‘Offer support, love, and comfortable living services for Retired Acrobatic Clowns across North America.’
• NARAC has an Executive Director, an Office Manager, and an Events & Membership Coordinator• NARAC, established five years ago, has grown by leaps and bounds• Member needs include:• -Finding affordable health care (many retired acrobatic clowns suffer from bad knees, etc.)• -Integrating back into society after retirement. Many clowns have trouble communicating effectively and
push people away because they are always trying to be the center of attention• -Finding reliable friends to interact with, who understand the acrobatic clown culture and lifestyle• -Staying in good shape after retirement and living a healthier lifestyle• -Adapting to a more sedentary existence, after decades of life on the road• -Managing their finances, as acrobatic clowns do not receive a pension• This year NARAC will for the first time be able to deliver a one day, in-person event for their members.Their
budget allows for up to 3 education sessions or $3,000 in educational expenses, and some time for a sponsored lunch and networking event
• Average NARAC Member is-Between 55 and 75 years old-Retiring on savings on average of $45,000-Receiving social security on a monthly bases, which meets most of their basic living expenses-An outgoing personality who enjoys life and is not usually the most detail-oriented individual-Loves to dress up in costume, reminds them of the old days-Killer on the trampoline
www.asaecenter.orgwww.asaecenter.org
Analysis Group Report
During analysis, the designer identifies the learning problems, the goals and objectives, the audience’s needs, existing knowledge, and any other relevant characteristics. Also consider constraints, environment , delivery options, and timeline.
www.asaecenter.orgwww.asaecenter.org
Design Group Report• A systematic process of specifying learning objectives. Detailed storyboards and
prototypes are often made, and the look and feel is determined here. NARAC staff have already conducted analysis (the A in our ADDIE model), and found:
• After examining member surveys and meeting with key retired acrobatic clown volunteers, the staff concluded that prioritizing members’ challenges will help. They strongly feel that focusing on the 2 or 3 most important issues will yield the most effective conference. They determined these top 3 priorities:
• -Finding affordable health care coverage-Managing their finances and retirement-Finding reliable friends to interact with, who understand the acrobatic clown culture and lifestyle
www.asaecenter.orgwww.asaecenter.org
Design Stage Tips• Cost• Type and scope of presentations/education• Format of education (online, in-person
workshop, Keynote, etc.)• AV Needs• Measuring success/attendee satisfaction• Audience
www.asaecenter.orgwww.asaecenter.org
Development Group Report• Create what you planned in the design stage. • Through analysis and design of the ADDIE model, the education committee agreed on a 1 day
event, held in a location accessible easily by plane and local attendees, with three sessions and a networking lunch. Members requested long breaks to allow time with colleagues.
From the analysis and design stage, you decide:• Keynote breakfast, “Taking What You Made and Doubling It”• Second Session: “The Money Trapeze—Retiring with Your Financial Future Flying High”
Workshop teaching clowns financial management -After this session, attendees will have a strong understanding of budgeting and will walk away with a spreadsheet for managing their monthly income & expenses that they can use when they get home-During the workshop, attendees will learn how to balance a checkbook
www.asaecenter.orgwww.asaecenter.org
Development Tips
• Make ideas a reality (be realistic!)• Finalize location, times, etc.• Check your budget again
www.asaecenter.orgwww.asaecenter.org
Implementation Group Report• Onsite setup and delivery of the program to participants• Registration area set up, track walk-ins• Deal with unforeseen problems• Event begins • NARAC planned one Keynote Breakfast speaker and a 2nd speaker before
lunch, with two breaks and a networking lunch• Expected 300 clowns, before walk-ins• Food counts due 3 days prior• Most clowns staying in cheaper hotel across the street
www.asaecenter.orgwww.asaecenter.org
Implementation Tips
• Details and contingency plans are key• Keep communication flowing• Have one person coordinate, but don’t be
afraid to delegate• Manage all information in one place
(database, spreadsheet)
www.asaecenter.orgwww.asaecenter.org
Evaluation Group ReportThe event was a success. Lessons learned include:• 2 educational sessions were delivered; one session was reviewed well, while the
second session surveys had many comments about lack of professionalism in delivery of the content
• Many clowns had trouble finding the keynote session room• The Laptop/LCD projector cable connection was difficult to set up initially, resulting
in a 10 minute late start to the keynote address• 350 clowns total attended the event, and generated significant revenue • Networking lunch was great, but food ran low and two demanded refunds• Registration packets had a few mistakes• Some sponsors were upset because the bags they printed were late
www.asaecenter.orgwww.asaecenter.org
Evaluation Tips
• Summary of the evaluation from the event• Update on the budget developed/realized• Highlight lessons learned (good/bad)• Recommendation to do in the future and
changes that would be made.
www.asaecenter.org
Contact InformationDave Jennings, CAE, SPHR VP Education, Community Associations Institute [email protected] 703-797-6333
Patricia Hayden Director of Professional Development, National Association of Independent Schools [email protected] 202-973-9769
Brian Birch Assistant Executive Director, Snow & Ice Management Association [email protected] 814) 602-4548
SEE YOU NEXT YEAR!Annual Meeting & Expo
August 21 - 24, 2010Los Angeles, CA