2008 MEDIA kIT - SAGE Publications Inc · 2008-03-07 · 2008 MEDIA kIT Effective January 2008...

Effective January 2008

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Mechanical RequirementsREQUIREMENTS FOR ELECTRONIC DELIVERY:

General Instructions:A High Resolution Press-Ready PDF is required for all electronic ad submissions. All fonts must be embedded. Minimum required image resolution is 300 dpi for color or grayscale images and 900-1200 dpi for line art (1-bit) images. All color files must be created and submitted to publisher in CMYK color mode. Publisher will convert ads submitted in RGB but is not responsible for color reproduction on these ads. 2-color ads (standard) must be provided as black plus 100% cyan, magenta, or yellow. If other colors are present in the file, then we will charge accordingly.

Image Size/Crop:Digital art files should be cropped to remove non-printing borders. Art should be created or scaled to the size intended for print. Image orientation should be the same as intended for print. For ads that are intended to run off the page, a 1/8” minimum bleed is required on all sides.

Proof Instructions:• Color Ads: An identifiable SWOP-certified (Specifications Web Offset Publications—www.swop.org) must be supplied with the final digital file. If a SWOP-certified proof is not supplied, then the publisher cannot guarantee correct reproduction of color. Any omissions or color deviation from a submitted proof, other than a SWOP-compliant proof, will not warrant compensation to the advertiser.

• B&W Ads: A hard-copy proof the same size as the digital art must be supplied with the final digital file.

For detailed instructions on file preparation, please log on to http://dx.sheridan.com/. We recommend that all advertisers preflight their ads prior to submission to publisher to check for errors. If you do not have preflight software, then you may use the free pre-flight at: http://dx.sheridan.com/connect/main.html.

File Submission Instructions:Please supply files on one of the following media: CD-ROM or e-mail. Please include a SWOP-certified proof. If e-mailing artwork, then send the proof in a separate package in the mail.

BIND-IN CARDS AND INSERTS:All bind-in cards and inserts are jogged to the head. All bind-in cards and inserts must have 1/8” trim beyond the crop mark area of the Head, Foot, Gutter and Face of the advertisement. Perforations must be 3/8” from gutter.

All live copy should be no closer than ¼” from the trim.

For inserts, 70# coated stock for minimum weight and 110# coated stock is the maximum.

POSTAL REQUIREMENTS OF BUSINESS REPLY CARDS:Final size of all BRCs must be 4 ¼” h x 6” w.Minimum paper weight is 7 pt.Recommended stock is 75# hibulk. It meets the requirements set forth by the USPS for reply cards.

Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications.

FOR ALL ADVERTISING INQUIRIES:Diane DiamondLeonard Media Group415 Horsham RoadHorsham, PA 19044 USAPhone: (215) 675-9133 ext. 205Fax: (215) 675-9376E-mail: [email protected]

Addresses & Numbers

Trim Size: 8 1/8” w x 10 7/8” h

Full Page (Non-Bleed): 7” w x 10” h

Full Page (Bleed): 8 3/8” w x 11 1/8” h

½ page vertical: 3 3/8” w x 10” h

½ page horizontal: 7” w x 4 7/8” h

¼ page vertical: 3 3/8” w x 4 7/8” h

Live matter: ¼” from trimLinescreen: 133-150

FOR ARTWORk (PRINT AND BANNER ADS) SUBMISSIONS:kirsten BeaulieuSAGE Publications2455 Teller RoadThousand Oaks, CA 91320 USAPhone: (805) 410-7160Fax: (805) 499-8096E-mail: [email protected]

PRE-PRINTED INSERTS:(list journal name, issue # and quantity on boxes/skid)Ship To:Tina Pringle/Pam HaysDartmouth Printing69 Lyme RoadHanover, NH 03755 USAPhone: (603) 643-2220

FOR SUPPLEMENT SALES:Carolyn SaenzSAGE Publications2455 Teller RoadThousand Oaks, CA 91320 USAPhone: (215) 279-7597Fax: (805) 499-8096E-mail: [email protected]

BANNER ADVERTISING 3 months 6 months 12 months

Advertiser Rate $550 $785 $1,360

Non-Advertiser Rate $1,100 $1,570 $2,720

• Maximum of 3 banners will rotate at any given time.

• The pricing above applies to all banner sizes and locations.

• Advertiser rate applies to those companies advertising 3 or more times in the print journal during the current calendar year.

