2009 ANNUAL REPORT

SHARKAND RAY

TOUCH TANK

MACHINES IN MOTIONThe Inventions of Leonardo DaVinci

2009 at McWane Science Center was a time of growth, reduction and adaptation.

n Growth 2009 8,436 Membersn December 31st, 2008 8,212 Members

In 2009 we served more visitors - 432,477 - than any year other than our opening year. Attendance was 11% higher than in 2008. We also enrolled more member families than any time in our history – 8,436. This represents an increase of 3% over 2008. All of this growth occurred during one of the worst economic slumps in our nation’s history. Parents and teachers clearly value what McWSC offers!

ReductionWhile we grew in attendance and memberships, we also experienced sharp declines in charitable giving. Foundations, businesses, governments and individuals had fewer funds to contribute. We responded to this challenge by reducing expenses. Each employee earning more than $40,000 a year took a pay cut on a sliding scale (from 14% to 1%). Administrative positions were eliminated. Vacant positions were not filled. The result was that we reduced expenses by over $566,000 – a nearly 7% reduction from 2008.

AdaptationServing more visitors with less staff pushed us to do things differently. We worked hard to combine our assets – programs, exhibits, the café and the like – to create unique science learning experiences. We introduced our new “Smart Café” (focusing on healthful food and nutrition information), and we saw a sharp increase in revenue. We expanded our camp-in program and our holiday day-camp offerings. The community responded enthusiastically to the new “Shark-Ray Touch Tank” (we had our best summer ever). Summer camps were sold out again, and Hollywood films brought in strong crowds.

The FutureIn 2010, and for the foreseeable future, we will continue to find ways to reduce expenses while INCREASING our value to the community. Where possible, we will accomplish this by partnering with others that share our mission. We hope YOU will be among those partners. The future belongs to those who can understand and use science and technology. Please join us in making this region’s future as bright a possible.

Gratefully,

Tim RitchiePresident and CEO

Letter from the CEO

2009 at McWane Science Center: Growth, Reduction and Adaptation

Facts and Figures

From the Greater Birmingham Area: 301,256From Alabama: 361,447Outside Alabama: 70,895TOTAL ATTENDANCE: 432,342

TOTAL ATTENDANCE:School field trips 79,925

Total number of Birthday Party Visitors 15,593

Total number of Birthday Parties: 521

Scholarships: During the 2008-2009 school year, McWane Science Center donors provided field trips to 24,802 students, outreach programs serving over 5,600, and teacher training workshops serving 620 teachers. In addition, our supporters provided the funds to help approximately 631 children attend McWane Science Center’s educational overnight and day camp programs.

ContributedAmount42%Earned

Amount58%

Contributed vs. Earned Revenue

Contributed Revenue Expense Allocation

Earned Revenue

12%

5%

$3,609,413

$4,985,690

TOTAL REVENUE: $8,595,103

TOTAL CONTRIBUTED REVENUE: $3,609,413

TOTAL EXPENSE ALLOCATION$7,815,455

TOTAL EARNED REVENUE: $4,985,690

AdmissionAmount50%

$2,518,572

Store &Cafe

26%$1,307,910

Program Expense Amount

83%$6,486,828Private

Donations68%

$2,453,151

Governmentand Grants

32%$1,156,262

AdministrativeExpense

$937,855

Development$390,772

ATTENDANCENUMBERS

14%

10%

Memberships$673,695

Other$485,513

•Judy and Hal Abroms•Alabama Power Foundation, Inc.•Buffalo Rock Inc.•Captain D’s Seafood Kitchen•Children’s Health System of Alabama•Mr. and Mrs. John J. Coleman III•The Community Foundation of Greater Birmingham•Mr. and Mrs. James D. Davis•Drummond Co., Inc•Carol O. Dutt•James V. Fairley Jr.•Mr. and Mrs. William M. Ferguson•The Fish Market Restaurant - UAB/Southside•Dr. and Mrs. Vince Gardner•The Ginn Family•Mike & Gillian Goodrich Foundation

