VCSC Strategic Plan2009- 2012

Presentation to Membership

A Recap of Our ProcessFebruary 2009: Decision to renew strategic planMarch 2009: Engagement of Berlin, Eaton and

AssociatesApril 2009: Membership survey and call for volunteersJune – August 2009: Research and Development

Strategic Planning Visioning SessionStrategic Plan Working Sessions x 2Green is for Everyone Organizational Assessment

October 2009: Development of Draft Plan and Implementation Model

November 2009: AdoptionDecember 2009 and beyond: Implementation

A Renewed Perspective:

VCSC Mission

The VCSC offers high quality and reliable car sharing services for residents, businesses and organizations throughout Greater Victoria. Through a co-operative model, the organization offers a practical, economical, and convenient alternative to private car ownership.

With innovative partnerships, member involvement, and sustainable community development, the organization will achieve its vision.

VCSC Vision

The VCSC will be a cornerstone of a sustainable transportation network in Greater Victoria.

Our diverse and environmentally friendly vehicle fleet will be affordable and convenient to use. We will engage members, residents, businesses, organizations and local governments to maximize the positive impact of car sharing. The VCSC will become a recognized leader in the North American car sharing community.

Organizational AssessmentOpportunities For VCSC Challenges for VCSC

Increased awareness of climate change issues and progressive planning policies are helping to position the VCSC as an effective transportation solution

The organization is not yet financially sustainable and has no vehicle reserve fund

Vehicle utilization rates are increasing due to innovative fleet selection and rate structures

Rising insurance rates are expected

Membership is increasing steadily Many citizens do not know about the VCSC

Our community presence is providing a positive benefit

 The antiquated invoicing system is no longer meeting our needs

Organizationally we are strong There are increasing administrative duties

There is room for growth on the Board

Four Key Goals

Operate an efficient organization that supports our mission and visionThe VCSC is a growing organization. In order

to achieve our mission and vision, the organization must be sustainable.

It is critical to identify opportunities for improvements in how we deliver our services, including office administration, membership engagement, and staff and Board development.

By implementing processes, policies and systems to improve efficiencies, management and Board can focus on organizational growth and development.

Offer a diverse co-op fleet and expand membership Two of the VCSC’s greatest

strengths are its membership and the fleet.

We aim to be a responsive organization – issues such as rate structures, types of vehicles and member benefits are important to continuing our success.

In addition, the VCSC should have a transparent plan and process for fleet growth and renewal and strive to increase fleet and membership diversity.

Create results-based partnershipsThe VCSC is a part of a growing sustainable

transportation network. We can help shape regional transportation

policies, programs and infrastructure that support car sharing and other transportation options such as transit, cycling and walking.

The organization has an opportunity to build new relationships and expand partnerships with a variety of stakeholders and community groups across the region in order to meet our goals.

Implement a targeted marketing strategyA targeted marketing

strategy is critical to attracting new members and funding.

It will also help the organization prioritize marketing activities and leverage our investments in marketing materials.

Implementing the PlanMembers, volunteers, management, staff and

partners play a critical role in helping us realize our goals. The plan will serve a guide for both staff and Board to enable sustained growth and excellent service.

The VCSC is committed to track and monitor its progress. As such a Strategic Plan Implementation Group will be established that includes management, Board and VCSC members, to help guide implementation and course correction.

An Invitation to All Members

Join Us.

Moving ForwardThe board will be adopting:

09/10 organizational budgetManagement work planBoard work plan

Board Committees will be focusing on:Key goalsImplementing strategiesUndertaking actions

We are the Victoria Car Share

Co-op.