AVAILABLE LOCATIONS/SIzES:Home page square banner (1) – 140 x 140 pixelsHome page base banner (2) – 220 x 40 pixelsContent pages banner (2) – 170 x 60 pixels

E-TOC ALERT SPONSORSHIPS:Sponsored e-TOC alerts may be available. Price for 1 issue sponsorship is equal to the earned 1x B/W 1 page print rate. Sponsor may include up to 40 words of text plus a logo and hyperlink.

Other Marketing OpportunitiesBelly Band/Cover Wraps – Advertisements that wrap around the middle of each issue.

Journal Supplement – Peer reviewed supplements to regular issues provide the ideal opportunity to educate the subscribers with information related to your company’s mission.

Article reprints – Reprints of articles pertinent to your company’s mission serve as excellent marketing support materials for conference hand-outs, collateral sales material, and direct mail pieces.

Outserts – Be the first advertiser to be seen by readers with your promotional item or product sample mailed within the polybag of each issue, outside of the journal. This is an exclusive opportunity –– only one advertising outsert permitted per issue!

Online Advertising Opportunities

Closing Dates 2008

Color Charges, Per Ad (in addition to B&W rates)

Advertising Rates 2008

1X 3X 6X 12X 24X

1 page $2,850 $2,735 $2,610 $2,475 $2,335

1/2 page $1,995 $1,915 $1,825 $1,730 $1,630

1/4 page $1,365 $1,310 $1,250 n/a n/a

Black & White Rates

Issue Space Reservations Advertising Artwork Pre-Printed Inserts Mail Date

January/February 11/21/2007 11/26/2007 12/6/2007 12/28/2007

March/April 1/25/2008 1/30/2008 2/8/2008 2/28/2008

May/June 3/25/2008 3/31/2008 4/10/2008 4/28/2008

July/August 5/26/2008 5/30/2008 6/9/2008 6/26/2008

September/October 7/25/2008 7/30/2008 8/8/2008 8/27/2008

November/December 9/26/2008 10/1/2008 10/10/2008 10/28/2008

Standard Color $795

Pantone Color $1,015

4 Color $1,450

AGENCY COMMISSION: 15%

COVER AND PREFERRED POSITION SURCHARGES:Cover 2. ................................................ Earned B&W Rate + 40%Cover 3. ................................................ Earned B&W Rate + 30%Cover 4. ................................................ Earned B&W Rate + 50%Opposite TOC. ....................................... Earned B&W Rate + 30%Other specified positions. ...................... Earned B&W Rate + 20%

INSERTS (BOUND):2 page insert – 3 times the earned black/white rate4 page insert – 5 times the earned black/white rate8 page insert – 8 times the earned black/white rate

INSERT QUANTITY: Please call prior to each issue because the quantity fluctuates.

PAYMENT TERMS: Terms for invoices are Net 30. Publisher reserves the right to withhold advertising from delinquent advertisers.

Rates based on total units earned during a 12-month period. Space purchased by a parent company and subsidiaries may be combined for an earned rate.

http://ajlm.sagepub.com

Cancellations will not be accepted after closing dates for reservations and must be submitted in writing. If artwork cannot be provided by the above deadlines or an extension approved by the publisher, then the publisher will run the most recent artwork submitted. If no artwork is on hand, then the advertiser will still be responsible for payment on the space reserved.

FOR REPRINT SALESBarbara EisenbergSAGE Publications2455 Teller RoadThousand Oaks, CA 91320 USAPhone: (805) 410-7763 Fax: (805) 499-8096E-mail: [email protected]

General Information

Testimonials “The American Journal of Lifestyle Medicine has afforded PepsiCo an excellent way to reach health professionals interested in promoting healthy lifestyles with their patients. The targeted audience profile is helping build awareness of PepsiCo’s Smart Spot program with important lifestyle influencers. We look forward to the continued growth in circulation and importance among healthcare professionals of this timely publication.” —BarbaraJ.Ivens,MS,RD,FADA PepsiCoBeveragesandFoods(advertiser)

“I love the journal. I believe in order for a person to be healthy they must tackle underlying issues that may or may not pertain to exercise and nutrition -- but lead to poor nutrition and a lack of exercise (poor lifestyle). I’m looking forward to reading more of the journal. My hat’s off to your choice in bringing this journal on board.” —KristenPierce,RD(reader)

Total Circulation: 18,000

Readership includes a multidisciplinary audience of practitioners actively involved in treating and advising patients on the impact of lifestyle on health.