•Mr. Roy C. Green, Jr.•Hill Crest Foundation, Inc.•Mr. and Mrs. William C. Hulsey•C. Eugene Ireland Foundation•Kiwanis Club of Birmingham•Mrs. Rose Marie Lee•Mr. and Mrs. Charles D. Miller•Motion Industries, Inc.•Elberta G. Reid•Mr. and Mrs. William J. Rushton III•Becky and Bill Smith•Garland and Lathrop Smith•Mr. and Mrs. John F. Stadtlander•Mr. and Mrs. John S. Steiner•Mr. George E. Wilbanks•Mr. and Mrs. Hank Wiley

Robert B. AlandJamy D. ArdGene V. BallPamela Grayson BaughHarry H. BayerJ. Claude BennettRichard J. BielenNina J. BotsfordArchie L. Cobbs

Charles W. “Bill” DanielCarnetta N. DavisJames D. DavisSuzan DoidgeKaye L. EmackCharles D. ErnstHubert W. Goings, Jr.Gary D. GroomsElias Hendricks, Jr.

C. Duncan Hulsey, IINorman Jetmundsen, Jr.C. Lou KirchenLynn F. LaRussaJohn L. McDonaldMichelle M. McNameeC. Edwin Miller, IIICharles D. MillerApril A. Odom

Margaret M. PorterCharles W. ReddenJames E. RichardsonR. Stephen RicksWilliam D. RitterLinda Paulmeno SewellWilliam E. Smith IIIElissa H. TysonForest W. Whatley, Jr.

Andre’ Taylor Chairman

Charles Powell IV Chair-Elect

Thomas A. Ritchie Secretary

Kristen Hudak Treasurer

Board of Trustees January 1, 2009 — December 31, 2009

Capital and Endowment DonorsJanuary 1, 2009 — December 31, 2009

11th BIRTHDAY SPLASH

Jacques Cousteau Circle • City of Birmingham• The Community Foundation of

Greater Birmingham• EBSCO Industries, Inc.• FOX6 WBRC-TV and MyFoxAL.com• Friends of Larry Langford• McWane, Inc.• William T. Ratliff, Jr.• Regions Financial Corporation• Wachovia Wells Fargo Foundation Alan Shepard Circle

• City of Hoover• Robert R. Meyer Foundation• City of Mountain Brook• Publix Super Markets Charities• Shelby County Commission• Susan Mott Webb Charitable Trust

George Washington Carver Circle

• Birmingham Coca Cola Bottling Company• Maggie and Will Brooke• ENERGEN• Independent Presbyterian Church Foundation• Hugh Kaul Foundation• Mr. and Mrs. Alan R. Matthews• A McDonald Family Foundation• Mr. and Mrs. John J. McMahon, Jr.• Mercedes-Benz U.S. International, Inc.• Protective Life Corporation

Madame Curie Circle

• State of Alabama• The Ard Family Foundation• AT&T• Frances and Claude Bennett• Books-A-Million• Dr. and Mrs. Kenneth B. Botsford• Brasfield & Gorrie

• Janie and David Brown• Mr. and Mrs. Charles W. Daniel• Mr. and Mrs. H. Corbin Day• The Day Family Foundation• Mr. and Mrs. Samuel A. DiPiazza, Jr.• Mr. and Mrs. T. Michael Goodrich• Kathryn and Raymond Harbert• Ronne and Donald Hess Foundation• The Graham and Carolyn Holloway

Family Foundation• Honda Manufacturing of Alabama, LLC• Mr. and Mrs. John D. Johns• Lynn and Benny LaRussa• Mr. and Mrs. Caldwell Marks• Medical Properties Trust, Inc.• Mitchell Industries• Mr. and Mrs. Charles K. Porter• Tim and Christine Ritchie• Southern Natural Gas• Stephens Foundation• Mr. and Mrs. Andre’ J. Taylor• Lissa and Marc Tyson• Upchurch Charitable Foundation• City of Vestavia Hills• The Honorable Senator J.T. Waggoner• WalMart Foundation

