2009 12 02 Icgfm Communications Update
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Transcript of 2009 12 02 Icgfm Communications Update
ICGFM Communications UpdateDoug Hadden2009-12-02
Agenda• Goals• Assessment• Plan for December 2009 to April
2010• Conclusions
introduction
Communications Goals• Extend ICGFM physical to virtual
network • Extend PFM knowledge sharing 24/7• Umbrella community• Internationalization• Professional communications
discipline• Leverage inexpensive/free tools
goals
Communications Footprint
goals
Web Site
Journal
Presence
Publicity
Standards & Procedures
Our Opportunity
PFM Demographic age
StudentsICGFM Demographic
Brand ICGFM
document worldtext world
goals
Objectives for 2010• Increase page views from 10k to 50k to 100k• Become the definitive go-to source of PFM
material• Achieve 50% of hits from emerging nations• Resulting in larger conference groups
– More income• More effective and wide spread good
practices in governmental financial management
goals
0
25,000
50,000
Pageviews Emerging Countries
Goal
Highest
Average
January
assessment50%
25%
Standards
Journal
Web SitePublicity
Presence
MayDecember
Assessmentassessment
ICGFM Web Site ActivityApril 08 – November 09
assessment
0500
10001500200025003000350040004500
April
July
Octobe
r
Decembe
r
Februa
ryApri
lJun
eAug
ust
Octobe
r
DirectSearchReferringTotal
All Web ActivityJanuary 09 – April 09
02,0004,0006,0008,000
10,00012,00014,000
Janua
ry
Februa
ryMarc
hApri
lMay Jun
e JulyAug
ust
Septe
mber
Octobe
r
Novembe
r
Decembe
r
Web SiteScribdSlideshareYouTubeFlickrBlogTotal
Movement above 10,000 hits/moCyclical traffic
assessment
ICGFM Web Presence January 09 – November 09
0
5,000
10,000
15,000
20,000
25,000
30,000
Janua
ry
Februa
ryMarc
hApri
lMay Jun
e JulyAug
ust
Septe
mber
Octobe
r
Novem
ber
Decembe
r
Web SiteScribdSlideshareYouTubeFlickrBlogTotal
assessment
Assessment• Cyclical activity – seasons & ICGFM
content• Scribd ~4 x views of web site• Slideshare ~ 3 x views of web site• Together ~ 80% of ICGFM Web
Activity• Consistent with ICGFM mission
assessment
Assessment
presence
participation ICGFM2008
ICGFMNetwork Effect
ICGFM2010
assessment
Perspective• In any year• For every person who attends 1 or
both ICGFM conferences• ~ 25x to 50x unique web site visitors• ~ 50x to 100x visit Web 2.0• ~ ICGFM presence is 75x to 150x
more individuals than what we see in Miami & Washington
• Just scratching the surface
assessment
Signs: Need for Improvement• Web participation in ICGFM
community• Clarity & articulation of ICGFM value
proposition• Internationalization• Communications bottleneck
assessment
Presence• To May 2009
– Blog– Scribd– Slideshare– Flickr– YouTube– RSS feeds– LinkedIn
• To December 2009– Twitter– Pageflakes– Press service
• To December 2010– Wikipedia– Facebook– Social bookmarking
assessment
assessment
assessment
assessment
What can ICGFM do?• From consumer to contributor
• From communications to community management
conclusion