American Journal of Lifestyle Medicine is distributed to all members of SCAN, Sports, Cardiovascular and Wellness Nutritionists, a Dietetic Practice Group of the American Dietetic Association.

Readership

Editorial DescriptionThe American Journal of Lifestyle Medicine publishes a broad range of articles to help primary care providers and other health educators guide their patients to lead healthier lifestyles. The journal provides commentaries and research reviews on nutrition and diet, cardiovascular disease, obesity, anxiety and depression, sleep problems, metabolic disease, and more—in a readable, immediately accessible, and usable format.

The journal is edited by James Rippe, MD, a nationally renowned cardiologist and authority on health, fitness, and healthy weight loss.

AJLM focuses on: • Recognizing and addressing the impact that lifestyle decisions and activities have on health• Emphasizing the interaction between traditional therapies (e.g. pharmaceuticals, nutritional products, etc.) and lifestyle modalities to treat disease and achieve superior outcomes• Highlighting and providing information about therapies that minimize the extent to which illness impacts lifestyle

A peer-reviewed professional resource, American Journal of Lifestyle Medicine covers topics including, but not limited to:

Value-Added Incentives* All 6X advertisers receive a free banner on AJLM website for 3 months. * All advertisers are listed in Ad Index with web address. * All advertisers (1/2 page and larger) in the Nov 08 issue get a free ad perception study.

Editorial

• Allergies & respiratory infections• Anxiety & depression• Cardiovascular disease• Coronary artery disease

• Dermatology & skin care• Diabetes• Dislipidemia• Fitness/Exercise• Hypertension

• Men’s health• Metabolic syndrome• Nutrition & diet• Obesity & weight management• Osteoarthritis

• Pulmonary medicine• Sleep disorders• Sports medicine• Women’s health

Frequency: Bimonthly

Circulation: 18,000

Publisher: SAGE Publications, 2455 Teller Road, Thousand Oaks, California91320, U.S.A., Phone: (805) 499-0721, Fax: (805) 499-8096

Editor-in-Chief:James M. Rippe, M.D.

Commercial Sales Director: Bob Vrooman, (805) 410-7594, [email protected]

Advertising RepresentativeDiane DiamondLeonard Media Group415 Horsham Road, Horsham, PA 19044Phone: (215) 675-9133 ext. 205 • Fax: (215) 675-9376E-mail: [email protected]

General Policy on acceptance of advertising:All advertising is subject to the publisher’s and society’s approval. The advertiser and/or advertising agency assume liability for all contents of advertising and any claims against the publisher as the result of the advertisement.

About “Lifestyle Medicine” There is no longer any serious doubt that negative lifestyle

practices and habits contribute to the majority of morbidity and mortality in the United States every year. It has been estimated that poor lifestyle choices contribute to between 70-80% of all mortality in the United States. Both the medical profession and the public at large have come to increasingly understand that making positive lifestyle choices has an enormous impact on both short-term and long-term health and quality of life.

Despite overwhelming evidence that negative lifestyle practices significantly contribute to poor health outcomes, the United States is suffering from an epidemic of lifestyle-related disease. For example, the population in the United States has become progressively less active and more obese.

Many trends point toward a vast emerging marketplace among healthcare professionals geared toward helping these practitioners understand and act upon the enormous knowledge that has accumulated relating lifestyle practices to health.

Now in its second year, this journal published by SAGE Publications and edited by James Rippe, MD, reaches 18,000 primary care practitioners, providing them with evidence-based concepts in the vast area of lifestyle medicine. This is the only journal in the world to focus on the emerging field of Lifestyle Medicine.

Editorial CalendarIssue Editorial Highlights Bonus Distribution Value-Added Opportunities

January/FebruaryMeriwether: Lifestyle Intervention in Children

American College of Cardiology: March 29-April, 2008 (Chicago, IL)

March/April

Ross: Lifestyle Treatment of the Metabolic Syndrome

American College of Sports Medicine: May 28-31, 2008 (Indianapolis, IN)

May/JuneManson: Lifestyle Approach to Women’s Health

American Association of Nurse Practitioners: June 26-30, 2008 (Washington, DC)

July/Augustzapp: Lifestyle Treatment of Hypertension

American Association of Diabetes EducatorsAugust 6-9, 2008Washington, DC

September/October

Garfield: Men’s Health

American Dietetic Association: October 25-28, 2008 (Chicago, IL)

November/ December

Ridker: Lifestyle Treatment of Dyslipidemia

Free Ad Perception Reader Survey for all Full page and larger advertisers

Top 10 Reasons to Advertise in the American Journal of Lifestyle Medicine (AJLM)

1. Lifestyle Medicine is a growing market, and this is the first publication of its kind in this field. Be in it and be a leader.