Albert Einstein Circle

• Dr. and Mrs. Thomas McWane Allison• Altec/Styslinger Foundation• America’s Food Technologies, Inc.• Baker, Donelson, Bearman, Caldwell & Berkowitz• Dr. and Mrs. Gene V. Ball• Gail and Harry Bayer• The Honorable Scott Beason• Mr. and Mrs. Thomas M. Boulware III• Mr. and Mrs. Charles S. Caldwell III• Ehney A. Jr. & Mildred F.T.

Camp Foundation, Inc.• CEMEX Southeast LLC• Mr. and Mrs. Archie L. Cobbs• Cobbs, Allen & Hall Inc.• Dr. and Mrs. James Cullinan• Mr. and Mrs. Hartwell Davis, Jr.

• Dunn French Foundation• Mr. Charles D. Ernst• Mr. James M. Fail• James V. Fairley Jr.• Joseph M. Farley• Mr. and Mrs. William M. Ferguson• First Commercial Bank• Fournier and Louise Gale• Mr. and Mrs. Hubert W. Goings, Jr.• Mr. and Mrs. M. James Gorrie• Mr. and Mrs. Miller Gorrie• Mrs. Betty Grayson• In Honor of Robert and Pam Baugh• Mrs. Emil Hess• Homewood Toy & Hobby• Dr. and Mrs. C. D. Hulsey, II• Mr. and Mrs. William C. Hulsey• James L. North & Associates, PC• Jemison Investment Co., Inc.• Jernigan Foundation• Mrs. Crawford T. Johnson III• Mr. and Mrs. Carl E. Jones, Jr.• Junior League of Birmingham, Inc.• KBR• Mr. Ted C. Kennedy• KPS Group, Inc.• Bill and Karen Krueger• Emily and Robert Levine• Mr. and Mrs. Michael Luce• Marathon Corporation• Ella Byrd McCain• McGriff, Seibels, & Williams, Inc.• Ms. Michelle M. McNamee• Gayle and Eddie Miller• Motion Industries, Inc.• Tom and Sara Moxley• Mr. and Mrs. Drayton Nabers, Jr.• NewSpace Entertainment• Kate and Claude Nielsen• Mr. and Mrs. William C. Patterson• Mr. and Mrs. Richard L. Pearson• City of Pelham• Mr. and Mrs. Charles A. Powell IV• RBC Bank• RDS• Mr. and Mrs. Chuck Redden

• Kristin and Bill Ritter• Mr. Todd Robins• Robins & Morton• Royal Cup, Inc.• Wendy and Frank Siegal• Lamar and Dianne Smith• Mr. and Mrs. William E. Smith III• Miranda and Herb Springer• Sterne Agee• Mary and Rob Stockard• Mr. and Mrs. Andre’ J. Taylor• Walls Newspapers Consultants• Mr. and Mrs. W. Michael Warren, Jr.• Mrs. Charles B. Webb, Jr.• Lloyd and Sherry Wilson• Elaine and Craig Yancey• Dr. and Mrs. Gary A. York

Wernher von Braun Circle

• Mr. and Mrs. Robert B. Aland• Dr. and Mrs. Thomas G. Amason• Eppie Armstrong• Mr. Julian Banton and Dr. Carol Garrison• Mr. and Mrs. Robert R. Baugh• Mr. and Mrs. Josh Beckham• Mr. and Mrs. Tim Bembry• Cindy and Peyton Bibb• Murray and Chandler Bibb• Mrs. Shannon Black and Mrs. Carolyn Black• Mr. and Mrs. Chris Boehm• Mr. Ricardo Bracer and Ms. Carmen Ponton• Mr. and Mrs. Jody Brant• Dr. and Mrs. Stephen E. Brossette• Drs. James and Tara Bryant• Mr. and Mrs. James Bush• John A. Butler• Ms. Deborah Callahan and Ms. Jennifer Tucker• Mrs. Julie Callaway and Ms. Mary Beth Katz• Mr. and Mrs. Roger Carter• Mr. and Mrs. G. Edward Cassady III• Dr. and Mrs. Baker Chambliss• Amy Goldstein Chauvin• Dr. and Mrs. Mark P. Cohen• Dr. and Mrs. G. William Cole• Mr. and Mrs. Charles A. Collat, Sr.

Annual Donors January 1, 2009 - December 31, 2009

• Mr. and Mrs. Donald L. Cook• Lawrence T. Cooper• Mr. Patrick Coughlin and Mrs. Julia Cooper• Mr. and Mrs. Thomas H. Crawford• Mr. and Mrs. Fred C. Crum, Jr.• Mr. Stewart M. Dansby• Mr. and Mrs. Frank W. Davies, Jr.• Dr’s Conrad and Jennifer De Los Santos• Dr. and Mrs. Alan R. Dimick• Dr. and Mrs. William E. Dismukes• Mr. and Mrs. J. Robert Doody• Mr. and Mrs. Mark L. Drew• Bob and Tracy Duffett• Jun and Sandy Ebersole• Dr. Ari Aref Eghbalian and Dr. Azita Takeshian• Dr. and Mrs. John Durr Elmore• Mr. and Mrs. James H. Emack, Jr.• Ruth and Marvin Engel• Mrs. Albert L. Fairley Jr.• Kathy and Eric Fournier• Mr. and Mrs. Stratton Fowlkes• Sam and Betty Franklin• Mr. and Mrs. James S.M. French• Mr. and Mrs. William W. French III• Brenda and Fred Friedman• Mr. and Mrs. Edward M. Friend III• Mr. and Mrs. Terrone T. Gambles• Glenn and Nancy Goedecke• Mr. and Mrs. Jack Goertz• Jane and Harold Goings• Betty Allenberg Goldstein• Mr. T. Randolph Gray, Sr.• Mr. Gary Grooms• Dr. and Mrs. Bob Hall• Mr. and Mrs. Victor H. Hanson, II• Harbert Management Corporation• Mr. and Mrs. D. Wayne Harmon• Mr. and Mrs. Brett Harris• Mr. and Mrs. Tom Harwell, Jr.• Mr. Ben F. Hayley and

Dr. Terry M. Bierd - Hayley• Peter and Lynn Hendricks• John, Kelly and Jack Higgins• Peter and Pam Holby• Mr. and Mrs. George H. Holman• Mr. and Mrs. William W. Horton

• Dr. and Mrs. Leland Hull, Jr.• Mr. and Mrs. Stanton B. Ingram, Jr.• Inverness Kiwanis Club• Ivey Jackson• JCCEO Head Start — Early Head Start Program• Mr. and Mrs. Norman Jetmundsen, Jr.• Mr. and Mrs. Jimmy Johnston• Mr. and Mrs. Lonnie Jones• Drs. Donald and Shirley Kahn• Mr. and Mrs. Gerard Kassouf• Dr. and Mrs. John I. Kennedy, Jr.• Wayne and Karen Kennedy• Sandy and Wayne Killion• Mr. and Mrs. Solomon P. Kimerling• Sam, Linda and Hannah Kindervater• Jimmy and Sheri Krell• Ms. Cam Langley and Ms. Janice Kluge• Mr. and Mrs. Lloyd Leshoure• Mr. and Mrs. Don Logan• Dr. and Mrs. John A. Maloof, Jr.• The Mandabach Family• Micah Maner• Jan Mattingly and Tiffany Gould• Lynette and J.B. Mazer• Dr. Charles A. McCallum• Dawn and Joe McCarty• Drs. Leslie McClure and Craig P. McClure• Barr Linton and Kathryn McDonald• Mr. Thomas W. McEwen and Ms. Koko McCall• Mr. and Mrs. Mark McLaughlin• Mr. and Mrs. Emmett E. McLean• Pam and Mike McLeod• Ms. Donise Milton and Mrs. Rhonda Milton• Dr. and Mrs. Gary Monheit• Mr. and Mrs. Richard H. Monk III• Ann and Richard Monk• Phillip Moore• Mr. and Mrs. Hugh J. Morgan, Jr.• Museum Tour Catalog• Dr. and Mrs. Andrew J. Myrick• Mr. Jim Naftel and Mrs. Kappi Hamilton• Wally Nall• Boyd, Tasha, Joseph, Becca and