2. An ad in the AJLM will improve your products’ patient outcomes. Consistent positive outcomes can only be achieved if primary care providers educate their patients on the value of lifestyle changes incorporated with pharmaceutical interventions.

3. The caregivers who will receive this journal are the very ones you need to reach and educate about your products.

4. The audience consists of high-prescribers of pharmaceuticals specifically related to lifestyle, providing you with the ideal audience for your related product.

5. This is the only journal reaching physicians, nurse practitioners, dietitians and physician assistants – allowing your product exposure throughout the lifestyle care giver continuum.

6. The University of Central Florida launched the first Lifestyle Medicine course of its kind in an undergraduate program, an indication of this growing field.

7. AJLM is edited by James Rippe, MD a leader in the Lifestyle Medicine arena.

8. Its content includes peer-reviewed papers, products and other material relevant to Lifestyle Medicine.

9. AJLM is designed to help primary care providers and other health educators guide their patients to lead healthier lifestyles. Care providers are encouraged to share the content with their patients since the commitment to a healthy lifestyle starts with them.

10. It features a different design from other journals to enhance its appeal and readership.

Get in front of this audience with an ad in the American Journal of Lifestyle Medicineas this market expands!

READERShiP PRoFilE *PhYSiCiAN SPECiAltY BREAkDowN

“This journal so far has given me the most up to date, evidence-based information regarding counseling patients about healthy lifestyles. Both preventive care and evidence-based medicine will figure prominently in the healthcare of the near future, and reading this new journal will provide me with the most current information regarding both. The first two issues have been informative and enjoyable. Keep up the good work.” —JamesA.FaustJr.MD (reader)

• Nutritionalproducts• CardiovascularDisease• Diabetes/metabolicdisease• Obesity

• Stress/anxiety• Pain/arthritis• Exercise/fitness

Thesubscriberlisthasbeenhand-pickedtoincludehealthcarepractitionerswhoadvisepatientsandprescribe/recommendproductsrelatedtothefollowingtherapies:

*MailinglistandsubscriberdataprovidedbyVerispan,2007.

General Information

Readership

Editorial

Circulation: 18,000

March/April

September/October

November/ December

General Information

Readership

Editorial

Circulation: 18,000

March/April

September/October

November/ December

Published by

Addresses & Numbers

Trim Size: 8 1/8” w x 10 7/8” h

Closing Dates 2008

1X 3X 6X 12X 24X

1 page $2,850 $2,735 $2,610 $2,475 $2,335

1/2 page $1,995 $1,915 $1,825 $1,730 $1,630

1/4 page $1,365 $1,310 $1,250 n/a n/a

Black & White Rates

March/April 1/25/2008 1/30/2008 2/8/2008 2/28/2008

May/June 3/25/2008 3/31/2008 4/10/2008 4/28/2008

July/August 5/26/2008 5/30/2008 6/9/2008 6/26/2008

Standard Color $795

4 Color $1,450

Published by

Addresses & Numbers

Trim Size: 8 1/8” w x 10 7/8” h

Closing Dates 2008

1X 3X 6X 12X 24X

1 page $2,850 $2,735 $2,610 $2,475 $2,335

1/2 page $1,995 $1,915 $1,825 $1,730 $1,630

1/4 page $1,365 $1,310 $1,250 n/a n/a

Black & White Rates

March/April 1/25/2008 1/30/2008 2/8/2008 2/28/2008

May/June 3/25/2008 3/31/2008 4/10/2008 4/28/2008

July/August 5/26/2008 5/30/2008 6/9/2008 6/26/2008

Standard Color $795

4 Color $1,450

2008 MEDIA kIT - SAGE Publications Inc · 2008-03-07 · 2008 MEDIA kIT Effective January 2008...

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Transcript of 2008 MEDIA kIT - SAGE Publications Inc · 2008-03-07 · 2008 MEDIA kIT Effective January 2008...