Benjamin Nation• New York Life Foundation• Nick’s Kids Fund

• Adriana and Scott Northcutt• Mr. and Mrs. Craft O’Neal• Mrs. Carolyn J. Odom• Dr. and Mrs. Sam Parker• Mr. and Mrs. Robert R. Pless• Carol and Wilmer S. Poynor III• Mr. and Mrs. Gene Price• Edwin L. and Anita K. Quinlivan• Mr. and Mrs. Edward L. Rand, Jr.• Mr. and Mrs. Dwight Reynolds• Margaret and Tom Ritchie• Dr. Michelle Robbin and Ms. Lisa Robbin• Johnnie V. Robertson• Wendy and Steve Rodde• Dr. Grayson Rodgers and Mrs. Annette Rodgers• Mr. Donald Rollins and Mrs. Mary Alice Rollins• Mr. and Mrs. Dale Schaefer• Dr. and Mrs. Arthur Serwitz• Mr. and Mrs. Steve Sewell• Clay Shannon• Mr. and Mrs. Stuart Shevin• Mr. Oscar O. Simmons• Mrs. Richard E. Simmons, Jr.• Chris and Kristin Simpson• Mr. and Mrs. B. Hanson Slaughter• Mr. Hatton C. V. Smith• Jim Sokol and Lydia Cheney• Mr. and Mrs. Shane Spees• Mr. and Mrs. Alan Stanton• Mr. and Mrs. James T. Stephens• Mr. and Mrs. Joseph G. Stewart• Linda and Jeff Stone• Mr. and Mrs. Michael Straus• Ms. Carolyn Terry• Mr. and Mrs. James L. Terry• Kevin Van Hyning• Mr. and Mrs. Russell H. Vandevelde III• Drs. Ed and Pam Varner• The Honorable and Mrs. Scott Vowell• Vulcan Materials Company• Mr. and Mrs. Clete Walker• Ms. Gwendolyn Wardlow and

Ms. Jaquerian McCain• Dr. Raymond and Fiona Watts• Ms. Martha J. Weber• Mr. and Mrs. Bruce Webster

• Shane and Elizabeth Weeks• Mr. and Mrs. Forest W. Whatley, Jr.• Mr. and Mrs. William H. Whitaker, Jr.• Leif and Heather Whittaker• Mr. and Mrs. John A. Williamson• Dr. and Mrs. Lee Wimberly• Mr. and Mrs. Wesley Wright

Docents & Volunteers

• John Allen• Geri Behrendt• Lee Burdick• Brian Dahle• John Faure• Jean Folsom• Josh Gann• Tevin Giddens• Susan Goertz• Donna Haire• Rebecca Henderson• Lynn Hendricks• Kara Henson• Gay Johnson• Betty Jones• Lois Mancin• Bill McCulla• Karen Moore• Bart Morrow• Stephanie Nemeth• Lynn Prichard• Steve Rodde• Marguerite Saab• Hugh Sager• Jackie Stephens• Crystal Stewart• Charlie Thompson• Theresa Thrasher• Brittany Toole• Emma Whitlow• Tom Zhang

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200 19th St. NorthBirmingham, Alabama 35203

205-714-8300 • www.mcwane.org